Reid All About it

JUNE 9, 2023

Raymond Carver, “Rain” Non-dues revenue. Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. Put myself entirely in the keep of this rainy morning.

Revenue 206

Revenue Content Chicago Leadership 206

Reid All About it

FEBRUARY 2, 2024

They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. They start with the benefits of a well-crafted print magazine, just in case you have to make a case to your leadership team. Generation Z. More info/register. More info/register. Host: WorkerBee.TV

Certificate 271

Certificate Denver South Carolina Project 271

Reid All About it

AUGUST 4, 2023

The weekly list of free educational events and resources for the association community… “One of the most tragic things I know about human nature is that all of us tend to put off living. Dale Carnegie Non-dues revenue. Seriously consider attending if non-dues revenue is a concern for your association. Non-dues revenue partners.

Atlanta 195

Atlanta Price Revenue Denver 195

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. New association event. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Wed 11/15 at 1 p.m. – CAE credits.

Certificate 286

Certificate Price Tools Technology 286

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Host: Professionals for Association Revenue Wed 11/8 at 12 p.m. Please email me if you have something to discuss.

Tools 276

Tools Strategy Revenue Technology 276

Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Host: Impexium MC: Donna Gandt, Chief Revenue Officer, Impexium & Billhighway Tue 12/12 at 10:30 a.m. – AI for Event Planners: Leverage the Power or Proceed with Caution? More info/register.

Strategy 276

Strategy Video Technology Innovation 276

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NOVEMBER 19, 2021

The weekly list of free educational events and resources for the association community…. Non-dues revenue. WBT Systems recently hosted an ideation session with Non-Dues-a-Palooza to come up with ideas for revenue-generating online education programs. Jodi Harris, Content Marketing Institute ). Sponsorships. Quick hits.

Revenue 195

Revenue Technology Conference Education 195

Reid All About it

JULY 7, 2023

Association leadership. Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. AI and event planning. Host: Professionals for Association Revenue Wed 7/12 at 1 p.m. Fri 7/7 at 4 p.m.

Tools 195

Tools Education Newsletter Chicago 195

Reid All About it

MAY 26, 2023

Good listens Sean Soth, chair of the Leadership Advisory Board for Professionals for Association Revenue (PAR), talks with Jeff Cobb, co-host of the Leading Learning podcast , about revenue issues, the need for a business development role in associations, and why people join PAR. Host: Black In Events Network Thu 6/1 at 1 p.m.

Technology 195

Technology Education Arkansas Leadership 195

Reid All About it

APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Membership marketing has come a long way since I first started in associations. Host: Professionals for Association Revenue Wed 5/3 at 11 a.m. Member recruitment. Frankly, we’re smarter about it now.

DC 206

DC Recruiting Recruitment Washington 206

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Virtual event sponsors and exhibitors. Host: Cvent.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

Reid All About it

MAY 19, 2023

Billhighway explains how to get reacquainted with post-pandemic chapter members and design a chapter event experience that’s worth their time. Leadership training. WBT Systems suggests offering something valuable in exchange for their time: free leadership training they can apply at work and at your association. Event apps.

Strategy 195

Strategy Content Leadership Email Marketing 195

Reid All About it

MARCH 25, 2022

Check out the new page on my site, Association Brain Food Resources , dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more. Professional development market potential. Host: EventMobi. Fri 3/25 at 12 p.m.

Revenue 195

Revenue Content Virginia Technology 195

Reid All About it

OCTOBER 29, 2021

The weekly list of free educational events and resources for the association community…. To help associations increase sponsorship revenue, the Partnership Professionals Network and Dynamic Benchmarking are conducting a survey of association sponsors to find out: Why companies sponsor associations. Marketing education.

Revenue 195

Revenue Survey Leadership Education 195

Reid All About it

MAY 22, 2020

Virtual event sponsors/exhibitors. Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. The goals they discuss are thought leadership, meeting leads and decision-makers, product showcasing and brand awareness.

Certificate 369

Certificate Revenue Conference North Carolina 369

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JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Event apps. You’d think every attendee would use your event app, but that’s not always the case. However, their event experience—and your sponsors’ satisfaction—would improve if they did. 1 CAE credit.

Metro 195

Metro Strategy Technology Marketing 195

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AUGUST 11, 2023

Leadership pipeline. By educating the next generation of company and industry leaders, you’ll fill your association leadership pipeline too. Erin Lemons, Vice President, Marketing, Fonteva & Protech Wed 8/16 at 2 p.m. Host: MeetingsNet Speaker: Alyssa Peltier, Senior Manager, Market Insights, Cvent Wed 8/16 at 3 p.m.

Chicago 195

Chicago Certificate Marketing Content 195

Reid All About it

JUNE 2, 2023

The weekly list of free educational events and resources for the association community… “Almost everything will work again if you unplug it for a few minutes, including you.” Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. They’re interested in the content, that’s it. CAE credit.

Technology 195

Technology Chicago Education System 195

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DECEMBER 6, 2019

WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. Steven MacDonald at SuperOffice provides a guide to GDPR for B2B marketers that includes smart advice even if you don’t have an EU audience. The Invisible Workload of Event Planning.

LMS 221

LMS Software Revenue Cost 221

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APRIL 21, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support and evaluation. Membership marketing. MemberSuite reminds us why data-informed content marketing is such a powerful tool for associations.

Education 195

Education Committee Recruiting Recruitment 195

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MAY 14, 2021

The weekly list of free educational events and resources for the association community…. Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. Event safety. During the last one, they introduced their event safety playbook full of tips and resources.

St. Louis 341

St. Louis Technology Strategy Conference 341

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JUNE 19, 2020

If your association wants to create a more inclusive association, you must identify and remove the barriers standing in the way of a member’s desire to volunteer or serve in leadership , says MemberSuite. Virtual event benefits. Most companies use their marketing budgets for sponsorships and partnerships. 1 CAE credit.

Video 221

Video Conference Revenue Industry 221

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APRIL 9, 2021

Event Farm is hosting a series of virtual events on pandemic compliance and safety at in-person events. The first session addressed six event safety factors to consider from the public health and event planning perspectives. Host: Virtual Events Institute. Johnson Experience Marketing.

San Diego 370

San Diego Revenue Strategy Content 370

NXUnite

DECEMBER 13, 2023

At NXUnite by Nexus Marketing , we provide a platform where brands and organizations within the mission-driven sector can collaborate, learn, and grow. With a powerful team, expansive network, and innovative marketing strategies, they’ll make sure your business’s impact is felt.

Software 130

Software Discount Tools Resources 130

Elevating Engagement

SEPTEMBER 6, 2023

Fresh off of her recently published book, Elevating Engagement , Kaiser draws upon her experience as an association leader to offer expertise on engagement strategies , member experiences , leadership growth , event planning , and more. Here Are a Few Ideas for You How Do You React to Negative Public Feedback?

Newsletter 52

Newsletter Case Study Library Member Engagement 52

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FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

Recruiting 329

Recruiting Recruitment Project Technology 329

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APRIL 19, 2019

MemberSuite shares 17 tips for making first-time attendees feel so welcome and comfortable that they’ll return for your next event. Some quick hits before we get to next week’s free webinars: 14 event planning blogs you should follow—they mention this one because of Association Brain Food Weekly. Dee McCurry, Ex Ordo ).

DC 170

DC Washington Chicago LMS 170

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MAY 29, 2020

They described it as “a drop-in forum that will bring business events professionals together for authentic connections and topical conversation” in a virtual format. Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform.

San Diego 259

San Diego Strategy North Carolina Conference 259

Achieve

JANUARY 18, 2023

Before you jump into your next in-person fundraising event, carefully consider whether a virtual. fundraising event. What are the pros of hosting virtual nonprofit events? . With ample planning, virtual nonprofit events can give your organization the momentum it needs to grow its revenue and reach.

Social Media 97

Social Media Tools Event Planning Cost 97

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JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

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MAY 7, 2021

I hope associations see the potential in continuing to offer virtual events. Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Quick hits. Rand Fishkin, SparkToro ).

St. Louis 370

St. Louis Technology Strategy Products 370

MemberClicks

NOVEMBER 22, 2022

That includes things like storing information about their members, sending members emails and other communications, reminding members to renew their membership, helping with event planning, creating a more engaging member-friendly website, automating membership benefits by tiers, and much more. Long-term benefits.

Software 52

Software Membership Management Price Directory 52

Membersuite

JANUARY 27, 2021

In fact, 69% of associations have seen an increase in member engagement since the pandemic began, according the Association Economic Outlook Report , conducted in the fall of 2020 by Marketing General Inc. No one knows what 2021 will bring but you can plan for a few scenarios. 3: Look Beyond Membership When Marketing.

Survey 106

Survey Education Communications Marketing 106

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FEBRUARY 17, 2023

The weekly list of free educational events and resources for the association community… Program marketing. Non-dues revenue. With so many non-dues revenue options to explore and limited resources to pursue them, which solutions are right for your organization? The odds on that aren’t so good these days. 1 CAE credit.

Revenue 39

Revenue Strategy Education Technology 39

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APRIL 5, 2019

The real situation is more complex: these industries haven’t adapted to changes in their market, but newer, more adaptive brands have. WBT Systems discusses how to use your LMS for leadership development and all kinds of volunteer training. Presenter: Brooke Gracey, Marketing Manager, CrowdCompass by Cvent. More info/register.

District of Columbia 170

District of Columbia DC Washington LMS 170

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APRIL 24, 2020

If you are hungry for more information about hosting virtual events, check out Matchbox Virtual Media’s blog. Virtual event sponsorships. Your non-dues revenue doesn’t have to suffer when you move to virtual. Robert Skelton, CAE (moderator), chief administrative officer, ASAE: The Center for Association Leadership.

North Carolina 243

North Carolina Survey Strategy Conference 243

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JUNE 26, 2020

To help with this ASAE has developed Virtual Event Demo Days featuring a presentation by Jeff Cobb and Celisa Steele of Tagoras, a leading consultancy that helps organizations select and implement learning platforms and researchers behind The Virtual Conferences Report , demos of 12 virtual event platforms and a wrap-up discussion.

Montana 370

Montana Conference Content Education 370