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Revamping Your Conference Social Media Strategy

Velvet Chainsaw

Are you bald yet from pulling your hair out dealing with recent social medial platform changes? Or perhaps you’ve spent all afternoon biting your nails wondering how to adapt your conference social media strategy to the platform changes. Social Media Platform Changes Yet Again.

Using Psychology to Attract Social Media Donations for Your Nonprofit

SocialFish

Are you a nonprofit that’s watching technology advance and wondering how it can benefit your organization? The human mind will always be triggered by the same things, no matter how fast technology changes. With technology, the human mind isn’t much different.

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Who Owns Social Media? Risk Management?

SocialFish

First, I penned Community, Social Media and Risk Perceptions and then Risk Management and Open Community: More Similar than You Think. My basic premise is that both social media and risk management are association-wide activities. Risk and Social Media

Change is good…right?

Aaron Wolowiec

Most of us realize innovation is key to driving a business forward. Associations aren’t often regarded as agents of change, but recently, Marketing General Inc. , That’s a recent development, however, as most didn’t start focusing on innovation until the past five years.

Survey 211

Daily Buzz: Are You Maximizing Social Media at Events?

Associations Now

More than 95 percent of planners use social media for marketing purposes, according to a recent survey, but underutilize other areas where the technology could shine. As a meeting planner, you know the potential that social media holds for events.

Change is good…right?

Aaron Wolowiec

Most of us realize innovation is key to driving a business forward. Associations aren’t often regarded as agents of change, but recently, Marketing General Inc. , That’s a recent development, however, as most didn’t start focusing on innovation until the past five years.

Survey 201

Association Social Media: National Association of Home Builders (NAHB)

SocialFish

In today’s interview, we’re talking to Chad Davis, Senior Director, Digital Media, at NAHB. I’m in the Information Technology department and report to the VP of IT. NAHB has a pretty broad social media portfolio.

What I’m Reading

Spark Consulting

MIT’s Technology Review has some good (and less rah-rah) information on the Gmail changes as well. New data proves that diversity promotes innovation. Google has made some changes to Gmail, and they WILL affect you. Hubspot has the details.

What I’m Reading

Spark Consulting

Maddie Grant’s session at MMCC on tech tools for the socially savvy got a ton of good word of mouth last week. Maddie McGary breaks down the reasons associations have trouble with content marketing. From that, you should definitely take that, if you’re in any way responsible for your association’s social platforms, you need to be following John Haydon. Social Media Examiner can help you out. Is counting members the right measure of success? (My

Review 188

Can associations keep pace in the tech race?

Aaron Wolowiec

About 60 percent of respondents to our latest unscientific reader poll said they’ve encountered more surprises in technology over the past 12 months than in any other area of association management. That includes membership growth, non-dues revenue, social media and Big Data.

On Social Media, Your Brand Is a Second-Class Citizen

Associations Now

Facebook’s recent controversy involving its trending topics is yet another sign that brands aren’t in the driver’s seat on social networks. Last week was a weird one for Facebook users—and those trying to read the tea leaves of social media.

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5 Ways Technology Can Push Your Fundraising Strategy Forward

Higher Logic

We all know it’s true: technology is becoming more vital with each passing day. As useful (and addictive ) as technology can be, many nonprofits still don’t know how to reap the full benefits of their various software platforms. Social media integration.

Social Media Roundup: Build Your Own Road

Associations Now

Also: why efficiency is an easier hurdle than innovation—and why that shouldn’t stop you from being innovative. Two takes on that mindset in today’s Social Media Roundup: Start Me Up. Innovation Over Efficiency.

What I’m Reading

Spark Consulting

The 2013 Social Media Marketing Report is out. People still think Facebook is the most important social media marketing platform, even though the overwhelming majority have no idea if it’s working. Social steganography (using coded language and images), teens and Facebook advertising, or your ads might not be reaching the people you mean them to reach (I wonder if that has any bearing on the above points).

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Friday Top 5

Spark Consulting

Susan Etlinger of Altimeter Group presented a great keynote on the concept of measuring social media results. My favorite thing she said is that there are MANY ROIs of social media. Social Media Examiner has a great post that explains this concept in detail.

What I’m Reading

Spark Consulting

Social media, IP, and the awesome that is Creative Commons. Everything you know about marketing may be wrong. Content marketing – chances are you’re doing it, but chances are also that you’re doing it with no underlying goals or strategy. Social media ROI: you may be looking for the wrong things. Also, social media use is shifting – so should your approach. Looking to hire a consultant? Here’s some good advice.

Review 174

Membership meets engagement in today’s modern world.

YourMembership Blog

Staying competitive and relevant in today’s digital world requires innovative ways to engage your members. Staying competitive and relevant in today’s digital world requires innovative ways to engage your members.

3 Must-Haves in Your Marketing Technology Stack (#3 Might Surprise You)

Socious

For me (and many other marketers), it’s logging in to my marketing software and checking the day’s stats. That’s true of most marketers because, in general, marketing is usually broken down into just three goals: Attract people. The 3 Essential Marketing Systems.

Membership Marketing Blog: Fundraising with Social Media

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. Fundraising with Social Media. Labels: Social Media. Membership Marketing Benchmarking Report.

Are You an Innovator or a Producer?

YourMembership Blog

Corporate + Social. Technology. Are Innovation and Production at Odds? May 3rd, 2012 | Posted in Member Engagement + Retention , Membership Management , Social Media and Business Trends. The same can be said of innovation. Social Media and Business Trends.

What I’m Reading

Spark Consulting

Social media trends for 2014 (aren’t some of these the same “trends” we’ve seen for the past 5 years?). Thinking about multi-channel marketing for 2014? blog roundup cool technology innovation leadership management marketing social media advertising Anna Caraveli Association Adviser Associations Now CRM Eric Lanke Innovation Excellence Jamie Notter Jeff Hurt LinkedIn Maddie Grant Mashable New Year''s Resolutions Socious Tom Hood

What I’m Reading

Spark Consulting

Want more innovation? blog roundup cool technology fundraising innovation marketing membership social media young professionals Associations Now Avectra Big Data creativity Deirdre Reid Innovation Excellence professional development Technology Review Twitter One of the biggest problems in “big data” is: what is it, exactly? Here’s one attempt to answer that. MIT responds publicly to the Aaron Swartz tragedy.

Review 174

What I’m Reading

Spark Consulting

Should the role of Chief Marketing Officer be eliminated ? What should you look for in a social media manager ? Jason Lauritsen Microsoft NTEN sponsorship Technology Review Velvet Chainsaw

Review 212

There’s an app for that

Aaron Wolowiec

I recently attended an app swap (we public relations professionals are obsessed with new trends) and discovered a Lansing-based mom-and-pop store has joined the app market. Your association can leverage mobile technology for advocacy, education, member communications and engagement activities.

Survey 190

Social Media Roundup: Recapture Your Audience’s Attention

Associations Now

Plus: A technology-based scavenger hunt could give your next big meeting a dash of pizzazz. Hints on insightful input you can provide, and more, in today’s Social Media Roundup: “Now What Was the Point of That?”.

What I’m Reading

Spark Consulting

sxsw and its discontents : what are the ethical implications of new technology? blog roundup cool technology fundraising innovation leadership marketing membership social media Associations Now Beth Kanter sxsw Technology Review Twitter Wikipedia Fix your pitch (aka “don’t be creepy”). We hear about disruptive tech all the time, but which ones will have particular impact on associations? Associations Now clues us in.

Review 174

What I’m Reading

Spark Consulting

The State of Social Business from Altimeter Group (it’s on Slideshare, but it’s not really a presentation). How do you market your value as an association? blog roundup cool technology innovation leadership marketing membership social media young professionals Altimeter Group Associations Now Christina Smith Facebook Innovation Excellence Jamie Notter John Haydon professional development Sarah Hill Technology Review

Review 163

Ace 2019 with 6 Expert Marketing Strategy Tips

Higher Logic

How can marketing and sales teams work more efficiently ? If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. As always, marketing is evolving. As AI advances, so will our marketing capabilities.

What I’m Reading

Spark Consulting

” Can affective computing (computers that use facial recognition technology to read your mood) improve education? It’s a little late, but the Declaration of Innovation. What is your social media genotype ? blog roundup community cool technology innovation leadership marketing membership social media Anna Caraveli Association Jam Associations Now HubSpot Innovation Excellence productivity Shelly Alcorn SocialFish Technology Review

Review 163

What I’m Reading

Spark Consulting

I think this is an incredibly important piece that highlights some critical dislocations and inequities in our current labor markets. In honor of the 30th anniversary of the introduction of the Mac, Associations Now has a great retrospective on Apple’s marketing hits and misses. Experiencing Facebook envy? Turns out, your friends ARE more popular than you (and probably richer and happier, too).

Review 174

Lunchtime Links: The Secret To Networking Via Social Media

Associations Now

How one 20-something became one of the most trusted voices in social media. Callie Schweitzer, director of marketing and communications for Vox Media, used social media to commandeer her web presence and build business connections.

Building community with a click

Aaron Wolowiec

One of the best benefits of attending professional events is networking – whether face to face or via social media. Nearly all event marketers – 88 percent – use social media to create event hype.

Social Media Roundup: Lessons From a Wooden Spoon

Associations Now

A marketing executive explains how a simple wooden spoon taught him recipes for success. An example of one exec’s experience with a wooden spoon in today’s Social Media Roundup: Get the Sauce Just Right. — Incline Marketing (@InclineMktg) April 10, 2014.

Working Across Generations to Encourage Innovation

Associations Now

said Gwen Fortune-Blakely, ASHA’s enterprise-wide marketing director. To start, ASHA delved into what members needed and were interested in—regarding resources, content, and technology—as well as the staff’s understanding of these things. “We

The Trick to Innovating with Gen Y

YourMembership Blog

Corporate + Social. Technology. How Do You Innovate With Millennials? May 31st, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Innovating with millennials sounds like a no-brainer. Social Media and Business Trends.

What I’m Reading

Spark Consulting

The key to innovation? blog roundup innovation leadership marketing membership social media Associations Now Copyblogger Facebook John Haydon online advertising professional development Shelly Alcorn Technology Review Twitter Shelly Alcorn is hammering the “associations needs to position ourselves to fill the growing gap colleges and universities are leaving” topic again, and she’s not wrong.

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Social Media Roundup: The Potency of Expert Reviews

Associations Now

Find out in today’s Social Media Roundup. Ayaz Nanji over at Marketing Profs wrote about a recent Nielsen study of what online content influences consumers. The post Social Media Roundup: The Potency of Expert Reviews appeared first on Associations Now

What I’m Reading

Spark Consulting

Crowdsourcing leads to dramatic progress in sentiment analysis , a key ingredient to social media success. blog roundup crowdsourcing innovation management marketing membership productivity social media AMS Associations Now Avectra Google Jamie Notter LinkedIn online advertising Technology Review unplugging On goofing off for fun and profit. Jamie Notter on what to take away from the demise of Google’s 20% time.

Social Media, Networks, and Data in Patient Healthcare Networks

Beth Kanter

The panel included Stefani Klaskow , Head of Industry/Healthcare at Google; Carrie Martin Munk , Chief Communications & Marketing Office, The ALS Association, and Jackie Fouse, Ph.d, Stefani gave an overview of health care technology trends and some projects that Google is working on.

How #GivingTuesday is using Social Media Ambassadors

Beth Kanter

I also wanted to learn what their techniques would be for using social media ambassadors and experience it as a social media ambassador first-hand so it could help me advise nonprofits. Empathy is an excellent marketing strategy tool.