Mariner Management

JUNE 30, 2021

From the technology perspective, that means you don’t want a mobile strategy, or a data analytics strategy, or a social strategy – you need well-thought-out organizational strategy that includes these things, at both the national and chapter level. Secure leadership support and a funding commitment.

Maine 62

Maine Technology Social Media Strategy 62

Reid All About it

SEPTEMBER 2, 2016

If not, take 15 minutes to participate in the Association Leadership Study. This study will find out what leadership practices nurture great boards, what behaviors and skills CEOs need to move their boards ahead, and more. Learn how to help your staff become software champions. Participate live or view the recording.

NJ 150

NJ Software Innovation Tips 150

Reid All About it

DECEMBER 10, 2021

They suggest an excellent (and entertaining) white paper to read on this topic and steps you can take to start your association’s journey from digitized to digital. At Strategy+Business, Elizabeth Doty says great teams build a habit of continuously improving their meetings by taking a moment to reflect on the meeting before it’s over.

Chicago 195

Chicago Social Media Education Recruiting 195

Leading Learning

JULY 12, 2021

It also requires re-thinking significantly how the stakeholders in your learning business interact, the assumptions they bring to the table, and how new perspectives translate into new strategies. But how do you actually accomplish digital transformation in your association? We have you covered: Assess where you are now.

Case Study 52

Case Study Technology millennials Strategy 52

Associations Now

JULY 24, 2017

Some recent studies point to gaps on the HR front, and how to lead on closing them. Last month Vetted Solutions released a white paper, Diversity and Inclusion: Core Values Among Associations [PDF], that exposes similar challenges in the association community. How to confront that problem?

Recruiting 67

Recruiting Recruitment Report Innovation 67

Associations Now

MAY 17, 2017

Their “Ask The Guru” discussion looked at how to maximize member engagement through diversity and inclusion efforts. It seemed that most were consciously thinking about how to put D+I initiatives into action. After the conference I spoke to Engel, who co-authored a white paper with Marts [PDF].

Team 62

Team Recruiting Recruitment America 62

.orgCommunity

JULY 18, 2019

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). But, HFMA has cast that old non-dues revenue practice aside. Sponsored educational programs.

Revenue 53

Revenue Certificate Blended Learning Discount 53

High Context

FEBRUARY 27, 2009

Thoughts On Strategy: If you can’t innovate now… If you are unable to innovate your web presence now you never will. Can social media be applied to your core strategies? I presented recently on how to generate you own web site ideas at an association industry conference. Subscribe to receive via e-mail.

Strategy 40

Strategy Report Social Media Revenue 40

Vanguard Tech

JULY 30, 2012

It’s a good axiom that “You can’t manage what you can’t measure” and as a website manager, web analytics play a key role in defining how to manage your website. Thought Leadership = number of referring sites. white papers). white papers). So who defines this? And what should you measure?

Course 70

Course Analysis Content Tools 70

Reid All About it

DECEMBER 2, 2022

Tough leadership decisions. Explore effective questioning, how to start being wrong without defensiveness, strategies to avoid falling into groupthink, and tips to ask thoughtful, even difficult, follow-up questions. How to Drive Pipeline with an On-Demand Webinar Strategy. More info/register. Host: Fridays@4.

Tips 41

Tips Video Content Marketing 41

Membership Marketing

FEBRUARY 5, 2010

How to Calculate where your Membership is Headed. And some of them do not realize just how much trouble they may be in going forward. For the organizations are mostly reflections of the leaderships' thoughts. How to Calculate Where your Membership is Headed. How to Calculate where your Membership is Headed.

How To 40

How To Analysis Price Survey 40

Nimble AMS

JULY 22, 2022

As an association, you have an opportunity to develop thought leadership content, building organization awareness, and credibility , while also meeting your members’ content needs. But how should your association organize the way members and non-members receive your content? . Members want more content. Free or ungated content.

Content 125

Content Marketing How To LMS 125

The Hourglass Blog

MARCH 27, 2011

And where should I find inspiration for how to resolve this conundrum? With that as his context, in this post he rips into traditional mechanisms of marketing, espousing a new strategy for engaging with customers, something he calls "listening up." Leadership. Leadership Potential of GenX. A Modern View of Leadership.

Innovation 40

Innovation millennials Leadership Social Media 40

SCD Group

JULY 30, 2012

Here are 7 articles that help associations and nonprofit organizations build content marketing capacity that helps extend their thought leadership, advance their profession/industry and add member value. So, it benefits the company if its star employees demonstrate their thought leadership through an impressive LinkedIn profile.

Content 40

Content Columbus Ohio Marketing 40

Beth Kanter

NOVEMBER 15, 2012

Leadership: There are several reasons to build a strong personal brand to help support your non-profit brand. Community: Finally, leadership and employees must engage with their community on an ongoing basis across different media channels focusing on the how and where their community likes to be reached.

Los Angeles 28

Los Angeles Social Media New York California 28

Membership Marketing

AUGUST 11, 2010

This year I will be attending the ASAE & the Center for Association Leadership Annual Meeting & Exposition in Los Angeles, CA. How to Calculate Where your Membership is Headed. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). How much to spend for a member. (3). Branding.

Los Angeles 40

Los Angeles Marketing CA Price 40

Beth Kanter

APRIL 1, 2012

But it is also theme of a panel that I’m moderating at the Innogive Conference on Monday, April 2 that will focus on how this trend is and will continue to impact nonprofits’ communication strategies. Goodwill has learned from measuring its mobile strategy. Her blog is Contentious.com. Twitter: @agahran.

Resources 28

Resources Conference Tools Sample 28

Membership Marketing

JUNE 17, 2010

Labels: Growing Membership , Growth Characteristics , Growth Strategy. This causes members to start looking for new leadership elsewhere. Chan Kim and Renee Mauborgne made a very similar point in their excellent book, Blue Ocean Strategy. ”(See my September 7, 2009 post: A Blue Ocean Strategy for Membership Marketing).

Organization 40

Organization Price Survey Recruiting 40

Membership Marketing

OCTOBER 10, 2011

We talk about free member services and make sure they know how to take advantage of them and ask if they have any questions about their membership. Having a clear message from leadership regarding the vision and purpose of the organization. How to Calculate Where your Membership is Headed. Cost of Wrong Strategy. (8).

Marketing 40

Marketing Survey Social Media Price 40

GlowGlobally

JANUARY 31, 2014

To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. Have you ever wondered how your association’s brand is perceived specifically by the international community?

Member Engagement 60

Member Engagement Products America Marketing 60

Membership Marketing

NOVEMBER 8, 2010

Remembering that 80% will not be active members, 20% will be active participants and 10% will take on leadership roles. You have to be agile enough to change your strategy, approach or messaging quickly. How to Calculate Where your Membership is Headed. Cost of Wrong Strategy. (8). growth strategies. (4).

Marketing 40

Marketing Recruiting Recruitment Survey 40

Membership Marketing

APRIL 6, 2012

But it sounds like they can also add a layer of complexity if there is not clear coordination, leadership, and a clear vision. This then allows organizations to develop plans on how to make improvements or adapt specific best practices, usually with the aim of increasing some aspect of performance.” Cost of Wrong Strategy. (8).

Survey 40

Survey Price Report Marketing 40

Slice-Works

FEBRUARY 6, 2014

In this two-part post, we’ll cover how to develop content to attract your audience and keep them with you for the long haul. It probably is fair to say that your prospects approach the decision to purchase whatever your organization offers first by sensing a need for a solution and then by educating themselves about how to resolve it.

Content 28

Content Social Media Marketing Review 28