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Leadership in Public Awareness Campaign spotlight: Tennessee Concrete Association

The Association 100

The Tennessee Concrete Association has earned the 2023 A100 CommImpact Award for Leadership in a Public Awareness Campaign. Its innovative marketing efforts successfully bridged the gap between education and the concrete industry.

Tennessee 130
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Level Up Your Component Leadership Training

Associations Now

Component leadership training can strengthen individual chapters and the larger organizations they’re a part of. Here’s a look at how the Council for Exceptional Children revamped its leadership training to prioritize content and programming and better meet member needs. People weren’t seeing the value in the program,” Myers said.

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Association Brain Food: 4.26.24

Reid All About it

The weekly list of free educational events and resources for the association community… Association boards. The outlook for associations, as described in Marketing General Inc.’s They explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives.

Content 268
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Why members should have a seat at the leadership table

Nimble AMS

Associations are looking for innovative association management software (AMS) like email marketing, content management systems, e-commerce platforms, job boards, and learning solutions to transform MX. . To truly transform how your members benefit from your organization, you’ll want to invite them to the leadership table.

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How to create an association marketing strategy

Freestone

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy? Learner acquisition.

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Executive Dashboarding – Compelling Data Stories for Senior Leadership – 7/19/23

Association Analytics

Staying ahead of the curve for your members nowadays requires more than just intuition and guesswork. It demands a data-driven approach that enables you to m.

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International Leadership, Women’s Issues, and Branding—A Conversation With Allison K. Summers, CAE

.orgSource

An expert on branding startups, executive leadership, governance, and more, Allison has deep roots in the association community. In addition to her 9-year-plus tenure at Zonta, Allison is a former president of the American Marketing Association. It’s easy with resources like LegalZoom. But you must be intentional.