Reid All About it

APRIL 26, 2024

The outlook for associations, as described in Marketing General Inc.’s s 2024 Association Economic Outlook Report , is optimistic. Members want to interact with people with shared interests and would engage more frequently if offered options tailored to their interests. Content marketing. Association trends.

Content 266

Content Survey Education Strategy 266

Reid All About it

MAY 24, 2024

In a recent episode of the Leading Learning podcast, Celisa Steele of Tagoras talked to Michelle Brien of Matchbox about authenticity and value in marketing, content marketing, generative AI, and more. Julius Solaris of Boldpush is a good follow on LinkedIn if you’re interested in event planning and marketing. Member engagement.

LMS 210

LMS Utah Indiana DC 210

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members. Check out Amanda Lea Kaiser’s answers to a question from a Member Engagement Lab participant. Webinar latecomers.

DC 261

DC Washington Member Engagement Innovation 261

Reid All About it

JANUARY 12, 2024

Young member engagement. She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. Member mobile app. More info/register.

LMS 266

LMS Education Member Engagement Revenue 266

Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Member expectations. Education and community are the top priorities for members. Explore the inner lives of leaders and leadership. Advertising.

Education 256

Education New Hampshire Tips Technology 256

Reid All About it

MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Chapters should offer plenty of member-organized social meetups, not just education programs. Event marketing. Humans… so persuadable! Mentoring programs.

Social Media 250

Social Media DC Strategy Education 250

Reid All About it

JANUARY 19, 2024

The survey report will benchmark key factors in AI adoption, including budgeting, training and hiring. It will also explore which business functions are leading the way, how leadership is supporting AI efforts, and how policies are affecting adoption. Marketing to Gen Z and millennials. Post-program campaigns. Event trends.

Revenue 256

Revenue Strategy Member Engagement United States 256

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

Association Analytics

MAY 20, 2024

There are a few key data-driven strategies that can help to enhance an association’s financial outlook and member engagement including: Identifying Audiences – Effective non-dues revenue strategies begin with a deep understanding of your association’s audience. Is there an entirely new market you should explore?

Revenue 169

Revenue Milwaukee Case Study Price 169

Fonteva

FEBRUARY 9, 2021

Whether more engaging alternatives are popping up or you’ve simply run out of fresh ideas, it’s worth it to explore how you can strengthen your association member engagement strategy. As we begin this new year, refreshing and revitalizing your member engagement strategies might be just what you need to ensure success for 2021.

Member Engagement 98

Member Engagement Tips Recruiting Recruitment 98

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 256

Survey Project Strategy Education 256

NXUnite

MARCH 18, 2024

Customization: LMS platforms often offer customization options, allowing you to tailor learning experiences to meet specific member needs and preferences. Ultimately, it allows you to drive member satisfaction, retention, and organizational success. Regular updates keep members engaged and interested in exploring new resources.

Software 130

Software LMS Library Certificate 130

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. While reading GrowthZone’s 2024 association survey report , I noted a few common problems.

Revenue 256

Revenue Price Denver Tools 256

Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. What about your managers?

Revenue 256

Revenue Strategy Price Newsletter 256

Mariner

AUGUST 13, 2016

According the 2016 Chapter Benchmarking report , associations lean on chapters for member engagement, leadership development, membership. recruitment, marketing/communications and local resources – rating these elements as 'absolutely essential' to 'essential' roles.

Report 100

Report Recruiting Recruitment Member Engagement 100

Reid All About it

MARCH 17, 2023

But excellent content isn’t enough to gain market share. Learn what elements of engaging and effective online learning you must build into your live and on-demand programs. Professionals for Association Revenue released their Association Business Development Landscape Survey report. Content is a commodity, says WBT Systems.

Revenue 205

Revenue Certificate Committee Leadership 205

Potomac Core

MAY 3, 2016

KPMG’s 2016 report “Setting the Course for Growth: CEO Perspectives” underscores how today’s CEO is laser focused on staying relevant in a turbulent global market. In order to remain relevant to their members Trade Association CEO’s focus more on understanding industry challenges then helping drive industry outcomes.

Marketing 100

Marketing eBook Member Engagement Guidelines 100

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Membership engagement.

Revenue 227

Revenue Survey Education Strategy 227

Higher Logic

JUNE 5, 2020

Every year, The Community Roundtable releases the State of Community Management Report. 2020's report, The State of Community Management: Changing the Way the World Works , highlights three big themes: Advanced communities create generative value. We pulled out 28 stats from this year's report that illuminate big community topics.

Analysis 272

Analysis Cost eBook Report 272

Eric Lanke

JUNE 10, 2013

image source Thanks to my co-presenters, Elizabeth Engel and Peggy Hoffman , and all the folks who joined us at our "Walking the Walk of Deep Member Engagement" learning lab at last week''s ASAE Marketing, Membership and Communications Conference. They don''t want to assume a traditional committee leadership role.

Member Engagement 100

Member Engagement Wisconsin Committee Project 100

Reid All About it

DECEMBER 8, 2023

Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps. Bulletin describes how a member app helps you nurture member engagement. Member retention.

Strategy 272

Strategy Video Technology Innovation 272

Mizz Information

JUNE 12, 2019

Because I’m me–the person who has spent literally the past decade obsessing about the intersection of online communities and associations–I couldn’t help but read the Community Roundtable’s 10th Annual State of Community Management report through an association lens. Communities propel engagement.

Report 90

Report Social Media Leadership Innovation 90

Association Adviser

NOVEMBER 13, 2018

Download a recording of “A Balanced Approach to Member Engagement” here. Association boards and leadership should discuss the type of information they want to post on social media and what safeguards they should enact to protect members’ personal information. Have additional questions? It’s harder, but possible.

Member Engagement 60

Member Engagement Survey Social Media Communications 60

Association Analytics

JUNE 21, 2023

Older models tended to be AMS-centric, leading to siloed data, static reports, and that trapped feeling. 9: Your Data Is Not Readily Available Challenge : You need to put a report together by the end of the week, but the person who has access to the data you need is out on vacation for the week. Sound familiar?

Team 319

Team Report Course Proposal 319

Reid All About it

JULY 7, 2023

Association leadership. Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Hear about newsletter best practices to increase engagement and curate outside content. More info/register (PAR members only).

Tools 195

Tools Education Newsletter Chicago 195

Association Analytics

FEBRUARY 20, 2024

Not surprisingly, a 2020 report from Wild Apricot showed that 68% of organizations have difficulty growing membership. Signing up for a membership is not something today’s professionals shy away from, so it’s critical for today’s associations to discover how to get in front of their target market and successfully communicate their value.

Strategy 169

Strategy Social Media Discount Newsletter 169

GrowthZone

FEBRUARY 25, 2021

The report includes detailed comments from respondents about their organization’s struggles. Member Engagement. Leadership. They’re reluctant to try new things, even to expand our development pie or member engagement. Being bogged down with grant reporting, financial needs, personnel requirements, etc.,

Survey 133

Survey Technology Member Engagement Leadership 133

Reid All About it

JUNE 9, 2023

They pulled these recommendations from a report by the Council for Adult and Experiential Learning. Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. Audience personas.

Revenue 205

Revenue Content Chicago Leadership 205

Aaron Wolowiec

SEPTEMBER 20, 2016

But that’s not the case for associations across the board, according to a new benchmark report by Mariner Management and Marketing. The report found associations rely on their chapters for member engagement, leadership development, membership recruitment, marketing communications and local resources.

America 199

America Michigan Report Education 199

Higher Logic

MAY 29, 2020

Instead, you need to align your new online community with the mission and priorities of your association's leadership. New Member Acquisition. The goal: Every year, bringing in new members is likely to be on your association’s list. Member Engagement and Retention. Growing Non-Dues Revenue. Be the industry leader.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

NOVEMBER 26, 2021

You can also download a related report from EventMB and IMEX—I did but haven’t read it yet. Marketers plan to produce more digital assets in 2022 than any other year. Host: American Marketing Association. Annie Henderson, Marketing and Communications Manager, ASBO International. Virtual networking advice. 1 CAE credit.

Newsletter 195

Newsletter Revenue Certificate Leadership 195

Nimble AMS

MARCH 6, 2023

The 2020 United States Census reports that women have increased STEM employees from 8% in 1970 to 27% in 2019. Natasha Rochelle Associate Director of Operations at the Society of American Military Engineers (SAME) Natasha Rochelle recently demonstrated her leadership at SAME by successfully implementing Nimble AMS at her association.

Innovation 145

Innovation District of Columbia Baltimore Illinois 145

Reid All About it

JANUARY 28, 2022

For entrepreneurs or anyone who wants to develop an entrepreneurial leadership style, John Pence shares his takeaways from MIT’s Entrepreneurial Masters Program. Leadership development. Leadership training shouldn’t be reserved for top performers and senior management, say Navio Kwok and Winny Shen at Harvard Business Review.

Newsletter 195

Newsletter Survey Team Software 195

Reid All About it

MAY 21, 2021

Presenter: Carole Stizza, PCC, SHRM-SCP, executive leadership coach, senior HR professional and strength strategy specialist. 5 Secrets of Email Marketing Geniuses. Presenters: Amanda Kaiser, MBA, Member Engagement Specialist, Kaiser Insights LLC. Sze Pak Ng, Community Engagement Specialist, Matchbox Virtual Media.

San Jose 369

San Jose Email Marketing Tools millennials 369

Reid All About it

OCTOBER 29, 2021

Leading Learning released The Virtual Conferences Report 2021. Here are a few tidbits: 1% of participants report that registrations for their virtual conference either met or exceeded expectations. The report covers much more, including what self-described successful organizations are more likely to do. Marketing education.

Revenue 195

Revenue Survey Leadership Education 195

Reid All About it

NOVEMBER 29, 2019

This opportunity is for association professionals who are responsible for reporting analytics to leadership, Boards of Directors, and other stakeholders, to come together in a free-flowing environment to share their lunchtime and discuss, this month, member engagement scoring. Member Engagement Party.

West Virginia 360

West Virginia Washington DC Revenue 360

Association Analytics

NOVEMBER 16, 2021

What’s the difference between analytics and reporting? First: Reporting vs. Analytics. Reports share information on what has already happened in your business in an organized, straightforward format. You need reports to help run your business. It’s a bit of a mindset shift from reporting, but an important shift to make.

How To 169

How To Report Examples Tips 169