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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

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5 Steps to Create a Sponsorship Program that Increases Non-Dues Revenue

Higher Logic

Is your program effective at increasing non-dues revenue ? Online educational courses and webinars , as well as in-person professional development classes. If your sponsors get blogging or ad rights, give them guidelines on submitting material. Do sponsors see the value in each sponsorship package? Online communities.

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

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4 Ways to Elevate Your Next Association E-Learning Course

Fonteva

High engagement means increased revenue and membership… low engagement for multiple years in a row could mean your association is struggling in numerous ways. The last thing you want to do is invest in custom-creating a new e-learning course only to have few members (if any) purchase it. Keep courses updated. Don’t do this!

Course 52
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Empower association volunteers to boost member engagement

Nimble AMS

A moderator can begin conversations and ensure discussions adhere to your community guidelines. Encourage qualified volunteers to offer their specialized industry knowledge to create continuing education courses or webinars for your members.

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Association Brain Food Weekly: 8.27.21

Reid All About it

Non-dues revenue. 4 weeks from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate that success. 80% of the education offered by the Ohio Society of CPAs (OSCPA) used to be in-person, but the pandemic changed all that, of course.

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Association Brain Food Weekly: 6.11.21

Reid All About it

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. But, fear not, Event Farm crunched the numbers and came up with guidelines on how much your 2021 event budget might increase for each line item. Chapter benchmarking.