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Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit [Case Study]

Higher Logic

MSCPA marketed its community in its print magazine and reminded members of its launch through its website and email. To keep the community from becoming a marketing channel, ads are offered only in sidebars and top banners, and only one ad space is available in each weekly newsletter. MSCPA’s first ad ran in December 2016.

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The top five Salesforce Clouds association professionals leverage at their organizations

Nimble AMS

In the Salesforce State of Marketing report, 84% of marketers surveyed said customer expectations were changing their digital strategies. . Marketing Cloud. With Marketing Cloud, staff can leverage AI to anticipate member behavior and provide a personalized experience. Salesforce Einstein.

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Association Brain Food: 4.5.24

Reid All About it

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Gamification at events. EventMobi explains the psychology behind gamification. Damn, that was good.

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Membership Hack: Coworking Space for Members Only

Associations Now

Mimicking WeWork and other coworking operations, the Massachusetts Biotechnology Council recently opened a coworking space near its Boston headquarters. Coworking and flexible work spaces are popular office trends with staying power , which is why the Massachusetts Biotechnology Council opened its own coworking space for members.

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How to successfully recruit and retain staff with innovative technology

Nimble AMS

So, how can an association recruit and retain staff in this job seeker’s market? . Ineffective tech can also cost your organization money and employees. “No TECH TIP: With Nimble AMS, the Massachusetts Dental Association streamlined staff work processes through automation and boosted revenue in their online store by 25%.

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8 Practical Ways to Boost Engagement with Mobile Event Apps

Higher Logic

Let’s get ‘appy and talk about how organizations can cost-effectively enable staff, attendees, speakers, and sponsors to connect and provide feedback during a conference or other event. Case Study] : Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit. Mobile Event Apps: No Laptop? No Problem.

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How Nonprofit Grocery Stores Are Filling the Gap

Associations Now

With grocery store chains leaving markets behind without any alternatives, nonprofits are increasingly filling in the gaps. Jubilee Food Market , a Waco, Texas, grocery store that was converted to a nonprofit model, has proven successful enough at receiving donations that it has a staff of more than 70. We just think this can be done.

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