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Association Brain Food: 1.19.24

Reid All About it

Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about. Marketing to Gen Z and millennials. Here’s some help for marketing more effectively to younger generations.

Revenue 256
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“Disrupt” Your Meeting to Improve Attendee Productivity

Associations Now

To create innovative and interactive meetings, planners around the nation are raising the bar on productivity and capitalizing on attendee experience. We have another area on our exhibit floor called the Health Care of the Future Pavilion, which showcases many innovative solutions that are bleeding-edge—not even quite on the market yet.

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The Market for Adult Lifelong Learning

Leading Learning

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market? Aside from being U.S.-centric,

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Association Brain Food: 1.12.24

Reid All About it

Your sleep and work quality/productivity depend on the right answer. I’m happy to feature it as long as it’s not too product-centric. More info/register (ASAE Marketing Professionals Community). Using data science, we can model the future state and help make a more informed decision. More info/register.

LMS 266
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Who Should Own Your Email Newsletter Production Process?

Associations Now

Your marketing team might see its purpose as largely promotional and would prefer to put its imprint on the matter. The outlets surveyed had a many different processes for building newsletters, spending anywhere between four and 58 hours on newsletter production every week. Let’s Talk Execution (and Strategy).

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Marketing Trends: How to Wow Them In 2023

CMA Solutions

When it comes to marketing, plenty of things have changed in a short amount of time. In 2023, we will see more inclusion in all forms of marketing, especially advertising. Brand Marketing Strategy 2023: Create More Memorable Experiences World-class customer experience is everything. The channels are similar but more advanced.

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Association Brain Food: 9.1.23

Reid All About it

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 227