Higher Logic

OCTOBER 4, 2018

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments.

Tools 233

Tools Marketing Social Media Software 233

Reid All About it

APRIL 26, 2024

The outlook for associations, as described in Marketing General Inc.’s I feel bad for kids and young adults who never played outside unsupervised, socialized without distraction, entertained themselves or, as one commenter says, been “completely present.” Content marketing. Association trends. AI and events.

Content 271

Content Survey Education Strategy 271

Virtual

MAY 19, 2016

Done well, using social media makes all your other objectives easier. Social media offers a wealth of marketing opportunities , but they aren’t all relevant to your group. Defined goals will help you evaluate your social media success and pin down the best tactics along the way. Aim for Consistency.

Social Media 100

Social Media Georgia Video Certificate 100

Reid All About it

JUNE 14, 2024

All together now: one hundred bottles of beer on the wall, one hundred bottles of beer… Event marketing. Fíonta shares eleven effective marketing strategies for boosting event attendance. Plus, unlike social media channels, your association controls your app. If I lived in the DMV, I’d be on this bus for sure.

Arlington 212

Arlington Revenue Leadership Strategy 212

Reid All About it

MAY 21, 2021

Presenters: Jessie States, CMP, CMM. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. Presenters: Peggy Hoffman FASAE, CAE, President and Executive Director, Mariner Management.

San Jose 369

San Jose Email Marketing Tools millennials 369

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Unlike social media platforms, a mobile app is controlled by your association and serves as a tangible reminder of the value of membership. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations.

DC 265

DC Washington Member Engagement Innovation 265

Reid All About it

JULY 2, 2021

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. Presenters: Christin Berry, VP of Business Analytics & Data Services, ASAE. Presenter: Susan Borke. More info/register.

Technology 370

Technology Strategy System Education 370

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 276

Maryland LMS Revenue Strategy 276

Reid All About it

JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. Presenter: Joanna Pineda, CEO, Matrix Group. Quick hits. This is so me.

LMS 361

LMS Revenue Tips America 361

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Sherry Budziak of.orgSource says, “Sharks are looking for a meal. Gamification at events.

Revenue 259

Revenue Price Denver Tools 259

Aaron Wolowiec

APRIL 25, 2018

At the same time, social media and technology improvements have presented challenges to meeting planners. Business agree: Perhaps now more than ever, events are important. But the need for education, engagement and networking remains strong.

Marketing 124

Marketing Social Media Education Technology 124

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Remote work technology. Event safety. If you’re a regular person (i.e.,

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

JUNE 18, 2021

Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Host: Brandt Krueger, founder Event Technology Consulting. Presenters: Mark Prevost, Billhighway. More info/register.

LMS 369

LMS Certificate America Committee 369

Reid All About it

DECEMBER 3, 2021

Since many associations already outsource operational IT functions, as long as someone owns the strategic and holistic technology perspective, what he’s proposing makes sense to some degree, although you’d have to tweak his idea for smaller organizations. 70 content ideas for social media posts. Chief Digital Officer.

Revenue 195

Revenue Technology Innovation Social Media 195

Reid All About it

DECEMBER 10, 2021

Despite its negatives, there are still serendipitous benefits in engaging on social media. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. Quick hits. Steven Johnson ).

Chicago 195

Chicago Social Media Education Recruiting 195

Reid All About it

JANUARY 4, 2019

Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Some quick hits before we get to next week’s free webinars: How event planners can use content marketing to raise awareness and drive attendance.

Video 285

Video Washington Social Media DC 285

Reid All About it

OCTOBER 13, 2023

Associations usually rely on corporate marketing budgets for sponsorship revenue. Inspired by a Non-Dues-a-Palooza workshop presented by Lori Zoss Kraska of Growth Owl , TopClass LMS explains how to partner with a company’s CSR team on sponsored education programs that align with both your missions. Sorry, soapbox topic. 1 CAE credit.

Revenue 276

Revenue Austin Tools Education 276

GrowthZone

APRIL 19, 2018

Leveraging social media is a great way to open a dialog and grow your organization’s relationship with its members. See Part 1 of Social Media Relationship Building with Frank Kenny. Get 30 Quick and Easy Ideas for Association Social Media Posts. in Social Media Survival for Associations.

Social Media 60

Social Media Member Engagement Committee Tips 60

Association Adviser

DECEMBER 19, 2017

This is too expensive’ is not the problem,” Swertinski emphasized during her and Arritt’s presentation entitled, “Whoa! at the 2017 ASAE Technology Conference & Expo held Dec. Use an integrated marketing technology platform to harness your association’s data. You Just Read My Mind!” 12-13, 2017. “‘Is

Technology 62

Technology Marketing Cost Tools 62

Reid All About it

NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. Presenters: Georgi Ann Bailey, Hon. 1 CAE credit.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

Association Adviser

DECEMBER 19, 2017

This is too expensive’ is not the problem,” Swertinski emphasized during her and Arritt’s presentation entitled, “Whoa! at the 2017 ASAE Technology Conference & Expo held Dec. Use an integrated marketing technology platform to harness your association’s data. You Just Read My Mind!” 12-13, 2017. “‘Is

Technology 60

Technology Marketing Cost Tools 60

Reid All About it

MARCH 25, 2022

Check out the new page on my site, Association Brain Food Resources , dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more. Professional development market potential. 1 CMP credit. More info/register. CAE credit.

Revenue 195

Revenue Content Virginia Technology 195

Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. and other AI besides LLMs—what other technologies should you be considering, use cases, etc. Technology will make or break the employee onboarding experience.

Education 259

Education New Hampshire Tips Technology 259

Reid All About it

OCTOBER 4, 2019

Dan Lautman of DelCor Technology Solutions did something that many people only talk about: he unplugged for a month. When you’re selecting technology, like a learning management system (LMS), there’s so many ways you can botch the decision, mostly because you don’t know what you don’t know. Giselle Abramovich, CMO by Adobe ).

LMS 186

LMS DC Social Media Washington 186

YourMembership

FEBRUARY 13, 2015

What role is technology playing in your efforts ? Let’s look at three avenues where you can positively impact your brand awareness through technology. Association Management Software (AMS) is the hub for connecting your association to your members via technology. How do you use technology to create more value for your events?

Technology 150

Technology Recruiting Recruitment Software 150

Reid All About it

NOVEMBER 29, 2019

I continue to learn new things about the “bones” of an AMS, a technology I thought I knew enough about but apparently didn’t. Dan Hickey at DelCor Technology Solutions explains how to avoid application sprawl by taking a strategic approach to Office 365. Presenter: Scott Oser, founder, Scott Oser Associates. More info/register.

West Virginia 360

West Virginia Washington DC Revenue 360

Reid All About it

OCTOBER 22, 2021

Content marketing. Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise , when to use thought leadership and what B2B audiences want to see from companies. Host: Brandt Krueger, founder Event Technology Consulting.

San Diego 195

San Diego Education Social Media Content 195

Reid All About it

MARCH 12, 2021

Association technology and analytics. I just read a new paper— The New Association Tech Ecosystem: Powering Member Experiences with Integration and Specialization —from Chris Gloede and Karen Power of Ricochet Advice and I suggest you do too, especially if you have technology or analytics decisions on the horizon. More info/register.

Nashville 370

Nashville LMS North Carolina Recruiting 370

Reid All About it

FEBRUARY 16, 2024

One of her suggestions, social media polls, regularly pop up on LinkedIn. by Daniel Zagales, Datanami More workers want to change jobs, but the market is getting tougher. | This is not an assistive technology convention. This is not an assistive technology convention. Conference/abstract management. 1 CAE credit.

Case Study 271

Case Study Newsletter Strategy Revenue 271

Reid All About it

FEBRUARY 15, 2019

Some quick hits before we get to the list of next week’s free webinars: Excellent advice on content marketing for associations—advice that works for any organization. Tue 2/19 at 1 p.m.* – How to Use Social Media to Raise Money Online. Hear about current trends in the social media landscape that nonprofits need to understand.

Social Media 170

Social Media DC System Technology 170

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Event trends. AI literacy.

Newsletter 271

Newsletter Certificate Denver Case Study 271

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Use these tactics when making a case for any new technology investment. Pierre PARtnership Award deadline today.

Tools 276

Tools Strategy Revenue Technology 276

Reid All About it

FEBRUARY 22, 2019

Tue 2/26 at 12 p.m.* – The Role of Social Media in Advocacy (Washington DC Idea Swap). Learn how associations can leverage social media to launch successful advocacy campaigns, create effective messaging that resonates with your target audiences, and measure your association’s social media advocacy efforts.

Social Media 170

Social Media DC System Washington 170

Reid All About it

DECEMBER 15, 2023

He saw the idea in action at the Social Media Market World conference. Fri 12/15 at 1 p.m.* – From Intuition to Insight: Transitioning to Data-Driven Learning Strategies Learn the art of presenting compelling data to secure executive buy-in through success metrics. Gen Z and subscriptions. But so are the opportunities.

Iowa 259

Iowa millennials Texas Strategy 259

Reid All About it

OCTOBER 15, 2021

Fíonta consulted the Membership Marketing Benchmarking Report from Marketing General Inc. Spoiler: the most successful organizations take full advantage of their technology and data so they can quickly respond to changing member and market needs. Ann Smarty, Content Marketing Institute ). Presenters: Todd A.

Revenue 195

Revenue Committee Strategy Technology 195

EventMobi: Association Events

SEPTEMBER 28, 2023

In fact, the 2023 Membership Marketing Benchmarking Report states that 64% of associations believe members join to network with others in the field. No matter what type it is, your membership directory makes it easy for members to find others’ contact info, like phone numbers, email addresses, or social media accounts.

Directory 147

Directory Organization How To Kansas City 147

Association Success

SEPTEMBER 28, 2020

While print publications and events remain important, membership organizations now rely on emerging technology to drive engagement and growth. . Among the many forms this technology can take, three stand out: Mobile devices. Leveraging these technologies can help membership organizations thrive. . Scalable content.

Technology 78

Technology Newsletter Content Tools 78