Reid All About it

MARCH 3, 2017

You don’t see many posts about recruiting small businesses for membership , so I was excited to read this one by J.P. He quickly takes on benefits, recruitment tactics and dues for small or start-up businesses. It’s a must read for anyone in an association membership, marketing or executive position. More info/register.

millennials 150

millennials Recruiting Recruitment Revenue 150

Reid All About it

APRIL 23, 2021

Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey. Content strategy. Walk the Talk on DEI: Actionable Strategies to Create a Diverse, Equitable, and Inclusive Organization. 1 CMP credit.

Revenue 370

Revenue Strategy Content Education 370

Reid All About it

OCTOBER 9, 2020

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Marketing Your Association While Building Your Personal Brand in 2020 (Association Chat). marketing and communication professional. More info/register. Mon 10/12 at 11 a.m. – Host: The Collaborative. Tue 10/13 at 2 p.m.

Utah 370

Utah LMS Conference Technology 370

Reid All About it

APRIL 16, 2021

Strategies for getting out of a negative thought spiral and into a more productive state of mind. This workshop will arm you with tactical strategies that will help you negotiate and defend your organization in the post-shutdown world. In this interactive program, Steve provides insights and strategies to elevate decision performance.

Revenue 363

Revenue Strategy Team Content 363

Reid All About it

FEBRUARY 12, 2021

Presenters: Harneet Singh, Director of Marketing, Preseem. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Email Marketing Workshop. More info/register. Host: EventMobi.

Revenue 370

Revenue North Carolina Industry Technology 370

MemberClicks

NOVEMBER 29, 2023

According to a study by Hinge Research Institute , growing brands are three times more likely to use partnerships, such as sponsorships, in their marketing strategy and as a result, see two times more profit than others. SponsorPark A sponsorship marketing consulting firm.

Video 97

Video Case Study Discount Proposal 97

Potomac Core

OCTOBER 30, 2018

As Associations ponder their future strategies, the message is clear: Members hire industry advocacy and promotion. As part of the organization’s broader Industry promotion strategy, the organization recently released customer survey research and also produced the video, “We Are the Cold Chain”.

Industry 164

Industry Analysis Committee Team 164

Reid All About it

NOVEMBER 6, 2020

WBT Systems proposes a different doable solution: host your in-person conference first and your virtual conference later. MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. Or will they? Chapter bright spots. Innovation and membership growth. 1 CAE credit.

Learning Management System 285

Learning Management System Education Communications Technology 285

Membership Marketing

FEBRUARY 26, 2016

Almost any person involved in sales will tell you that the concept of Account Based Marketing (ABM) has been around for a long time. However, of late, the term has come into prominence as organizations move from a stand-alone sales philosophy to building a strategy around the integration of sales and marketing efforts.

Marketing 40

Marketing Recruiting Recruitment Proposal 40

Reid All About it

DECEMBER 3, 2021

Since many associations already outsource operational IT functions, as long as someone owns the strategic and holistic technology perspective, what he’s proposing makes sense to some degree, although you’d have to tweak his idea for smaller organizations. Kat Sullivan, Marketing Solved ). Host: American Marketing Association.

Revenue 195

Revenue Technology Innovation Social Media 195

Reid All About it

MARCH 10, 2017

Billhighway shares strategies for getting your chapters to share their data and for eliminating the pervasive and toxic ‘us vs. them’ syndrome. Marketing Automation (Tyson’s Corner VA). Join the first session of #CAEvolve with a Lunch & Learn about membership development, use of technology, and marketing automation.

Raleigh 150

Raleigh DC Washington Content 150

Reid All About it

NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

DC 150

DC Washington Tools Education 150

Reid All About it

APRIL 14, 2017

The association tech market is a hot destination for private equity and many in our community think more acquisitions are likely to come. Tue 4/18 at 11:30 a.m.* – How Are Organizations Using Marketing Automation? Marketing automation is not just a buzz word for an updated approach to email marketing. Host: ON24.

Content 150

Content Chicago Marketing DC 150

Reid All About it

APRIL 22, 2022

New education markets. Quorum explains why companies might want to have their own in-house governance relations team, strategy and software. AMS experts will be showcasing platforms and sharing their knowledge with the association market. Host: ASAE Marketing Professionals Community. Host: American Marketing Association.

Proposal 39

Proposal Price Technology Recruiting 39

Reid All About it

APRIL 15, 2022

They believe an API strategy is crucial to defining your association’s value proposition and taking your “rightful leadership position to steer your industry.”. Presenters: Brandee Plott, Director of Marketing, and Lauren Huffman, Director of Marketing Operations, MeetingPlay + Aventri. Integrations and iPaaS. 1 CMP credit.

Proposal 39

Proposal Technology Revenue Marketing 39

Membership Marketing

MAY 10, 2017

The theme of the recently released book, Marketing 4.0, proposes that “The role of marketers is to guide customers throughout their journey from awareness and ultimately to advocacy.” For associations the key is to invest and continue to focus on recruiting and retaining members. retail sales.”

Revenue 40

Revenue Proposal Recruiting Recruitment 40

Association Adviser

MARCH 19, 2013

Recruit, retain, engage and repeat. a report based on online survey responses from 147 associations—as recruiting (63.2%), engaging (62.3%) and retaining (59.6%) were listed as the top priorities for 2013. Do members—and nonmembers you’re trying to recruit—know why they should be involved with your association? . By Elsbeth W.

Georgia 60

Georgia Recruiting Recruitment Louisiana 60

MemberClicks

APRIL 26, 2022

you might not have a massive marketing budget to pull from for planning costs. This can also increase your audience reach, recruiting new people to register for your event. In addition to personalizing your proposals, some steps to improve your pitch include: Reach out a few months in advance. Follow up consistently.

How To 52

How To Cost Proposal Social Media 52

Reid All About it

SEPTEMBER 2, 2022

Their post also provides advice on essential topics and marketing for these programs. Sponsorship strategy. If your AMS doesn’t help you recruit, engage and retain members , you better start shopping for a new one. Hear how to plan for a sustainable inbound marketing strategy beyond blue titles and black site descriptions.

Project 48

Project Tips Technology Marketing 48

Associations Now

MARCH 9, 2015

Last week, Nonprofit HR released its annual Nonprofit Employment Practices Survey [PDF], which looks at how the sector is doing in terms of staff growth, as well as how well it’s planning for the future in terms of recruitment and retention. Our current staff’s salaries are not really in line with the market.”.

Recruiting 40

Recruiting Recruitment Survey Report 40

Virtual

APRIL 2, 2015

Over the years, through the shared experiences of literally hundreds of such efforts, a set of best practices has emerged, including strategies on: How best to set up a new association. What if the burning issue that brings a set of founders together is more about overcoming a negative market perception and less about the technology itself?

Tools 100

Tools Technology Proposal System 100

Association Adviser

JULY 26, 2016

AA: Ho w does rebranding rejuvenate your membership marketing? AA: Ho w does it help your association recruit and retain more members? AK: RFPs and proposals were sent to five branding firms we felt could meet our needs. An initial proposed name that spoke to our essential value of advancement didn’t quite fit the mark.

South Dakota 60

South Dakota North Dakota Proposal Minnesota 60

Membership Marketing

SEPTEMBER 29, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Sladek proposes a number of solutions to help in meeting these membership challenges. Membership Marketing Benchmarking Report.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

JANUARY 29, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Be sure to look in the mirror before you propose an alliance. Membership Marketing Benchmarking Report. Speaking Engagements.

Marketing 40

Marketing Price Survey Recruiting 40

Reid All About it

JANUARY 13, 2023

It’s time for MGI’s 15 th annual Membership Marketing Benchmarking Survey. If not, use this survey link to join nearly 1,000 association leaders worldwide whose participation helps all of us gain insights about what’s working to recruit, engage, and retain members, along with other valuable information. AMS implementation workload.

Revenue 39

Revenue Education Strategy Leadership 39

Reid All About it

SEPTEMBER 9, 2022

Presenter: Brianne Wheeler, Director, Marketing, PropFuel. Email marketing has never been more difficult than it is today. Host: American Marketing Association. Presenter: Kate Adams, SVP of Marketing at Validity. CAE credits. More info/register. Host: UST Education. Tue 9/13 at 12 p.m. More info/register. 1 CPE credit.

Education 41

Education Project LMS Technology 41

Reid All About it

OCTOBER 21, 2022

She explains how the request for proposal (RFP) has become a vehicle for the misappropriation of someone else’s work. AMS experts will be showcasing platforms and sharing their knowledge with the association market. How Association Marketers Are Using Digital To Grow Member Engagement & Revenue. Content clutter.

Revenue 44

Revenue Email Marketing Education Review 44

Reid All About it

AUGUST 19, 2022

Recruiting young members. The latest MGI report disclosed how poorly associations are doing with young member recruitment. Game-Changing Email Strategies to Dominate the Inbox in Q4. Presenters: Maggie Bean, Product Marketing Manager, and Laura Christensen, Director of Professional Services, Validity. Quick hits.

Technology 43

Technology Software Cost Products 43

Associations Now

JANUARY 29, 2015

Plus: The strategy of releasing Super Bowl ads early. IADD now shares the videos with its members as part of its educational and recruitment efforts. It got fun and competitive as members of AAMC used an internal social network to submit proposals—some of which came in video, song, or poem form. million for a 30-second airing.

Arlington 40

Arlington Virginia Price Proposal 40

Reid All About it

SEPTEMBER 23, 2022

When developing a new educational program, WBT Systems suggests using a learning strategy canvas because it helps staff, volunteer SMEs, committee members, and others stay aligned during planning discussions and reminds everyone involved where you’re going and how you will get there. Thorben Grosser, VP of Product Marketing, EventMobi.

Arlington 41

Arlington Education LMS Revenue 41

Reid All About it

JUNE 3, 2022

However, degrees still get preferential treatment because recruiters aren’t certain what they represent and HR software doesn’t recognize them. Sponsorship strategy. How to Create an Effective Hybrid Event Strategy. How to Write an RFP (Request for Proposal) for Merchant Services: Improving Your Business Process and Net Income.

Arlington 39

Arlington Technology Software Revenue 39

Association Subculture

FEBRUARY 24, 2010

The leaders who focus on “more” often judge staff and volunteer performance on new member recruitment numbers rather than current member retention. They can even recruit more members than the association staff can adequately serve leading to disappointment and low retention rates for new recruits.

Recruiting 100

Recruiting Recruitment Leadership Revenue 100

Associations Now

DECEMBER 14, 2015

That can be doubly so when it comes to technology, where talk of claiming market share gets messy when markets emerge or vaporize almost instantaneously. Those are newsmaking moves, but they’re not results of a strategy to define what the company does and improve it. Stay out of crowded markets.

Case Study 40

Case Study New York Proposal Washington 40

Association Adviser

JANUARY 17, 2018

JS: We needed to recruit more members; membership growth hadn’t been addressed in a significant way in some time. So, it was important to build confidence in the board that the staff and I had strategies to move us forward. None of these strategies require staff to show up at your school. NBOA didn’t have a lot of money.

Team 69

Team Resources Education Revenue 69

Association Adviser

JANUARY 17, 2018

JS: We needed to recruit more members; membership growth hadn’t been addressed in a significant way in some time. So, it was important to build confidence in the board that the staff and I had strategies to move us forward. None of these strategies require staff to show up at your school. NBOA didn’t have a lot of money.

Team 61

Team Resources Education Revenue 61

Association Adviser

JANUARY 17, 2018

JS: We needed to recruit more members; membership growth hadn’t been addressed in a significant way in some time. So, it was important to build confidence in the board that the staff and I had strategies to move us forward. None of these strategies require staff to show up at your school. NBOA didn’t have a lot of money.

Team 60

Team Resources Education Revenue 60

Nimble AMS

DECEMBER 9, 2023

Well, search no further. Your association can increase revenue by boosting its efforts in volunteer recruitment and engagement. With more event sponsors, your association could reconsider its event strategy and lower the ticket price, thus boosting the number of event attendees and your revenue. Give marketing collateral.

Revenue 78

Revenue How To Discount Proposal 78