Association Analytics

MARCH 13, 2024

For larger associations, you may want to consider divvying up roles accordingly: Analytics – This person reports on any trends and delivers insights based on their review of the data. Membership – This person works to get unengaged members more involved in the organization and target non-members for recruitment.

Review 169

Review Member Engagement Process Examples 169

Reid All About it

OCTOBER 27, 2023

Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Marc Zao-Sanders, Harvard Business Review ) It’s easy to screw up on breaking news. Ask Me Anything: Marketing Automation Learn about marketing automation. But you have to admit when you do.

LMS 256

LMS North Carolina Recruiting Recruitment 256

Associations Now

APRIL 2, 2020

Having trouble recruiting the right candidates? When it’s time to recruit, hire, and onboard, the most common approaches are routine and rote, prone to misjudgment and error,” says Whitney Johnson in Harvard Business Review. Recruitment is not going away , so make the most of your job board , says Madgex’s Sergio Garcia.

Recruiting 52

Recruiting Recruitment Review Process 52

Higher Logic

AUGUST 1, 2019

The Top 3 Ways Associations Recruit New Members. The Membership Marketing Benchmarking Report from Marketing General Inc. reports which recruitment marketing channels have performed the best for associations (trade and professional). The report is built on survey responses from over 800 associations.

Recruiting 195

Recruiting Recruitment Certificate Discount 195

Reid All About it

APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Membership marketing has come a long way since I first started in associations. Frankly, we’re smarter about it now. Audience avatar. Online community. 1 CAE credit.

DC 205

DC Recruiting Recruitment Washington 205

Nimble AMS

DECEMBER 11, 2022

While we can ’t promise we have all the answer s, this blog offers vital facts about the important young professionals that your organization is so eager to recruit. If Gen Z isn’t yet on your radar, it really should be. Five things you need to know when recruiting Gen Z members. Is your association looking to crack the Gen Z code?

Recruiting 136

Recruiting Recruitment Social Media Member Experience 136

Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in). – Members get members.

Marketing 100

Marketing Newsletter Social Media Recruiting 100

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. What is a Membership Drive? Are your benefits unique?

How To 130

How To Discount Social Media Software 130

Membership Marketing

JANUARY 10, 2019

And because of this, it is not surprising that as we track marketing efforts for hundreds of associations, their former members are often up to five times more likely to respond to a membership offer than never members. Use multiple marketing channels. Build your marketing copy highlighting these new opportunities.

Marketing 74

Marketing Discount Price Review 74

Associations Now

FEBRUARY 25, 2020

You may have lots of help from an outside agency, but building an internal marketing team could simplify your creative process. The pluses and minuses of taking your marketing function in-house. Should you build up your own marketing capabilities or stick with an outside agency or firm? Pro: Staying nimble. Pro: Data control.

Team 71

Team Marketing California Survey 71

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Dina Denham Smith at Harvard Business Review shares five tactics to combat a culture of false urgency at work.

Tools 272

Tools Strategy Revenue Technology 272

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

EventMobi: Association Events

SEPTEMBER 21, 2023

Membership retention is an organization’s ability to keep its members active following recruitment and onboarding. Acquiring new members comes with upfront costs, especially those tied to marketing. But on a practical level, how can you actively recruit and retain members for the long run? Why does member retention matter?

Strategy 130

Strategy Software Social Media Discount 130

Reid All About it

FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. The seven biggest mistakes in membership recruitment. The State of Association Marketing.

Recruiting 329

Recruiting Recruitment Project Technology 329

Associations Now

JANUARY 8, 2024

Get the Word Out At AUA, the marketing and communications teams work with the editorial department to elevate the association’s three peer-reviewed journals and author. AUA’s membership and recruitment campaigns also include information about the article submission process, making it easy for potential contributors to reach out.

Process 124

Process Review Team Recruiting 124

Reid All About it

DECEMBER 18, 2020

Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. At the Harvard Business Review, Siri Chilazi and Iris Bohnet explain how to best use data to meet your DE&I goals. I love German Christmas markets. Virtual event risks.

Video 221

Video Certificate Review LMS 221

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news. 1 CAE credit.

Survey 256

Survey Project Strategy Education 256

Nimble AMS

DECEMBER 18, 2023

I s your association in the market for new software ? To effectively detail your membership processes, you’ll need to outline the processes for joining, renewal, and recruiting new members. Conduct your process review With your process clearly mapped, you’ll be prepared to conduct an in-depth analysis of your key processes.

Process 135

Process Software Tips Analysis 135

Reid All About it

DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. Their guide covers configuring software for abstract submission and peer review, issuing the call for papers, designing the conference program, and more. His points make sense, although he’s not suggesting you stop using LinkedIn.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Reid All About it

JUNE 18, 2021

Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Community experts will be showcasing platforms and sharing their knowledge with the association market. Host: ASAE.

LMS 369

LMS Certificate America Committee 369

NXUnite

FEBRUARY 19, 2024

To understand healthcare analytics in action, let’s review a few examples. This could be translated into refining communication of employee expectations or optimizing employee recruitment to narrow an organization’s list of candidates to those that best fit your culture. The post What is Healthcare Analytics?

Examples 130

Examples Analysis Software Library 130

Nimble AMS

DECEMBER 5, 2022

The American Urological Association (AUA) empowers volunteers through a detailed education content review process. Volunteers can serve on the Content Review Workgroup to ensure all educational courses, e-learning materials, and content are bias-free and scientifically valid.

Member Engagement 134

Member Engagement Social Media Review Recruiting 134

Reid All About it

DECEMBER 15, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support, and evaluation. He saw the idea in action at the Social Media Market World conference. Board responsibilities. Gen Z and subscriptions. More info/register.

Iowa 256

Iowa millennials Texas Strategy 256

Associations Now

SEPTEMBER 28, 2018

Periodically, SVU reviews marketing language and removes any instance of the words “I” or “we.”. Rewrite all of your materials and your communications, so that it focuses on what the member will get,” says Scott Oser, SVU director of industry relations and member recruitment. He recommends quarterly reviews, at a minimum.

Recruiting 94

Recruiting Recruitment Discount Review 94

Reid All About it

JANUARY 19, 2024

Nimble AMS explains how an AMS empowers your association’s recruitment, engagement and retention efforts by helping you better understand members, anticipate their needs, provide a better digital experience and deliver personalized emails and content. Marketing to Gen Z and millennials. Membership, again. Event trends. 1 CAE credit.

Revenue 256

Revenue Strategy Member Engagement United States 256

MemberClicks

APRIL 26, 2024

Job boards and job board software changed the foundation of both finding a job and in how companies and organizations recruit. MemberClicks Job Board add-on turns your organization’s website into a recruiting tool that offers value in multiple ways. Its reviews include comments like “easy-to-use”, “secure”, and “efficient”.

Revenue 52

Revenue Recruiting Recruitment Membership Management 52

Association Success

SEPTEMBER 17, 2020

Here are some strategies you can use to attract top talent: Think like a marketer. And to sell to the right buyer, you need to think like a marketing professional. Like marketing materials, your job postings should be interesting, engaging and tailored to fit your company’s style. Make employees feel they are part of something.

How To 190

How To millennials Process Recruiting 190

Reid All About it

FEBRUARY 16, 2024

Their guide covers configuring software for abstract submission and peer review, issuing the call for papers, designing the conference program, and more. by Daniel Zagales, Datanami More workers want to change jobs, but the market is getting tougher. | Quick hits Five ways to tell if your data management strategy is ready for AI. |

Case Study 266

Case Study Newsletter Strategy Revenue 266

Associations Now

AUGUST 23, 2023

Recruitment and retention remain top-of-mind concerns for employers in 2023. In addition, 80 percent said that upskilling would help them stand out in the job market. Just make sure you have someone on staff review the content first before recommending it to your employees.”

Strategy 98

Strategy Library Recruiting Recruitment 98

Aaron Wolowiec

JULY 12, 2016

According to Marketing General Inc. ’s s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. What keeps association leaders up at night?

Certificate 140

Certificate Recruiting Recruitment Social Media 140

NXUnite

NOVEMBER 14, 2023

Recruit and retain more volunteers. This can pave the way for event sponsorships, collaborative cause marketing campaigns, and more. Recruit more top talent. The company reviews the grant application and reaches out to the nonprofit to confirm the submitted information. In fact, three out of four U.S. It’s that simple!

Guidelines 130

Guidelines FAQ Recruiting Recruitment 130

Disciple Media

APRIL 26, 2023

In time that community can become your most potent marketing platform, act as an incubator for brand ambassadors or future leaders of your movement, provide a place to test market new products, and provide you with a steady revenue stream. The best community platform currently on the market is Disciple Media.

Price 36

Price Review Video Library 36

Reid All About it

NOVEMBER 12, 2021

Marketing fundamentals. Tom Roach at Marketing Week says these seven fundamentals of marketing communication have stayed relevant because they’re based on how our brains work, not on how specific technology works. It’s a good list to compare against your marketing strategies and tactics. Board foresight. Host: MemberBoat.

Recruiting 195

Recruiting Recruitment Survey Revenue 195

.orgSource

DECEMBER 26, 2022

Our Year in Review. Once associations had an automatic corner on their markets. She explained how to use Blue Ocean Strategy to give your organization the edge in crowded digital markets. The Great Resignation made recruiting the best talent another competitive arena. But, before we welcome a new year, let’s toast 2022!

Technology 88

Technology Review Innovation Library 88

Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Career pathways.

millennials 307

millennials Montana Class Education 307

Reid All About it

JULY 21, 2023

Post-Lockdown Membership Recruitment (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! . Hear tips to recruit and retain these generations. 1 CMP credit.

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Apply now for a Gold Circle Award or volunteer as a GCA judge.

Innovation 359

Innovation Las Vegas Communications Education 359