Freestone

MARCH 4, 2024

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy?

Strategy 52

Strategy Marketing How To LMS 52

Reid All About it

JANUARY 26, 2024

The weekly list of free educational events and resources for the association community… Membership. I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. If it intrigues you, check it out—12 CAE credits too.

Survey 259

Survey Project Strategy Education 259

Freestone

DECEMBER 12, 2023

According to the latest Community Brands Association Trends research, 71% of association professionals listed non-dues revenue as a top strategic priority in the coming year. Leveraging your learning management system (LMS) to generate non-dues revenue is the perfect way to prioritize your goals throughout the year.

Learning Management System 81

Learning Management System LMS Revenue System 81

Reid All About it

MARCH 24, 2023

The weekly list of free educational events and resources for the association community… I’m going away for eight days on a hiking vacation in southern Utah, so I’m not publishing Association Brain Food the next two Fridays, March 31 and April 7. Thank goodness, many associations are rethinking new member onboarding.

Revenue 230

Revenue Chicago Leadership Education 230

Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Curated reading lists are the best, right? Credentialing support. Boring conferences.

LMS 259

LMS Revenue Arlington Education 259

Reid All About it

MARCH 17, 2023

The weekly list of free educational events and resources for the association community… Online learning. With for-profit and higher ed competition growing, your association’s online courses must stand out in the crowd. But excellent content isn’t enough to gain market share. Association revenue.

Revenue 206

Revenue Certificate Committee Leadership 206

Blue Sky eLearn

JUNE 7, 2019

Your association is most effective when you’ve created a strong community of members who value opportunities for professional development. Once your members have attended their first event or taken their first course through your association, you’ll want to take the necessary steps to keep them involved and motivated.

How To 183

How To Course Software Content 183

Reid All About it

JANUARY 5, 2024

The weekly list of free educational events and resources for the association community… Reflection time. What’s on the horizon for associations in 2024 ? Impexium shares the requirements most likely found on the AMS wish list of association executives. Learning about AI. Hot association topics.

Revenue 281

Revenue LMS Price Education 281

Reid All About it

JANUARY 12, 2024

The weekly list of free educational events and resources for the association community… Free education. If you’re a regular reader of Association Brain Food, this post from TopClass LMS will be familiar ground for you. At Locus, Cory Doctorow says, “Of course AI is a bubble.” Inspiration. Need to reignite your spark?

LMS 271

LMS Education Member Engagement Revenue 271

WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Use content marketing to attract your target audience.

millennials 150

millennials Resources North Carolina Certificate 150

Blue Sky eLearn

JANUARY 21, 2019

Raise your hand if “providing education and learning opportunities” is part of your association’s mission statement and/or core values. Here are some tips for when you’re navigating the association waters with limited resources and bandwidth: Don’t silo yourself. When were you most engaged?

Education 151

Education How To Learning Management System LMS 151

WBT Systems

SEPTEMBER 12, 2017

Conferences consume a great deal of your association’s time and financial resources. Should they take such a primary place in your association’s educational offerings? In most associations, only a small percentage of members attend conferences. Why Continue the Conference Learning Experience.

Conference 210

Conference How To LMS Newsletter 210

WBT Systems

APRIL 3, 2018

Do you feel like giving your learning platform a heave-ho out the door? As dysfunctional and frustrating as that old learning management system (LMS) is, your association still relies upon it. Maybe it wasn’t designed for associations in the first place. How is it negatively impacting learners?

LMS 161

LMS How To Learning Management System Project 161

Reid All About it

JUNE 23, 2023

The weekly list of free educational events and resources for the association community… “It was only a sunny smile, and little it cost in the giving, but like morning light it scattered the night and made the day worth living.” ―F. Avenue M and ASAE polled associations about their AI usage policy for staff. Marketing benchmarks.

Metro 195

Metro Strategy Technology Marketing 195

Reid All About it

NOVEMBER 10, 2023

The weekly list of free educational events and resources for the association community… Got a writing project ? I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope.

Certificate 286

Certificate Price Tools Technology 286

Reid All About it

SEPTEMBER 22, 2023

The weekly list of free educational events and resources for the association community… Event recordings. TopClass LMS reviews the pros and cons of recording an educational event from both the attendee and association perspectives. Also worth your time What people really remember about your association. Gen Z education.

LMS 271

LMS Revenue Education Strategy 271

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. Their advice seems so obvious, yet apparently most associations need to hear it. Market perception.

Maryland 276

Maryland LMS Revenue Strategy 276

Blue Sky eLearn

JANUARY 21, 2019

Raise your hand if “providing education and learning opportunities” is part of your association’s mission statement and/or core values. Here are some tips for when you’re navigating the association waters with limited resources and bandwidth: Don’t silo yourself. When were you most engaged?

Education 133

Education How To LMS Learning Management System 133

Reid All About it

JANUARY 22, 2021

The weekly list of free educational events and resources for the association community…. Maddie Grant and Jamie Notter at Propel have launched a free course, Introduction to the Rockefeller Habits. A few CEOs whom I admire practice these habits so I plan to make room in my schedule to take the course. Sponsorships.

Innovation 370

Innovation Communications Education Strategy 370

Reid All About it

MAY 14, 2021

The weekly list of free educational events and resources for the association community…. Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. During the last one, they introduced their event safety playbook full of tips and resources.

St. Louis 341

St. Louis Technology Strategy Conference 341

WBT Systems

FEBRUARY 20, 2018

Only 30 minutes in and your highly energetic committee members have already come up with several new online learning program ideas. Since some of your courses have been around forever, you wonder if it might be time to sunset an educational program or two. How to tell it’s time to sunset an educational program. Value to market.

Education 161

Education How To Certificate Committee 161

WBT Systems

NOVEMBER 28, 2017

You know your association should provide online learning programs to members and others in your industry. However, you don’t have the budget to hire instructional designers to develop courses. Here are some ways to build an online learning program with a limited budget. What did they need to learn to do their current job?

How To 204

How To LMS Video Class 204

Reid All About it

MAY 21, 2021

The weekly list of free educational events and resources for the association community…. The riches are in the niches, says WBT Systems. Association fortune-telling. Hosts: Eventbrite, National Independent Venue Association, Music Venue Trust and FundBox. Peter Houstle, CEO, Mariner Management. Yes, please!

San Jose 369

San Jose Email Marketing Tools millennials 369

Reid All About it

OCTOBER 13, 2023

The weekly list of free educational events and resources for the association community… Sponsored education. Associations usually rely on corporate marketing budgets for sponsorship revenue. Association habits. She describes seven ways “the most human workplaces” will thrive in the age of AI. Brand acquisition.

Revenue 276

Revenue Austin Tools Education 276

Reid All About it

DECEMBER 1, 2023

The weekly list of free educational events and resources for the association community… Grassroots advocacy. TopClass LMS explains how education programs can help your association’s grassroots advocacy efforts. Conference/abstract management. Member recruitment. More info/register.

Arlington 271

Arlington Technology Strategy Los Angeles 271

Reid All About it

SEPTEMBER 1, 2023

The weekly list of free educational events and resources for the association community… Because I’m away most of next week at the Non-Dues-A-Palooza conference, Association Brain Food isn’t publishing next Friday, September 8. Who has the time to learn? Gen Z marketing. Project management.

Revenue 230

Revenue Survey Education Strategy 230

Reid All About it

JUNE 18, 2021

The weekly list of free educational events and resources for the association community…. Billhighway describes the chapter self-assessment exercise used by the Associated General Contractors of America to collect data for chapter benchmarking. Lessons learned while planning a hybrid conference for APHON. Quick hits.

LMS 369

LMS Certificate America Committee 369

Reid All About it

MAY 12, 2023

The weekly list of free educational events and resources for the association community… Non Dues-a-Palooza (NDP). Learning business. WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. State of the association industry. Membership tiers.

Chicago 200

Chicago Newsletter Mooc Education 200

WBT Systems

FEBRUARY 13, 2018

The only way to do that is to cultivate a culture of learning. One of those behaviors is: “Seek learning. We want to surround ourselves with people who are obsessed with learning and development.”. Good things happen when an organization adopts a culture of learning. How Does a Culture of Learning Help an Association?

How To 155

How To LMS Learning Management System Course 155

Reid All About it

MAY 7, 2021

The weekly list of free educational events and resources for the association community…. Research on associations. Amith Nagarajan writes at Sidecar about the potential for associations to issue accreditations and certifications on the blockchain. Association myths. Marketing must-haves. Intriguing.

St. Louis 370

St. Louis Technology Strategy Products 370

WBT Systems

JUNE 26, 2018

You finally got the budget to purchase a learning management system (LMS). Narrow down the field first by: Working with an LMS consultant who narrows it down for you based on your requirements and their market knowledge. Borrowing another association’s LMS RFP. How are you positioned in your market?

LMS 155

LMS How To Sample Proposal 155

Higher Logic

MAY 20, 2020

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Reid All About it

APRIL 14, 2023

The weekly list of free educational events and resources for the association community… Extreme brainstorming. If you want to kick your association out of the box in which it finds comfort, give these extreme brainstorming questions from WBT Systems a try. Marketing automation. Abstract/conference management.

Leadership 195

Leadership Education Revenue Strategy 195

WBT Systems

APRIL 24, 2018

Developing a new online course with the help of an instructional designer is an exciting prospect for an association. You’re investing time and money into a relationship with an educational partner who’s skilled at designing engaging and effective learning experiences. What’s the plan for course updates?

How To 150

How To LMS Project Course 150

Reid All About it

MARCH 10, 2023

The weekly list of free educational events and resources for the association community… ChatGPT. WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Association podcasts. Content marketing. Strategic resilience. Membership engagement.

Committee 195

Committee Education Software Technology 195

Reid All About it

NOVEMBER 27, 2020

The weekly list of free educational events and resources for the association community… . . Online learning. If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems.

Las Vegas 369

Las Vegas Virginia Content Washington 369

WBT Systems

MARCH 6, 2018

When associations think about sponsorship opportunities, events usually come to mind first. However, by focusing only on in-person event sponsorships, you miss an opportunity to build stronger partnerships with industry vendors through online learning sponsorships. How can they help you provide education to members?

How To 155

How To Blended Learning Revenue Education 155