Potomac Core

OCTOBER 4, 2016

growth , the race for talent, and disruptive innovation create opportunities for Associations and Professional Societies to become more essential. Those organizations who utilize these 3 Association Growth Strategies can help impact member outcomes and as a result better position their members and their organizations for long term success.

Strategy 164

Strategy eBook Member Engagement Revenue 164

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. 2015. ** 11%. Source: Association Adviser 2015-2016.

Revenue 60

Revenue St. Louis Price Cost 60

Associations Now

JANUARY 6, 2020

It’s a new year and a new decade—don’t create a new excuse to put off your big innovation plans. Never mind about innovation.” Innovation, transformation, and a willingness to be bold are necessary—not only to make progress but also, in some instances, to survive. Zero in on ideas that generate nondues revenue.

Revenue 69

Revenue Innovation Project Content 69

EventMobi: Association Events

AUGUST 11, 2023

Association websites are the virtual homebase of your organization. Using consistent design elements, like colors and fonts that tie back to your logo, leaves a stronger impression of your organization. This helps to connect the members of your organization. Clear and consistent branding. Highly visible CTAs. SEO optimization.

Examples 130

Examples Directory Software Video 130

GrowthZone

AUGUST 2, 2022

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. The chamber describes the “Beyond the Line” magazine as “taking a deeper dive into our region than most directories.

Communications 78

Communications Directory Social Media Massachusetts 78

.orgSource

MARCH 18, 2024

Hopefully, our experiences can inspire organizations that want to evolve, transform, innovate—or whatever paella of words you care to use to describe looking beyond the moment.” Organizations are taking their messaging directly to the people they want to influence. Our value is not in a magazine or even standards.

Examples 88

Examples Revenue millennials Strategy 88

Nimble AMS

MARCH 20, 2018

Innovation. Forbes magazine voted Salesforce the most innovative company in the world (ahead of Tesla, Apple and Google). ​There are three key things associations need to look for to truly harness all of this Salesforce goodness for their organization. Three Keys to Salesforce Association Management Success.

Software 78

Software Association Management eBook Innovation 78

Reid All About it

MAY 29, 2020

The Online News Association is turning their conference into a virtual “ global journalism innovation festival.” Pivot Virtual Summit: Visioning a New Future for the Events Industry through Self Care, Innovation & Community. This series of 15-minute videos cover hot topics and issues related to 501c organization management.

San Diego 259

San Diego Strategy North Carolina Conference 259

Reid All About it

MAY 21, 2021

Because of pandemic-induced change, Dave Lutz of Velvet Chainsaw Consulting says, “Conference organizers have an opportunity to make changes that would have been more difficult to sell up the ladder in the past.” This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. 1 CMP credit.

San Jose 369

San Jose Email Marketing Tools millennials 369

AssociationChat

APRIL 10, 2020

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. 118 judges from a variety of associations, nonprofits, and for-profit organizations evaluated the submissions this year.

Newsletter 52

Newsletter Austin Committee America 52

Reid All About it

JUNE 26, 2020

Barbara Palmer at PCMA Convene lists eight ways conference organizers, sponsors, speakers and attendees can make conferences more racially diverse. In an interview with Knowable Magazine, social psychologist Anthony Greenwald explains what works and what doesn’t work to curb implicit bias. Implicit bias. CRP challenges. Host: ASAE.

Montana 370

Montana Conference Content Education 370

Reid All About it

MAY 14, 2021

Some of the highlighted trends are alarming: leaders are out of touch with employees and need a wake-up call, high productivity is masking an exhausted workforce, Gen Z is at risk and will need to be re-energized, and shrinking networks are endangering innovation. Quick hits. Sarah Michel, Velvet Chainsaw Consulting ). . every Monday.

St. Louis 341

St. Louis Technology Strategy Conference 341

Association Adviser

AUGUST 23, 2017

Association Adviser recently sat down with Naylor Association Solutions President & CEO Alex DeBarr to talk about what the future looks like for associations, how leadership and innovation go hand in hand, and why the right tools of engagement are key to engaging members and driving non-dues revenue.

millennials 61

millennials Revenue Tools Content 61

Association Success

OCTOBER 27, 2020

Though people once gladly paid for newspapers, books and magazines, today’s readers have a never-ending library of free content at their fingertips. . Associations and membership organizations are already experts at creating high-quality, paywalled content. Doing so can show a large audience all your organization has to offer.

Content 107

Content Strategy Library Newsletter 107

Principled Innovation

JUNE 9, 2012

This post appears as an article in the May/June 2012 issue of Success by Association , the magazine of Association Executives of North Carolina. Building a 21 st century organization is not an endeavor for the faint of heart. With this in mind, the CEO must be the primary driver of constant business model reinvention and innovation.

North Carolina 100

North Carolina Innovation Review Revenue 100

Reid All About it

JULY 10, 2020

So I nearly jumped out of my chair in joy when I saw an open letter in Harper’s Magazine signed by 150 famous people (dare I say, intellectuals) who are also concerned about the illiberal cancel culture and self-righteous trolling going on right now. Revenue and Pricing Strategies for Virtual Events. 1 CMP credit. Mon 7/13 at 1 p.m.

Montana 365

Montana Content Price Strategy 365

Reid All About it

NOVEMBER 25, 2016

If your organization has a webinar scheduled in the next few weeks, please send me the link. Presenter: Josh Hiller , white hat hacker cybersecurity expert and lead innovation engineer, Aptify. 4 Easy Ways to Generate Non-Dues Revenue. Lisa Hurley (moderator), content director, Special Events magazine and MeetingsNet.

DC 184

DC Ohio Project Washington 184

Aaron Wolowiec

MAY 6, 2014

Following introductions and an outline of the day’s learning outcomes, I shared four big ideas that represent the importance of education to our organizations: Meetings represent a significant and increasing proportion of association revenue. Stimulate innovation. It seems like a simple enough question. Problem-solving.

Education 100

Education Michigan Certificate Revenue 100

Association Success

SEPTEMBER 28, 2020

While print publications and events remain important, membership organizations now rely on emerging technology to drive engagement and growth. . Leveraging these technologies can help membership organizations thrive. . Your members may welcome opportunities to engage with your organization via mobile devices. Scalable content.

Technology 78

Technology Newsletter Content Tools 78

Association Success

APRIL 24, 2018

Using this method, the organization only develops products the customers are willing to pay for. One thing that associations have, that other organizations don’t, is input from their members. Revenue Generation. We’ve invested in activities outside of events that, in due course, with sponsorship, will generate revenue.

Case Study 62

Case Study Revenue Innovation Products 62

Velvet Chainsaw

DECEMBER 12, 2019

Recently I’ve received invitations to attend webinars and download industry research reports and articles all aimed to help conference and show organizers grow sponsorship revenue. If the sponsorship is forced on them, ROI will not be achieved for the sponsor, organizer or participant. How to Organize Your Sales Team.

Team 52

Team Products Revenue Industry 52

Reid All About it

NOVEMBER 25, 2016

If your organization has a webinar scheduled in the next few weeks, please send me the link. Presenter: Josh Hiller , white hat hacker cybersecurity expert and lead innovation engineer, Aptify. 4 Easy Ways to Generate Non-Dues Revenue. Lisa Hurley (moderator), content director, Special Events magazine and MeetingsNet.

DC 150

DC Ohio Project Washington 150

Reid All About it

OCTOBER 9, 2020

Fri 10/9 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Is Your Organization Ready to Take the Full Advantage of Digital Events? More info/register. 1 CMP credit.

Utah 370

Utah LMS Conference Technology 370

Protech

OCTOBER 5, 2020

A ssociation management software ( AMS ) help s member-based organizations optimize processes, energize member engagement, enhance organizational decision making and transform their organizations. . Gartner, Forrester, CRM Magazine and many others have repeatedly recognized Microsoft as a leader in key technology reports.

Learning Management System 59

Learning Management System Software System Member Experience 59

Reid All About it

MARCH 3, 2023

His insight should help you improve the subscriber experience at your organization. That’s the question the Professionals for Association Revenue asked several association executives and consultants. Quick hits Real accountability at work requires better metrics across the organization. Event gamification. Sponsorships.

Revenue 39

Revenue Tools Education Member Experience 39

Velvet Chainsaw

NOVEMBER 8, 2013

Many conferences struggle with flat or declining revenue from exhibitors and sponsors. If your event attracts the right attendees, on the other hand, you have an opportunity to strategically grow sponsorship revenue. Organizing your sales effort around your own offerings rather than what your customers would value most.

Revenue 40

Revenue Proposal Conference Price 40

Reid All About it

JANUARY 6, 2023

Non-dues revenue. After attending the RevUp Summit hosted by the Professionals for Association Revenue, WBT Systems says one lesson from the painful past few years is the need to diversify revenue. He says your future success depends on the full inclusion of under-40 stakeholders in your organizations. Fri 1/6 at 4 p.m.

Revenue 42

Revenue North Carolina Education System 42

Association Adviser

DECEMBER 17, 2013

Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. InfoComm International , the audiovisual association, is one organization that does this very well, Stern said. Plotke lamented that associations tell her non-dues revenue is more important than ever.

Social Media 60

Social Media Sample New York City Revenue 60

Association Adviser

OCTOBER 15, 2013

When it comes to non-dues revenue, don’t put all your eggs in one basket. MHEDA also provides educational offerings to improve the operations and efficiencies for associates within an organization. AA: MHEDA has a robust portfolio of member communication vehicles (magazine, website, e-newsletter, MHEDA-TV). our readers?

Revenue 60

Revenue Industry Social Media Process 60

Associations Now

MARCH 4, 2014

The fourth annual Global Leadership Research initiative, a survey of more than 3,000 C-level and human resources executives, ranked that trio as the top organizations from which to recruit among public companies with more than $1 billion in revenue. What can you learn from these companies?

Survey 40

Survey Leadership Recruiting Recruitment 40

Velvet Chainsaw

MAY 5, 2014

Recently, I wrote about how most conference organizers are really bad at measurement. You know, expenses/revenue, attendance, exhibitors and sponsors. Especially with lagging indicators such as a platuead or declining attendance, and decreases in sponsorship and/or exhibitor revenue. Going Further Than Inputs/Outputs.

Conference 40

Conference Revenue Education Survey 40

Reid All About it

DECEMBER 9, 2022

Six ways to get your organization’s subject matter experts to start thinking like content marketers. ( Drive Deeper Member Engagement While Growing Non-Dues Revenue (NDaP Expert Series). Greg Bogue, Enterprise Vice President, Brand, Experience and Innovation Ecosystems, Maritz Global Events. Quick hits. Pam Didner ).

Colorado 39

Colorado Recruiting Recruitment Survey 39

Velvet Chainsaw

MARCH 25, 2013

While most associations crave non-dues revenue, sometimes the expo portion of your program is a drag on profit speed. Whether your revenue is steady or not, this is a huge concern. Brace yourself because your organization is going to spend too much money acquiring new exhibitors vs. building upon past success. Hear me out.

Price 40

Price Revenue Education Conference 40

Velvet Chainsaw

MARCH 20, 2013

While most associations crave non-dues revenue, sometimes the expo portion of your program is a drag on profit speed. Whether your revenue is steady or not, this is a huge concern. Brace yourself because your organization is going to spend too much money acquiring new exhibitors vs. building upon past success. Hear me out.

Price 40

Price Revenue Education Conference 40

SCD Group

NOVEMBER 19, 2012

While Shirky focuses on the potential disruption to “traditional” education, associations should pay attention to what this all means to nonprofit organizations. What The New Yorker Magazine Can Teach You About Content Marketing that Works. Member-driven innovations, tools or content made available for free on the Internet?

Mooc 40

Mooc Social Media eBook Content 40

Velvet Chainsaw

DECEMBER 18, 2012

More conferences are placing a high priority on using technology that not only improves the attendee experience, extends its reach, and streamlines processes, but fits into their organizations’ overall digital strategy. In the absence of such a resource, you and your organization may develop an event techno-mindset that leads to poor choices.

Technology 40

Technology Conference Revenue Process 40

GrowthZone

MARCH 23, 2021

Currently, your membership organization is likely relying on virtual programming that drives traffic to your website. It’s a tactic geared for advertiser-funded sites, not sponsor-supported, mission-driven organizations. Ask around to see what works for other organizations. Guest Blog by Kyle Sexton.

Revenue 88

Revenue Tips Team Content 88