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The Key to Attracting Millennials

Association Success

I am not an expert on Millennials, but I have three daughters aged 22, 20 and 18 so I am definitely gaining some basic understanding of how they think. Today, five years on, our membership is 47% Millennials, 34% Gen X and 19% Baby Boomers. That growth came from the Millennials. We did not lose the Baby Boomers. What did we do?

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How to Recruit and Retain Millennial Employees (Hint: Start by Building Community)

Higher Logic

Some companies naturally attract millennials. Lean on research, including studies and surveys, that flat-out asks millennials what they want. One such study, done by the Intelligence Group and reported on by Forbes , sheds light on how members of Gen Y, otherwise known as millennials, prefer to work. The easy answer?

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Disruptive Innovation Creates Association Opportunities

Potomac Core

Disruptive Innovation “describes a process whereby a smaller company with fewer resources is able to successfully challenge established incumbent businesses.” In a slowing and uneven global economy, are your members looking somewhere else for lower cost and innovative solutions? Business Success Redefined.

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For One Planner, Innovation Means Thinking Like Attendees

Associations Now

Alice Mathu of IAAPA shares how innovation can include comfort, sustainability and trying the latest technology. To create innovative and interactive meetings, planners around the nation are raising the bar on productivity and capitalizing on attendee experience. Orlando in November. Always Café Tu Tu Tango!

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Why Millennials Join Associations and What Associations Can Do to Keep Them

Association Adviser

Despite popular sentiment that millennials are disinterested in joining traditional professional associations, young people are uniquely positioned to benefit from association membership in important ways. Don’t make the mistake of lumping all millennials together or thinking they’re not joiners. .

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Association Brain Food: 8.25.23

Reid All About it

The weekly list of free educational events and resources for the association community… “If you look at what you have in life, you’ll always have more. Gen Z and millennials. Another report to add to your reading list is Deloitte’s 2023 Gen Z and Millennial survey. Oprah Winfrey Online programs. More info/register. 1 CAE credit.

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Association Brain Food: 12.15.23

Reid All About it

The weekly list of free educational events and resources for the association community… Association management. Lives of Gen Z and millennials. Juliana Kaplan at Business Insider describes how Gen Z and millennial parents are struggling right now. Make sure your association’s messaging and expectations reflect their reality.

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