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Higher Logic
JULY 27, 2017
According to a recent study by Leader Networks , most associations – 83 percent – are aligning their products and services to market needs so they meet members’ expectations and stay relevant. Many associations, however, don’t need to invest large amounts of time and money into market research to find out what members want.
Higher Logic
MAY 20, 2020
Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue. Try turning your event’s educational topics into a series of webinars to provide members with new online learning opportunities and help them get to the next level in their careers.
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Blue Sky eLearn
OCTOBER 21, 2019
However, if show organizers and event marketers hope to expand their event and their brand to new audiences, they still need other ways to reach these people. Does offering online access to your event content carry a risk of people choosing to stay home instead of attending in person? Drive marketing strategy.
Reid All About it
MARCH 24, 2023
They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Quick hits Can AI write thought leadership content for you? I’m happy to feature it as long as it’s not too product-centric. Association staff retention. 1 CAE credit. 1 CAE credit.
Reid All About it
MARCH 17, 2023
The weekly list of free educational events and resources for the association community… Online learning. But excellent content isn’t enough to gain market share. Content is a commodity, says WBT Systems. shares 15 ways to improve your newsletter content and delivery. Chapter habits. But do you?
Association Analytics
SEPTEMBER 27, 2023
These could be member retention, recruitment, products & services and event registrations. The event team might be eyeing a better registration system, while marketing focuses on a new email tool. Now, imagine if data could show that members who attend events are 50% more likely to open marketing emails.
Reid All About it
NOVEMBER 10, 2023
I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Check out what James Young at Product Community has to say about building and using a community engagement funnel. Member app.
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