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How Associations Can Get Media Traction with Press Releases

Associations Now

Here are six tips associations can use when writing and sending out press releases. Like other media outlets, Associations Now finds out about some of these initiatives through well-written and well-timed press releases. Press release titles should be relatively short,” Kane said. Make it personal.

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How content builds brand habits

Association Success

Whether they realize it or not, many people build their habits around consuming content. . Before long, this content becomes woven into the daily fabric of our lives. If you want people to consistently, frequently engage with your organization, content should be an essential part of your strategy. . Provide valuable insights.

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How to Get More Patients Leads with Healthcare Marketing

CMA Solutions

That’s because an increasing number of patients are now using the Internet and social media to address their healthcare needs. A strong media relations strategy is one of the best ways to enhance your practice’s visibility and get those critical third-party sources. The tactics vary.

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3 topics that will help you come up with engaging content when you’re just not sure what to publish

Association Success

There are times when dreaming up new content seems all but impossible, and it’s not clear what you should publish next. . Fortunately, there are several forms of content you can always rely on when inspiration runs dry. MORE: 8 ways to generate fresh content ideas for your association’s blog. Context about your organization.

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Clean-Energy Groups Unite on Social Media Campaign

Associations Now

To spotlight this statistic, eight clean-energy groups banned together and organized a one-day social media campaign—#CleanEnergyJobs —on February 22 to raise awareness about the availability of well-paying jobs in the sector. Source: Advanced Energy Economy press release. More than 3 million workers in the U.S.

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AARP Responds to Viral Posts With Benefits Contest

Associations Now

According to a press release, AARP will select 25 finalists from submissions, which will then be voted on by the general public; the winner will receive $50,000. Abel’s post became a phenomenon, prompting outreach from AARP leadership and a contract with the association to promote its benefits on social media.

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Wednesday Buzz: Social Media Mistakes of 2015

Associations Now

It’s been another banner year for social media: Associations gained more confidence with new platforms and revealed their thoughts about how they use them, and the platforms themselves evolved and grew. Keeping these failed attempts at humor in mind is key when using your association’s social media voice.