Reid All About it

DECEMBER 8, 2023

People talk about it in the association world, but how many associations actually provide resources and education about mental health issues to members and industry employers? An app can help you solve what survey participants said was the biggest challenge for associations: communicating the value of membership. Member app.

Strategy 274

Strategy Video Technology Innovation 274

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Either you have it or you don’t but you have to produce anyways. Event safety.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

MAY 21, 2021

I’ve seen many references over the past year to the power of “unlearning” conventional so-called wisdom so we can take on new and existing challenges with the mindset they require. Hooking members. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events.

San Jose 369

San Jose Email Marketing Tools millennials 369

Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. They explain how to deliver value to virtual event sponsors—value that will generate more revenue for your association.

millennials 307

millennials Montana Class Education 307

Higher Logic

FEBRUARY 4, 2020

What do your members want? Delivered to their inboxes, online community dashboards, and everywhere they consume content.]. ?? Let’s explore 10 of the newest industry statistics revealing various association communication challenges, and thus, opportunities for strategic improvement. A cheer for 2020: ?? Where do they want it?

Communications 287

Communications Tips Content Tools 287

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Susan Schramm, founder of Go to Market Impact LLC.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

Higher Logic

MAY 29, 2020

You don't have to be a hypnotist or a master of persuasion to build support for an online community among your association’s board and executive team. Instead, you need to align your new online community with the mission and priorities of your association's leadership. New Member Acquisition. Member Engagement and Retention.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

JULY 16, 2021

Online education revenue. Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. At the ASAE website (members-only, probably), Quardricos Driskell of the American Urological Association writes about the hybrid future for advocacy. Usability testing. Hybrid advocacy.

Revenue 195

Revenue Video Strategy Industry 195

EventMobi: Association Events

JUNE 26, 2023

Member engagement is the #1 way to make sure your members recognize the value they get from your association. The best association member engagement strategies guide them to participate in the right programs and leave them feeling valued—which makes them significantly more likely to renew! The solution?

Member Engagement 130

Member Engagement Strategy Software Social Media 130

EventMobi: Association Events

SEPTEMBER 13, 2023

What do you hope your members feel when they think about your organization? Excitement, pride, gratitude—all of these emotions can stem from a positive member experience! So how do you improve your member experience? Member experience describes how people view, feel about, and engage with your organization’s brand.

Member Experience 130

Member Experience Tips How To Software 130

Higher Logic

SEPTEMBER 19, 2017

Answer 1: Not gaining new members. Answer 2: Figuring out how and where to acquire new members. They are direct quotes from Marketing General’s 2017 Membership Marketing Benchmarking Report , which lists new member acquisition as one of the top three priorities for associations. These aren’t hypothetical examples.

millennials 205

millennials Learning Management System Marketing Tips 205

Reid All About it

DECEMBER 2, 2016

Ok, on to the list of this week’s free webinars and learning events. Learn how modern website design elements can increase member engagement. Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. More info/register.

San Jose 189

San Jose millennials Revenue Content 189

Reid All About it

AUGUST 27, 2021

Non-dues revenue. 4 weeks from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate that success. Here’s the surprise: even when in-person returns, their members and attendees say they prefer virtual conferences. The countdown is on!

Tampa 200

Tampa Revenue Education Content 200

Reid All About it

DECEMBER 2, 2016

Ok, on to the list of this week’s free webinars and learning events. Learn how modern website design elements can increase member engagement. Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. More info/register.

San Jose 150

San Jose millennials Revenue Content 150

WBT Systems

FEBRUARY 28, 2017

We have come across several interesting articles in the past couple of weeks, which discuss some of the social, political and economic changes that are currently impacting how we work and learn. Members don’t understand learning – if they did, association education programs would suffer.

Education 150

Education Mooc Certificate LMS 150

Membership Marketing

AUGUST 14, 2020

Each year the goal of the Membership Marketing Benchmarking Report is to help associations better understand what is working in membership recruitment, engagement, and retention. Value – Providing members with value remains the foundation of a successful membership program. But do associations believe they deliver this value?

Report 95

Report Marketing Recruiting Recruitment 95

Reid All About it

OCTOBER 27, 2017

The Halfway Rule ,” as explained by Amanda Kaiser at Smooth the Path, is one that no association should forget, especially when it comes to dealing with newer and younger members. Learn from these frightening tales of decisions made with bad data, ugly visualizations, misuse of web analytics, and more. More info/register. 1 CAE credit.

LMS 150

LMS millennials Blended Learning System 150

Reid All About it

APRIL 5, 2019

Now that everyone has their face locked into screens throughout the day, people who can afford it are paying for “human engagement.” Membership for most is an online experience, but your local chapters and affiliates offer the luxury of “human engagement.” Locations: online and Washington DC. Venable LLP ). How H.I.Q.

District of Columbia 170

District of Columbia DC Washington LMS 170

Reid All About it

JANUARY 26, 2018

Attracting millennial/young professional supporters. WBT Systems explains what to do if one of your online courses fails , how to identify the problem and what to do about it. Keep learning! Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. Fast Company ).

DC 225

DC Washington millennials Chicago 225

Reid All About it

NOVEMBER 10, 2017

Analyze emerging challenges and threats to association content strategy models. Reggie Henry, Chief Information and Engagement Officer at ASAE, said in a recent Association Success post : “…as our communities grow, the possibility of really knowing our members and responding to their needs effectively becomes more elusive.

DC 150

DC Washington Tools Education 150

Reid All About it

MARCH 22, 2019

They advise associations to “ rethink how you approach needs assessments if you wish to develop and deliver relevant, useful education that meets existing market needs and anticipates future needs.”. Your new member onboarding shouldn’t just be show and tell , says Billhighway. Young Members: What’s Affordable?

Arlington 170

Arlington DC Washington LMS 170

Reid All About it

MARCH 9, 2018

If a competitor beat you to a new market opportunity or disrupted your business model, know you’re in good company. Expand how your association thinks about sponsorship: partner with companies whose sponsorship and involvement will add value to your online learning programs. Your Event Marketing Survival Guide.

DC 120

DC millennials North Carolina Washington 120

Association Freak

MAY 21, 2022

The Shifting Association Market. Some knew the market was shifting around them. This gave us an understanding of which market forces they were up against and, much more importantly, what they could do about it. Some knew the market was shifting around them. Market Pressures On Association Succeses.

Revenue 72

Revenue Discount Products Marketing 72

Reid All About it

JANUARY 25, 2019

The weekly list of free educational events and resources for the association community… Oh my god, Millennials, Gen Z, they’re here! Don’t fall for sensational generational learning myths. WBT Systems explains what you really need to think about when developing and marketing education for all generations. 1 CAE credit.

Chicago 170

Chicago DC Content Washington 170

Reid All About it

NOVEMBER 11, 2016

Now on to the list of this week’s free webinars and learning events. Considering that 93% of all online experiences begin with organic search, organizers should learn the basics of SEO in order to drive more qualified visitors to event websites and to ultimately increase event registrations. Tue 11/15 at 12 p.m. –

Handbook 239

Handbook Washington eBook DC 239

Reid All About it

OCTOBER 21, 2016

Tagoras , a consulting and education firm specializing in the market for lifelong learning, invites you to participate in a survey that will help our community better understand how membership organizations use or don’t use social technologies to deliver learning. Developing and Implementing Marketing Personas.

Survey 150

Survey Louisville DC Maryland 150

Association Success

OCTOBER 26, 2020

Do you know who your members will be 10 years from now? By 2025, Millennials will account for 75 percent of the American workforce. The search for your future member — of any age or generational label — must be an on-going commitment, rooted in a sincere understanding of motivations and expectations. Especially young!

millennials 78

millennials Recruiting Recruitment Committee 78

Reid All About it

MARCH 3, 2023

Self-assessments reveal where you need to improve your skills and what you need to learn. If you offer learning or membership subscriptions, clear your Harvard Business Review cookies and read this article by Nir Eyal. How can associations provide corporate partners with valuable access to their member communities ?

Revenue 39

Revenue Tools Education Member Experience 39

Reid All About it

FEBRUARY 23, 2018

Over at Spin Sucks, you can learn a few ways to ensure your content stands out in the stream of mediocracy. One of the most useful things you can do for your members or customers is to filter through all that crap and find the most valuable, relevant posts for them. I’ll be happy to feature it as long as it’s not too product-centric.

DC 79

DC Washington LMS Social Media 79

Reid All About it

FEBRUARY 24, 2023

After reviewing ASI’s 2023 Membership Performance Benchmark Report, WBT Systems discusses the findings and highlights the role of professional development in attracting, engaging, and retaining members. Member renewals. Host: Maurine Kwende, CEO and founder, EMK Learning Solutions Fri 2/24 at 12 p.m. AMS implementation.

Certificate 39

Certificate Innovation Education Process 39

Reid All About it

OCTOBER 7, 2022

Don’t assume the membership recruitment, engagement, and retention practices that worked pre-pandemic will continue to work as well now. Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. Instructor-led education.

Blended Learning 41

Blended Learning Education Video Conference 41

Reid All About it

NOVEMBER 18, 2022

They explain how to start listening to what your data tells you and what you might learn from it. Millennials are changing what it takes to succeed in sales , says Lindsay Ellis at the Wall Street Journal (no paywall). All events are online at Eastern Daylight Time unless otherwise noted. Hybrid work pitfalls. Guest: Barbara J.

DC 43

DC Education Technology Washington 43

Reid All About it

MAY 20, 2022

Your employees and your members are not who they were before the pandemic, says Dean West, FASAE, of Association Laboratory in an entertaining, insightful post. Become the association your members (not just your board) need now and in the future. Online community. You are not who you were. Don’t be a weenie craving for ‘normal.’

Arlington 41

Arlington Project DC Technology 41

Reid All About it

AUGUST 9, 2019

You definitely want to check out the 2019 edition of the Association LMS Buyers Companion from the good folks at Talented Learning. WBT Systems (of TopClass LMS fame) explains how learning subscriptions help good intentions come to life. The most important element in marketing and communications is segmentation, says MemberSuite.

Columbus 39

Columbus North Carolina LMS millennials 39

Association Adviser

MARCH 17, 2014

The economy, financial markets and labor market are greatly improved (see chart below). Younger members are not necessarily your most tech-savvy members. Also look at learning preferences, technology adoption and topic interests. Stock Market #. TiK ToK(Ke$ha). Rolling In The Deep (Adele). New York Giants.

Texas 60

Texas Video millennials Revenue 60

Reid All About it

APRIL 20, 2018

Are you, someone on your education staff, or one of your members an “accidental” instructional designer? You’re not really qualified but you’ve learned enough to get the job done? What’s more important: the size of your email list or the quality of engagement you have with the people on your email list? 1 CAE credit.

Social Media 37

Social Media Chicago Tools Washington 37

Reid All About it

MARCH 13, 2020

The weekly list of free educational events and resources for the association community… Before we get to the good stuff… What do your “engaged” members not know about? We all know to never make assumptions about member behavior (or preferences, needs, interests) based on your own behavior. Honestly, I’m not sure.

DC 44

DC Washington Revenue Communications 44