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Association Brain Food: 6.7.24

Reid All About it

AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. Event technology. They share insights on what you should look for in a technology partner, key questions to ask potential vendors, and purchasing mistakes to avoid. . Google doesn’t look kindly on AI-infused content.

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3 topics that will help you come up with engaging content when you’re just not sure what to publish

Association Success

Incorporating data-driven posts, evergreen advice and context about your organization into your editorial calendar can help shore up your content strategy. Strategies for dealing with ongoing challenges . Some challenges never fully go away, no matter how much your industry changes or technology evolves. Communication.

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3 Ways Online Communities Help Software Companies Drive Revenue

Higher Logic

In my household, for example, we’re more likely to buy add-ons like Audible and Amazon music because we know the same level of convenience we get with our Prime membership will exist. Whether consciously or subconsciously, this standard of service influences our expectations for our buying relationships with B2B technology vendors.

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Tuesday Buzz: Cloudy Days Ahead

Associations Now

But in a new press release , Gartner says that anti-cloud sentiment is likely to fade away in a few years, as the offerings improve and bleeding-edge technology becomes cloud-only—think, for example, Adobe’s Creative Cloud offering, which is only available as a subscription service but is frequently updated for end users.

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What Women and Men Value as Attendees

Associations Now

While women and men both place a high value on shopping and learning, men place more importance on building relationships with suppliers (70 percent), prospecting for new ones (60 percent), and discovering new technology (87 percent). For younger women, learning is important to help advance their fledgling careers.

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Three Ways to Boost Conference Security

Associations Now

Conference security remains a priority for planners and attendees, and new technologies are being introduced to meet their needs. That’s why associations and conference venues are devoting more attention to their safety and security strategy. Here’s a look at three tools worth checking out.

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Marketing Trends: How to Wow Them In 2023

CMA Solutions

Brand Marketing Strategy 2023: Create More Memorable Experiences World-class customer experience is everything. Without such expertise, the hierarchy and design can create problems for users, especially those individuals who are not comfortable with technology. Want more eyeballs on your blog and press release?