NXUnite

DECEMBER 13, 2023

At NXUnite by Nexus Marketing , we provide a platform where brands and organizations within the mission-driven sector can collaborate, learn, and grow. We even offer a Cause Coins system for our community, which they can redeem for rewards like discounts on technology and event tickets.

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.orgSource

AUGUST 28, 2023

That’s the beauty of thought leadership. Thought leadership is an old idea that has been made new again. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Here’s one significant challenge.

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ISAE

APRIL 21, 2024

4 Creative Ways to Promote Your Membership Incentive Program Membership incentives are the rewards or benefits that your organization’s members receive for being part of the program. While most of these incentive programs give members exclusive discounts at certain retailers, they can also offer more tailored perks.

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MemberClicks

DECEMBER 14, 2022

No matter how much you might personally be overwhelmed dealing with your overstuffed email inbox, nonprofit email marketing is still one of the most powerful ways to reach your members, donors, and audience. nonprofit email marketing program is key to your success – and we’ll show you how to do it well by sharing industry best practices.

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Reid All About it

DECEMBER 1, 2023

Impexium recommends proving you’re an organization they can trust, delivering benefits they value, and having processes and systems that facilitate member referrals, new member onboarding, testimonials, social presence, and member feedback. Member recruitment. To attract young members , you must recruit in ways that make sense to them.

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Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. For successful organizations, a good portion of marketing budgets are being spent on recruiting, retaining and engaging with these younger professionals.

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Membership Marketing

JUNE 3, 2024

This article is an edited excerpt from the book Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. ANA leadership realized that significant changes were needed to reverse the membership decline and stop the hemorrhaging. Find it on Amazon.

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Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. Three ways content marketers can provide value to the sales team. Pam Didner, Content Marketing Institute ).

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Reid All About it

FEBRUARY 5, 2021

A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts. WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Community manager survey.

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EventMobi: Association Events

SEPTEMBER 13, 2023

What do you hope your members feel when they think about your organization? One of the keys to saving money as an organization is putting effort into member retention. Membership experience ultimately defines the value of your organization. So how do you improve your member experience? Member engagement. Streamlined.

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SBI

JANUARY 16, 2024

Group memberships empower organizations to efficiently manage multiple employee members and register numerous employees for events and training in a streamlined process. Marketing professionals have more and more options to use new tools to support design, editing, and brainstorming.

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MemberClicks

DECEMBER 19, 2023

What’s the first thing you do when you want to learn more about an organization? Your organization’s membership website is one of your most visible marketing assets. Additionally, poor user experience can cause up to 50% of website visitors to end up with a competitor organization. Probably look up their website!

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Aptify

APRIL 6, 2022

Here’s what to look for in membership software for your labor union organization. Industry research suggests that professional membership organizations are working harder these days. How the right union software can help your organization save time and increase efficiency . But how can you address the extra workload?

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Reid All About it

JANUARY 22, 2021

– Member ROI Simplified: Safeguarding Your Organization’s Future. The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Organizer: Claudia Trapp, CAE, Senior Director, Programs and Education, IRP, Inc. Fri 1/22 at 10 a.m. More info/register.

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Nimble AMS

DECEMBER 5, 2022

Try creating roles in which volunteers can connect more members to your organization, like a moderator or ambassador. A great way to increase member engagement in your organization is to develop your mentoring program. You’re not alone! Your members want to connect! Mentoring program.

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Idea Architects

JUNE 6, 2011

Every Monday, I offer a leadership limerick, highlighting an idea or strategy about effective leadership in limerick form. Searching for leadership limerick will identify previous posts. Pricing is such a critical consideration there is an organization, The Professional Pricing Society , devoted exclusively to its practice.

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Blue Sky eLearn

JUNE 23, 2017

Understand Your Market. Before setting pricing, it’s critical to understand your market. Conduct a market analysis to understand your competitor’s products and pricing, target market, market needs, and price range that market will bear for the value you’re offering. Try These On. Tracy King, MA, CAE.

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MemberClicks

SEPTEMBER 21, 2022

Getting new members is great for growing your organization. Member retention is a measurement of returning members you have in your organization. Retention rates, then, is the % of returning members VS the number of members who left your organization. They’re good for your organization. What is member retention?

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MemberClicks

OCTOBER 10, 2023

It’s a win-win: nonprofits get the funding they need, and members gain access to exclusive experiences, events, training, discounted services, and other perks. They not only provide a consistent revenue stream but also help to create a deeper sense of connection between the organization and its supporters.

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WBT Systems

OCTOBER 3, 2017

The growing lifelong learning market provides plenty of opportunity. One weakness is holding associations back from reaching their market potential and becoming lifelong learning powerhouses. How will you leverage resources of other departments to deliver, market, and support e-learning? What are your market segments?

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Association Adviser

OCTOBER 30, 2018

And don’t discount social media, which remains an important way to reach members. There are programs that can help associations manage multiple social media platforms, organize articles and stories for print and digital publications, and record and edit audio for podcasts or video. Each of these is inexpensive – or even free.

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MemberClicks

MAY 17, 2022

If your membership organization is like most, you likely have one simple goal in mind: grow your membership. This is because these members are already familiar with your organization and have proven interest and willingness to pay for a membership. Offer a discount. A discount on event registration.

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Velvet Chainsaw

FEBRUARY 8, 2021

By adopting the principles of product management, organizers can think more broadly about how captured session content can be repackaged or rebroadcast to deliver member value and/or new revenue. Sponsors are more willing than ever to invest in high-quality thought leadership opportunities. 5 Product Management Principles to Adopt.

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GrowthZone

AUGUST 2, 2022

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. Shoppers gained access to discounts at participating businesses by scanning codes online, in-store or on paper.

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.orgSource

MARCH 14, 2023

Nancy and Kristine were featured speakers at the.orgCommunity Leadership ColLAB on March 2 at Rolling Hills Country Club in Arlington Heights. Our members were privileged to hear their reflections on a unique time in their organizations’ history and how the pandemic’s impact reshaped their future. Patrick’s Day weekend crowds.

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Association Adviser

JUNE 5, 2017

Association Adviser: How have membership marketing programs for AGC of America evolved? Jeff Wilson: Chapters have historically been the primary marketer of membership in part because much of the construction industry operates on a local level. AGC has grown organically for nearly 100 years. GDP, is in capable, eager hands.

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Reid All About it

JULY 21, 2017

If your organization has a webinar scheduled in the near future, please send me the link. Host: American Marketing Association. Organizer: ASAE Partnership Professionals Network. Grow Your Event with Digital Marketing That Works. For most event marketers, email is still the primary go-to tool. More info/register.

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Association Success

MARCH 29, 2018

Collaboration with tertiary organizations provides mutual benefits for you and your members. Find the right organizations to partner with! We offer partner organizations space at our single day expo in exchange for the same from them at theirs and then extend a discount code to their members to attend our event.

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Association Adviser

NOVEMBER 13, 2018

They strengthen your community, increase brand recognition, provide networking opportunities, establish thought leadership and generate revenue. Prizes should relate to the career resources your association offers: resume writing services, coaching services or even a discount on membership dues. Job listing promotions.

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Velvet Chainsaw

DECEMBER 11, 2019

Take a page from how a restaurant menu is organized into appetizers, salads, entrées, and desserts. For your sponsorship menu, approach the categories in terms of how they align with your sponsor’s marketing objectives. What’s a thought-leadership element that you’ve created as part of your menu offerings? . A Menu of Options.

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MemberClicks

JULY 12, 2022

Building a strong and ever-growing member base has continued to be a challenge, with 68% of organizations struggling to grow their membership in 2020. And how can you establish membership tiers that meet members’ needs and help appropriately fund your organization? But what do membership levels look like for a chambers of commerce?

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SCD Group

JULY 11, 2012

4 Ways Content Marketing Builds Associations. Managing Content Marketing , the relatively new book from Joe Pulizzi and Robert Rose offers valuable information for associations and nonprofits interested in connecting with their members and prospects. Every piece of content should support a measurable marketing objective.

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Protech

APRIL 12, 2023

As a member of an association’s staff or leadership team , you see the hard work that goes into managing these organizations firsthand. To build a supportive community and offerings that prioritize members’ goals and interests, it’s critical that your organization invests in the right association management platform.

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Association Adviser

JULY 24, 2018

They strengthen your community, increase brand recognition, provide networking opportunities, establish thought leadership and generate revenue. This could include discounts on membership dues, resume writing services or coaching services. Your events play a major part in gaining recognition for your association. Promotions.

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.orgCommunity

JULY 18, 2019

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). It’s only a matter of time before LinkedIn Learning comes knocking in your market.

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WBT Systems

APRIL 25, 2017

and international institutions of higher education, corporations serving the higher education information technology market, and other related associations and organizations. The EDUCAUSE badge program includes the following categories of engagement: Community Service, Leadership Development, Communications, Awards and Subject Matter.

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LMS Certificate Library Education 253

Disciple Media

FEBRUARY 7, 2024

In this blog, we’ll explore how to get your membership set up for success (Part 1), and strategies to market and sell your membership (Part 2). Marketing your membership to continue attracting new members Marketing your online membership is an art form that blends strategy, creativity, and a deep understanding of your audience.

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