Reid All About it

JULY 21, 2023

Unlike on Threads, which, Kate Lindsay at Embedded says, is “ a mecca of Millennial brain rot.” This 5-step process can even be applied to sponsorship, membership, certification, education, in-person events, virtual events, or the next big thing your team creates. Yeah, it sucks. Just the facts. “ CAE credit. More info/register.

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

JANUARY 19, 2024

Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about. Marketing to Gen Z and millennials. Event trends. Who needs to be in the room? 1 CAE credit.

Revenue 259

Revenue Strategy Member Engagement United States 259

Reid All About it

DECEMBER 8, 2023

Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Bulletin describes how a member app helps you nurture member engagement. Member retention. Marketing to Gen Z and millennials. More info/register.

Strategy 276

Strategy Video Technology Innovation 276

Higher Logic

FEBRUARY 4, 2020

Your systems should be working together for you, not against you, in an effort to streamline communications and processes across departments. Although 3 in 5 (63%) believe they could improve member engagement by improving their ability to customize for different subgroups, not many are actually doing it.

Communications 287

Communications Tips Content Tools 287

Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Presenters: Amanda Kaiser, MBA, Member Engagement Specialist, Kaiser Insights LLC.

San Jose 369

San Jose Email Marketing Tools millennials 369

Associations Now

MARCH 22, 2016

Also: Why millennials value culture over salary. Building member engagement is at the top of the to-do list for many associations, and it can often be a challenge, especially if you’re starting from nothing. But ultimately, Verdelli says, your decision process should reflect—and leverage—the motivations of your users.

Member Engagement 40

Member Engagement millennials System Course 40

Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. Hear about some major considerations for online engagement. Lindsay Rutz, Marketing Assistant @Web Scribble.

millennials 307

millennials Montana Class Education 307

EventMobi: Association Events

SEPTEMBER 13, 2023

One of the keys to saving money as an organization is putting effort into member retention. Providing a great member experience keeps people close and saves you the cost of having to build your relationships from scratch each year! Member engagement. Especially when it comes to showing your members they matter.

Member Experience 130

Member Experience Tips How To Software 130

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Check it out before you get too deep into your planning process. API basics.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

AUGUST 12, 2016

Understand the potential costs—including hardware and software, implementation process, training time, and more—and how to weigh them against potential benefits such as money saved, time saved, and improved services, and advocacy. Presenter: Lisa Marcyes, Social Media Marketing Manager, Marketo. Host: Engage. More info/register.

Utah 150

Utah millennials Social Media LMS 150

Reid All About it

OCTOBER 27, 2017

Patricia Andrade, VP of Marketing, Communications, and Community Relations, ABTS Convention Services. Recruit and Retain Millennial Members. Millennials make up one third of the workforce today, and at the rate Baby Boomers are retiring, millennials will make up 75 percent of the workforce in the country by 2025.

LMS 150

LMS millennials Blended Learning System 150

Socious

JANUARY 4, 2017

These articles will give you a head start on 2017, covering topics from member engagement to business management. Top 3 Member Engagement Articles. Article #1) How to Measure the Effectiveness of Your Association’s Member Engagement Tactics. Article #2) 3 Types of Association Members and How to Engage Them.

millennials 100

millennials Member Engagement Video Software 100

MemberClicks

MARCH 23, 2023

You hear a lot about Baby Boomers, Millennials, and as of late, Generation Z. And if they don’t, then you’re missing out on a LARGE number of potential members Tips for engaging Generation X for your association Here’s the top tips for engaging with Gen X and securing them as new members.

millennials 52

millennials Survey Leadership Communications 52

Reid All About it

SEPTEMBER 22, 2023

Amanda Lea Kaiser ) Two mobile engagement strategies to help your association increase Gen Z and millennial membership. Mark Wallach, Engagement Mobile Strategies ) How to use AI to do stuff. What’s more, most members now expect a career center as part of their membership benefits. 1 CAE credit. .

LMS 271

LMS Revenue Education Strategy 271

Reid All About it

APRIL 1, 2016

EDT* – Attract & Retain New Members with a Marketing Funnel. Learn how to build an online marketing funnel—an ongoing and automated marketing strategy for capturing the attention, nurturing, and converting prospects into new members. Presenter: John Haydon, Marketing & Social Media Expert.

Case Study 150

Case Study Social Media millennials Sample 150

Reid All About it

APRIL 1, 2016

EDT* – Attract & Retain New Members with a Marketing Funnel. Learn how to build an online marketing funnel—an ongoing and automated marketing strategy for capturing the attention, nurturing, and converting prospects into new members. Presenter: John Haydon, Marketing & Social Media Expert.

Case Study 150

Case Study Social Media millennials Sample 150

Reid All About it

MARCH 3, 2017

It’s a must read for anyone in an association membership, marketing or executive position. The Content Marketing Institute is a great resource if you’re ready to develop a strategy, or check out these 8 steps to creating a content marketing strategy from Rep Cap. How Millennials and Baby Boomers Can Work Together.

millennials 150

millennials Recruiting Recruitment Revenue 150

Potomac Core

FEBRUARY 9, 2016

Disruptive Innovation “describes a process whereby a smaller company with fewer resources is able to successfully challenge established incumbent businesses.” In a slowing and uneven global economy, are your members looking somewhere else for lower cost and innovative solutions? Big Data Strategies. CEO’s Expect in 2016?

Innovation 100

Innovation millennials eBook Member Engagement 100

YourMembership

MAY 31, 2012

Ideas to help you engage, empower and retain members. How Do You Innovate With Millennials? May 31st, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. But once you have them as active members of your staff, board or volunteer base, what do you do? Leave a Reply.

Innovation 150

Innovation millennials Class Software 150

Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Culture is a true business function, like IT or marketing, and requires processes, systems and internal positions to support it.

Raleigh 259

Raleigh Review Class Education 259

Reid All About it

MAY 13, 2016

I’m thinking about one-page strategic plans, automating processes, change management, shifting board mindsets, cybersecurity, leading from the middle, personalizing content, and other juicy association topics. Speaker: Amanda Myers, Director of Product Marketing, Abila. Host: ASAE Marketing Council Section. Host: Abila.

North Carolina 150

North Carolina Raleigh Guidelines millennials 150

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

Reid All About it

APRIL 26, 2019

The weekly list of free educational events and resources for the association community… Millennials and Gen Z are joiners but only if they believe the ROI your association offers is worth the short-term sacrifice to their budget. Digital Marketing Trends and Traditions 2019. Location: Ottawa, Ontario. Tue 4/30 at 1 p.m.

Social Media 170

Social Media Arizona millennials Proposal 170

Association Success

JULY 9, 2018

Rebranding is a lengthy process - but worth every minute. At the Society of Women Engineers (SWE), we have over 40,000 members around the globe. With a strong collegiate base and more millennials joining up than ever before, we had to be current with our messaging and how we were presenting it visually. The Process.

millennials 116

millennials Process Leadership Revenue 116

Associations Now

MARCH 21, 2019

Making membership worthwhile for millennials and Generation Z starts with value—but ends with affordability. Myers says that while aligning membership packages with core young member values—networking opportunities, career support, and other resources—is of high priority, so is instilling financial flexibility. Other Links of Note.

Social Media 75

Social Media millennials Software System 75

Reid All About it

NOVEMBER 10, 2017

Although I highly enjoyed the future of learning and AI conversations, I loved loved loved Lisa Campo’s video: 5 Ways to Repel Millennials from Your Association. Presenter: Amanda Kaiser, Member Engagement Expert, Smooth The Path. and how to get the right statistics to prevent national and chapter level members from leaving.

DC 150

DC Washington Tools Education 150

Reid All About it

MARCH 9, 2018

If a competitor beat you to a new market opportunity or disrupted your business model, know you’re in good company. By changing their mindset and conversations with chapters , RAPS built stronger relationships with their chapters and helped them increase member engagement. Your Event Marketing Survival Guide.

DC 120

DC millennials North Carolina Washington 120

Reid All About it

JULY 16, 2021

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. Presenter: Brudis Limar III, Head of Revenue – Sales and Marketing, e180. Professional Development Townhall: Do This, Not That: What’s Working NOW for Email Marketing. Usability testing. 1 CMP credit. Host: PCMA.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

OCTOBER 21, 2016

Tagoras , a consulting and education firm specializing in the market for lifelong learning, invites you to participate in a survey that will help our community better understand how membership organizations use or don’t use social technologies to deliver learning. Developing and Implementing Marketing Personas. 1 CAE credit.

Survey 150

Survey Louisville DC Maryland 150

Reid All About it

APRIL 5, 2019

They walk you through some of the fundamental steps of AMS selection, including the RFP (and RFI) process. Now that everyone has their face locked into screens throughout the day, people who can afford it are paying for “human engagement.” Ultimate Member Engagement: The Power of Data-Driven Decision Making.

District of Columbia 170

District of Columbia DC Washington LMS 170

Reid All About it

JULY 15, 2016

Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. Presenter: Lowell Aplebaum, CAE, member of ASAE’s CAE Commission. From Millennials to Boomers: Connecting with Members at Every Age. Presenter: Kathy Cohen, Head of Marketing, EverThere.

North Carolina 150

North Carolina Austin Innovation Washington 150

Higher Logic

SEPTEMBER 28, 2017

The best associations don’t just think up something to say because they know they need to keep members engaged – they use personas to help them find the most relevant, helpful information for each member. What Are Member Personas? Member personas are imaginary people that describe your ideal or average members.

Member Experience 136

Member Experience United States Recruiting Recruitment 136

Reid All About it

MARCH 22, 2019

They advise associations to “ rethink how you approach needs assessments if you wish to develop and deliver relevant, useful education that meets existing market needs and anticipates future needs.”. Your new member onboarding shouldn’t just be show and tell , says Billhighway. Improving Member Engagement (Coffee Talk – Reston VA).

Arlington 170

Arlington DC Washington LMS 170

.orgCommunity

OCTOBER 8, 2019

Every week, I receive calls from association executives who are concerned about: Engaging a new generation – at first, these conversations focused on millennials, now the questions are about how to engage Gen Z, the fastest growing group of employees, customers, and voters. Scan the Market.

Technology 40

Technology millennials Revenue System 40

.orgCommunity

MAY 9, 2019

It’s the transformation process that’s trickier to understand. Most include a disclaimer that the process will unfold differently from one organization to another. Competitors vying for your members’ attention. Inability to clearly identify member demographics and create market segmentation. Business Strategy.

Sample 40

Sample LMS Technology Innovation 40

Idea Architects

JUNE 2, 2015

Yesterday, I presented a 60-minute session at ASAE's Marketing, Membership, and Communications Conference in Washington, DC. After I finished, a participant asked about my session design process as she has to do a similar session in a few weeks. Background Topic: Cultivating Engagement and Transforming Results Using Lean Principles.

Content 60

Content Examples Member Engagement Conference 60

Eric Lanke

SEPTEMBER 26, 2011

Member Engagement. The Marketing Committee. These are all bodies designed to infuse the management practices of the association with the expertise and wisdom of association members themselves. Committee X wants funds to produce a new marketing brochure. Member Engagement. (9). Eric Lanke. Leadership.

Committee 100

Committee Report Innovation Project 100