Reid All About it

AUGUST 25, 2023

TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Gen Z and millennials. Another report to add to your reading list is Deloitte’s 2023 Gen Z and Millennial survey. Marketing to younger generations. Conference planning.

millennials 370

millennials Survey Team Education 370

Membersuite

AUGUST 23, 2023

1: Offer a solid, relevant membership value proposition Marketing goes nowhere if you’re not offering what Gen Z wants and needs at a price they can afford. Market research will tell you what benefits they value—and they may differ from the benefits other generations value. What’s the joining process like?

Strategy 78

Strategy Marketing Video Social Media 78

Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. As top talent becomes more and more difficult to attract and retain, mastering this process becomes mission critical. Advertising. More info/register. 1 CAE credit.

Education 259

Education New Hampshire Tips Technology 259

Association Adviser

JULY 7, 2016

Despite popular sentiment that millennials are disinterested in joining traditional professional associations, young people are uniquely positioned to benefit from association membership in important ways. Don’t make the mistake of lumping all millennials together or thinking they’re not joiners. .

millennials 93

millennials Cost Resources Innovation 93

Reid All About it

DECEMBER 15, 2023

Lives of Gen Z and millennials. Juliana Kaplan at Business Insider describes how Gen Z and millennial parents are struggling right now. He saw the idea in action at the Social Media Market World conference. He says these initiatives will have an immediate beneficial impact on your association. Online communities.

Iowa 259

Iowa millennials Texas Strategy 259

Reid All About it

MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. Humans… so persuadable! Mentoring programs. More info/register.

Social Media 254

Social Media DC Strategy Education 254

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. Hear predictions on how job roles within membership and marketing departments will evolve, including the skills that will become essential in this new era.

DC 265

DC Washington Member Engagement Innovation 265

Associations Now

JULY 14, 2017

To make meetings more inclusive and welcoming, it’s often a good idea to get all generations—young, seasoned, and somewhere in between—involved in the planning process. The city’s convention and visitors bureau created the committee a few months ago as a way to give its millennial managers more responsibility.

Marketing 99

Marketing millennials Committee Team 99

Achieve

DECEMBER 22, 2015

How can employers recruit the “right” millennial for their company? He’s responsible for new hires at his company and is noticing that the overwhelming majority of his millennial employees are leaving within one year. There is no “one way” to recruit and retain millennials. millennial research. , I have a friend.

millennials 52

millennials Recruiting Recruitment Team 52

Reid All About it

JULY 21, 2023

Unlike on Threads, which, Kate Lindsay at Embedded says, is “ a mecca of Millennial brain rot.” This 5-step process can even be applied to sponsorship, membership, certification, education, in-person events, virtual events, or the next big thing your team creates. Yeah, it sucks. Just the facts. “ CAE credit. More info/register.

Atlanta 195

Atlanta millennials Price Technology 195

Nimble AMS

MAY 13, 2022

Soon Gen Z and Millennials will dominate most of the job force, impacting the future of work as we know it. Be prepared to offer industry-specific certifications at your organization so early careerists can market themselves to potential employers. According to Gallup , millennials seek managers who take on a mentoring role.

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millennials Certificate Member Engagement Tips 112

Potomac Core

MARCH 3, 2020

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions. Communicate Industry and Profession ROI.

DC 232

DC Arlington Virginia America 232

Membership Marketing

AUGUST 14, 2020

Each year the goal of the Membership Marketing Benchmarking Report is to help associations better understand what is working in membership recruitment, engagement, and retention. At the same time, those showing declines over the same period are more likely to say that they have no innovation process.

Report 95

Report Marketing Recruiting Recruitment 95

Association Success

SEPTEMBER 17, 2020

Here are some strategies you can use to attract top talent: Think like a marketer. And to sell to the right buyer, you need to think like a marketing professional. Millennials, a generation that is now making up for more than 50% of the workforce, thrive in the workplace that offers a clear growth path.

How To 190

How To millennials Process Recruiting 190

Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. 5 Tips to Engage Gen Z and Millennial eLearners in 2020 and Beyond. Lindsay Rutz, Marketing Assistant @Web Scribble.

millennials 307

millennials Montana Class Education 307

Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Neurodivergence and Associations (Alexandria VA) An estimated 15-20% of the population is neurodivergent, processing information differently from what is often considered “typical.”

Strategy 276

Strategy Video Technology Innovation 276

CMA Solutions

NOVEMBER 17, 2022

When it comes to marketing, plenty of things have changed in a short amount of time. In 2023, we will see more inclusion in all forms of marketing, especially advertising. Brand Marketing Strategy 2023: Create More Memorable Experiences World-class customer experience is everything. Now, it’s marketing in general.

Marketing 52

Marketing How To Social Media Video 52

.orgCommunity

JUNE 18, 2019

Generation Z and young Millennials are different. However, they will join and participate if they believe the ROI you offer is worth the short-term sacrifice to their budget—and you design and market programs that meet the education expectations of Millennials and Gen Z. The 4 Education Expectations of Millennials and Gen Z.

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millennials Education How To Social Media 40

.orgSource

APRIL 22, 2024

We selected this group because, as independent business owners, they were acutely aware of the challenges of digital markets and the attitudes needed for success. By 2025, 75 percent of the total workforce will be Millennials. One path to buy-in is to give others the opportunity to co-create the process.

Technology 88

Technology Innovation Team Products 88

Associations Now

MARCH 15, 2016

With young adults buying cars later in life, the National Automobile Dealers Association is keeping the industry aware of how generational differences in buying power and automobile preferences are affecting the purchasing process. ” But while there’s a lot of potential for the market to grow, differences remain among age groups.

millennials 40

millennials Price Project Industry 40

Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Presenter: Michelle Brien, VP of marketing and product strategy, WBT Systems. Tue 5/25 at 11 a.m. –

San Jose 369

San Jose Email Marketing Tools millennials 369

Reid All About it

OCTOBER 27, 2017

Patricia Andrade, VP of Marketing, Communications, and Community Relations, ABTS Convention Services. Recruit and Retain Millennial Members. Millennials make up one third of the workforce today, and at the rate Baby Boomers are retiring, millennials will make up 75 percent of the workforce in the country by 2025.

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LMS millennials Blended Learning System 150

Reid All About it

SEPTEMBER 29, 2023

Marketing to younger generations. If you’re trying to figure out how to market to Gen Z and millennials, Mercury Creative Group explains how to build an association brand that attracts and retains younger members. Why travel to a conference if most of the experience feels like an online meeting? Hear about ten (or more!)

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Revenue Innovation Education Tools 276

Reid All About it

JANUARY 19, 2024

Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about. Marketing to Gen Z and millennials. Event trends. Who needs to be in the room? 1 CAE credit.

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Revenue Strategy Member Engagement United States 259

.orgCommunity

FEBRUARY 25, 2019

marketing automation software offers tools to lift those relationships to a new level. Aimee, who is senior digital marketing advisor at HighRoad Solution, gave an insightful overview on building successful member journeys. Aimee compares this process to getting to know someone over a cup of coffee. Develop Personas.

Marketing 68

Marketing Case Study eBook Social Media 68

Membership Marketing

NOVEMBER 8, 2019

M oreover, associations that have a specified process in place to support innovation and new ideas are significantly more likely to report increases in one year and five-year membership numbers. Another developing innovation for associations is the use of paid digital media for their marketing efforts.

Report 40

Report Marketing Innovation millennials 40

Reid All About it

AUGUST 12, 2016

Understand the potential costs—including hardware and software, implementation process, training time, and more—and how to weigh them against potential benefits such as money saved, time saved, and improved services, and advocacy. Presenter: Lisa Marcyes, Social Media Marketing Manager, Marketo. Thu 8/18 at 2:30 p.m. Host: Engage.

Utah 150

Utah millennials Social Media LMS 150

Associations Now

JUNE 2, 2015

Millennial meeting planners are most likely to choose event venues based on cost, whereas older generations are more likely to choose meeting locations based on the customer service they receive. Millennials are also more likely to turn to social media and blogs for reviews and ratings when evaluating a potential venue.

millennials 40

millennials Discount Survey Social Media 40

Reid All About it

JANUARY 26, 2018

Attracting millennial/young professional supporters. Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. The Millennial Generation: A Demographic Bridge to America’s Diverse Future (Washington DC). Make Your Marketing Technology Resolutions for 2018.

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DC Washington millennials Chicago 225

Higher Logic

FEBRUARY 4, 2020

Your systems should be working together for you, not against you, in an effort to streamline communications and processes across departments. You could automatically move those people into your marketing automation platform and target them with a customized series of emails gauging their interest in the program.

Communications 287

Communications Tips Content Tools 287

Association Adviser

JULY 27, 2016

Our colleague Eryn Underwood’s recent article Why Millennials Join Associations and What Associations Can Do to Keep Them has been republished by a number of state society publications, so it appears we struck a nerve. Association Adviser: How is your organization connecting with millennials? It’s been a good shift.

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millennials Georgia Atlanta Chicago 60

Reid All About it

OCTOBER 28, 2016

Parker shares ten tips to help over-worked content marketers train their brain for greatness – they’re applicable to regular people too. Tue 11/1 at 8 a.m.* – Solutions to Engaging Millennials in Associations (Washington DC). Presenters: Shashi Bellankonda, chief marketing officer, Surefire. More info/register.

millennials 150

millennials eBook Washington Innovation 150

Associations Now

MAY 20, 2015

We’ve talked enough about millennials on Associations Now to fill a book or 10. But every generation gets older, and eventually the next one will get an identity of its own—one marketers will be drawn to like a moth to a flame. Marketers say there’s a lot of room to try new things with this age bracket.

millennials 40

millennials Marketing Process Industry 40

Association Briefings

DECEMBER 19, 2020

The smart use of data can have a profound impact on all sectors of an association - membership, marketing, communications, meetings, education, and advocacy. Your members - especially your digital-first millennial and Gen Z members - aren’t just wanting an individualized digital experience. They expect it.

Marketing 52

Marketing eBook millennials Cost 52

EventMobi: Association Events

SEPTEMBER 13, 2023

This organic connection is worth its weight in gold and can save you on big marketing costs. 90% of millennial donors are motivated to give based on the mission rather than the organization. If renewal is complicated, people are more likely to give up on the process and then forget about it. Making your brand stand out.

Member Experience 130

Member Experience Tips How To Software 130

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Check it out before you get too deep into your planning process. API basics.

St. Louis 341

St. Louis Technology Strategy Conference 341

SCD Group

AUGUST 12, 2013

Is it Content Marketing or Clever Advertising? By Joe Pulizzi via Content Marketing Institute CMI’s Chief Strategist Robert Rose calls these so-called examples “clever advertising.” In short, many still view content marketing as the Old Spice-style viral campaigns that are fueled by traditional media. Who’s right?

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millennials Content Class Washington 40