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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. E-learning programs can definitely help associations solve some of the challenges described in these two reports. It’s human nature—the ego at work. Email marketing.

Survey 150
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Association Brain Food: 1.26.24

Reid All About it

Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. The spring cohort for their Association Facilitator Certificate Course begins on March 11. I’ve used data from Marketing General Inc.’s The 2024 survey is now open.

Survey 256
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How to Make Analytics a Priority – Finally!

Association Analytics

Of course, they are valuable assets, but data is, too. For example, if a paid-event registration campaign isn’t on track to meet or exceed your goals, you can adjust your approach mid-course instead of waiting until the campaign has completed and it’s too late to have an impact. Lay out your definitions up front.

How To 169
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Association Brain Food: 9.15.23

Reid All About it

Dabdub, Director for Admissions and Recruitment Affairs at the American Association of Veterinary Medical Colleges Josie Hernandez, IOM, Account Executive with Bostrom and President of Association Latinos Carol Martinez, Manager of Community Impact at Project Management Institute Ben Yzaguirre, M.Ed., 4 CAE credits for 4-week course.

LMS 256
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Association Brain Food: 1.12.24

Reid All About it

At Locus, Cory Doctorow says, “Of course AI is a bubble.” You might not have given serious thought to these doable ideas, but you definitely should take the advice of people who live and breathe data every day. But the question is: what kind? Wait, there’s more WTF is the fediverse? Kimeko McCoy, Digiday ) The rules have changed.

LMS 266
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Association Brain Food: 1.19.24

Reid All About it

TopClass LMS explains why you should keep the conversation going and the community gathering after a course, conference or educational program ends. More importantly, would your association align and agree upon those indicators across all business units and course-correct accordingly? Post-program campaigns. Membership.

Revenue 256
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Guest blog: 5 essentials for a great telephone renewals campaign

Optimist Consulting

Well, yes, DEFINITELY! And of course, do say ‘thank you for being a member’. Membership Engagement Membership Recruitment' Why use the telephone? As the popularity of content-based digital and inbound membership marketing explodes, is there still a place for the humble telephone for member renewals?