Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Amanda Kaiser, member engagement specialist, Kaiser Insights.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

AUGUST 7, 2020

Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. Sponsorship strategy. Andrew Sullivan, New York Magazine ). Hear about some major considerations for online engagement. Double Your Member Engagement with Very Little Marketing.

Montana 369

Montana Conference Education Tennessee 369

EventMobi: Association Events

AUGUST 11, 2023

Make the directory public or private depending on member preferences and the type of association you’re running. Members-only spaces. Exclusive spaces can help you build an online community—which is one of the top association member engagement strategies ! Member benefit page. Sponsor placements.

Examples 130

Examples Directory Software Video 130

GrowthZone

APRIL 20, 2021

Consider the difference between your marketing plan and the “game” played by mass media. What do print magazines forget to explain? Back to our example, broadcast and magazine advertisers often waste money on a broad audience that has no use for their product or service. Advertising is mass.

United States 148

United States Revenue Maine Content 148

Reid All About it

JULY 10, 2020

So I nearly jumped out of my chair in joy when I saw an open letter in Harper’s Magazine signed by 150 famous people (dare I say, intellectuals) who are also concerned about the illiberal cancel culture and self-righteous trolling going on right now. WBT Systems describes nine virtual event strategies that minimize Zoom fatigue.

Montana 365

Montana Content Price Strategy 365

Higher Logic

FEBRUARY 14, 2017

Why is an online community better than a conference or a members-only magazine? Convincing your leadership team that an online community is the best way to provide value to members can be a challenge - especially if they’re unfamiliar with the concept. Member engagement. Isn’t there a cheaper option?

Strategy 168

Strategy How To Software Team 168

Reid All About it

JUNE 21, 2019

The weekly list of free educational events and resources for the association community… Maggie McGary shares insights from the Community Roundtable’s 10th Annual State of Community Management report and cross-references them with findings from MGI’s Membership Marketing Benchmarking Report. Jen Maltba, Marketing Manager at Cvent.

Los Angeles 186

Los Angeles DC Washington Phoenix 186

.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. That’s the beauty of thought leadership.

Leadership 88

Leadership Social Media Case Study Industry 88

Association Adviser

DECEMBER 17, 2018

” – Josh Spradling, CAE, TSAE Marketing & Communications Director. Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. With a new design direction, TSAE then revamped its content strategy.

Case Study 77

Case Study Texas Guidelines Revenue 77

Reid All About it

JULY 30, 2021

How the Healthcare Financial Management Association’s podcast engages members, supports DEI initiatives and attract sponsors while maintaining integrity. Why niche communities are the future of social media marketing—associations should have an advantage here. Writing as a Thought Leadership Strategy. Ronn Levine, SIIA ).

Newsletter 195

Newsletter Certificate Technology Strategy 195

Reid All About it

APRIL 23, 2021

Member communications. Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey. Content strategy. The weekly list of free educational events and resources for the association community….

Revenue 370

Revenue Strategy Content Education 370

Reid All About it

JUNE 26, 2020

In an interview with Knowable Magazine, social psychologist Anthony Greenwald explains what works and what doesn’t work to curb implicit bias. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. More info/register (fee for MPI non-members). Implicit bias.

Montana 370

Montana Conference Content Education 370

Association Adviser

FEBRUARY 26, 2018

Creating a website specifically for the content young professionals desire will make the materials easy to find, build a trusted community around your association’s youngest members and elicit more active involvement from a population that is looking for guidance. Practice makes perfect, and member engagement is no exception.

Charlotte 122

Charlotte Indiana Communications millennials 122

Reid All About it

MAY 29, 2020

It covers virtual event strategy and technology, including a list of platforms for different purposes. Virtual learning strategies. MemberSuite suggests several strategies for designing a more effective and memorable virtual learning experience. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media.

San Diego 259

San Diego Strategy North Carolina Conference 259

Tom Morrison

MARCH 11, 2013

Hear this next comment: In order to maximize member engagement and association loyalty, you MUST get past perceived value and begin generating "ACTUAL VALUE." If you want to maximize your member engagement, it is vital that you focus on option 3. They aren't active or buying anything. They just value your information.

Member Engagement 40

Member Engagement Revenue Class Newsletter 40

Reid All About it

OCTOBER 16, 2020

If you’re thinking about doing a content audit as preparation for developing a content strategy, Hilary Marsh shares a content audit planning worksheet and issues to consider before diving in. Green beans are all over the farmers market right now. James Lancaster, Editor, AMI Magazine. Content audit. Fri 10/16 at 10 a.m.

Indiana 221

Indiana Review Education Conference 221

Reid All About it

OCTOBER 9, 2020

Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Marketing Your Association While Building Your Personal Brand in 2020 (Association Chat).

Utah 370

Utah LMS Conference Technology 370

GrowthZone

MARCH 18, 2021

Helpful marketing advice for retailers? According to Hubspot, the world’s leading inbound marketing software and knowledge base, inbound marketing is about selling products and services in a way that consumers want to buy today. The key to inbound marketing is organic traffic driven by search engine optimization.

Directory 97

Directory Content Tips Software 97

Smooth The Path

JUNE 18, 2019

And every two months or so, a magazine would arrive. But this is a shame since turning the membership funnel upside down is a big opportunity for many organizations to increase their member retention rates. How many emails will new members get? Will someone call each new member too? When will they get them?

Organization 108

Organization Member Engagement Member Experience Video 108

MemberClicks

NOVEMBER 22, 2023

Not only will this help with member engagement, but you’ll also be working toward starting a larger conversation about something important to you, your members and your industry. You’ll be giving the public a platform and the resources they need to talk about it (for some of that invaluable word-of-mouth marketing).

How To 52

How To Social Media Certificate FAQ 52

Association Adviser

MARCH 13, 2018

According to the 2017 Naylor Communications Benchmarking Report , print magazines continue to be among the most highly rated member communications channels – 68 percent of all association executives surveyed consider their member magazine very or extremely valuable. Increase Member Engagement. Register here.

Directory 62

Directory Communications Content Survey 62

Reid All About it

DECEMBER 9, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map the content, and design the program. Market needs. non-members) would like.” Moderator: Heather Story, consultant, Volunteer Strategies. Pam Didner ).

Colorado 39

Colorado Recruiting Recruitment Survey 39

Association Adviser

NOVEMBER 14, 2013

Association CEO Nails Critical Member Engagement Question. Developing a Successful Student Membership Strategy. Membership Marketing Blog. Does your association have a magazine, newsletter, directory or website in need of revival? Dan Varroney. Potomac Core Consulting. How to Communicate After a Train Wreck.

Directory 60

Directory California Social Media Newsletter 60

Association Adviser

MAY 23, 2018

On the flip side, only 17 percent said they have a good understanding of their readers’, members’ and advertisers’ needs and expectations of their association publications. Track member engagement on the digital edition of your publications. Here is an example of the American Bankers Association’s bimonthly magazine website.

Revenue 69

Revenue Survey Communications Newsletter 69

Association Adviser

JUNE 18, 2013

Many associations spend time reminding members about their programs and industry outreach efforts, but they forget to explain to the players in their industry why it should matter to them. Segmenting your membership into subgroups and customizing your communication for each group will substantially improve member engagement.

Communications 60

Communications Social Media Georgia Member Engagement 60

Association Adviser

JULY 13, 2016

By creating value for associations, outsourcing creates value for members & contributes to greater member engagement. As Naylor’s ongoing polls and surveys show, many associations struggle with content relevancy, communication integration and data optimization, not to mention learning more about their members.

Content 60

Content eBook Communications Social Media 60

Protech

OCTOBER 5, 2020

A ssociation management software ( AMS ) help s member-based organizations optimize processes, energize member engagement, enhance organizational decision making and transform their organizations. . NADO decided to move to Protech’s UX 365 , a purely SaaS member management solution built for Microsoft Dynamics 365.

Learning Management System 59

Learning Management System Software System Member Experience 59

Reid All About it

FEBRUARY 2, 2018

The weekly list of free educational events for the association community… Amanda Kaiser (aka Smooth The Path) and Dynamic Benchmarking just published the New Member Engagement Study. Last week, I shared an excellent article from The New York Times Magazine about Bitcoin and its underlying technology. 1 CAE credit.

Chicago 93

Chicago Nashville DC eBook 93

Association Adviser

NOVEMBER 29, 2018

With little free time, members no longer feel like they have as much time in their schedules to fully engage in reading a magazine. According to the 2018 Association Communications Benchmarking Study, one of the top reasons for declining reader engagement with association publications revolves around members’ full schedules.

Newsletter 71

Newsletter Social Media Communications New York 71

Smooth The Path

JUNE 12, 2018

Ask to repost their blog posts in pre-conference marketing. Reprint their articles in magazines and journals and let readers know the author will be a speaker at the conference. Repurpose speaker’s best content. Speakers tend to develop other content in addition to their presentations.

Conference 95

Conference Content Resources Video 95

GrowthZone

JUNE 20, 2017

Does your story resonate with your target market? Is it reaching your members? There on the top shelf, is a vintage of wine that recently scored 100 points in Wine Spectator magazine. When sharing educational posts, offer guidance to your members (and prospects). SEE ALSO: Association Marketing Plan Basics ».

Social Media 60

Social Media Video Price Maine 60

Reid All About it

APRIL 22, 2022

New education markets. How much more successful would member companies—especially industry partners—be if all their employees had a better understanding of what your members (their co-workers or clients) did every day and the challenges they face? New member engagement. Host: ASAE Marketing Professionals Community.

Proposal 39

Proposal Price Technology Recruiting 39

Reid All About it

MARCH 3, 2023

They describe strategies for applying game mechanics to influence attendee behavior, including the incentives and technology that will help you achieve event goals. How can associations provide corporate partners with valuable access to their member communities ? We need a new roadmap to engage members now and in the future.

Revenue 39

Revenue Tools Education Member Experience 39

Association Adviser

MAY 29, 2018

Whatever the approach, the common principle in practice is: The more value your communication programs can provide to BOTH members and advertisers, the better positioned your association is to earn higher non-dues revenue. Successful member communication programs will earn your association more NDR.

Revenue 62

Revenue Communications Newsletter Directory 62

Association Adviser

OCTOBER 13, 2016

Unfortunately, doing more with less is a new reality, but with appropriate planning and a written strategy, associations of all sizes can move toward an A+ communications program. These tools help communication staff learn more about member preferences and provide a data-based foundation for more targeted communication.

Communications 60

Communications Revenue Social Media Survey 60

Association Adviser

AUGUST 23, 2017

AA: What do you mean by “tools of engagement”? DeBarr: Tools of engagement are the vehicles associations use to communicate and engage with members. Such tools could include a print magazine, digital media, social media, events or a career center. DeBarr: Associations don’t have a common culture.

millennials 62

millennials Revenue Tools Content 62

Reid All About it

OCTOBER 25, 2019

Only 45% of the freelancers participating in the study do “skilled services”—like programming, business consulting, marketing and, ahem, writing. Is the freelance sector in your association’s market growing as well? Like everyone else, members do not have time to engage with your association. “If Thinks small wins.

Review 85

Review Education Tips Technology 85