Expo Logic

JANUARY 28, 2019

To help you stay up-to-date on the new technologies entering the market and decide which to incorporate at your next event, we have compiled the top event technology trends of 2019 into one eBook. In the 2019 Event Technology Trends eBook you’ll discover: The latest event technologies and how to implement them.

eBook 28

eBook Technology Social Media Innovation 28

Higher Logic

FEBRUARY 21, 2020

Dive into this process more fully with a free eBook. What’s your strategy for sourcing product feedback at scale, digitally? Customer marketing is becoming increasingly important to tech companies. But everyone knows that marketing communications are much more effective when they’re targeted. Access it for free here: 2.

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eBook Tools Products Communications 286

Higher Logic

MAY 19, 2016

Could your marketing department benefit from your organization’s community? It doesn’t matter what your community is for or why your organization decided to establish one -- it can be a powerful tool for your marketing department. Your most dedicated members or customers are also some of your greatest marketing allies.

Team 136

Team Marketing Newsletter eBook 136

Higher Logic

JANUARY 3, 2020

Are 2x more likely to have a formal strategy to encourage loyal customers to become brand advocates. An online community platform helps firms improve return on marketing investment by 33% ( Aberdeen ). Download our eBook for more details: 3. Education is one of the most effective ways to market to your audience.

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eBook Products Tips Tools 194

Higher Logic

MAY 20, 2020

Tip: Sign up for Higher Logic's Super Series to see examples of virtual events as well as learn how to bring more engagement to your organization. Check out the Ultimate Guide to Marketing Automation, available below. We're doing weekly events, all about fostering deeper connections between you and your members.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Reid All About it

MAY 29, 2020

Virtual event ebook. Ellipsis Partners and Achurch Consulting have been burning the midnight oil on a virtual events ebook that’s definitely worth checking out. It covers virtual event strategy and technology, including a list of platforms for different purposes. Virtual learning strategies. Virtual networking.

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San Diego Strategy North Carolina Conference 259

Disciple Media

MAY 24, 2023

Email marketing can be extremely cost-effective. But before you can engage in email marketing you need to have an email subscriber list. In the guide below we’ll cover all aspects of creating an email list that will become an integral part of your growth strategy. How will your emails fit into your larger marketing strategy?

How To 36

How To Email Marketing Newsletter Discount 36

Aptify

JULY 1, 2021

So, what strategies guide your plan for recruiting these new members? How to create a membership recruitment strategy. Creating a fresh membership acquisition strategy gives you a way to move forward with intentionality. Here are some ideas to keep in mind when creating your membership recruitment strategy.

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Recruiting Recruitment Social Media eBook 146

Membership Marketing

FEBRUARY 9, 2021

That is why I am happy to share many of these lessons with you in my just-released book, MembershipRecruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. How can a thriving membership program be planned and executed? You can order your copy of the book in print or as an eBook on Amazon.

Recruiting 95

Recruiting Recruitment eBook Revenue 95

Higher Logic

JULY 19, 2018

Without that personalization, we often lose interest and unsubscribe from email lists long before completing the call-to-action that the marketer sending the email was hoping for. Include these 5 tactics in your strategy before hitting send. This is easy to do using marketing automation’s web tracking feature.

Tips 159

Tips eBook Newsletter Marketing 159

Reid All About it

JUNE 7, 2019

MemberSuite recommends a member-first approach to your association’s email strategy. The Road to Member Engagement Is Paved with Personalized Marketing. Learn how to gather your best member interactions and pivot from simply collecting data to modernizing your member outreach and engagement strategies. Absolutely not?

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Proposal eBook Maine Tips 170

AssociationChat

JUNE 7, 2022

Check these out: How to Create a Sponsorship Strategy That Will Maximize Event Revenue. Transformation is Coming in the Association Management System (AMS) Market. How-To Guides. Expect a mix of technical, management and professional development topics designed to meet your needs as an Association Executive. Case studies.

eBook 52

eBook Case Study Library Analysis 52

Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. How to f ix it: Get your members engaged. Embrace engagement technology tools: Using tech tools like online community and marketing automation can help you get members involved.

Tools 258

Tools eBook Report Learning Management System 258

Higher Logic

MARCH 12, 2019

Picture this: Last month, your marketing department sent five emails to members promoting your annual event, while your membership department called members three times about the event. If you want to get your member engagement strategy up to snuff, begin with aligning your internal strategy. So here’s the secret.

Communications 174

Communications eBook Tools Team 174

Jamie Notter

JANUARY 14, 2014

The other day I came across yet another article/post declaring that “ Culture eats strategy for breakfast ” (or lunch, or dinner, or afternoon tea…). Jeff (like me) does a lot of work with organizations on strategy. So he gets particularly annoyed at the “culture eats strategy” meme.

Strategy 70

Strategy eBook Discount Course 70

Higher Logic

FEBRUARY 28, 2019

Let's focus on how engagement tools and platforms, like additional community modules or marketing automation, can work together to elevate the success and impact of your online community as it relates to events and registrations. Resource: How to Use Events & Conferences to Increase Activity in Your Online Community.

Tools 208

Tools LMS eBook Resources 208

Reid All About it

JULY 21, 2017

Your weekly list of free webinars and events for the association community… Yesterday I went on an ebook buying rampage thanks to BookBub. You know how it goes: you look at the “Customers who bought this item also bought” section on Amazon and before you know it you’ve clicked “Buy now” several times. Duration: 1 hour.

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Las Vegas DC Mooc Nevada 231

Reid All About it

SEPTEMBER 3, 2021

If virtual or in-person conferences are part of your organization’s strategy—whether you’re a non- or for-profit, large or small organization—please complete the Tagoras 2021 Virtual Conferences survey. Yes, there’s hope for you: how to stop overthinking. Mike Agron, Content Marketing Institute ). Pia Callesen, Psyche ).

Learning Management System 195

Learning Management System Education Technology Review 195

Reid All About it

OCTOBER 12, 2018

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. WBT Systems explains how to motivate members to buy what you’re selling. How to explain content marketing to anyone.

DC 170

DC Las Vegas Washington Review 170

Reid All About it

OCTOBER 28, 2016

Before we get to this week’s webinars and etcetera, how about some reading suggestions? Parker shares ten tips to help over-worked content marketers train their brain for greatness – they’re applicable to regular people too. Presenters: Shashi Bellankonda, chief marketing officer, Surefire. More info/register. Hosts: EventBank.

millennials 150

millennials eBook Washington Innovation 150

WBT Systems

JULY 31, 2018

According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Recruitment strategy: help millennials get jobs. Use content marketing to attract your target audience. Consider topics such as: How to prepare for an interview.

millennials 150

millennials Resources North Carolina Certificate 150

Reid All About it

FEBRUARY 9, 2018

How do you know it will work? WBT Systems explains how to validate an online course idea to make sure there’s market demand for it. and how to get the right statistics to prevent national and chapter level members from leaving. The 3 Keys to Successful Content Marketing. Host: American Marketing Association.

DC 150

DC Washington eBook Case Study 150

Aptify

DECEMBER 6, 2017

One of the most important players in your association marketing plan doesn’t have a place in the org chart, doesn’t have an office, and doesn’t even get vacation time. You take this player for granted as long as they assist your marketing efforts. Does it support your association marketing plan in a 21st century way?

Marketing 56

Marketing Software Content Process 56

Higher Logic

MAY 29, 2020

How to Align with Your Board and Executive Team's Priorities. Download our eBook, Maximize Association Value with Engagement , for the full list of ways a community builds your association’s member acquisition and member engagement efforts. If so, secure a copy of the strategic plan, and use it as the guide for your presentation.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Higher Logic

NOVEMBER 17, 2016

Help Scout focuses on the customer support angle, but that aligns well with community strategy. Here’s how you can apply the hourglass funnel approach to your community engagement and support: 1. Did you send customers a series of How-To product videos to get them started in your user group? Voice of the Customer eBook.

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eBook FAQ Directory Content 120

Reid All About it

MARCH 30, 2018

Way off-topic: Check out my Grabbing the Gusto blog if you’d like to check out the list of recipes I’ve made this week or plan to make in the coming week, and my list of recommended fiction and non-fiction ebooks (including cookbooks) on sale right now. Presenter: Jenny Stanfield, Director, Sales and Marketing, Engagement Unlimited.

Project 150

Project Resources Software eBook 150

Reid All About it

MARCH 17, 2017

Now, onto more mundane things… Is inbound marketing still a bit perplexing for you? Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. Have no fear. Gmail users: beware the latest phishing attack. Be careful what you click! 1 CAE credit. More info/register.

DC 150

DC Washington America eBook 150

Reid All About it

JANUARY 26, 2018

WBT Systems explains what to do if one of your online courses fails , how to identify the problem and what to do about it. Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. How to ask your boss for time to learn new things. Keep learning! Ethereum explainer. (

DC 225

DC Washington millennials Chicago 225

Reid All About it

FEBRUARY 16, 2018

How to convert blog readers into leads. Check out my Grabbing the Gusto blog if you’d like to see the list of recipes I’ve made this week or plan to make in the coming weeks, and my list of other recommended fiction and non-fiction ebooks on sale. Learn how to awaken your personal brand and build “hire purpose” connections.

DC 150

DC Washington Recruiting Recruitment 150

Reid All About it

MARCH 9, 2018

How could VR transport us there?” If a competitor beat you to a new market opportunity or disrupted your business model, know you’re in good company. Learn how to best navigate this space and hear tips for developing speaker contracts, guidelines for streaming music and insights into the nuances of medical digital events.

DC 120

DC millennials North Carolina Washington 120

Potomac Core

MAY 24, 2017

In today’s uncertain global business environment , associations must be perceived as extensions of company and industry business strategies and not be just another association. Despite more robust economic growth forecasts, companies still face regulatory hurdles, changing consumer sentiments, and disruptive market forces.

Case Study 119

Case Study Virginia Revenue Survey 119

Aptify

DECEMBER 13, 2017

Here’s the life hack for us marketing and membership people in associations : don’t think of “join” and “renew” as distinct processes. ” Inbound marketing gives organizations the opportunity to increase the ROI of their marketing effort by 3x. You market and showcase your brand.

Member Engagement 56

Member Engagement eBook Software Marketing 56

Smooth The Path

MARCH 14, 2017

Larger associations may be able to use a very sophisticated marketing automation system to direct new members, based on their demographics, to resources just for them. In this case, we can’t identify one or a few common problems to be solved; the new members are just too diverse. Instead, a high touch AVTP may work best.

Association Value 68

Association Value eBook Member Experience Resources 68

Beth Kanter

MARCH 29, 2013

E-Book #1: Fundraising and Marketing Tips for Nonprofits. 6 Specific Challenges Online Fundraisers Should Consider When Using Facebook by John Haydon, Author of Facebook Marketing for Dummies and blogger at www.johnhaydon.com. Convert Peer-to-Peer Donors into Recurring Online Donors by Jono Smith, VP of Marketing at Event360.

Content 28

Content Marketing Strategy Social Media 28

Reid All About it

FEBRUARY 2, 2018

This report explains why every association should have a new member onboarding or orientation program, what you should expect from your program, how to launch the best program, and how to improve your existing program. WBT Systems explains this rewarding mindset and how you can develop your intrapreneurial chops. BBC Travel ).

Chicago 93

Chicago Nashville DC eBook 93

Higher Logic

JANUARY 29, 2019

Achieving great engagement requires a commitment to a great member engagement strategy. Why is a Member Engagement Strategy So Important? It's only been a focus for the past few decades and, unlike more traditional disciplines like marketing and finance, you can't go to school and major in it. Want to know more about engagement?

Member Engagement 257

Member Engagement Strategy Tools Content 257

CMA Solutions

AUGUST 31, 2022

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. Video marketing is a shot of adrenaline to any integrated digital marketing campaign. Take a look.

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Video Marketing Strategy New Jersey 52