Reid All About it

MARCH 5, 2021

WBT Systems explains how these boxes enhance the online course experience and provides ideas for box content and logistics. On Sunday, India by way of North Carolina. Hear about the strategies and tools modern associations are using to supercharge member engagement. Virtual watercooler. More info/register. Host: Cvent.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Reid All About it

SEPTEMBER 22, 2017

Heed this advice from a content marketing agency that knows its stuff, RepCap, about the two things you need to run a great content marketing program. Organizer: Association Executives of North Carolina. Host: Association Executives of North Carolina. – Content is Queen (Bee). CAE credits.

North Carolina 222

North Carolina Arlington DC Washington 222

Reid All About it

MAY 13, 2016

I’m thinking about one-page strategic plans, automating processes, change management, shifting board mindsets, cybersecurity, leading from the middle, personalizing content, and other juicy association topics. Organizer: Association Executives of North Carolina. What’s on your mind this week? Never a dull day!

North Carolina 150

North Carolina Raleigh Guidelines millennials 150

Higher Logic

AUGUST 15, 2017

Other members, volunteers, and vendors will all see how important volunteers are every time they get an email, read a blog , or view other content authored by a volunteer with your MVP banner on their photo. The North Carolina Association of Certified Public Accountants (NCACPA) sends their volunteers an entire book.

North Carolina 343

North Carolina Project Discount Leadership 343

Reid All About it

MARCH 27, 2020

You’ve probably seen stories about distillers in your area who are now producing hand sanitizer—I know they are in my part of North Carolina. If you’re in my part of North Carolina, your donation to the Food Bank of Central & Eastern North Carolina goes even further this month. 1 CMP credit. CAE credit.

North Carolina 221

North Carolina Technology Louisiana Conference 221

Reid All About it

APRIL 24, 2020

Despite the uncertainty about face-to-face meetings in the future, according to an Association Laboratory survey ( reported by Associations Now ), only 57% of association leaders said they’re expanding investment in online education, 52% are looking into virtual conferences, and 62% plan on shifting content to a digital platform. Host: ASAE.

North Carolina 243

North Carolina Survey Strategy Conference 243

Reid All About it

APRIL 16, 2021

I liked this one from Jyrki Paananen, co-founder and COO of Brella, who said, “There’s almost an inflated volume of virtual events at the moment and it is challenging to make content the differentiator, so perhaps connections could be the new king.”. Aspiring Black women executives. Quick hits. Tamsen Webster ). 1 CMP credit.

Revenue 363

Revenue Strategy Team Content 363

Reid All About it

MARCH 12, 2021

In North Carolina, it’s shad roe season for the next two weeks. EST – WEC Grapevine: How We Did It – Digital Event Strategy & Considerations. Discover the strategy behind MPI’s design of the WEC Grapevine Digital Experience. Skip down to the list of free webinars if you prefer takeout. More info/register.

Nashville 370

Nashville LMS North Carolina Recruiting 370

Reid All About it

MARCH 20, 2020

Virtual strategy meetings. As the new COVID-19 reality descended upon us, Lowell Aplebaum was in Chicago to facilitate a strategy session. He shares useful lessons learned on virtual strategy facilitation. Todd Tolbert, MBA, CAE, Chief Digital Strategy Officer, ASIS International. Conference sponsorships. 1 CAE credit.

North Carolina 221

North Carolina Technology Strategy Revenue 221

Reid All About it

MAY 22, 2020

We’re starting to get North Carolina shrimp again. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. How have event strategies changed in the last 45 days and what does the future hold? Joe Post, Vice President Strategy, Adage Technologies. Content Forum Weekly Community Chat.

Certificate 369

Certificate Revenue Conference North Carolina 369

Reid All About it

MAY 1, 2020

If you’re in North Carolina, I hope you’ll support the Food Bank of Central & Eastern North Carolina. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Learn the basics of conducting usability testing and how to use the results to drive your online strategy. Host: Content Forum.

North Carolina 273

North Carolina Revenue Strategy Education 273

Reid All About it

MAY 8, 2020

If you’re in North Carolina, I hope you’ll support the Food Bank of Central & Eastern North Carolina. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Keith Skillman, CAE (moderator), senior research and content advisor, ASAE: The Center for Association Leadership. Host: ASAE.

North Carolina 221

North Carolina Montana Conference Revenue 221

Reid All About it

APRIL 20, 2011

Last week I spoke to a group of association professionals here in North Carolina on the basics of blogging – And Now You Want Us to Blog Too? In this presentation I talked about objectives, strategy, content and making a blog work. – PowerPoint or PDF version with slide notes. I love that title!

North Carolina 150

North Carolina Chicago Social Media Course 150

Reid All About it

APRIL 14, 2011

I’m finishing a presentation on blogging for the Association Executives of North Carolina Technology 20.11 When talking about content strategy, I’ll discuss, as you would expect, identifying audiences and their content needs to help them solve problems and address challenges.

North Carolina 150

North Carolina Leadership Innovation Content 150

Reid All About it

JULY 3, 2020

Unfortunately, we have a lot of them in my state, North Carolina. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Hear about communication strategies that top crisis managers deploy to deal with the unplanned and get out of the news when it occurs. Damon Linker ). More info/register. Host: PCMA.

Montana 221

Montana North Carolina Review Member Engagement 221

Reid All About it

JANUARY 7, 2022

Seven daily habits to make you a more consistent content creator. Shrimp cocktail is a Christmas Eve tradition: poach North Carolina shrimp in a shell-based court bouillon , chill them in an ice bath, and serve with a heavy-on-the-horseradish cocktail sauce. Beth Surmont, VP of Event Strategy & Design, 360 Live Media.

North Carolina 195

North Carolina Software Email Marketing Sacramento 195

WBT Systems

JULY 31, 2018

Recruitment strategy: help millennials get jobs. Use content marketing to attract your target audience. Lead magnets are free content pieces that capture the attention and interest of your target audience, in this case, millennials. AARP uses content marketing to connect to a different generation. Millennials need jobs.

millennials 150

millennials Resources North Carolina Certificate 150

Reid All About it

FEBRUARY 3, 2017

How Content Will Transform Your Events, With or Without You. The evolution of content is changing how we learn and connect with the world around us. Events play a pivotal role in this transformation and it’s time to rethink how you define, design and deliver event content. 5 Strategies to Engage Members in Your Online Community.

Los Angeles 158

Los Angeles Chicago North Carolina America 158

Reid All About it

MAY 29, 2020

It covers virtual event strategy and technology, including a list of platforms for different purposes. Virtual learning strategies. During a virtual conference, attendee attention is more focused on the educational content. It’s blueberry season here in North Carolina. More info/register. More info/register.

San Diego 259

San Diego Strategy Conference North Carolina 259

Reid All About it

DECEMBER 4, 2020

It includes questions about the impact of the pandemic on strategy, pricing, etc. Their post describes four ways your association can leverage event and learning data to increase attendance, select content, improve programs and grow revenue. The Naughty and Nice Checklist: A Successful New Member Digital Onboarding Strategy.

Blended Learning 300

Blended Learning Revenue Conference Technology 300

Associations Now

MARCH 12, 2019

Many associations have experimented and found success with small-scale strategies that balance existing members’ needs with the recruitment potential of a free membership offer. Let’s say your association has a varied menu of web resources, an online member directory, or a rich archive of content—and it’s all stuck behind a paywall.

North Carolina 94

North Carolina Massachusetts Directory Recruiting 94

Reid All About it

FEBRUARY 3, 2017

How Content Will Transform Your Events, With or Without You. The evolution of content is changing how we learn and connect with the world around us. Events play a pivotal role in this transformation and it’s time to rethink how you define, design and deliver event content. 5 Strategies to Engage Members in Your Online Community.

Los Angeles 150

Los Angeles North Carolina Chicago America 150

Reid All About it

DECEMBER 1, 2017

At the recent Association Component Exchanges (CEX) hosted by Billhighway and Mariner Management, Jennifer Rowell from the North Carolina Association of CPAs (yay, NC!) Presenters: Jamie Notter, Partner, WorkXO Solutions, and Dan Stark, Director of Product Strategy, NimbleUser/Community Brands and former association executive.

North Carolina 158

North Carolina Chicago Washington DC 158

Reid All About it

FEBRUARY 12, 2021

For pre-game, we enjoyed North Carolina shrimp cocktail. Learn the do’s and don’ts of association email marketing, how to develop members personas for personalization and segment your audience, tips for onboarding and renewal emails, and proven strategies to boost email engagement (increase your open and click through rates).

Revenue 370

Revenue North Carolina Industry Technology 370

Associations Now

OCTOBER 15, 2019

Many associations have experimented and found success with small-scale strategies that balance existing members’ needs with the recruitment potential of a free membership offer. Let’s say your association has a varied menu of web resources, an online member directory, or a rich archive of content—and it’s all stuck behind a paywall.

North Carolina 68

North Carolina Massachusetts Directory Recruiting 68

Association Adviser

FEBRUARY 13, 2014

Defining marketing goals for 2014 and developing specific, measurable objectives allow you to measure your growth and adjust future marketing strategies throughout the year based on the data because you will know what is – and what is not -working. Effective SEO begins with strategy and data. Wordtracker. Is Your Site Optimized?

Marketing 60

Marketing Strategy How To North Carolina 60

Reid All About it

MARCH 1, 2013

One of my favorite posts this week is by Kivi Leroux Miller, a nonprofit communications consultant, author and trainer, who also happens to be a North Carolina gal. This week he answers the question: what kind of content strategy drives community engagement ? She writes: . “As

North Carolina 150

North Carolina Social Media Survey DC 150

Reid All About it

APRIL 11, 2013

You can do something a robot can’t do: convince your C-suite that your organization needs to develop and implement a content strategy. Roger Wood and Evelyn Robbrecht wrote a fascinating article about Intelligent Content at paidContent. That’s fine and all, but I don’t want to live in a content bubble. Happy Friday!

North Carolina 150

North Carolina Raleigh Press Release Content 150

Reid All About it

MAY 26, 2017

Learn how to source, manage, and prepare and implement an effective risk management strategy for global meetings. Presenter: Mark Bornstein, vice president, content marketing, ON24, Inc. Host: Association Executives of North Carolina. Host: KiKi L’Italien, founder, Amplified Growth. Guest: Monica Kang. Wed 5/31 at 1 p.m.

Raleigh 150

Raleigh North Carolina Texas Chicago 150

Reid All About it

JULY 15, 2016

But since my family is spending next week at Ocean Isle Beach in North Carolina, I will savor my time with them on the beach. Before I get to OIB, I’m attending the Association Executives of North Carolina’s Annual Meeting in Williamsburg VA where I get to spend time with several speaker friends from across the nation.

North Carolina 150

North Carolina Austin Innovation Washington 150

Reid All About it

JUNE 5, 2020

I made it the star of the show that night, sautéing some North Carolina shrimp with shallots and finishing them with lemon juice, butter and lots of chervil. Future of Meetings: Creative New Strategies from Hotels, AV Companies & Design Agencies. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media.

Innovation 273

Innovation Conference FAQ Industry 273

Aaron Wolowiec

OCTOBER 7, 2014

My oldest niece began preschool this fall in North Carolina. Do you coach speakers beforehand to ensure accurate/engaging content? They’re content experts. But it’s the more seasoned and experienced content leader who can dump the script to meet the learners where they are, even if this means a little improv.

North Carolina 100

North Carolina Class Content Education 100

Reid All About it

MARCH 24, 2017

The Wise Content Marketer’s Guide to Sensible SEO —this one was right up my alley. I’d like to think I’m a wise content marketer (but always learning) and I do have a sensible approach to SEO, much like Sonia Simone from Copyblogger who wrote this article. Mobile Learning: A Practical Strategy. Tue 3/28 at 12:30 p.m.

North Carolina 150

North Carolina Technology Marketing Strategy 150

Reid All About it

FEBRUARY 24, 2017

Integrated systems allow you to collect and analyze data on all the content your members engage with, and deliver them personalized, highly-targeted messaging. Presenter: Amanda Myers, director of member strategy, Abila. 8 Content Design Tips for a Virtual Classroom. Sue Pelletier (moderator), content director, MeetingsNet.

DC 153

DC Washington Raleigh Social Media 153

Reid All About it

FEBRUARY 24, 2017

Integrated systems allow you to collect and analyze data on all the content your members engage with, and deliver them personalized, highly-targeted messaging. Presenter: Amanda Myers, director of member strategy, Abila. 8 Content Design Tips for a Virtual Classroom. Sue Pelletier (moderator), content director, MeetingsNet.

DC 153

DC Washington Raleigh Social Media 153

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Yup, we’re expecting our first snow of the season tonight here in North Carolina. Now, let it snow!

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Yup, we’re expecting our first snow of the season tonight here in North Carolina. Now, let it snow!

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150