Association Adviser

MAY 23, 2018

To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) Often, they aren’t—which is where we run into trouble with membership growth, retention and revenue. at Naylor Association Solutions.

Revenue 69

Revenue Survey Communications Newsletter 69

Reid All About it

SEPTEMBER 15, 2023

If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance. Get a better understanding of when it’s time to build, refresh, or sunset programs to support revenue growth.

LMS 256

LMS Revenue Arlington Education 256

GrowthZone

AUGUST 2, 2022

Entries were organized by category — based on the chamber’s annual revenue — and entry type: campaigns, digital content, websites, and print and electronic publications. Extra shoutout to South Shore Chamber of Commerce and Zionsville Chamber of Commerce who were named as Best in Show within their total annual revenue category.

Communications 78

Communications Directory Social Media Massachusetts 78

Reid All About it

FEBRUARY 15, 2013

But you can’t just say to your staff, “Yeah, good idea, start doing social media.” New technology is coming. We’ve all seen it and many are dismissing it as creepy, unnecessary or unimportant, just as many once mistook PCs, the Web, smartphones and social networking as creepy, unnecessary or unimportant .”

Social Media 150

Social Media Revenue Content Marketing 150

Reid All About it

MAY 21, 2021

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events.

San Jose 369

San Jose Email Marketing Tools millennials 369

Reid All About it

MAY 14, 2021

not a techie) in charge of selecting and implementing technology, you need to know a bit about APIs. Remote work technology. They recently shared a list of must-have technology for remote work along with tips for selection and implementation. Host: Brandt Krueger, founder Event Technology Consulting. Hybrid work.

St. Louis 341

St. Louis Technology Strategy Conference 341

Aaron Wolowiec

OCTOBER 18, 2016

Also of note: More than half of respondents recognize a serious or significant problem with the lack of revenue generated from their communication vehicles. While e-newsletters and print magazines remain top communication vehicles, associations seem to be expanding their communication vehicles.

Communications 100

Communications Survey Social Media Revenue 100

Association Adviser

JANUARY 18, 2019

Too often, associations think of their technology solutions from too narrow a perspective: How can my AMS more effectively manage my member data, or, how can my career center help me provide increased member value? You’re likely promoting your content on your website and on social media to generate interest and increase your reach.

Newsletter 61

Newsletter Directory Learning Management System Social Media 61

Reid All About it

JULY 30, 2021

Non-dues revenue. 55 days from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate their success. Why niche communities are the future of social media marketing—associations should have an advantage here. The countdown is on!

Newsletter 195

Newsletter Certificate Technology Strategy 195

Associations Now

AUGUST 12, 2013

A new report says older people increasingly use social media to connect online. It’s no secret that younger generations rely on social media to communicate with friends and connect with the causes they care about. But new research suggests folks 65 and older are also using the technology more. But why stop there?

Social Media 40

Social Media Atlanta Strategy Report 40

WBT Systems

FEBRUARY 27, 2018

In your market research discussions with employers , you’ve learned about the need for more employees to know how to use a new technology that’s quickly being adopted in your industry. Because this technology is changing how people work, you’ve developed a new online program that teaches people how to use it. Conference recordings.

Content 150

Content Marketing Education Course 150

CMA Solutions

NOVEMBER 17, 2022

In addition, magazines and catalogs that are very visual are also being heralded all over again. Without such expertise, the hierarchy and design can create problems for users, especially those individuals who are not comfortable with technology. Want those social media posts to pop? Chatbots can help. What’s not to like?

Marketing 52

Marketing How To Social Media New Jersey 52

Associations Now

JULY 29, 2013

A new trend for technology and media companies is appointing a chief digital officer to monetize the digital content. More in today’s Social Media Roundup: That’s “CDO” To You. Reading blogs, magazines, and books can help you find your own voice and style. What could a CDO do for your association?

Social Media 40

Social Media Tips Content Revenue 40

Association Adviser

NOVEMBER 19, 2013

Social media is a great tool for connecting with non-members, i.e. prospective members, in your industry. Technology and social media is not going away. Speaking of technology, that seems to play a big role in oil and gas exploration. Technology is our theme this month at Association Adviser.

Social Media 60

Social Media Louisiana Video Technology 60

Velvet Chainsaw

DECEMBER 18, 2012

Meeting professional face a tall technology order today. More conferences are placing a high priority on using technology that not only improves the attendee experience, extends its reach, and streamlines processes, but fits into their organizations’ overall digital strategy. Five Technology Mindsets. 1) Techno-Maniac.

Technology 40

Technology Conference Revenue Process 40

Association Adviser

OCTOBER 13, 2016

Technology continues to evolve to serve the needs of the association community, and while cost may be a barrier, tech products and services provide so much more than database management. Associations should consider the positive impact technology can have on the entire organization and make necessary investments.

Communications 60

Communications Revenue Social Media Survey 60

Association Adviser

NOVEMBER 14, 2013

How to Keep Your Non-Dues Revenue Going. New England Society of Association Executives Technology Conference. ASAE Technology Conference & Expo. Does your association have a magazine, newsletter, directory or website in need of revival? Developing a Successful Student Membership Strategy. Tony Rossell.

Directory 60

Directory California Social Media Newsletter 60

Association Adviser

NOVEMBER 19, 2013

But that’s the approach many associations seem to be following when it comes to taming the technology beast. To help your figure out where to devote your tech energies for 2014 and beyond, we reached out to some of the association world’s best technology minds for guidance. Social Media 2.0.

Technology 60

Technology Social Media Ohio Louisiana 60

AssociationChat

APRIL 10, 2020

The Gold Circle Awards committee voted to introduce this new category to address the segment of work associations execute that are not full marketing or communication campaigns such as, apps, blogs, podcasts, or social media. Advanced Medical Technology Association (AdvaMed); Saving Jobs and Lives – End Device Tax. E-Magazine.

Newsletter 52

Newsletter Austin Committee America 52

Association Adviser

NOVEMBER 6, 2017

We manage our digital channels — website, social media, blogs, and publications. We publish a daily eNewsletter, Public Power Daily , and a monthly magazine, Public Power Magazine , plus a blog. Another goal is to keep members informed about advocacy priorities, new technologies, and business and operations trends.

Communications 113

Communications Puerto Rico Social Media Newsletter 113

Reid All About it

SEPTEMBER 16, 2016

Lisa Hurley (Moderator), Content Director, Special Events magazine. You’ll hear about practices designed to help you: create unlimited event value; be where your members are; leverage your data; make it personal for members; and identify and drive new revenue opportunities. Adrea Hill, Training Program Manager, Haworth. Host: Impexium.

Arlington 150

Arlington Phoenix DC Virginia 150

Association Adviser

MAY 14, 2013

Tino Mantella, Technology Association of Georgia. This month’s Corner Office spotlight shines on Tino Mantella, president and CEO of the 19,000 member Technology Association of Georgia (TAG). That makes us one of the largest technology organizations in the country. AA: Which part of the technology industry do you come from?

Georgia 60

Georgia Social Media Revenue Technology 60

Association Adviser

AUGUST 23, 2017

Association Adviser recently sat down with Naylor Association Solutions President & CEO Alex DeBarr to talk about what the future looks like for associations, how leadership and innovation go hand in hand, and why the right tools of engagement are key to engaging members and driving non-dues revenue.

millennials 62

millennials Revenue Tools Content 62

Association Adviser

DECEMBER 15, 2017

That’s a lot of meetings – and a lot of revenue potential. When intentionally designed, developed and implemented, the right event marketing can cause both attendance and revenue to soar. blog, e-newsletter, magazine, social media and website), and then find ways to seamlessly integrate each into the communication plan (i.e.,

Marketing 62

Marketing Social Media Revenue Communications 62

Association Adviser

DECEMBER 15, 2017

That’s a lot of meetings – and a lot of revenue potential. When intentionally designed, developed and implemented, the right event marketing can cause both attendance and revenue to soar. blog, e-newsletter, magazine, social media and website), and then find ways to seamlessly integrate each into the communication plan (i.e.,

Marketing 60

Marketing Social Media Revenue Communications 60

Association Adviser

JUNE 18, 2013

In April, Association Adviser readers reaffirmed that non-dues revenue makes up a good chunk of their organizations’ operating funds. Not showing advertisers the ROI of investing in your media can cost your association six to eight times as much effort and potential revenue as doing something to show them ROI.

Directory 60

Directory Revenue Social Media Cost 60

Associations Now

JUNE 13, 2014

Hook your DJ or performers up to social media and have them take requests from the stage. “As guests become more technology and social media savvy, so do performers,” she notes. Other tips: Get a digital caricaturist, and (separately) build a social media photo booth. Expanding on Events.

Social Media 40

Social Media New York Tips Revenue 40

Association Adviser

APRIL 15, 2014

PC: We have five publications, including Canadian Police Chief Magazine , CACP Bulletin , CACP Annual Review and an annual directory. AA: What about events and digital media? Our social media followers are very interested in things like ethics, trafficking, interoperability, criminal justice reform.

Technology 60

Technology Metro Directory Leadership 60

Reid All About it

JANUARY 6, 2023

Non-dues revenue. After attending the RevUp Summit hosted by the Professionals for Association Revenue, WBT Systems says one lesson from the painful past few years is the need to diversify revenue. Associations and technology partners should keep this in mind when planning in-person events and user conferences.

Revenue 42

Revenue North Carolina Education System 42

Associations Now

AUGUST 23, 2013

Recently released cross-industry research highlights successful strategies and tactics when it comes to social media and digital marketing efforts within the exhibition industry. While there’s no set formula that applies to social media and digital that works for everyone, there are emerging standards and best practices all must know.

Industry 40

Industry Marketing Social Media Revenue 40

Reid All About it

APRIL 14, 2017

Hear about delivery channels and methods with an emphasis on how the technologies that drive engagement also enrich prospect data. Presenter: Santana Innis, director of digital and social media, MDG Advertising. Presenter: Matt Eshleman, chief technology officer, Community IT. More info/register. Host: BrightTALK.

Content 150

Content Chicago Marketing DC 150

Reid All About it

DECEMBER 18, 2020

Rebecca Schrag Hershberg and Yael Schonbrun, Greater Good Magazine ). Nonprofit GAAP – The New Revenue Recognition Standard and What You Need to Know About It as a Nonprofit. Tactics covered will include SEO, automation, social media and more. Angry about friends breaking the Covid rules? Neelam Tailor, The Guardian ).

Video 221

Video Certificate Review LMS 221

AssociCom

FEBRUARY 15, 2012

Association communication has evolved over time as new technologies have become available. I call these eras – Meet, Mail, Magazine and Moderation. Publishing technology allowed mass printing of documents. The next step in association communication evolution was the magazine. M oderation.

Communications 40

Communications Newsletter Technology Revenue 40

Association Adviser

DECEMBER 17, 2013

Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. Year-round, 365-day engagement through technology and social media is one of the biggest trends she has observed. Measuring social media. What surprised us most in 2013?

Social Media 60

Social Media Sample New York City Revenue 60

Associations Now

AUGUST 19, 2014

The success of this kind of private social network—which, by the way, has yet to raise any revenue despite its size—is a reminder that the Facebooks of the world aren’t everything and that privacy drives intimacy. “What makes us relevant while people are finding more and more connections online using social media? .

Mooc 40

Mooc Social Media New York Revenue 40

Associations Now

SEPTEMBER 28, 2016

As marketing technology advances and member habits evolve, the power of inbound marketing continues to grow. Martin says typical association content—magazines, newsletters, whitepapers, research reports, and however those are sliced and diced for social media—only gets people to the top of the marketing funnel.

Case Study 40

Case Study eBook Content Social Media 40

Association Adviser

JANUARY 17, 2018

The other 690 members saw NBOA through their magazine, annual meeting and webinars, but otherwise they received very little association support in their professional roles. I, along with staff, had to figure out how to generate more revenue for our association with a shoestring budget. NBOA didn’t have a lot of money.

Team 69

Team Resources Education Revenue 69