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Association Brain Food: 6.14.24

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All together now: one hundred bottles of beer on the wall, one hundred bottles of beer… Event marketing. Fíonta shares eleven effective marketing strategies for boosting event attendance. But how do you keep the pipeline going when younger members aren’t joining the association or aren’t stepping up into leadership roles?

Arlington 212
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Association Brain Food: 8.25.23

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TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Gen Z and millennials. Another report to add to your reading list is Deloitte’s 2023 Gen Z and Millennial survey. Marketing to younger generations. Conference planning.

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Association Brain Food: 3.1.24

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When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Explore the inner lives of leaders and leadership. Companies still have money to spend, but they might not spend it with you, unless you offer what they really want.

Education 259
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Are Associations Losing Their Members’ Trust?—The Leadership ColLAB Explores This Critical Question

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The Leadership ColLAB conference was an opportunity to bring professionals together around what we believe is a critical question. ENA brings objectivity to the process by using the net promoter score as a tool to measure success. Is it possible that your community has doubts about the organization’s credibility?

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Association Brain Food: 12.15.23

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Lives of Gen Z and millennials. Juliana Kaplan at Business Insider describes how Gen Z and millennial parents are struggling right now. At Texas SAE’s Association Leadership, Miguel Neves of Skift Meetings describes a human way to boost event networking: networking ambassadors. Online communities. Event networking.

Iowa 259
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Association Brain Food: 2.23.24

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I’d love to see that phrase in membership marketing copy. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. Hear predictions on how job roles within membership and marketing departments will evolve, including the skills that will become essential in this new era.

DC 265
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Association Brain Food: 12.8.23

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Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Neurodivergence and Associations (Alexandria VA) An estimated 15-20% of the population is neurodivergent, processing information differently from what is often considered “typical.”

Strategy 276