Reid All About it

MARCH 24, 2023

WBT Systems describes how associations can support women professionals by providing professional development, leadership training and networking opportunities, and educating employers about eliminating workplace challenges. They explain how to use AMS data for planning and marketing events. Women in the workplace. Member onboarding.

Revenue 227

Revenue Chicago Leadership Education 227

Nexus Marketing

AUGUST 25, 2023

Email content and strategy development from Nexus Marketing can help you expand your reach and maximize the value of the leads generated by your website. Email remains a highly effective marketing channel, even in the age of social media. Let’s take a look at what to expect from this offering: Why are we offering email services?

Content 52

Content Strategy Marketing Social Media 52

Reid All About it

JANUARY 12, 2024

Today, organizations are challenged to not only identify the “high potentials” for specific leadership positions, but also to retain them. More info/register (ASAE Marketing Professionals Community). Mentoring is one way organizations can successfully transition employees through this change. More info/register.

LMS 266

LMS Member Engagement Education Revenue 266

Reid All About it

FEBRUARY 2, 2024

They start with the benefits of a well-crafted print magazine, just in case you have to make a case to your leadership team. Speakers: Dana Otillio, vice president, marketing and communications, Society of Petroleum Engineers Marcus Leite, director of sales and marketing, WorkerBeeTV Wed 2/7 at 1 p.m. Generation Z. Paska, Ph.D.,

Certificate 266

Certificate Denver South Carolina Project 266

Reid All About it

AUGUST 4, 2023

Membership pricing. Your association’s recruitment and retention success depend on your membership model pricing. Impexium dives deep into membership pricing models to explain when to make a change, how to do the requisite research, what type of models are commonly used, and how to figure out pricing. Member engagement.

Atlanta 195

Atlanta Price Revenue Denver 195

Reid All About it

MARCH 17, 2023

But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Jimmy Daly, Superpath ) Personas, even well-researched ones, are worthless for marketing. Content is a commodity, says WBT Systems. Chapter habits.

Revenue 205

Revenue Certificate Committee Leadership 205

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Reid All About it

JANUARY 5, 2024

Host: UST Education Speakers: Marcus Leite, Director, Sales & Marketing, and Dan Stevens, President, WorkerBee.TV Hear how the speaker’s team developed a price elasticity forecast, share your own data modeling stories and learn from in-the-trenches experiences of your peers. 1 CAE credit. More info/register. Thu 1/11 at 1 p.m.

Revenue 277

Revenue LMS Price Education 277

Aaron Wolowiec

DECEMBER 16, 2014

But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. Fast forward 10 years, and I’m now a public relations professional who loves all things marketing.

Marketing 100

Marketing Social Media Content Report 100

Potomac Core

MAY 3, 2016

KPMG’s 2016 report “Setting the Course for Growth: CEO Perspectives” underscores how today’s CEO is laser focused on staying relevant in a turbulent global market. Achieving Association Relevance Despite Market Turbulence is how CEO’s can position their organizations for long term growth and durability.

Marketing 100

Marketing eBook Member Engagement Guidelines 100

Reid All About it

AUGUST 11, 2023

Leadership pipeline. By educating the next generation of company and industry leaders, you’ll fill your association leadership pipeline too. Erin Lemons, Vice President, Marketing, Fonteva & Protech Wed 8/16 at 2 p.m. Host: MeetingsNet Speaker: Alyssa Peltier, Senior Manager, Market Insights, Cvent Wed 8/16 at 3 p.m.

Chicago 195

Chicago Certificate Marketing Content 195

Reid All About it

JULY 21, 2023

Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. Host: Omnipress Speaker: Tracy Grzybowski, Director of Marketing, Omnipress Thu 7/27 at 12 p.m. –

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

JUNE 25, 2021

Virtual conference pricing. The changes made by the American Society for Nutrition to their pricing model are worth noting. Amanda Milligan, Content Marketing Institute ). Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Ed Salvato, LGBTQ marketing specialist. Quick hits.

LMS 361

LMS Revenue Tips America 361

Reid All About it

AUGUST 18, 2023

Marketing Artificial Intelligence in Action Gain an overview of the current marketing artificial intelligence (AI) landscape. Host: Nimble AMS Speakers: Collier Faubion, Senior Sales Engineer, Nimble AMS Tirrah Switzer, Senior Director of Product Marketing, Community Brands Thu 8/24 at 12 p.m. Daughtry, M.Ed., 1 CAE credit. .

Certificate 195

Certificate Education Revenue Marketing 195

Achurch

MARCH 8, 2024

Provides a reality check As a “C” level executive, the CIO interacts with the Association leadership team (internal and Member Board) to provide an IT perspective in both organizational goal setting and in the decision-making process. In the Association market, the prices range from $200 to $250 per hour.

Project 83

Project Technology Leadership Process 83

Reid All About it

SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. – Sales Enablement for Associations Associations need marketing, membership and sales working as one unit with a drive towards shared goals.

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Reid All About it

MAY 26, 2023

Good listens Sean Soth, chair of the Leadership Advisory Board for Professionals for Association Revenue (PAR), talks with Jeff Cobb, co-host of the Leading Learning podcast , about revenue issues, the need for a business development role in associations, and why people join PAR. More info/register. 1 CAE credit. More info/register.

Technology 195

Technology Education Arkansas Leadership 195

Leading Learning

DECEMBER 9, 2021

Here’s what we’ll cover: Express market demand for education opportunities. Express market demand for education opportunities. Your learning business will only be a success if there is a market for it. Keep in mind there are many ways to go beyond these approaches to help you truly validate the market for your online courses.

Price 90

Price Indiana Course Cost 90

Reid All About it

JULY 31, 2020

Please consider participating in Marketing General Inc.’s – Event Marketing Strategies for Virtual and Hybrid Events. As virtual and hybrid events become the new normal, examine the best practices for event marketing and engagement strategies. Presenters: Mike Dietrich, Vice President of Marketing at Cvent.

Montana 362

Montana Revenue Innovation Case Study 362

Reid All About it

AUGUST 19, 2016

This is the emotion you want to trigger when marketing your conference—that warm, happy, inspired, charged-up feeling of belonging to a tribe who gets what you do and loves what you love. Tue 8/23 at 9 a.m.* – 10 Website Design and Email Marketing Best Practices for NGOs. Strategic Pricing for Educational Products.

Price 150

Price Social Media Email Marketing Innovation 150

Velvet Chainsaw

MARCH 15, 2023

Event Planner Challenges For an association’s senior leadership team, annual conference revenue generation is more of a priority than ever before, and it’s natural for planners to feel overwhelmed and as if your job is on the line. Shifting marketing budgets. Price increases.

Event Planning 98

Event Planning Cost Revenue Conference 98

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Step 7: Market, market, market! What is a Membership Drive?

How To 130

How To Discount Social Media Software 130

.orgSource

MARCH 20, 2023

Unfortunately, despite the hefty price tag, the mechanics are meaningless without the philosophy, strategy, and culture that maximizes those tools. Digital transformation involves adopting a vision that continues to expand along with business and market possibilities. It’s a journey that begins with leadership and strategy.

Leadership 88

Leadership Process LMS Technology 88

Reid All About it

FEBRUARY 19, 2021

I love Marketing General Inc.’s s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. AMS experts will be showcasing platforms and sharing their knowledge with the association market.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

Reid All About it

JANUARY 3, 2020

Okay, let’s lighten the mood a bit with these ten emerging trends that will unbreak your workplace in 2020 , according to work futurist Dominic Price at Atlassian. 4 on Price’s list: “Your ability to focus will determine your success.” Ann Gynn, Content Marketing Institute ). Guest: Cathy Pales, Executive Leadership Coach.

Chicago 259

Chicago New Jersey Arlington Committee 259

WBT Systems

OCTOBER 3, 2017

The growing lifelong learning market provides plenty of opportunity. One weakness is holding associations back from reaching their market potential and becoming lifelong learning powerhouses. How will you leverage resources of other departments to deliver, market, and support e-learning? What are your market segments?

Mooc 192

Mooc LMS Sample Survey 192

Reid All About it

JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

Technology 195

Technology Chicago Education System 195

Associations Now

FEBRUARY 10, 2014

Make sure you’re pricing it according to market demand. Some advice on that in today’s Social Media Roundup: Is the Price Right? RTF @digitec : Tips for Pricing Member Education [link] #assnchat #eLearning via @digitec @nrgmunguia. What steps did you take on your own road to leadership?

Social Media 40

Social Media Price Discount Tips 40

Forj

AUGUST 17, 2021

In episode 7 of the Managing eLearning Podcast , Jon & Matt sit down with Celisa Steele Co-Founder & Managing Director for Tagoras to discuss the Learning Business Maturity Model , which articulates the characteristics of a mature market-facing learning business or line of business, as well as the stages that typically precede full maturity.

Innovation 91

Innovation Revenue Strategy Marketing 91

Reid All About it

AUGUST 18, 2017

Expeditionary marketing, emotional marketing, and evangelism marketing —three underappreciated yet effective approaches for marketing association educational programs, according to WBT Systems. Presenter: Cynthia D’Amour, leadership strategist, People Power Unlimited. Marketers need content. Short-sighted.

Price 153

Price DC Washington Team 153

Associations Now

OCTOBER 31, 2023

That’s forced associations to make tough decisions around pricing. “As That’s difficult for associations to swallow—you can’t put through 25 to 30 percent cost increases to a market that’s conditioned to expect flat pricing or 2 to 3 percent increases.

Report 108

Report Price Industry Survey 108

Higher Logic

MAY 29, 2020

Instead, you need to align your new online community with the mission and priorities of your association's leadership. The goal: If your organization offers certifications, continued education, or trainings as membership benefits, your leadership may want to boost involvement in these areas to grow non-dues revenue. Objection 1: Price.

Social Media 254

Social Media Tools Member Engagement Revenue 254

SBI

APRIL 24, 2024

Each section is designed to help committees understand how to infuse DEI principles into every aspect of your conference planning: Getting Started Establish DEI Checklist with Your Association Leadership and Planning Committee : Ensure that DEI considerations are integrated into the core conference planning process from the outset.

Conference 52

Conference Event Planning Committee Survey 52

.orgSource

DECEMBER 26, 2022

Once associations had an automatic corner on their markets. She explained how to use Blue Ocean Strategy to give your organization the edge in crowded digital markets. Leadership. To succeed in digital markets,” he advises, “leaders must learn to think differently. Sometimes a wake-up call isn’t a bad thing.

Technology 88

Technology Review Innovation Library 88

Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Technology 195

Velvet Chainsaw

FEBRUARY 27, 2023

Following are considerations gathered from industry media, meetings market surveys and anecdotal reports from Velvet Chainsaw Consulting clients. Hotels are raising rates for both leisure and group business as they are currently experiencing strong demand in many markets.

Cost 59

Cost Price Survey Revenue 59