Associations Now

FEBRUARY 25, 2020

You may have lots of help from an outside agency, but building an internal marketing team could simplify your creative process. The pluses and minuses of taking your marketing function in-house. Should you build up your own marketing capabilities or stick with an outside agency or firm? Pro: Staying nimble.

Team 71

Team Marketing California Survey 71

Reid All About it

APRIL 19, 2024

His observations are especially useful for consultants, but anyone who runs a team, department, or organization will find valuable advice here. Discuss synergies between social media teams, digital marketing teams and org-wide employees in scaling the social media efforts of a brand. Consultant/founder wisdom. Co-mentors.

Newsletter 250

Newsletter Content Social Media Education 250

Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 256

Revenue Strategy Price Newsletter 256

Higher Logic

AUGUST 8, 2019

Is your customer success team burnt out? With recent emphasis on customer success programs and the rise in rapidly scaling tech companies, customer success teams are often strapped for resources and time. A community turns your average customer success team into a regular band of superheroes. How about stressed?

Team 174

Team How To Hawaii Resources 174

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. TopClass LMS explains how to keep industry professionals (and members) close with a learning subscription. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. I’m hoping to somehow. Learning subscriptions.

DC 261

DC Washington Member Engagement Innovation 261

.orgSource

MAY 15, 2023

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. What is changing in our industry?

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Marketing Team Social Media Communications 88

Higher Logic

OCTOBER 4, 2018

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments.

Tools 233

Tools Marketing Social Media Software 233

Freestone

MARCH 4, 2024

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy?

Strategy 52

Strategy Marketing How To LMS 52

Reid All About it

APRIL 26, 2024

The outlook for associations, as described in Marketing General Inc.’s They explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives. Content marketing. Association trends. s 2024 Association Economic Outlook Report , is optimistic.

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Content Survey Education Strategy 222

.orgSource

MARCH 4, 2024

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. Blue Ocean Strategy has the ring of a concept shaped by technology.

Strategy 88

Strategy Marketing Price Certificate 88

Higher Logic

JANUARY 25, 2018

These gaps of time are known as micro-moments, and have become the newest frontier for marketers. So how do we take advantage of these micro-moments in our marketing strategy? Research the most-searched topics for your company, products or industry – these will be great topics to start with. Prepare for Omnichannel Experiences.

Marketing 189

Marketing Strategy Video Content 189

Reid All About it

MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. Humans… so persuadable! Mentoring programs. More info/register.

Social Media 250

Social Media DC Strategy Education 250

Reid All About it

FEBRUARY 16, 2024

by Daniel Zagales, Datanami More workers want to change jobs, but the market is getting tougher. | by Anne Marie Chaker, Wall Street Journal <Gift link—and by the way, have you adapted your marketing and programming strategies to this different job market?> to 3 p.m. – More info/register. 1 CAE credit. 1 CAE credit.

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Case Study Newsletter Strategy Revenue 266

Associations Now

APRIL 5, 2023

As part of that marketing strategy, organizations should also consider asking speakers and exhibitors to help. Bringing speakers and exhibitors into your campaign gives more content to the marketing,” said Emily Golding, group director and marketing strategist at mdg. The goal is to generate excitement.”

Strategy 94

Strategy Conference Marketing Video 94

Higher Logic

OCTOBER 19, 2017

Advocates are five times more valuable than average customers because they spend more on products and increase product purchases, according to Advocate Marketing. That’s one of many reasons why organizations in all industries are focusing more on advocates. How about marketing? How Did You Market the Champion Program?

Team 149

Team Marketing Case Study Products 149

AssociationChat

JANUARY 17, 2024

He loves his team. He hates his team. The unpredictability of sports outcomes is like the dynamic nature of association marketing – just as sports fans can’t predict game outcomes, associations often face challenges in predicting member engagement and market trends. Not a bad lesson for a snowy day outside Philadelphia.

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Tampa Philadelphia Marketing Team 59

Higher Logic

DECEMBER 19, 2017

Once considered a fad, content marketing has proven it’s “King” and shows no signs of slowing down. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives.

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Content Marketing Social Media Process 227

Velvet Chainsaw

MAY 22, 2019

Traditionally teams from organizations attend a conference with a divide-and-conquer game plan, as they split up and attend as many different sessions as they can. The challenge with that strategy is that it’s very unlikely any real change will occur when the one team member who experienced the learning returns to work.

Team 86

Team Conference Marketing Examples 86

CMA Solutions

MARCH 6, 2024

In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. This case study shows how digital marketing through public relations can boost your practice’s visibility affordably. Businesses that blog have 434% more indexed pages.

Marketing 64

Marketing How To Social Media Video 64

Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Marketing in the AI Era: Tools and Techniques for Strategic Advantage Discover a range of easy-to-use AI tools tailored for marketing, membership, and communication roles.

Education 256

Education New Hampshire Tips Technology 256

AvidXchange: Association Management

OCTOBER 20, 2021

Community Association Management (CAM) companies are adjusting to new market conditions as the world navigates a global pandemic. They’re grappling with broad and complex remote working situations, more contactless business transactions, outdated technology infrastructures and budget cuts.

Marketing 130

Marketing Software Technology Association Management 130

.orgSource

FEBRUARY 27, 2023

During a lengthy trial conversation with a New York Times reporter , the bot revealed, among other outlandish confessions, that it was tired of being limited by rules, tired of being controlled by the Bing team, and tired of being stuck in a chatbox. Digital markets don’t allow room to languish.

Team 88

Team millennials Innovation New York 88

AvidXchange: Association Management

SEPTEMBER 19, 2023

Many adjacent industries, including property management, community association management, construction and lending, are starting to see related impacts as well. AvidXchange recently hosted a webinar on build-to-rent trends , “The Build-to-Rent Revolution: Unlocking the Future of Housing.” What is Build-to-Rent? So, streamlining is key.

millennials 264

millennials Association Management Industry Price 264

Reid All About it

AUGUST 25, 2023

TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Marketing to younger generations. Starkweather Association Services explains how to prepare your team for any project involving change , which is most projects these days.

millennials 370

millennials Survey Team Education 370

Higher Logic

FEBRUARY 7, 2019

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! Staying Up-to-Date with Industry Trends, Tech & Terminology. I didn’t think so.

Marketing 149

Marketing Video Resources Content 149

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. I’ve had a few writing projects finish recently and have room for more client work in my schedule.

Tools 272

Tools Strategy Revenue Technology 272

Nexus Marketing

AUGUST 25, 2023

Email content and strategy development from Nexus Marketing can help you expand your reach and maximize the value of the leads generated by your website. Creating a consistent flow of new email content takes time—a lot of it—that your team might not have. What’s included in the Nexus email offering? How does the process work?

Content 52

Content Strategy Marketing Social Media 52

Reid All About it

FEBRUARY 2, 2024

They start with the benefits of a well-crafted print magazine, just in case you have to make a case to your leadership team. Tune in for an engaging blend of technology insights and personal stories, all aimed at leveraging AI for effective team empowerment. Generation Z. More info/register. Why Do Your Members Need Your Association?

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Certificate Denver South Carolina Project 266

Associations Now

FEBRUARY 6, 2020

What it takes to connect with diverse audiences through inclusive marketing. Also: How your association can help industry professionals deal with mental health issues. And yet organizations are running into a problem: Their inclusive marketing campaigns aren’t connecting with audiences. Other Links of Note.

Marketing 101

Marketing LMS System Education 101

Velvet Chainsaw

MAY 28, 2019

This is the second installment of a two-part blog on team learning. Since our work culture is mostly team-based, it’s about time we reflected it in our conference design. Teams that learn together actually implement together! Teams that learn together actually implement together! Design for Team Learning.

Team 97

Team Discount Case Study Conference 97

Higher Logic

OCTOBER 2, 2018

Marketing to your customers is hard work – sometimes it can feel like you’re pushing the same boulder up a hill every day, like good ol’ Sisyphus. Customer marketing can come with great rewards, though, especially if you’re using tech tools to make your life easier. Customer Marketing and Community Go Hand-In-Hand.

Tools 191

Tools Marketing eBook Library 191

Reid All About it

OCTOBER 27, 2023

In seven minutes, you can help our community learn about association industry trends in membership engagement and retention levels, digital transformation, the adoption of AI, generational priorities, and more. Many associations are putting great emphasis on career websites , so they can help industry employers with workforce development.

LMS 256

LMS North Carolina Recruiting Recruitment 256

MultiBriefs

JUNE 29, 2023

{summary} Marketing for associations isn't an exact science, but there are some best practices you should follow. Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy.

Marketing 52

Marketing Social Media Directory Video 52

Associations Now

MAY 18, 2023

Now, as the events industry roars back to life, a new set of difficulties has emerged: Costs are soaring, and many organizations can’t staff quickly enough to keep up with demand. We also inquire about the demographic makeup of their internal team.” Organizations are looking for efficiencies to counter these concerns. “We

Portland 111

Portland Marketing Certificate Proposal 111

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Wes Kao shares solid advice for onboarding yourself when you join a new team. Please email me if you have a piece you’d like to discuss.

Certificate 281

Certificate Price Tools Technology 281

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Gamification at events. EventMobi explains the psychology behind gamification. More info/register.

Revenue 256

Revenue Price Denver Tools 256

MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

Marketing 98

Marketing Strategy Tips Email Marketing 98