Social Media for Associations 101

Association Management

Before your association starts a social media account on every existing medium, you need to know what you’re trying to accomplish. Simply having a social media account won’t add value to your association, and if not done correctly, social media can actually inhibit progress.

My Advice for Emerging Association Professionals

Reid All About it

Here’s a post I wrote for MemberViews Monday, a collaboration of bloggers in the association world who have teamed up to share their experiences and knowledge with other association professionals.

Where I'll Be Speaking In 2015

KiKi L'Italien's Acronym Soup

This year has been incredible for speaking engagements! I have to admit that though it can be tough to do so much traveling, I do enjoy meeting new people and having the opportunity to explore new ideas with them.

The Fake Battle Between Culture and Strategy

Jamie Notter

The other day I came across yet another article/post declaring that “ Culture eats strategy for breakfast ” (or lunch, or dinner, or afternoon tea…). I tweeted it out, copying my friend and colleague, Jeff De Cagna , since he and I have been discussing this topic lately.

Seven Keys to Great Testimonials

Spark Consulting

One of the best ways to promote your association and its programs, products, and services is to let your members, customers, audiences, and other stakeholders do it for you. In other words, to use testimonials.

More Trending

Engaging Your Team in 2015


The most common lament we hear (ok it’s tied with “we can’t find volunteers”) is how can we get the volunteers to actually do what they say they will. As we’ve always said here at Mariner, volunteer management is really HR management and so the many principals for motivating employees are relevant

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5 Features Elevating Sitefinity 7 to an Enterprise CMS for Association Websites

Vanguard Tech

Several years ago we evaluated all the CMS products on the market and chose to work exclusively with Sitefinity.

The Psychology of Sharing


How often do you find yourself sharing news with your followers on social media?

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Fighting fury with F.I.R.E.

Association Management

The “bad” Board member. Every Board has one. Just say their name and people roll their eyes. This person exists on nearly every Board, but takes on different forms. Sometimes it’s a person who is intentionally disrupting the group’s activity. Sometimes it’s a person who monopolizes discussion.

For-Purpose People and Organizations Will Change the World

Reid All About it

We attend conferences so we can deepen our knowledge and relationships. Hopefully we’ll also get recharged and inspired too but that doesn’t always happen.

The #ASAE14 Party List - Where to Go to See The Who's Who in Associations

KiKi L'Italien's Acronym Soup

Every year the best networking at ASAE Annual happens at the parties and receptions after the sessions have concluded for the day. You’ll never know how much learning you are capable of until you are shouting about outdated membership models across a crowded table at a bar.

Take Away the Fear and Watch What Happens

Jamie Notter

Last week, Maddie and I visited Menlo Innovations , a software company in Ann Arbor, Michigan. You may remember my book review a couple of months ago of Joy, Inc., written by Rich Sheridan, the founder and CEO of Menlo.

The Mission Driven Volunteer Rides Again!

Spark Consulting

Earlier this month, Mission Driven Volunteer co-author Peggy Hoffman and I had the opportunity to present about our research on this topic for Wild Apricot. As is often the case with webinars, we weren’t able to get to all the questions during the Q&A. So we’re answering them now.

Advice for New Lawyers

Association Navigator

I’m speaking again this week to University of Alabama law students about career opportunities for lawyers working in government relations. It’s not an easy time for new lawyers to get started, so I’ve been thinking about what I can say to help them in their searches.

Are Associations Ready to REALLY Help Youth Worldwide?

Association Subculture

So, most of you regular readers know I have been interested in generational issues for a while now and I''ve been working with the NextGen group at ASAE.

Achieving Success in Diversity and Inclusion

Association Advocacy Chick

In August, ASAE introduced the 2015-2017 Diversity and Inclusion Strategic Plan as well as new policies on religious diversity and accessibility. We asked the D + I Committee’s Immediate Past Chair and 2008-2009 DELP Scholar Mariama Boney to talk about their important work. Association Advocacy Chick: What are some of the responsibilities for ASAE’s Diversity and Inclusion (D&I) Committee?

5 Social Media Trends That Could Impact Nonprofits In 2015

Wild Apricot Blog

In this guest post, Alex Balan offers his take on 5 social media trends non-profits should pay attention to for 2015. social media

The Day Someone Made My Day

Robert M Barnes

The Life of a Daymaker (Wagner, D. 2013) book was given to me this week by the entrepreneurial CEO of a machine company in TN. What a great gift, thanks Jeff Turner and thanks to my CEO Amith Nagarajan for introducing me. … Continue reading → A Dangerous Mind


It’s official – marketing will destroy everything good about social media.


Jay Baer posted a provocative post titled Why It Might Be Time to Completely Change Your Social Media Strategy.

The Association Scoreboard

Association Management

Every day, the Boston Globe sports section brings me a seemingly unending array of stats. I know how the New England Patriots perform on the road, in night games, in games after a loss, against certain opponents, you name it. But many organizations don’t have a comparable scoreboard.

Schedule Some Time at the Front Desk

Reid All About it

I have a question for association, membership and marketing execs: How often do you pick up the phone at the front desk or in the call center? Nina Simon is the Director of the Santa Cruz Museum of Art & History and blogs at Museum 2.0. Her “guilty pleasure” is a smart idea.

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Just Because You Speak Does Not Mean Your Audience Learns: Eight Presenter Principles To Master

Velvet Chainsaw

photography by kris krüg. Most speakers are really good at talking! But talking to your audience does not mean that your audience is learning. Our Brains Have Limits. As speakers, we have assumed that talking to an audience results in their learning.

Don’t Screw Up the Culture

Jamie Notter

That title is actually the polite version of some advice that Brian Chesky, the CEO of AirBnB, got from someone who had just given him $150 million in startup funding. What the VC actually said, was “ Don’t f**k up the culture.”

Five Tips for Overcoming Your Fear of Sales

Spark Consulting

One of the toughest things in marketing is crossing over into sales. While our end goal is to get people to buy what we’re selling, no one wants to be this guy –> So how do you get one (sales) without the other (obnoxious dude everyone avoids at parties)?

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Deciphering the Emerging Volunteer Model


The conversation on volunteerism in association is shifting – in an exciting way. The questions about how to engage non-traditional volunteers and those on how rethink the model from the top down are finally taking center stage.

The Death of the Mall and Other Association Lessons

Association Subculture

I think it''s safe to say there is an entire America that a lot of us, particularly those association professionals in the largest hubs - Washington DC, Chicago and Sacramento don''t see. Maybe our affiliates and chapters see it. Maybe our members and potential members see it.

SXSW: What Social Media Analytics and Data Can’t Tell You

Beth Kanter's Blog

I’m just back from the SXSW Interactive Festival where I was on a panel called “ What Social Media Analytics Can’t Tell You ” moderated by Alexandra Samuel of Vision Critical , Jeremiah Owyang , Crowd Companies, and Colby Flint, Discovery Channel.

Do I Still Belong In The Association Space?

KiKi L'Italien's Acronym Soup

What does the future hold in store for me? The picture isn''t clear. I never anticipated becoming an association executive. I still remember moving to Bethesda, Maryland, from Joplin, Missouri, starting my first job in associations - working for the Parenteral Drug Association.

Meeting Generously: Make It Personal

Cvent Association Tips

By Mindy Lallier, Senior Sales Manager, Overland Park CVB.

Are The Signs Pointing to the Demise of Google+ ?


This post originally appeared on Mizz Information. —————-. As much as I liked the concept of Google+ (or is it Google Plus? There still seems to be no consensus), I can’t say I’ve used it a ton.

Right from the Start: Setting a Dues Structure That Works

Association Management

You only get one chance to make a first impression. This isn’t just for people, it’s for organizations as well. And that’s why it’s so critical to set your dues at the correct level right out of the box. In my mind, there are three things to think about in setting dues levels.

Does Your Organization Pass the Toothbrush Test?

Reid All About it

Before Google makes an acquisition, the target company must first pass co-founder Larry Page’s toothbrush test: Is the company’s product or service used regularly to make people’s lives better? How does your organization live up to that test?

15 Myths We Hold As Truths About Conference Education

Velvet Chainsaw

We all believe in myths. Some of us don’t know that our own personal beliefs are actually based on fiction. Some of us hold on to our own personal experiences as supporting evidence of our beliefs. We don’t realize that our realities are often grounded in conformation bias.

Rant About the Stupid Stuff Being Said About Generations

Jamie Notter

It’s Friday, so I’m giving myself permission to get a little angry. I am hitting my limit of the amount of crap that I can stand to read about generations in the business literature, and particularly, of course, the millennial generation.