Potomac Core

MARCH 22, 2017

In several instances, several Association CEO’s are utilizing radical transformation strategies to increase their relevance to the members and the industries they serve. Do Association’s need Radical Transformation Strategies to remain relevant enough to keep their members engaged over the longer term?

Strategy 114

Strategy eBook Cost Revenue 114

Higher Logic

MAY 20, 2020

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Higher Logic

JUNE 5, 2020

Online Community Strategy. Online Community Engagement Stats. The average overall stat is the average of all the communities in the research , while the advanced overall looks at all communities with approved, operational, and measurable strategies. Want to level up your community strategy? Online Community Strategy.

Analysis 272

Analysis Cost eBook Report 272

Aptify

DECEMBER 13, 2017

Here’s the life hack for us marketing and membership people in associations : don’t think of “join” and “renew” as distinct processes. So, act to influence your members across that whole lifecycle arc. Try these 10 foolproof steps listed in our ebook. Future Member Engagement.

Member Engagement 56

Member Engagement eBook Software Marketing 56

Potomac Core

OCTOBER 29, 2017

Organizing a robust data collection process that includes Associations in the Supply Chain will build actionable information. These steps build a plan that identifies the role that each Association in the Supply Chain plays in carrying out its Advocacy Strategy. Association Supply Chain Advocacy is Fueled by Actionable Research.

New Mexico 155

New Mexico Illinois eBook Member Engagement 155

Higher Logic

FEBRUARY 28, 2019

It is incredibly gratifying for associations to see a spike in event attendance, as participation plays a valuable role in their impact, but poor event management can cause your members to disengage. It’s also a great way to determine your pain points when addressing your association’s event strategy. than to follow through.

Tools 208

Tools LMS eBook Resources 208

MemberClicks

SEPTEMBER 15, 2023

Online communities have become a cornerstone of member engagement for organizations of all sizes. However, building a successful online community requires careful planning, the right software and a few best practices to ensure a successful launch and member adoption. We have an eBook focused on success in the first 90 days.

Tools 52

Tools eBook Software Proposal 52

Association Adviser

NOVEMBER 13, 2018

During our webinar about the current state of association communications, our attendees brought up numerous questions about recommended strategies, tactics, platforms and communication practices. Download a recording of “A Balanced Approach to Member Engagement” here. Have additional questions? It’s harder, but possible.

Member Engagement 60

Member Engagement Survey Social Media Communications 60

Potomac Core

AUGUST 2, 2017

Data Driven Engagement is the best bet for Associations seeking to accelerate member engagement. Getting and keeping members engaged will be even more challenging. This means your Association needs to build strategies that help your members achieve their business and professional outcomes.

Member Engagement 100

Member Engagement eBook Survey Strategy 100

Reid All About it

JUNE 7, 2019

MemberSuite recommends a member-first approach to your association’s email strategy. Should suppliers be members ? The Road to Member Engagement Is Paved with Personalized Marketing. Your association’s goal is to provide meaningful experiences so your members stay engaged. Absolutely not?

Proposal 170

Proposal eBook Maine Tips 170

Potomac Core

AUGUST 5, 2015

With so much new technology available, should associations develop an innovation strategy? Your association might want to understand what strategic initiatives it should put in place in order to drive your organization’s impact on member business outcomes. Rank the member’s desire for the Association to address these challenges.

Innovation 100

Innovation eBook Member Engagement Technology 100

Reid All About it

NOVEMBER 11, 2016

Join a discussion on the results of the GEI and insights gained by two associations from analysis of their own member and customer data against the global benchmark. Elisa Pratt, chief global member engagement officer, ASIS International. Ultimate Member Engagement: The Power of Data-Driven Decision Making.

Handbook 237

Handbook Washington eBook DC 237

WBT Systems

JANUARY 3, 2017

Back at the office, this process is paralleled as the new year kick-starts strategic planning sessions to set goals for association management, covering everything from membership growth and retention to updating education and certification programs. New Year, New Goals, New Technology.

Technology 210

Technology Learning Management System Certificate System 210

Potomac Core

JANUARY 6, 2016

The plan includes specific goals, strategies, and growth performance indicators for the industry. Brent McClendon, CAE, President and CEO, National Wooden Pallet and Container Association, NWPCA and his board devised a long range mission and vision through their strategic planning process.

eBook 100

eBook Innovation America Certificate 100

Potomac Core

MAY 28, 2015

In the Strategic Member Engagement Survey , Associations & Professional Societies reporting upward 3-year operating results are far more likely to have a very high level of board understanding and strategizing about the business and professional outcomes members seek, and actively engage members in creating new solutions.

Innovation 100

Innovation eBook Chicago Revenue 100

MemberClicks

AUGUST 15, 2022

You can use recorded videos, lessons, ebooks, documents and more to create a virtual onboarding that rivals any in-person experience. Using an LMS for onboarding also streamlines the whole process for you and your staff. Bring their experience to the next level with an LMS-facilitated onboarding program! Getting the most of your LMS.

Learning Management System 95

Learning Management System System LMS eBook 95

Potomac Core

FEBRUARY 9, 2016

Disruptive Innovation “describes a process whereby a smaller company with fewer resources is able to successfully challenge established incumbent businesses.” In a slowing and uneven global economy, are your members looking somewhere else for lower cost and innovative solutions? Big Data Strategies.

Innovation 100

Innovation millennials eBook Member Engagement 100

Potomac Core

SEPTEMBER 14, 2016

The constant stream of information reminds association executives just how complex the world has become for your members. How can your organization utilize its strategic planning process to help your members in new and different ways that increase your association’s relevance ? Take the Temperature of the Entire Value Chain .

eBook 100

eBook Member Engagement Industry Process 100

Potomac Core

NOVEMBER 3, 2015

Associations who are Funding Industry Innovation can position themselves as essential partners in helping members achieve business outcomes. Brent McClendon, CAE, President and CEO, notes he and his board devised a long range mission and vision through their strategic planning process. Strategic Planning Alignment.

Innovation 100

Innovation Industry eBook America 100

Potomac Core

JUNE 16, 2015

Odds are high that your board members are either preoccupied with business challenges or just plain bored with discussions on Association strategies. The takeaway is clear, board members prefer to share knowledge and partner with your association to overcome business challenges. Challenging Economy. Lead the Cold Chain.

eBook 100

eBook Committee Member Engagement Strategy 100

Potomac Core

JUNE 28, 2015

Member losses are difficult especially when an Association loses larger members. Yet the painful lessons from these resignations can help your organization reposition itself and drive accelerated member engagement and achieve improved operating performance. 3 Steps: Improving Association Retention Performance.

eBook 100

eBook Member Engagement Products Review 100

Reid All About it

MAY 29, 2020

WBT shares ideas for using what you learn during reboarding to better serve members. Virtual event ebook. Ellipsis Partners and Achurch Consulting have been burning the midnight oil on a virtual events ebook that’s definitely worth checking out. Virtual learning strategies. Leading Engagement From The Outside-In.

San Diego 259

San Diego Strategy Conference North Carolina 259

Potomac Core

JUNE 3, 2015

If your members face top line growth challenges, generational transfer issues, and evolving consumer expectations, how can your Association support member success? Through a strategic planning process that transforms your organization from an inside out focus to an outside in focus. External Realities.

Case Study 100

Case Study eBook Revenue Member Engagement 100

Potomac Core

MAY 19, 2015

Can an Association transform itself and become a strategic business partner to the very members they serve? The International Association of Refrigerated Warehouses (IARW) did as much through an intensive strategic planning process. The post Driving Member Business Outcomes appeared first on Potomac Core Consulting.

eBook 100

eBook Survey Member Engagement Industry 100

Potomac Core

MAY 24, 2017

In today’s uncertain global business environment , associations must be perceived as extensions of company and industry business strategies and not be just another association. If an organization wishes to grow then its strategies, products, and services must be formulated around industry or profession challenges and outcomes.

Case Study 119

Case Study Virginia Revenue Survey 119

Potomac Core

FEBRUARY 18, 2015

Define your strategic inflection point, engage your board in a strategic planning process, and utilize a 3 year roadmap to align your Association with member business outcomes and passions. ( [link] ).

Innovation 100

Innovation eBook Member Engagement Process 100

WBT Systems

DECEMBER 13, 2016

4 Ways Education Programs Increase Value for Association Members. Successful Learning Management System Implementation eBook. How To Design a Digital Badge Strategy. Improving Learner Engagement among Association Members. The 5 E’s of Generating Non-Dues Revenue from eLearning.

Learning Management System 150

Learning Management System LMS System Certificate 150

Reid All About it

MARCH 30, 2018

Way off-topic: Check out my Grabbing the Gusto blog if you’d like to check out the list of recipes I’ve made this week or plan to make in the coming week, and my list of recommended fiction and non-fiction ebooks (including cookbooks) on sale right now. Tue 4/3 at 2 p.m.* – Learn the Secrets of Better Member Engagement.

Project 150

Project Resources Software eBook 150

Reid All About it

JULY 21, 2017

Your weekly list of free webinars and events for the association community… Yesterday I went on an ebook buying rampage thanks to BookBub. If you’re attending Annual for the first time or looking to maximize your experience, you need to hear about Tom’s conference learning strategy. Well, that’s what happens to me.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Association Adviser

JULY 13, 2016

If your association needs help bridging the staffing gap or creating effective, engaging communication plans, outsourcing content management could be a viable, cost-friendly option. Here are some guidelines to help you understand what the outsourcing process looks like for your association. Why outsource? Social media. eNewsletters.

Content 60

Content eBook Communications Social Media 60

Reid All About it

FEBRUARY 23, 2018

WBT Systems outlines the criteria and process for sunsetting educational programs. Check out my Grabbing the Gusto blog if you’d like to see the list of recipes I’ve made this week or plan to make in the coming weeks, and my list of other recommended fiction and non-fiction ebooks on sale. Location: Washington DC. More info/register.

DC 79

DC Washington LMS Social Media 79

Reid All About it

FEBRUARY 16, 2018

Check out my Grabbing the Gusto blog if you’d like to see the list of recipes I’ve made this week or plan to make in the coming weeks, and my list of other recommended fiction and non-fiction ebooks on sale. Association Coffee Talk: Web Usability Workshop: Strategies for Big Results (Alexandria VA). Tue 2/20 at 8:30 a.m. 1 CAE credit.

DC 150

DC Washington Recruiting Recruitment 150

Reid All About it

FEBRUARY 2, 2018

The weekly list of free educational events for the association community… Amanda Kaiser (aka Smooth The Path) and Dynamic Benchmarking just published the New Member Engagement Study. and how to get the right statistics to prevent national and chapter level members from leaving. I had no idea. ( BBC Travel ). 1 CAE credit.

Chicago 93

Chicago Nashville DC eBook 93

Reid All About it

MARCH 9, 2018

By changing their mindset and conversations with chapters , RAPS built stronger relationships with their chapters and helped them increase member engagement. Hear about strategies and tactics to meet the requirements of one of the most modern and stringent personal data legislations. Pew Research ). More info/register.

DC 120

DC millennials North Carolina Washington 120

Higher Logic

OCTOBER 25, 2018

At its core, an AMS houses your member data and processes payments related to things like membership dues, donations, and registrations. If your focus as an association is more member engagement, then fostering a sense of community is key. Address these five questions before jumping ship. To Switch or Not to Switch?

Tools 176

Tools Member Experience Software Marketing 176

Higher Logic

OCTOBER 10, 2016

In early 2012, Dynamic Communities was continuing its tradition of providing excellent programs, including webinars, chapter meetings and annual conferences, but the team recognized they were very limited in their ability to communicate with members and foster communication and engagement among them. “We Chapter Communities.

Team 120

Team eBook Conference Examples 120

Association Success

MARCH 18, 2019

When it comes to innovation in associations, I feel like governance often gets short shrift relative to the impact it could have on strategy and member engagement. The article, by Jeff De Cagna, teases his free ebook, Foresight is the Future of Governing, which I promptly downloaded and dove into. Structure matters.

System 119

System America eBook Committee 119