Higher Logic

MARCH 24, 2020

To support our customers on this journey, let’s explore the latest and greatest ways to strengthen your knowledge and get the most from our products and resources. From marketing automation to customer experience to all things community, happy learning with Higher Logic! Live Distance Learning Training. Take a look.

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Library Products Video Course 219

Reid All About it

OCTOBER 23, 2020

Virtual event production. orgSource conducted a survey to assess the impact of the pandemic and discovered a disconnect between current association strategies and market realities. She shares some interesting research findings about digital fatigue and the renewed desire for printed content. The remote work IT bag. Count me in.

Revenue 300

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Association Analytics

SEPTEMBER 27, 2023

These could be member retention, recruitment, products & services and event registrations. The event team might be eyeing a better registration system, while marketing focuses on a new email tool. Now, imagine if data could show that members who attend events are 50% more likely to open marketing emails.

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Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Check out what James Young at Product Community has to say about building and using a community engagement funnel. Member app.

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Reid All About it

JANUARY 10, 2020

Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. I’ll be happy to feature it as long as it’s not product-centric. This series of 15-minute videos cover hot topics and issues related to 501c organization management. Elise Dopson, Databox ).

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Blue Sky eLearn

MAY 4, 2020

So, beyond your standard questions about event schedule and production cost, what are the other most important questions to ask a virtual events vendor as you investigate their services? Some virtual events will be best served by using a webinar platform that is fully managed by your vendor-partner. Do they train speakers?

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Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. WBT Systems shares five trends and opportunities they see for association e-learning in 2019. Mon 1/14 at 2 p.m. –

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Reid All About it

JUNE 25, 2021

Tracy King has come to the rescue with an excellent idea: host the trade show/expo on your learning management system (LMS) —a long-lasting and sustainable solution for exhibitors, prospective customers and your association. Four questions to help vet your content ideas. Amanda Milligan, Content Marketing Institute ).

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Reid All About it

JANUARY 18, 2019

In this competitive talent market, this sounds like a must-read for association execs. LinkedIn, Coursera, Udemy and other learning platforms are coming for your market, if they haven’t already. Jimmy Daly at Animalz describes three big challenges to producing great content. Ryan Law, CXL ). Barry Davret, Medium ).

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GrowthZone

JUNE 21, 2021

Then, when diving deeper into research on Association Management Software for chamber of commerce management, set up a follow-up demo to get an understanding of specific features critical to your chamber’s success. When membership software was first introduced, it was offered as a desktop software product. Email marketing.

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Aaron Wolowiec

MARCH 25, 2014

Sarah Lugo, digital marketing coordinator for Digitec Interactive. This month’s guest blog post is by Sarah Lugo, digital marketing coordinator for Digitec Interactive. At the same time, members who can’t attend a conference or workshop benefit from the convenience of on-demand content. Invest in marketing.

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WBT Systems

MARCH 13, 2018

With more than 700 learning platforms on the market, how do you narrow the field down to the best learning management systems (LMS) for your association’s needs? They stay on top of online learning trends and are familiar with learning systems and other association technology.

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Freestone

DECEMBER 16, 2023

If you haven’t already started planning your content delivery strategy and partner outreach for 2024, now’s the time to get started. We’re here to help you r continuing education program plan for a powerful 2024! Ensure your goals are reportable and measurable so you can revisit them while planning events, courses, and content.

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Reid All About it

SEPTEMBER 3, 2021

Mike Agron, Content Marketing Institute ). I’ll be happy to feature it as long as it’s not too product centric. Learn about the key components of transcendent leadership, and how behavioral science can optimize your talent and help you identify your team work style so you can effectively drive business results.

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Reid All About it

SEPTEMBER 10, 2021

I’ll be happy to feature it as long as it’s not too product centric. see targeted demos of learning management systems aligned to serving organizations that market and sell adult lifelong learning, continuing education, and professional development. Fri 9/10 at 12 p.m.* – EventTech Chat. 1 CAE credit.

Strategy 195

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Reid All About it

FEBRUARY 21, 2020

Joe Williams, Content Marketing Institute ). We eat collards just about every week since they’re one of the best-looking vegetables at the farmers market during the cold season. I’ll be happy to feature it as long as it’s not product-centric. Presenter: Josh Kashorek, Director of Marketing at Journity .

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Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. I’ll be happy to feature it as long as it’s not too product-centric. Host: eLearning Learning and Aggregage.

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ISAE

SEPTEMBER 14, 2023

After selecting the revenue streams that will appeal most to your members, you’ll need to market them to your member base (as well as other professionals or tradesmen in your field who might be interested in joining). This method is low-cost, effective, and will help you reach a wider audience than traditional marketing channels.

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Leading Learning

MAY 4, 2021

As the learning landscape and market have evolved, the technology platforms most closely associated with learning—including learning management systems—have evolved too, and new platforms have emerged. Learning Management Systems (LMS). Learning Content Management Systems (LCMS).

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Reid All About it

OCTOBER 16, 2020

Content audit. If you’re thinking about doing a content audit as preparation for developing a content strategy, Hilary Marsh shares a content audit planning worksheet and issues to consider before diving in. Green beans are all over the farmers market right now. Tackling Multicultural Marketing Like a Pro.

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WBT Systems

JANUARY 23, 2018

Problem: Market need. Is there really a market for this course? Are they in the position to know what the market needs? What type of content do they click in emails? Test your idea to make sure there’s a profitable market for the program. Did you target the right market segment? You assumed so because….

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Reid All About it

MARCH 11, 2022

I’ll be happy to feature it as long as it’s not too product-centric. Your marketing team constantly talks about the buyer’s journey. Join us as we sift through all the marketing lingo your team is throwing down to get to the heart of what constitutes a buyer’s journey, how it is built and how it delivers results. CAE credits.

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Forj

APRIL 22, 2021

This could mean helping your association build its learning business from the ground up or providing guidance for future growth. For example, they could assist with the search for a learning management system or consult on the pricing of your courses. Assisting with the search for new learning technologies.

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Reid All About it

APRIL 23, 2021

Content strategy. A content strategy can help you break down department silos and provide a framework for all the content coming out of your association. Sherry Budziak, founder and CEO of.orgSource, explains the difference between content strategy and content marketing—and how they relate—and suggests how to get started.

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MemberClicks

AUGUST 3, 2023

What is learning management software? According to Marketing General , just after networking, the second most common reason members join an association is for continuing education or professional certification. Some essential benefits of an integrated AMS/LMS system include: Reduced user friction.

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Reid All About it

AUGUST 28, 2020

I’ll be happy to feature it as long as it’s not too product-centric. Stefanie Maragna, vice president of corporate marketing and events with Sage Intacct. Cheryl Rogers, corporate events manager with Solara Medical Suppliers. Zooming Out: Learn How to Engage Your Virtual Event Attendees. Host: Smart Meetings.

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Association Success

DECEMBER 29, 2020

It has created a seismic shift in how we work, play, and learn. As companies scramble to find resources to meet their needs, a Learning Management System (LMS) is a foundational tool used for learning content, employee training, and selling digital products. LMS stands for Learning Management System.

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WBT Systems

JULY 5, 2017

If your association’s learning management system (LMS) is only used by staff in the education department, you’re not taking full advantage of its potential. An LMS can do so much more than help you manage online courses, certification and accreditation programs, digital badges, and webinars. Meet other members.

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Reid All About it

APRIL 26, 2019

WBT Systems explains how to design and market programs that meet the education expectations of Millennials and Gen Z. You’ll learn everything you need to know before deciding to launch a virtual or hybrid chapter in this series of posts from Billhighway: What the heck is a virtual chapter and why do we need one? 1 CAE credit.

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Reid All About it

SEPTEMBER 11, 2020

The folks at Fíonta do too, which is why they say integrating Salesforce (or any CRM/AMS) with a learning management system (LMS) should be on your association’s to-do list. I’ll be happy to feature it as long as it’s not too product-centric. Paulina Curto, Senior Marketing Manager at Cvent. Host: Cvent.

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Reid All About it

JANUARY 28, 2022

I’ll be happy to feature it as long as it’s not too product-centric. Join this engaging conversation as Vince Caldwell leads us through the latest and best new business books on the market and shares his advice for young professionals along the way. Presenter: Chris Klauda, Senior Director, Market Insights, STR. Host: Fridays@4.

Newsletter 195

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Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. Membership engagement. Journalism’s decline.

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Reid All About it

OCTOBER 12, 2018

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. WBT Systems explains how to motivate members to buy what you’re selling. How to explain content marketing to anyone.

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Achurch

JANUARY 21, 2021

Many out-of-work executives turned to contract work or freelancing due to a weakened job market, often remotely. The fractional CIO oversees IT risk management, including data security. They manage relationships with technology vendors. . #1: Reasons for the Growing Demand for Fractional Executives.

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Reid All About it

JANUARY 8, 2021

Don’t confuse busy work with productivity, they’re actually archenemies. Content curation tips and examples to fill your editorial calendar. Jodi Harris, Content Marketing Institute ). I’ll be happy to feature it as long as it’s not too product-centric. Amy Gitchell, Marketing Specialist, GrowthZone AMS.

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Reid All About it

NOVEMBER 6, 2020

MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. I’ll be happy to feature it as long as it’s not too product-centric. Presenters: Rachel Clemens, Chief Marketing Officer, and Nicole Araujo, Client Engagement Director, Mighty Citizen. 1 CAE credit.

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Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

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