Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in). – Members get members.

Marketing 100

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EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. What is a Membership Drive? Are your benefits unique?

How To 130

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WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. And that’s just the cost of joining.

millennials 150

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DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. The Data Bunch: The Hidden Costs of Dirty Data: How Clean Up Can Transform Your Organization Find out about the hidden costs of dirty data and assess its impact on your organization. 1 CMP credit.

Strategy 272

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JANUARY 10, 2020

In this MIT Technology Review article , he said, “What they wrote was remarkable, and remarkably consistent.”. Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Christine Exley and Judd Kessler, Harvard Business Review ). Elise Dopson, Databox ). 1 CAE credit.

LMS 243

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.orgSource

APRIL 25, 2023

You learn a lot about consumer preferences by reading the reviews on Yelp. Even if the job market becomes more advantageous to employers, post-pandemic job seekers are intensely focused on issues that go beyond compensation and benefits. Review the Data I asked Sarah how she advises employers to approach this challenging environment.

Review 88

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Aaron Wolowiec

JULY 12, 2016

According to Marketing General Inc. ’s s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. What keeps association leaders up at night?

Certificate 140

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JUNE 18, 2021

Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Community experts will be showcasing platforms and sharing their knowledge with the association market. Host: ASAE.

LMS 369

LMS Certificate America Committee 369

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NOVEMBER 12, 2021

Marketing fundamentals. Tom Roach at Marketing Week says these seven fundamentals of marketing communication have stayed relevant because they’re based on how our brains work, not on how specific technology works. It’s a good list to compare against your marketing strategies and tactics. Board foresight. Host: MemberBoat.

Recruiting 195

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Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Career pathways.

millennials 307

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Membersuite

OCTOBER 21, 2022

With a data warehouse, you can run queries, calculations, and reports, and use dashboards to share, review, and analyze data. With a data warehouse in your AMS, your association can compete more strategically in your market. You can avoid these laborious and costly scenarios by looking for an AMS with a built-in data warehouse.

Analysis 142

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Disciple Media

APRIL 26, 2023

In time that community can become your most potent marketing platform, act as an incubator for brand ambassadors or future leaders of your movement, provide a place to test market new products, and provide you with a steady revenue stream. So what makes online communities so important? Right now it is limited to PayPal and Stripe.

Price 36

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MemberClicks

FEBRUARY 2, 2024

Here are some typical keynote speaker fee ranges to get an idea of your potential costs: $5,000 – $20,000 This is a common range for professional speakers, authors, and subject matter experts without major celebrity status. Also, review the variety of settings and audiences they’ve addressed to gauge their adaptability.

How To 52

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MemberClicks

OCTOBER 20, 2023

How much does association management software cost? How much does association management software cost? But how much does association management software cost? Features or add-ons The extra add-ons or features you want in your AMS to have will impact your overall cost. What is association management software?

Software 52

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Aaron Wolowiec

JULY 12, 2016

According to Marketing General Inc. ’s s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. What keeps association leaders up at night?

Certificate 100

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Reid All About it

SEPTEMBER 15, 2023

GrowthZone’s guide to selecting a credit card processor is perfect for those of you who need to understand the players and their roles, terminology, fees, rates, hard and soft costs, and security issues. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Data strategy.

LMS 256

LMS Revenue Arlington Education 256

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MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Lunch costs are on your own. Lunch costs are on your own.

Chicago 200

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JANUARY 20, 2017

Organizer: Peggy Hoffman, CAE, president, Mariner Management & Marketing. Review SCORM and xAPI side-by-side to see the expanded capabilities xAPI has over SCORM. Even someone without any tech experience can turn their website into a new member recruiter — in just an afternoon. Meeting Budget and Cost-Savings Strategies.

LMS 150

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Reid All About it

APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. They discuss configuring software for abstract submission and peer review, issuing the call for papers, designing the conference program, and more. CliftonStrengths. 1 CAE credit.

Leadership 195

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OCTOBER 6, 2023

Their guide covers configuring software for abstract submission and peer review, issuing the call for papers, designing the conference program, and more. Another take on the young professional recruitment challenge comes from James Young of Product Community. Content marketing. Next gen membership #1. Next gen membership #2.

Revenue 256

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Reid All About it

JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

Technology 195

Technology Chicago Education System 195

Reid All About it

OCTOBER 9, 2020

At MIT Technology Review, Tanya Basu shares ideas for helping remote workers recreate watercooler moments —the same ideas can help you simulate conference hallway conversations too. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. marketing and communication professional.

Utah 370

Utah LMS Conference Technology 370

Reid All About it

JANUARY 20, 2017

Organizer: Peggy Hoffman, CAE, president, Mariner Management & Marketing. Review SCORM and xAPI side-by-side to see the expanded capabilities xAPI has over SCORM. Even someone without any tech experience can turn their website into a new member recruiter — in just an afternoon. Meeting Budget and Cost-Savings Strategies.

LMS 150

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SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Workplace culture.

Revenue 227

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MemberClicks

DECEMBER 19, 2023

Trade shows can be an effective event and sales and marketing tool, stimulating networking, innovation, and collaboration. In this blog, we’ll cover everything you need to know to host your own trade show in 15 key steps, including picking your venue, creating your marketing plan, essential tools, and other trade show ideas.

Tools 52

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Reid All About it

DECEMBER 3, 2021

Kat Sullivan, Marketing Solved ). Donna Sanford (moderator), Vice President, Sales & Marketing, Ascend Media. Data Analytics Network Year in Review. 2021 Year in Review: Professional Development Takeaways and Foresight. Presenter: Michelle Schweitz, Marketing Director, Community Brands. Quick hits. CAE credits.

Revenue 195

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JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

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Reid All About it

APRIL 21, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support and evaluation. Membership marketing. MemberSuite reminds us why data-informed content marketing is such a powerful tool for associations. CAE credit.

Education 195

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Ungrated

MAY 19, 2023

By reviewing reserves and making a financial plan, March recommends boards work closely with homeowners and be transparent about finances. She says the tight market has caused a “mass exodus” from the traditional insurance marketplace with communities scrambling for coverage. in Chantilly, Va.,

Education 59

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Reid All About it

SEPTEMBER 25, 2020

At the NTEN blog, Jarrett Way from Mighty Citizen explains how to improve diversity and inclusion in your marketing and communications. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Marketing Manager, Aptify. Dawn DiLorenzo, Director of Marketing, Web Scribble.

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MARCH 19, 2021

At First Round Review, Jessmina Archbold says self-care is not what you buy yourself, it’s how you work on yourself. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. CAE credits.

LMS 370

LMS Nashville Strategy Video 370

Reid All About it

APRIL 16, 2021

In the Harvard Business Review, Stephanie Bradley Smith explains how a lack of sponsorship can prevent Black women from getting into the C-suite. In this high-level workshop, attendees will review key contract clauses, negotiation tips, and strategies on how to ensure a strong contract to protect your organization. 1 CMP credit.

Revenue 363

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Reid All About it

JULY 8, 2016

This webinar will provide essential information on the key changes expected in privacy rules, the repercussions of the GDPR, the costs of non-compliance and how associations operating in both the US and Europe can best adapt in this transitional phase. Focus On: Referral Marketing. More info/register. Hosts: MCI and GlobalLaw.

DC 150

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Nimble AMS

JANUARY 26, 2022

To build a ground-breaking product that was innovative and cost effective. G2 Review . All Nimblers can utilize Nimble Land to discuss software best practices, check out what’s new in Nimble AMS or share ideas about member engagement, retention, recruitment, the list goes on. Sometimes timing works out perfectly.

Missouri 78

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Membership Marketing

JANUARY 10, 2018

Create Messaging Document – As a first step, in order to have a consistent message shared through staff, promotional materials, and volunteer leaders, a clear and concise messaging document should be drafted that states the official reasons for the membership model change and the cost and benefit implications.

Communications 56

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Reid All About it

OCTOBER 1, 2021

” Contrarian marketing common sense. Business leaders agree that virtual events are a vital component of their future event strategy, whether they’re gathering people to train, recruit, or entertain. Key Insights From The 13th Annual Membership Marketing Benchmark Report. Five game changers for association success in 2022.

LMS 195

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.orgSource

FEBRUARY 13, 2023

In digital markets, circumstances can shift quickly toward the unexpected. In a Harvard Business Review Article , authors Robert S. In fast-paced digital markets, strategies that include both opportunities and challenges are essential to growth. Being alert to market and business trends is a good defensive strategy.

Strategy 88

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