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Association Brain Food: 4.12.24

Reid All About it

Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Member recruitment. by Tony Rossell, Marketing General Inc.

Revenue 256
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Strategies for driving non-dues revenue for your association

Nimble AMS

When memberships are flat or declining, raising the cost of membership dues is not the answer. Strategies for driving non-dues revenue. Here are some ideas: Set up a state-of-the-art online store. Building an online store that offers a modern online shopping experience can go a long way toward driving sales.

Revenue 134
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Association Brain Food: 9.15.23

Reid All About it

I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. GrowthZone’s guide to selecting a credit card processor is perfect for those of you who need to understand the players and their roles, terminology, fees, rates, hard and soft costs, and security issues.

LMS 256
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Association Brain Food: 1.19.24

Reid All About it

It will also explore which business functions are leading the way, how leadership is supporting AI efforts, and how policies are affecting adoption. TopClass LMS explains why you should keep the conversation going and the community gathering after a course, conference or educational program ends. Post-program campaigns. CAE credit.

Revenue 256
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Association Brain Food: 12.1.23

Reid All About it

Member recruitment. To attract young members , you must recruit in ways that make sense to them. Rikki Schlott says her generation (Gen Z) has inherited a post-hope world stripped of what matters. That’s on us, says Jay Cost at The Dispatch. His points make sense, although he’s not suggesting you stop using LinkedIn.

Arlington 266
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Association Brain Food: 12.8.23

Reid All About it

Mark Lowry at Association Analytics shares helpful member retention strategies. The solution: “fewer, shorter, more interactive online meetings.” Keep these findings in mind when planning staff and member online meetings and educational programs, including conferences. Member retention. Zoom fatigue. Gen Z careers.

Strategy 272
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eLearning Pricing Models: 5 Ways to Price Your Courses

Forj

Are you creating new eLearning courses to provide value to members and bring in revenue for your association’s learning business? If so, you’ve probably encountered the challenge of how to price those courses. Pricing Strategy for Training Courses: Subscription vs. One-Time Fee.

Price 172