Reid All About it

MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. Humans… so persuadable! Mentoring programs. More info/register.

Social Media 254

Social Media DC Strategy Education 254

Reid All About it

JANUARY 19, 2024

It will also explore which business functions are leading the way, how leadership is supporting AI efforts, and how policies are affecting adoption. Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. Marketing to Gen Z and millennials. Post-program campaigns.

Revenue 259

Revenue Strategy Member Engagement United States 259

Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. 5 Tips to Engage Gen Z and Millennial eLearners in 2020 and Beyond. Lindsay Rutz, Marketing Assistant @Web Scribble.

millennials 307

millennials Montana Class Education 307

Reid All About it

MAY 21, 2021

Presenter: Carole Stizza, PCC, SHRM-SCP, executive leadership coach, senior HR professional and strength strategy specialist. 5 Secrets of Email Marketing Geniuses. Presenter: Michelle Brien, VP of marketing and product strategy, WBT Systems. When it comes to sales and marketing, logic doesn’t move people — stories do.

San Jose 369

San Jose Email Marketing Tools millennials 369

.orgCommunity

JUNE 18, 2019

Generation Z and young Millennials are different. However, they will join and participate if they believe the ROI you offer is worth the short-term sacrifice to their budget—and you design and market programs that meet the education expectations of Millennials and Gen Z. The 4 Education Expectations of Millennials and Gen Z.

millennials 40

millennials Education How To Social Media 40

Reid All About it

APRIL 1, 2016

EDT* – Attract & Retain New Members with a Marketing Funnel. Learn how to build an online marketing funnel—an ongoing and automated marketing strategy for capturing the attention, nurturing, and converting prospects into new members. Presenter: John Haydon, Marketing & Social Media Expert. CAE credit).

Case Study 150

Case Study Social Media millennials Sample 150

Reid All About it

APRIL 1, 2016

EDT* – Attract & Retain New Members with a Marketing Funnel. Learn how to build an online marketing funnel—an ongoing and automated marketing strategy for capturing the attention, nurturing, and converting prospects into new members. Presenter: John Haydon, Marketing & Social Media Expert. CAE credit).

Case Study 150

Case Study Social Media millennials Sample 150

Reid All About it

MARCH 2, 2018

The best marketing for educational programs is content marketing , said LMS provider WBT Systems—and I agree. Content marketing helps you develop a relationship of trust with the reader because you’re providing them value, not spewing promotions at them. The consensus on the value of marketing personas is starting to shift.

DC 122

DC Chicago millennials Washington 122

Association Adviser

JULY 27, 2016

Our colleague Eryn Underwood’s recent article Why Millennials Join Associations and What Associations Can Do to Keep Them has been republished by a number of state society publications, so it appears we struck a nerve. Association Adviser: How is your organization connecting with millennials? We have about 120,000 likes on Facebook.

millennials 60

millennials Georgia Atlanta Chicago 60

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Check it out before you get too deep into your planning process. API basics.

St. Louis 341

St. Louis Technology Strategy Conference 341

EventMobi: Association Events

SEPTEMBER 13, 2023

This organic connection is worth its weight in gold and can save you on big marketing costs. 90% of millennial donors are motivated to give based on the mission rather than the organization. If renewal is complicated, people are more likely to give up on the process and then forget about it. Making your brand stand out.

Member Experience 130

Member Experience Tips How To Software 130

MemberClicks

MARCH 23, 2023

You hear a lot about Baby Boomers, Millennials, and as of late, Generation Z. But Baby Boomers are retiring now, and Gen X now makes up over 50% of leadership roles around the world. In fact, the independent Millennials often take the credit for being the generation of boundaries, but Gen Xers led the way. Who is Gen X?

millennials 52

millennials Survey Leadership Communications 52

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

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Nimble AMS

DECEMBER 5, 2022

The American Urological Association (AUA) empowers volunteers through a detailed education content review process. The review process helps establish AUA as an industry expert and builds member engagement with the association. A great way to increase member engagement in your organization is to develop your mentoring program.

Member Engagement 133

Member Engagement Social Media Review Recruiting 133

.orgSource

FEBRUARY 27, 2023

Digital markets don’t allow room to languish. Millennials and GenX, in particular, are deliberately seeking to work in organizations that support their professional growth. 58% of employees (62% of Millennials and GenX) say professional development contributes to their job satisfaction, a major factor in retention.”

Team 88

Team millennials Innovation New York 88

Reid All About it

APRIL 26, 2019

The weekly list of free educational events and resources for the association community… Millennials and Gen Z are joiners but only if they believe the ROI your association offers is worth the short-term sacrifice to their budget. Digital Marketing Trends and Traditions 2019. Matt Harpold, Account Manager at Web Courseworks.

Social Media 170

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Reid All About it

MAY 13, 2016

I’m thinking about one-page strategic plans, automating processes, change management, shifting board mindsets, cybersecurity, leading from the middle, personalizing content, and other juicy association topics. Speaker: Amanda Myers, Director of Product Marketing, Abila. Host: ASAE Marketing Council Section. Host: Abila.

North Carolina 150

North Carolina Raleigh Guidelines millennials 150

Association Success

JULY 9, 2018

Rebranding is a lengthy process - but worth every minute. When we had a change of leadership, branding became a hot topic so we jumped on the opportunity to make changes. With a strong collegiate base and more millennials joining up than ever before, we had to be current with our messaging and how we were presenting it visually.

millennials 116

millennials Process Leadership Revenue 116

Reid All About it

FEBRUARY 9, 2018

WBT Systems explains how to validate an online course idea to make sure there’s market demand for it. Presenter: Lee Caraher, author, Millennials & Management: The Essential Guide to Making It Work at Work and The Boomerang Principle: Inspire Lifetime Loyalty from Your Employees. The 3 Keys to Successful Content Marketing.

DC 150

DC Washington eBook Case Study 150

Association Adviser

MARCH 14, 2018

Christina graciously took time to speak with Association Adviser about the excitement of building a career that is larger than working for just one organization, becoming a better association manager, and why everyone should kick the stereotyped “millennial” label to the curb. Association Adviser: How did you get into association work?

millennials 126

millennials Committee Wisconsin Certificate 126

Reid All About it

SEPTEMBER 15, 2017

Slack non-users may not agree, but growing an email list is one of the smartest marketing moves an organization can make. Using Marketing Automation to Grow Event Registration. Hear about different ways to target, incent, and create buzz about your event through marketing automation. Host: American Marketing Association.

Raleigh 204

Raleigh Arlington Social Media DC 204

Reid All About it

MARCH 9, 2018

If a competitor beat you to a new market opportunity or disrupted your business model, know you’re in good company. Your Event Marketing Survival Guide. Event marketing doesn’t have to be a nightmare, but it is a fight for survival—and our event’s survival depends on attracting engaged attendees every time. Wed 3/14 at 1 p.m.

DC 120

DC millennials North Carolina Washington 120

Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. WBT Systems shared some depressing statistics about the percentage of leadership positions held by women. 1 CAE credit.

Raleigh 259

Raleigh Review Class Education 259

.orgCommunity

MAY 15, 2019

Innovation helps organizations create and improve processes, products, services, and experiences for their members, customers, staff, and audiences. Everyone strives to better understand the members and market. To make way for new ideas, you may have to sunset old programs, products, or processes. 1: Creative curiosity.

Innovation 68

Innovation millennials Project System 68

Potomac Core

FEBRUARY 9, 2016

Disruptive Innovation “describes a process whereby a smaller company with fewer resources is able to successfully challenge established incumbent businesses.” In a world of disruptive innovation, for profit companies and other association competitors are seeking time and speed to market. Where is the unique value for associations?

Innovation 100

Innovation millennials eBook Member Engagement 100

Reid All About it

MAY 5, 2017

What processes should be in place? Leveling up the Senior Leadership Team (Association Chat). The ability for a CEO and their senior leadership team to work together, to set each other up for success, and to collectively create results can make or break any organization. Guest: Seth Kahan, founder, Visionary Leadership.

Charlotte 158

Charlotte Raleigh Chicago Leadership 158

Reid All About it

AUGUST 11, 2017

According to research, Millennials and Generation Z are more likely to stick with employers that provide opportunities for professional development and growth. Here’s what you need to know about Voice AI , “the next frontier of brand marketing.” And that means association marketing too. Duration: 2 hours. Location: Toronto, ON.

Raleigh 150

Raleigh DC Washington Case Study 150

Reid All About it

JANUARY 25, 2019

The weekly list of free educational events and resources for the association community… Oh my god, Millennials, Gen Z, they’re here! WBT Systems explains what you really need to think about when developing and marketing education for all generations. Payment Processing 101. Tue 1/29 at 1 p.m. Tue 1/29 at 2 p.m.

Chicago 170

Chicago DC Content Washington 170

Virtual

APRIL 30, 2015

In looking at how to attract younger members, it’s useful to take a look at what drives millennials (who are primarily in their mid- to late 20’s and 30’s) and how that might affect their participation. In general, millennials are not “joiners” in the same way that baby boomers have been, either socially or for business purposes.

millennials 100

millennials Committee Technology Leadership 100

WBT Systems

FEBRUARY 13, 2018

46 percent more likely to be first to market. Millennials don’t just want learning opportunities, they expect them. SHRM says: “Companies with nimble learners can react quickly to disruptions, adapt to meet the demands of a changing business climate, and harness a wealth of ideas for new products, services and processes.”.

How To 155

How To LMS Learning Management System Course 155

Jamie Notter

FEBRUARY 9, 2015

I wanted to share (with some pride, I must admit) what some super smart people are saying about our book, When Millennials Take Over, upon reading an advance copy. Notter and Grant share insightful ways to help both leaders and employees understand how to work better together by focusing on results over process.

millennials 70

millennials Case Study New York Technology 70

Associations Now

JULY 2, 2019

As the leader, you need to set up the structures, processes, and incentives in your organization and put your money where your mouth is,” Kurey said in an interview with HBR. That’s the part of leadership people often miss—enabling your organization to actually adopt the new culture you seek to have.”. Consider donating them.

Innovation 69

Innovation millennials Newsletter Survey 69

.orgSource

MARCH 18, 2024

People benefit from the encouragement and wisdom of groups like.orgCommunity’s Leadership Circles. This shift may be aligned with the sensibilities of millennials, who are currently the majority of the workforce. Some members would like AAHA to market to pet owners, to help differentiate their accredited facilities.

Examples 88

Examples Revenue millennials Strategy 88

Reid All About it

OCTOBER 12, 2018

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. How to explain content marketing to anyone. Content Marketing Institute ). New Yorker ). 1 CAE credit. .

DC 170

DC Las Vegas Washington Review 170

Reid All About it

APRIL 5, 2019

They walk you through some of the fundamental steps of AMS selection, including the RFP (and RFI) process. CB Insights looks at 12 industries that are supposedly being killed off by Millennials , if you believe the clickbait headlines. Presenter: Brooke Gracey, Marketing Manager, CrowdCompass by Cvent. More info/register.

District of Columbia 170

District of Columbia DC Washington LMS 170

Reid All About it

JULY 15, 2016

Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. – Preparing Yourself and Your Association for the Looming Staff Leadership Deficit. From Millennials to Boomers: Connecting with Members at Every Age. Host/Location: Marketing General, Inc.,

North Carolina 150

North Carolina Austin Innovation Washington 150

.orgCommunity

DECEMBER 23, 2019

By 2025, 75 percent of the total workforce will be Millennials. Both these leadership styles are narrowly focused and inward facing. Associations typically want to send nothing less than fully realized products to market. leadership, all the time. Their resumes will list skills we barely register today. Association 4.0

Industry 52

Industry Leadership Innovation millennials 52