How to Recruit and Retain Millennial Employees (Hint: Start by Building Community)

Higher Logic

But for the rest of the businesses out there, convincing Gen Y that your organization is a great place to work isn’t so easy. If you can’t afford (or don’t want) distracting foosball tables, how do you appeal to young professionals? How Online Communities Encourage Collaboration.

How to Create a Great Mentoring Program in Your Online Community

Higher Logic

Through mentoring, employees get the chance to learn vital skills and increase competency in ways that boost morale and job satisfaction – something that’s improving with technology. Associations, which are widely-recognized experts in their industries, are stepping up to offer such programs.

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How to Build an Association Board of Directors

GrowthZone

Membership pro, Frank Kenny, explains how to build a board of directors that is representative of your members (and why it’s important you do so). How many are men? How old are they? Choosing good board members is critical to your association’s success.

[New eBook] The Community Module Guide: How to Support Your Organization’s Business Objectives

Higher Logic

Well, if you want to elevate the success and business impact of your online community, trust us – there’s a module for that. Customizing your online community is a great way to maximize its impact, propelling your capabilities from basic to extraordinary.

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How to Design a Successful Mentoring Program

Association Adviser

Benefits for mentees range from a boost in self-confidence to life-long positive professional impacts, such as learning how to speak up and be heard and understanding how to accept feedback. Recruiting. Should I run a pilot program to test the waters?

How to Communicate a New Membership Model

Membership Marketing

But once a new membership model has been researched, defined, and approved, the next steps are critically important: the communications plan to introduce the model to members and the larger marketplace. So the best plans are to notify members of the new model and how it will impact them with multiple communication channels. The renewal communications need to highlight the changes and benefits of the new mode.

Association Brain Food Weekly: 10.18.19

Reid All About it

It’s so sad to meet an association professionals whose boss doesn’t provide a budget for professional development—how cruelly ironic considering associations are in the lifelong learning business. Quick hits before we get to next week’s free webinars: Is your marketing mediocre?

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Build Your Customer Journey Map With 7 Community Touchpoints

Higher Logic

You may have a customer journey map – an agreed-on, cross-departmental plan for how you will support customers throughout their experience with you, with the goal of delighting them and creating loyal brand advocates. So it pays to have a great support system. Want to learn more?

Membership 101: Life Time Value

Spark Consulting

One of the questions I get asked a lot is: “How much should I be willing to invest to recruit a member?” For example, let’s say you invest $1000 on a recruitment campaign and bring in five new members. But how much more?

Association Brain Food Weekly: 1.11.19

Reid All About it

The resulting report from this survey provides benchmarking data and insight into how more than 1,000 associations recruit, engage and retain members and certificants. Yes, I’m a tease, you’ll have to click through to see what everyone was reading last year.

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Strategies for Association Success

GrowthZone

Learn about 3 ways to help your association. Association pros are tasked with running their organization’s day-to-day operations, finding ways to demonstrate value to members, and the list goes on…. Low-pressure tips for how to talk with people about your association.

A New Perspective on Work

Association Success

Is your association ready to maximize the growth opportunity that the changing freelance economy presents? As you might guess, our risk-averse community has yet to fully embrace this new phenomenon. In my own consulting experience, some groups are taking a proactive approach and others have yet to react. The organizations that are lagging behind are either unaware or unable to understand how this transformational change might impact their operations.

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Unpacking an Association’s Project Management Bag

Delcor

But now, heading down the trail, you’re confident, excited, and prepared to face whatever the wilderness brings your way. They know how to manage time and can show others how to do their tasks efficiently. They don’t have to be managers or directors.

Association Brain Food Weekly: 7.21.17

Reid All About it

Your weekly list of free webinars and events for the association community… Yesterday I went on an ebook buying rampage thanks to BookBub. Well, that’s what happens to me. It] reveal[s] how fragile the status quo is, and how malleable the future can be.”.

A Gaming Company Tamed Toxic Trolling - What They Learned Could Help Your Community

Higher Logic

How do you change the behavior of millions of community members? That’s the problem Riot Games had to solve with their game, League of Legends when they realized that antisocial behavior - like gamers using racial and homophobic slurs with each other - had reached toxic levels.

Association Brain Food Weekly: 11.4.16

Reid All About it

Each episode is dedicated to a president starting with George Washington and ending with Donald Trump. I’m listening to them all in order, of course, and have made it up to the Warren Harding episode. Since I love to cook, America’s Test Kitchen Radio is another favorite.

Is your membership organisation’s board digitally savvy?

Optimist Consulting

I recently read a great new document, Making digital work: 12 questions for trustees to consider , which contains useful guidance on what your non-profit board should be thinking about when it comes to digital. They are also likely to bring digital expertise from their daily job.

Association Brain Food Weekly: 4.18.16

Reid All About it

Here’s how dedicated I am to this conference for association execs. on Thursday “morning” to catch a 5:30 a.m. flight to Orlando. I intend to be chipper throughout the day thanks to intellectual stimulation, excellent company, and modest amounts of caffeine and B-12.

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Association Brain Food Weekly: 4.18.16

Reid All About it

Here’s how dedicated I am to this conference for association execs. on Thursday “morning” to catch a 5:30 a.m. flight to Orlando. I intend to be chipper throughout the day thanks to intellectual stimulation, excellent company, and modest amounts of caffeine and B-12.

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Daily Buzz: Association Helps With Relief Efforts in Indonesia

Associations Now

The Association of Medical Doctors of Asia sent a team to Palu, Indonesia, to provide medical care after an earthquake and tsunami devastated the area. You can follow the team’s journey on the AMDA’s website , where the group has been documenting its relief efforts.

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So Your Members Want to Add More Communities?

Higher Logic

In fact, they love it so much they want to create their own, smaller communities for specific groups of people. One enthusiastic group wants a community dedicated entirely to just one of your new products. When to allow new communities -- and when to draw the line.

Association Brain Food Weekly: 11.10.17

Reid All About it

I must admit I exceeded 140 characters a few times already but only to add a bit of commentary to articles I shared. I plan to continue being pithy on Twitter—at least in my own mind—and not use more characters just because I can.

Time to Give Your Resume a Refresh

Associations Now

It’s always a good time to update your resume, but a reminder certainly helps. September may be nearly over, but there’s still time to spruce up your resume. They have a reputation of being pretentious and vague, and no one wants to read them all the way through.”

More Than a Logo Change: Rebrand Reflections

Association Success

A step-by-step guide to a successful rebranding process. A rebrand also includes content for your meetings, membership recruitment, government relations and fundraising. There are a series of questions to ask when undertaking a rebranding effort. But the first and most critical question to ask is WHY? Some responses may be that a rebrand is to: Reflect a new member base. Who are we talking to? Define what you want to achieve at the start of your rebrand.

Help Your Members Across the Digital Readiness Gap

WBT Systems

But even when people have access to the web, another type of digital divide may present a challenge to associations with online learning programs—a digital readiness gap. If the target market for your educational programs is on the wrong side of this gap, you need to know and you need a plan for bridging the gap. adults are “relatively hesitant” to use digital tools for learning. Who regularly visited your website to read content or download resources?

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New Tips from the Giving Day Playbook on Crowdfunding Campaigns

Beth Kanter

Note from Beth: I’m working with the Knight Foundation to facilitate a peer learning exchange that will help their community foundation partners learn and spread best practices in planning and implementing Giving Days. This learning approach has two ways to capture knowledge.

AI for Nonprofits and Social Good: Link Roundup

Beth Kanter

Google.Org is giving away $25 million to humanitarian projects that use Google’s machine learning technology. Impact Challenge ” is based on Google’s belief that artificial intelligence can provide new solutions to old problems and improve people’s lives.

Capital Campaign Marketing Strategies for the Tech-Savvy

SocialFish

If you’re starting a capital campaign, then you know how much work and effort goes into planning a fundraiser of this magnitude. You want all your hard work to result in a successful outcome: reaching your goal. Create a peer-to-peer campaign. Keep reading to learn more!

Trainer’s Notebook: The Digital Nonprofit: A Participatory Workshop

Beth Kanter

Last week at the IFC-Asia , I co-designed and facilitated a 90 minute workshop with Marco Kuntze titled “ The Digital NGO: The Journey from Paper to Screen.” Just A Little Content To Get Started . There are different ways to design a participatory workshop.

Association Brain Food Weekly: 5.4.18

Reid All About it

It will change how most organizations do business, but that’s a good thing in the long-run for all of us. DelCor’s David DeLorenzo points out the silver lining to GDPR as well as other data issues you must reckon with. What happens when people have to prepare for 100-year careers ?

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Starring….Your Association Publications

Association Adviser

Okay, perhaps this is not exactly how association communication awards presentations really go down. However, the recognition and pride that communications awards bring to associations are no less than Oscar-worthy. How Does My Association Enter an Awards Competition?

Association Brain Food Weekly: 9.20.19

Reid All About it

The weekly list of free educational events and resources for the association community… I’ve referenced the New Member Engagement Study from Kaiser Insights and Dynamic Benchmarking for many of the posts I write for clients, so I’m happy to see they’re preparing to do another one.

Association Brain Food Weekly: 6.8.18

Reid All About it

They point to a series of articles documenting “changing attitudes towards nonprofits in general and museums in particular.” Although the article is written for a museum audience, as 501(c) cousins, associations also need to keep an eye on this issue. to 6:15 p.m.

How Your Association Marketing Plan Benefits from an AMS Upgrade

Aptify

But when they don’t, it’s time to think about a replacement. Thanks to its integration with other software in your technology ecosystem, your AMS helps you move prospects, customers, and members through the four stages of the marketing journey : attract, convert, close, and delight. But is your AMS up to this job? Or is it merely chugging along, doing the same old things it always has—and not the things you need it to do today?

Association Brain Food Weekly: 6.15.18

Reid All About it

The weekly list of free educational events and resources for the association community… The Atlantic takes a look at the death of higher education due to declining enrollment. A few years ago I came up with some crazy ideas about how associations could transform higher education.

Trainer’s Notebook: Just A Few Participatory Facilitation Techniques

Beth Kanter

Recently, a colleague asked me a wonderful question: How did you learn to become a good facilitator and trainer? If time is available, also do a plus/delta exercise with participants as a close out to the session. Measure, evaluate, reflect, and improve.

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What Associations Need to Know About Technology

Association Adviser

” Thanks to social media, 4G, iProducts, broadband, wireless, the cloud, Big Data, Skype and apps, we’re now more connected than ever. You don’t have to be the first to market or the earliest adopter of new technology. Perhaps that’s why we’re starting to see some backlash.

Romancing Customers with Compelling Content

Slice-Works

I ticked off the attributes that were most attractive: central location, salary, interesting projects, and office subscription to the New York Times (the basics for this 20-something). I was ready to sign! I wanted my new best friend to be excited and validate my decision.

Don't Go Another Year With a Board With Old Thinking. Make 2014 Count For Something

Tom Morrison

It''s December 2013 and every association is about to embark on a new year. Hanging onto traditions, which at the time were amazing, but that aren''t meaningful to the overall membership any longer. Success and failure is defined by asking, “How much did we grow membership this year?”

I'm returning your call, Patsy. : Off Stage

Off Stage

“Judith,” the email said, “I need to talk to you about Virtual Associations. now maybe its time to talk more about why we need em. So, I went online (of course) to try and find an example of a purely virtual association. Off Stage.