Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Technology 195

Reid All About it

APRIL 16, 2021

How Your Association Can Drive Revenue & Growth with AI-Based Personalization. When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Organizations are not only seeing deeper engagement, but also increased sales and more diverse revenue streams. More info/register.

Revenue 363

Revenue Strategy Team Content 363

Reid All About it

OCTOBER 9, 2020

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Marketing Your Association While Building Your Personal Brand in 2020 (Association Chat). marketing and communication professional. Presenter: Erin Geoffroy Sullivan, Director of Marketing at Personify. Host: Zoom.

Utah 370

Utah LMS Conference Technology 370

Potomac Core

OCTOBER 30, 2018

With annual revenues reaching $66 million and a slate of offerings that align with their member’s challenges and outcomes, they pursued an opportunity to check in with their members through a Strategic Industry Business Planning process. Trade Events – Helping members generate sales, reach new markets & improve marine products.

Industry 164

Industry Analysis Committee Team 164

Membership Marketing

MAY 10, 2017

The theme of the recently released book, Marketing 4.0, proposes that “The role of marketers is to guide customers throughout their journey from awareness and ultimately to advocacy.” For associations the key is to invest and continue to focus on recruiting and retaining members. retail sales.”

Revenue 40

Revenue Proposal Recruiting Recruitment 40

Nimble AMS

DECEMBER 27, 2022

By looking at the outcomes of previous work, those on the board of directors or committees can propose actions that continue a positive trend or shift a negative trend. For example, on a graph, dips in member activity or non-dues revenue readily appear, making a clear connection to time and drops in activity. .

Association Management 135

Association Management Software Analysis How To 135

Reid All About it

MARCH 10, 2017

Marketing Automation (Tyson’s Corner VA). Join the first session of #CAEvolve with a Lunch & Learn about membership development, use of technology, and marketing automation. As the marketing landscape evolves, publishers have an opportunity to capture marketers’ focus on brand content. Tue 3/14 at 11:30 a.m.

Raleigh 150

Raleigh DC Washington Content 150

Reid All About it

APRIL 15, 2022

Find out what we can expect in the federal budget process over the coming months, where the disagreements and concessions will be made, and what proposed additions and cuts will be finalized. Presenters: Brandee Plott, Director of Marketing, and Lauren Huffman, Director of Marketing Operations, MeetingPlay + Aventri. Host: PCMA.

Proposal 39

Proposal Technology Revenue Marketing 39

Reid All About it

OCTOBER 21, 2022

She explains how the request for proposal (RFP) has become a vehicle for the misappropriation of someone else’s work. AMS experts will be showcasing platforms and sharing their knowledge with the association market. How Association Marketers Are Using Digital To Grow Member Engagement & Revenue. Content clutter.

Revenue 44

Revenue Email Marketing Education Review 44

Reid All About it

JANUARY 13, 2023

It’s time for MGI’s 15 th annual Membership Marketing Benchmarking Survey. If not, use this survey link to join nearly 1,000 association leaders worldwide whose participation helps all of us gain insights about what’s working to recruit, engage, and retain members, along with other valuable information. AMS implementation workload.

Revenue 39

Revenue Education Strategy Leadership 39

Reid All About it

NOVEMBER 10, 2017

Learn from each other and exchange stories of project successes across all departments – marketing, membership, education and technology. Develop the confidence and gain the vocabulary to articulate why events are essential for the health of your organization’s marketing and sales strategy. Digital Marketing Office Hours.

DC 150

DC Washington Tools Education 150

Nimble AMS

DECEMBER 9, 2023

Are you looking for new ideas to increase association revenue? Well, search no further. Your association can increase revenue by boosting its efforts in volunteer recruitment and engagement. TECH TIP: Drive revenue and enhance volunteer engagement with Nimble AMS. Break the mold and increase your event revenue. 2.

Revenue 78

Revenue How To Discount Proposal 78

Reid All About it

SEPTEMBER 2, 2022

Their post also provides advice on essential topics and marketing for these programs. If your AMS doesn’t help you recruit, engage and retain members , you better start shopping for a new one. Hear how to plan for a sustainable inbound marketing strategy beyond blue titles and black site descriptions. Sponsorship strategy.

Project 47

Project Tips Technology Marketing 47

Membership Marketing

SEPTEMBER 29, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Sladek proposes a number of solutions to help in meeting these membership challenges. Speaking Engagements.

Marketing 40

Marketing Price Survey Analysis 40

Reid All About it

AUGUST 19, 2022

Recruiting young members. The latest MGI report disclosed how poorly associations are doing with young member recruitment. Presenters: Maggie Bean, Product Marketing Manager, and Laura Christensen, Director of Professional Services, Validity. Hum explains why young professionals are just not into your association. Quick hits.

Technology 43

Technology Software Cost Products 43

Membership Marketing

JANUARY 29, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Be sure to look in the mirror before you propose an alliance. Membership Marketing Benchmarking Report. Speaking Engagements.

Marketing 40

Marketing Price Survey Recruiting 40

Reid All About it

SEPTEMBER 23, 2022

Find out how to mark up your AV proposal so you can get the best value for your AV dollar. Thorben Grosser, VP of Product Marketing, EventMobi. Hear about tested tactics for integrating digital badges into marketing efforts to drive association membership and engagement. Not sure how to structure your RFP? More info/register.

Arlington 41

Arlington Education LMS Revenue 41

Associations Now

JANUARY 29, 2015

. “Washington’s Leading Association and Nonprofit Innovators,” an event in Arlington, Virginia’s, Crystal City neighborhood, recognized 20 association executives for their groundbreaking approaches to technology, revenue, and events. The event was hosted by Bisnow Ventures and ASAE, among others. The Latest Tips.

Arlington 40

Arlington Virginia Price Proposal 40

Nimble AMS

APRIL 11, 2022

Are you looking for new ideas to increase association revenue? Your association can increase revenue by boosting its efforts in volunteer recruitment and engagement. Read on to learn how to mobilize your event volunteers and help your association increase events revenue to reach its financial goals. . connections ?.

Revenue 130

Revenue How To Discount Social Media 130

Reid All About it

JUNE 3, 2022

However, degrees still get preferential treatment because recruiters aren’t certain what they represent and HR software doesn’t recognize them. A hub like this provides insight on member interests, valuable content for members, bonus ROI for exhibitors, lead generation for supplier members, and non-dues revenue. Quick hits.

Arlington 39

Arlington Technology Software Revenue 39

Associations Now

AUGUST 5, 2015

A proposed model for the future of membership in public broadcasting raises an intriguing question for associations: Could volunteering be another way to pay membership dues? That said, it’s curious that, while Kramer’s proposed model is not a radical idea (see: cooperatives ), it is seemingly nonexistent in associations.

Discount 40

Discount Proposal United States Case Study 40

Association Subculture

FEBRUARY 24, 2010

The leaders who focus on “more” often judge staff and volunteer performance on new member recruitment numbers rather than current member retention. They can even recruit more members than the association staff can adequately serve leading to disappointment and low retention rates for new recruits. Not necessarily.

Recruiting 100

Recruiting Recruitment Leadership Revenue 100

Association Adviser

JANUARY 17, 2018

JS: We needed to recruit more members; membership growth hadn’t been addressed in a significant way in some time. I, along with staff, had to figure out how to generate more revenue for our association with a shoestring budget. To earn more revenue, we expanded our business partner universe and allowed non-members to exhibit at events.

Team 69

Team Resources Education Revenue 69

Association Adviser

JANUARY 17, 2018

JS: We needed to recruit more members; membership growth hadn’t been addressed in a significant way in some time. I, along with staff, had to figure out how to generate more revenue for our association with a shoestring budget. To earn more revenue, we expanded our business partner universe and allowed non-members to exhibit at events.

Team 61

Team Resources Education Revenue 61

Association Adviser

JANUARY 17, 2018

JS: We needed to recruit more members; membership growth hadn’t been addressed in a significant way in some time. I, along with staff, had to figure out how to generate more revenue for our association with a shoestring budget. To earn more revenue, we expanded our business partner universe and allowed non-members to exhibit at events.

Team 60

Team Resources Education Revenue 60

Reid All About it

APRIL 23, 2021

Sherry Budziak, founder and CEO of.orgSource, explains the difference between content strategy and content marketing—and how they relate—and suggests how to get started. Event Revenue and Sponsorship ROI. Skip down to the list of free webinars if you prefer takeout. CAE credit. Tue 4/27 at 1 p.m.

Revenue 370

Revenue Strategy Content Education 370

Reid All About it

NOVEMBER 6, 2020

WBT Systems proposes a different doable solution: host your in-person conference first and your virtual conference later. MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. Or will they? Chapter bright spots. Innovation and membership growth. 1 CAE credit.

Learning Management System 285

Learning Management System Education Communications Technology 285

Reid All About it

APRIL 22, 2022

New education markets. Non-dues revenue. The pandemic taught many associations they need a diverse selection of non-dues revenue streams so they don’t rely too much on one source. AMS experts will be showcasing platforms and sharing their knowledge with the association market. Host: ASAE Marketing Professionals Community.

Proposal 39

Proposal Price Technology Recruiting 39

Membership Marketing

FEBRUARY 26, 2016

Almost any person involved in sales will tell you that the concept of Account Based Marketing (ABM) has been around for a long time. However, of late, the term has come into prominence as organizations move from a stand-alone sales philosophy to building a strategy around the integration of sales and marketing efforts.

Marketing 40

Marketing Recruiting Recruitment Proposal 40

Reid All About it

SEPTEMBER 9, 2022

Presenter: Brianne Wheeler, Director, Marketing, PropFuel. Battle for the Inbox: How to Boost Email Engagement, Outplay Competitors, and Earn More Revenue in Q4. Email marketing has never been more difficult than it is today. Host: American Marketing Association. Presenter: Kate Adams, SVP of Marketing at Validity.

Education 41

Education Project LMS Technology 41

Reid All About it

APRIL 14, 2017

The association tech market is a hot destination for private equity and many in our community think more acquisitions are likely to come. Tue 4/18 at 11:30 a.m.* – How Are Organizations Using Marketing Automation? Marketing automation is not just a buzz word for an updated approach to email marketing. Host: ON24.

Content 150

Content Chicago Marketing DC 150

Associations Now

OCTOBER 22, 2014

Associations don’t typically grant members voting power on dues increases, but one association that does has found a formula that keeps members happy and revenue growing. Scott Woodhead, CAE, director of member relations, says the association puts its proposed dues increases to a member vote every two years. Power to the people!)

Handbook 40

Handbook Proposal United States Sample 40