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JUNE 25, 2021

Tracy King has come to the rescue with an excellent idea: host the trade show/expo on your learning management system (LMS) —a long-lasting and sustainable solution for exhibitors, prospective customers and your association. Amanda Milligan, Content Marketing Institute ). Performance Driven: How to Overcome the Paradox of Potential.

LMS 361

LMS Revenue Tips America 361

WBT Systems

FEBRUARY 13, 2018

46 percent more likely to be first to market. Get leadership buy-in. However, staff leadership must do more than just support a learning culture, they must model the behavior they wish to see. Everyone—leadership and staff—must acknowledge learning as one of the association’s strategic assets.

How To 155

How To LMS Learning Management System Course 155

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SEPTEMBER 15, 2023

TopClass LMS wants you to know about the coalition supporting legislation to extend the use of tax-exempt 529 savings plans to association credentialing programs. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Curated reading lists are the best, right? Credentialing support.

LMS 256

LMS Revenue Arlington Education 256

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JANUARY 19, 2024

It will also explore which business functions are leading the way, how leadership is supporting AI efforts, and how policies are affecting adoption. TopClass LMS explains why you should keep the conversation going and the community gathering after a course, conference or educational program ends. Post-program campaigns.

Revenue 256

Revenue Strategy Member Engagement United States 256

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JANUARY 12, 2024

If you’re a regular reader of Association Brain Food, this post from TopClass LMS will be familiar ground for you. Today, organizations are challenged to not only identify the “high potentials” for specific leadership positions, but also to retain them. More info/register (ASAE Marketing Professionals Community).

LMS 266

LMS Education Member Engagement Revenue 266

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JUNE 18, 2021

WBT Systems offers the wisdom of Stoic philosophers like Marcus Aurelius and Seneca on topics pertaining to life inside and outside of associations, such as lifelong learning, change management, leadership, making the best of crappy situations and living in the now. How to conquer communication debt aka email/message overwhelm.

LMS 369

LMS Certificate America Committee 369

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MARCH 17, 2023

But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Jimmy Daly, Superpath ) Personas, even well-researched ones, are worthless for marketing. Content is a commodity, says WBT Systems. Chapter habits.

Revenue 205

Revenue Certificate Committee Leadership 205

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MARCH 1, 2024

TopClass LMS shares another recap of a session from the Learning Business Summit. They describe how to apply best practices in cognitive, learning and behavioral sciences when designing education programs, so learners are more likely to retain and apply new competencies on the job. Marketing General Inc. Advertising.

Education 256

Education New Hampshire Tips Technology 256

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APRIL 12, 2024

TopClass LMS shares 15 tactics for keeping your attendees’ interest and attention. Tracy King at InspirEd says Gen Z has different ideas for how they want to learn, work and build a career —and she has the research to back that up. SMS marketing. by Tony Rossell, Marketing General Inc. Gen Z education. Staff meetings.

Revenue 256

Revenue Strategy Price Newsletter 256

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AUGUST 25, 2023

Matchbox Virtual Media asks for your participation in a survey that explores how the use of online experiences by associations for membership engagement, education, revenue growth, and other purposes has evolved in recent times. Marketing to younger generations. Get yourself a bag of dough from the market. Membership trends.

millennials 370

millennials Survey Team Education 370

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FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. TopClass LMS explains how to keep industry professionals (and members) close with a learning subscription. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. I’m hoping to somehow. Learning subscriptions.

DC 261

DC Washington Member Engagement Innovation 261

Associations Now

FEBRUARY 6, 2020

What it takes to connect with diverse audiences through inclusive marketing. Also: How your association can help industry professionals deal with mental health issues. And yet organizations are running into a problem: Their inclusive marketing campaigns aren’t connecting with audiences. Other Links of Note.

Marketing 99

Marketing LMS System Education 99

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MARCH 12, 2021

Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions.

Nashville 370

Nashville LMS North Carolina Recruiting 370

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MARCH 19, 2021

Questions for leadership. At First Round Review, Jessmina Archbold says self-care is not what you buy yourself, it’s how you work on yourself. She explains how to assess your needs, identify where you’re depleted, and find resources and solutions, including setting boundaries. How to Find Your Hidden Culture Patterns.

LMS 370

LMS Nashville Strategy Video 370

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JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. Email marketing news.

Survey 256

Survey Project Strategy Education 256

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MARCH 24, 2023

WBT Systems describes how associations can support women professionals by providing professional development, leadership training and networking opportunities, and educating employers about eliminating workplace challenges. Instead, recent AMS data reflects more accurately how your members and prospect attendees are living now.

Revenue 227

Revenue Chicago Leadership Education 227

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AUGUST 18, 2023

TopClass LMS suggests offering peer-to-peer online learning programs. The Art of Mentoring’s new guide on mentoring in professional associations explains how to address potential pitfalls and design issues you might encounter around chapter relations, funding, code of conduct, CE credits, matching, and success metrics. 1 CAE credit.

Certificate 195

Certificate Education Revenue Marketing 195

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NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Learn how to take your SOARS and STARS stories to the next level through the art of storytelling. New association event. Intentional learning.

Certificate 281

Certificate Price Tools Technology 281

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APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. AI vs human interactions. 2024 membership pains. Gamification at events. But know when to say no.

Revenue 256

Revenue Price Denver Tools 256

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JANUARY 5, 2024

TopClass LMS describes what they see in their crystal ball, particularly for professional development programs. TopClass LMS analyzed their social media analytics to find out which of their posts resonated most with the association community in 2023. To help you along, Britt Andreatta shares ten reflective questions to launch 2024.

Revenue 277

Revenue LMS Price Education 277

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DECEMBER 8, 2023

People talk about it in the association world, but how many associations actually provide resources and education about mental health issues to members and industry employers? TopClass LMS explains why and how associations should step up their efforts and shares examples of associations who have. Mobile apps. More info/register.

Strategy 272

Strategy Video Technology Innovation 272

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OCTOBER 9, 2020

Luring members/customers to your LMS. WBT Systems says, “The LMS is the workhorse for the professional development team, but it has many more uses beyond hosting online courses.” They share ten ways to encourage members and prospective customers to browse through the educational programs you offer via your LMS. 1 CMP credit.

Utah 370

Utah LMS Conference Technology 370

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MAY 26, 2023

In other news, Forj acquired community platform Mobilize after gobbling up LMS platform Web Courseworks earlier in the year. Fri 5/26 at 12:00 p.m.* – Exam Development Session-II Learn how to design and administer exams that are valid and reliable, while incorporating best practices in assessment design. More info/register.

Technology 195

Technology Education Arkansas Leadership 195

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SEPTEMBER 11, 2020

Jim Taylor at BoardSource explains how to recruit for board diversity without disrespecting people of color —and shares a personal example that should make you squirm. LMS/CRM integration. How to Go Virtual (While Still Creating an Engaging Experience). LMS Demo Day. So what features should you be looking for in an LMS?

LMS 329

LMS Montana Revenue Price 329

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FEBRUARY 2, 2024

If your association is looking for a sure-fire way to attract young professionals, TopClass LMS has the answer: early-career microcredentials. They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. Print magazines. Generation Z. More info/register. 1 CAE credit.

Certificate 266

Certificate Denver South Carolina Project 266

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APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. Tanner Kohler, Nielsen Norman Group ) Even in the metaverse, women remain locked out of leadership roles, although they spend more time and spearhead more initiatives there.

Leadership 195

Leadership Education Revenue Strategy 195

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AUGUST 11, 2023

Leadership pipeline. TopClass LMS suggests your association offer management training programs for industry professionals. TopClass LMS suggests your association offer management training programs for industry professionals. Yes, our conferences are places, but they’re also where we double-down on this feeling. Caputo, J.D.

Chicago 195

Chicago Certificate Marketing Content 195

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MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Submittable describes the benefits of skills-based volunteering for employees, companies, and nonprofits and how organizations can get started. Content marketing. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Technology 195

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SEPTEMBER 17, 2021

Companies have dozens of options for spending their marketing dollars. They describe how the American Public Transportation Association’s Knowledge Hub delivers sponsored educational content to members. He describes some solutions on the market now and where he thinks we’re headed. Jodi Harris, Content Marketing Institute ).

Content 195

Content LMS District of Columbia Tips 195

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DECEMBER 18, 2020

How are your chapters really doing? Billhighway explains how to get access to real-time chapter financial data , reduce the risk of financial mismanagement and alleviate the chapter leadership burden. Digital marketing for education programs. I love German Christmas markets. No, not too good to be true. Go explore!

Video 221

Video Certificate Review LMS 221

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JULY 21, 2023

But TopClass LMS/WBT Systems describes ten skills your members need to learn right now. See how you measure up! AWTC Salon: The Art of Saying No Saying no at the right times is essential for professional success (and personal fulfillment) and knowing when and how to say no can be challenging. Member education. Governance.

Atlanta 195

Atlanta millennials Price Technology 195

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FEBRUARY 12, 2021

Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. Presenters: Harneet Singh, Director of Marketing, Preseem. Sina Bünte, CMP, Event Designer, ICCA ?SheSharp.

Revenue 370

Revenue North Carolina Industry Technology 370

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MARCH 8, 2024

Education program marketing. TopClass LMS published another recap from the recent Learning Business Summit. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Humans… so persuadable! Mentoring programs. More info/register.

Social Media 250

Social Media DC Strategy Education 250

WBT Systems

APRIL 25, 2017

Associations around the world face a common challenge — how to remain relevant and expand their footprint in their particular domain. and international institutions of higher education, corporations serving the higher education information technology market, and other related associations and organizations. Membership is open to U.S.

LMS 253

LMS Certificate Library Education 253

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DECEMBER 6, 2019

WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. To start off, they look at how you can help chapters recover from (and prevent) financial mismanagement. How to Use Behavioral Economics to Build a Successful Monthly Giving Program.

LMS 221

LMS Software Revenue Cost 221

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DECEMBER 1, 2023

TopClass LMS explains how education programs can help your association’s grassroots advocacy efforts. Hilary Marsh explains the why, what, and how of content calendars and how to choose the best one for your organization. Rikki Schlott says her generation (Gen Z) has inherited a post-hope world stripped of what matters.

Arlington 266

Arlington Technology Strategy Los Angeles 266

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FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 266

Newsletter Certificate Denver Case Study 266