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FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. TopClass LMS explains how to keep industry professionals (and members) close with a learning subscription. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. I’m hoping to somehow. Learning subscriptions.

DC 265

DC Washington Member Engagement Innovation 265

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APRIL 19, 2024

TopClass LMS explains how it works and shares examples of associations doing this now. James Young of Product Community describes a twist on mentoring. I’m happy to feature it as long as it’s not too product-centric. Education + mentoring. Decline of trust. Congratulations, Dean! Co-mentors. CAE credit. More info/register.

Newsletter 254

Newsletter Content Social Media Education 254

Blue Sky eLearn

SEPTEMBER 23, 2021

Our flagship product, Path LMS , was born, and the exciting world of eLearning evolved around us. Since then, we’ve built and grown Path LMS, adapting and innovating based on what’s going on in the industry and feedback from our clients. The whirlwind of 2020: Who saw that coming?! About the Author.

LMS 296

LMS Content Conference Technology 296

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SEPTEMBER 22, 2023

TopClass LMS reviews the pros and cons of recording an educational event from both the attendee and association perspectives. I’m happy to feature it as long as it’s not too product-centric. LMS Demo Days Watch presentations from a limited number of industry partners that offer LMS platforms. Gen Z education.

LMS 271

LMS Revenue Education Strategy 271

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MARCH 1, 2024

TopClass LMS shares another recap of a session from the Learning Business Summit. When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. I’m happy to feature it as long as it’s not too product-centric. Advertising.

Education 259

Education New Hampshire Tips Technology 259

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OCTOBER 27, 2023

TopClass LMS highlights distinctive site features from several excellent examples. Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? I’m happy to feature it as long as it’s not too product-centric. Bring all your marketing automation questions and join the AMA.

LMS 259

LMS North Carolina Recruiting Recruitment 259

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OCTOBER 6, 2023

In part two of their Open Space series, TopClass LMS explains how to overcome common objections to using this engaging event format. Another take on the young professional recruitment challenge comes from James Young of Product Community. Content marketing. I’m happy to feature it as long as it’s not too product-centric.

Revenue 259

Revenue Certificate Tools Innovation 259

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MARCH 19, 2021

Association innovation. Throughout March, Mary Byers, CAE, and the Loyalty Research Center are sharing stories about highly innovative organizations, their best practices, interviews with innovators, and challenge questions about innovation to ponder. I’ll be happy to feature it as long as it’s not too product centric.

LMS 370

LMS Nashville Strategy Video 370

WBT Systems

AUGUST 15, 2017

An effective online learning marketing plan has three phases. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. Expeditionary Marketing. Colleges and universities have also identified the lifelong learning market as a promising source of new revenue.

Education 155

Education Marketing Class Mooc 155

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SEPTEMBER 29, 2023

After an informative discussion in ASAE Collaborate, TopClass LMS was inspired to introduce the Open Space event format to those who can’t access the forum. Marketing to younger generations. I’m happy to feature it as long as it’s not too product-centric. I love this page from SEMI about the semiconductor industry. CAE credit.

Revenue 276

Revenue Innovation Education Tools 276

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MARCH 11, 2022

I’ll be happy to feature it as long as it’s not too product-centric. Your marketing team constantly talks about the buyer’s journey. Join us as we sift through all the marketing lingo your team is throwing down to get to the heart of what constitutes a buyer’s journey, how it is built and how it delivers results. CAE credits.

LMS 195

LMS Revenue Los Angeles Newsletter 195

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SEPTEMBER 15, 2023

TopClass LMS wants you to know about the coalition supporting legislation to extend the use of tax-exempt 529 savings plans to association credentialing programs. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. I’m happy to feature it as long as it’s not too product-centric.

LMS 259

LMS Revenue Arlington Education 259

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JANUARY 19, 2024

TopClass LMS explains why you should keep the conversation going and the community gathering after a course, conference or educational program ends. Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. Marketing to Gen Z and millennials. Post-program campaigns. Event trends.

Revenue 259

Revenue Strategy Member Engagement United States 259

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APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. I’m happy to feature it as long as it’s not too product-centric. AI vs human interactions.

Revenue 259

Revenue Price Denver Tools 259

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AUGUST 18, 2023

TopClass LMS suggests offering peer-to-peer online learning programs. James Young at Product Community describes three fictitious associations on different tracks for the future —one’s traditional, one’s striving and one’s innovative. I’m happy to feature it as long as it’s not too product-centric.

Certificate 195

Certificate Education Revenue Marketing 195

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JANUARY 12, 2024

If you’re a regular reader of Association Brain Food, this post from TopClass LMS will be familiar ground for you. Your sleep and work quality/productivity depend on the right answer. I’m happy to feature it as long as it’s not too product-centric. More info/register (ASAE Marketing Professionals Community).

LMS 271

LMS Education Member Engagement Revenue 271

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JANUARY 10, 2020

That’s why I like the “most popular posts of the past year” posts that come out this time of year, like this one from AMS provider MemberSuite and this one from LMS provider WBT Systems. Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Elise Dopson, Databox ).

LMS 243

LMS Software Chicago Washington 243

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MARCH 12, 2021

Innovation method. WBT Systems introduces a new brainstorming and innovation tool: jootsing. I’ll be happy to feature it as long as it’s not too product centric. The Three C’s of Digital Marketing Success: How to Simply Create, Co-Create and Curate Content to Engage Your Audience and Drive Real Results. 1 CAE credit.

Nashville 370

Nashville LMS North Carolina Recruiting 370

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JUNE 14, 2024

All together now: one hundred bottles of beer on the wall, one hundred bottles of beer… Event marketing. Fíonta shares eleven effective marketing strategies for boosting event attendance. I’m happy to feature it as long as it’s not too product-centric. If I lived in the DMV, I’d be on this bus for sure. 1 CAE credit.

Arlington 212

Arlington Revenue Leadership Strategy 212

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OCTOBER 13, 2023

Associations usually rely on corporate marketing budgets for sponsorship revenue. Inspired by a Non-Dues-a-Palooza workshop presented by Lori Zoss Kraska of Growth Owl , TopClass LMS explains how to partner with a company’s CSR team on sponsored education programs that align with both your missions. Sorry, soapbox topic. 1 CAE credit.

Revenue 276

Revenue Austin Tools Education 276

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SEPTEMBER 1, 2023

TopClass LMS advises associations to offer microlearning programs to busy professionals since they’re more likely to have 10 minutes to spare, not 50. Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download.

Revenue 230

Revenue Survey Education Strategy 230

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MARCH 26, 2021

Association innovation. Mary Byers, CAE, CSP, in partnership with Loyalty Research Center, recently released a fascinating environmental scan on association innovation: Association Innovation Scan: The Association Professional’s Guide to Winning with Innovation. Intuitive innovation. LMS Demo Day.

Innovation 259

Innovation San Diego LMS Strategy 259

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AUGUST 4, 2023

TopClass LMS explains how online education programs can help increase member engagement. The Endocrine Society and Matchbox Virtual Media announced a joint venture to design and deliver online experiences that will drive innovation in the medical, healthcare and scientific industries. Member engagement. Non-dues revenue partners.

Atlanta 195

Atlanta Price Revenue Denver 195

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AUGUST 11, 2023

TopClass LMS suggests your association offer management training programs for industry professionals. I’m happy to feature it as long as it’s not too product-centric. Learn how to implement innovation into your onboarding process to encourage all members to be committed, engaged and value-driven. Caputo, J.D. 1 CAE credit. .

Chicago 195

Chicago Certificate Marketing Content 195

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SEPTEMBER 11, 2020

Lewis Flax of Flax Associates says, “Innovative sponsorship options exist way beyond pasting logos anywhere and everywhere.” LMS/CRM integration. The folks at Fíonta do too, which is why they say integrating Salesforce (or any CRM/AMS) with a learning management system (LMS) should be on your association’s to-do list.

LMS 329

LMS Montana Revenue Price 329

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MARCH 8, 2024

Education program marketing. TopClass LMS published another recap from the recent Learning Business Summit. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. I’m happy to feature it as long as it’s not too product-centric.

Social Media 254

Social Media DC Strategy Education 254

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MAY 26, 2023

In other news, Forj acquired community platform Mobilize after gobbling up LMS platform Web Courseworks earlier in the year. Research says alone time could yield more innovation. I’m happy to feature it as long as it’s not too product-centric. Don’t let your intellectual muscles atrophy. More info/register. 1 CMP credit. .

Technology 195

Technology Education Arkansas Leadership 195

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JULY 21, 2023

But TopClass LMS/WBT Systems describes ten skills your members need to learn right now. I’m happy to feature it as long as it’s not too product-centric. Host: Omnipress Speaker: Tracy Grzybowski, Director of Marketing, Omnipress Thu 7/27 at 12 p.m. – The next edition will go live on Friday, August 4. Member education.

Atlanta 195

Atlanta millennials Price Technology 195

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FEBRUARY 2, 2024

If your association is looking for a sure-fire way to attract young professionals, TopClass LMS has the answer: early-career microcredentials. I’m happy to feature it as long as it’s not too product-centric. The weekly list of free educational events and resources for the association community… Early-career microcredentials.

Certificate 271

Certificate Denver South Carolina Project 271

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NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Nominate your new product, member program, partnership success, or organizational change that propels your association toward its mission.

Tools 276

Tools Strategy Revenue Technology 276

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FEBRUARY 16, 2024

Inspired by a session at the recent Learning Business Summit hosted by Leading Learning, TopClass LMS describes a data-driven approach to making DEI part of your educational strategy. by Daniel Zagales, Datanami More workers want to change jobs, but the market is getting tougher. | DEI & education. Post-event attendee engagement.

Case Study 271

Case Study Newsletter Strategy Revenue 271

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APRIL 12, 2019

To make many of the changes Mike suggests, you need more than technology, you need staff with an innovation mindset. WBT Systems identifies ten traits of an innovation mindset to cultivate at your association if you want to turn innovative ideas and strategies into reality. Tom Whatley, Content Marketing Institute ).

LMS 276

LMS Pennsylvania Innovation Education 276

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NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Check out what James Young at Product Community has to say about building and using a community engagement funnel. New association event.

Certificate 286

Certificate Price Tools Technology 286

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DECEMBER 15, 2023

TopClass LMS describes how assumptions about careers don’t always hold up now. He saw the idea in action at the Social Media Market World conference. I’m happy to feature it as long as it’s not too product-centric. Explore innovative approaches to gathering valuable feedback and optimizing course evaluations. Career flux.

Iowa 259

Iowa millennials Texas Strategy 259

WBT Systems

SEPTEMBER 26, 2017

Technology continually creates new opportunities for your association’s educational programs, but it also lowers the barrier to entry for competitors to enter and disrupt your market. To stay top of mind (and top of market), you need to leverage your eLearning differentiator—your iconic advantage.

LMS 150

LMS Arlington Course Virginia 150

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OCTOBER 23, 2020

Virtual event production. orgSource conducted a survey to assess the impact of the pandemic and discovered a disconnect between current association strategies and market realities. B2B content marketing report: benchmarks, budgets, trends, and COVID-19 response. Heather Nolan, marketing specialist, AssociationSuccess.org.

Revenue 300

Revenue Review Content Strategy 300

MemberClicks

AUGUST 3, 2023

If your association is looking to streamline education and support career development among its members, it’s time to consider investing in association learning management software (LMS). In this guide, we’ll cover all the basics of LMS and share our top 15 recommended picks: What is learning management software? Track progress.

Software 52

Software LMS Certificate Learning Management System 52