Higher Logic

MARCH 16, 2017

From The Leader Network’s research, which surveyed hundreds of community professionals, they found 49 percent of communities generate revenue (29 percent of those realize a revenue of over $1 million). And, importantly, 36 percent of all revenue generating communities connect that revenue to customer retention.

Revenue 174

Revenue Survey Cost Products 174

Associations Now

DECEMBER 22, 2016

As 2017 approaches, here are four questions to ask to create realistic routes toward accomplishing your resolutions related to nondues revenue. Here are four questolutions to consider asking if you’re looking to boost your organization’s nondues revenue in the coming year: How might my association forge a strong affinity relationship?

Revenue 40

Revenue New York Price millennials 40

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Spark Consulting

SEPTEMBER 6, 2017

In case you missed it, ASAE’s Collaborate forum (member login required) has recently been hosting a robust discussion of how associations are helping their members and the local community in Houston and southwest Louisiana respond to Hurricane Harvey. Suppressing Marketing Campaigns.

Louisiana 186

Louisiana Houston Florida Recruiting 186

Higher Logic

JUNE 26, 2020

Professionals Australia used Communications, a sophisticated email marketing automation solution , to look comprehensively at their audience’s behavior and set up automated, responsive email workflows based on that data. Download the Ultimate Guide to Marketing Automation to see how this could work for your association.

Recruiting 156

Recruiting Recruitment Email Marketing Communications 156

MemberClicks

JANUARY 18, 2024

A WordPress membership plugin is a tool that can be added to an existing WordPress website and creates restricted login access to members-only content, discussion boards, and more. If you’re looking for full, streamlined membership management that saves time, grows your revenue and helps build relationships, look no further than MemberClicks.

Price 52

Price Membership Management Software LMS 52

Blue Sky eLearn

JULY 24, 2019

Plus, events are one of the ways that your association can raise non-dues revenue. . Focus on your social media marketing strategies. The typical login process is always tedious for users, so look into Swoop for a password-free secure login option. Every event-planning team struggles with this question.

Tips 201

Tips Software Recruiting Recruitment 201

MemberClicks

DECEMBER 19, 2023

Your organization’s membership website is one of your most visible marketing assets. This could include: Discussion forums Membership directories Event calendars and registration Job boards Industry research and reports Through a personal login, membership websites allow organizations to provide additional benefits to dues-paying members.

Directory 52

Directory Discount Software Tools 52

GrowthZone

JUNE 21, 2021

Generate revenue. Marketing automation. Email marketing. It was designed to generate non-dues revenue and streamline work processes. FEATURES: Marketing. Email marketing. E-business tools support multiple revenue streams. Manage membership data and communications. Grow membership. Financial reporting.

System 148

System Software Directory Membership Management 148

Association Success

DECEMBER 16, 2019

While we were nervous they might share the newsletter with non-members, we realized they could download the PDF and share it regardless, so why not embrace this potential marketing and give our members what they want? This turned a 4-click login process into a 1-click viewing process and made our members much happier.

Innovation 112

Innovation Newsletter LMS Course 112

Higher Logic

APRIL 13, 2017

77% of CEOs are tired of marketing and brand growth activities that can’t be linked back to solid results, so if you can demonstrate your community’s results, you’ll demonstrate your value to the C-suite. Some departments that hire community managers include sales, marketing, and account management, which is evolving into customer success.

How To 180

How To Revenue Member Engagement Content 180

Protech

MARCH 1, 2021

Offer fresh opportunities for partners and exhibitors to connect with your members—and boost your non-dues revenue through their sponsorships. Marketing automation. Plus, in-app advertising provides a forum for sponsors—and a potential additional revenue source. It’s important to understand your needs. Engagement.

LMS 96

LMS Tools Revenue Learning Management System 96

MemberClicks

AUGUST 18, 2022

For your members, one login gives them access to everything within your organization: event info, members-only portals, and then their online learning system! Because it integrates with our AMS, they only need one login which is a great feature. Plus, you can grow revenue by offering content recordings for a fee.

Software 52

Software LMS Learning Management System System 52

Associations Now

NOVEMBER 21, 2018

An affinity marketing partnership is a great way to connect your members with vendor discounts or special offers. These sorts of partnerships can also bring in nondues revenue dollars, which can help diversify revenue streams and fund those extra projects or association initiatives. Seems like a win-win, right?

New Jersey 65

New Jersey Discount Revenue Products 65

Blue Sky eLearn

OCTOBER 3, 2017

Important components include a community, association management system, marketing automation, engagement and personalization, advanced monetization, and live virtual events. Having a single sign-on integration between systems and reducing the number of logins a user has is a simple step to making your end users’ experience simpler.

LMS 120

LMS Certificate Course System 120

MemberClicks

AUGUST 3, 2023

According to Marketing General , just after networking, the second most common reason members join an association is for continuing education or professional certification. Use just one required login. Furthermore, this feature allows you to generate more non-dues revenue by offering gated content to non-members for an additional fee.

Software 52

Software LMS Certificate Learning Management System 52

Reid All About it

JANUARY 13, 2017

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. Host: Grit Marketing. Take away tips to enhance your member engagement.

San Antonio 150

San Antonio elearning predictions Handbook Denver 150

Reid All About it

JANUARY 13, 2017

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. Host: Grit Marketing. Take away tips to enhance your member engagement.

San Antonio 150

San Antonio elearning predictions Handbook Denver 150

Reid All About it

DECEMBER 10, 2021

Poor data collection can keep your organization from gaining valuable marketing insights, building better customer relationships, and even increasing revenue. Your event registration portal is the first impression of your virtual conference and association, making it necessary to have a smooth login process. Tue 12/14 at 11 a.m.

Chicago 195

Chicago Social Media Education Recruiting 195

Associations Now

FEBRUARY 10, 2016

Caraveli supports measuring nonfinancial drivers of success and treating revenue or member growth “as a byproduct of other things.” Looking for “clusters of innovation” in other markets can show you what your own audience may soon be asking for. Don’t play the nonprofit card.

Analysis 40

Analysis Member Engagement Marketing Innovation 40

Disciple Media

MARCH 8, 2023

In order to help you make an informed decision let’s take a look at the 8 best community software solutions currently on the market. Bolster your marketing efforts When it comes to marketing your product or service there is no substitute for a thriving online community. What is community management software?

Software 64

Software Social Media Tools Price 64

Socious

JANUARY 16, 2017

That gives more context to another statistic from Gallup that you may have already heard: Engaged customers represent a 23% premium in share of wallet, profitability, revenue, and relationship growth over average customers. Highly engaged customers tend to feel positively about a brand, while disengaged customers are less satisfied.

Content 100

Content Library Newsletter Social Media 100

Associations Now

MAY 18, 2016

The right nonmember price for association products boosts revenue, makes membership more appealing, and steers clear of antitrust concerns. It comes up on ASAE’s Collaborate forum often [member login required].And It’s just a number, but it’s so much more. ” This seems like such an innocuous question.

Handbook 48

Handbook Price Discount Products 48

Associations Now

NOVEMBER 16, 2016

Gain insights that reduce stress and increase revenue at your event. How can you help me generate more sponsorship revenue? The Palais, for instance, provides advertising platforms to supplement a conference’s sponsorship program, such as digital displays, video walls, a WiFi login page, a mobile app, and an exhibitor portal.

Delaware 40

Delaware Conference Revenue Software 40

Associations Now

NOVEMBER 3, 2016

An affinity marketing partnership is a great way to connect your members with vendor discounts or special offers. These sorts of partnerships can also bring in nondues revenue dollars, which can help diversify revenue streams and fund those extra projects or association initiatives. Seems like a win-win, right?

New Jersey 40

New Jersey Discount Revenue Products 40

Velvet Chainsaw

JULY 13, 2015

At the same time, sponsorship buyers are becoming more sophisticated about the dollars they invest and how they leverage emotional marketing. Increasing sponsorship revenue is one of the highest priorities for our customers. Click the cover below ( or this link ) to get your free copy – no strings attached, no login required!

eBook 40

eBook Revenue Conference Strategy 40

Association Adviser

JANUARY 10, 2019

Earn non-dues revenue to support association initiatives. Data centers increasingly are able to process data in real-time, allowing immediate use of data for marketing, membership, advocacy and career purposes. Data Centers Help You Leverage Data. Data centers are repositories of information that can be of use to your association.

Report 61

Report Revenue Software System 61

Reid All About it

FEBRUARY 17, 2023

The weekly list of free educational events and resources for the association community… Program marketing. Non-dues revenue. With so many non-dues revenue options to explore and limited resources to pursue them, which solutions are right for your organization? The odds on that aren’t so good these days. More info/register.

Revenue 39

Revenue Strategy Education Technology 39

Higher Logic

MARCH 2, 2016

A fun design uses gamification and community connections to encourage users to login every day, even if it’s just for five minutes of word quizzes. It also brings in revenue for Duolingo, helping the service remain free and without ads. Although Duolingo creates revenue from crowdsourced translations, it’s still a small team.

Content 120

Content Software Project Course 120

Associations Now

OCTOBER 5, 2016

(See threads posted in both the Membership and Executive Management communities; ASAE member login required.). If you’re looking to understand your member segments and target your marketing more precisely, those are internal goals. So, what might seem like a straightforward question devolves into a complicated one rather quickly.

Products 74

Products Revenue Member Experience Member Engagement 74

Nimble AMS

OCTOBER 15, 2019

A recent report from Salesforce.org, The Fundamentals of Marketing and Engagement at Nonprofit Organizations , suggests they may not be. Feature “what other members like you purchased” to increase non-dues revenues. But, are associations really keeping pace with their members’ expectations?

Member Experience 60

Member Experience Technology System Software 60

Associations Now

OCTOBER 1, 2015

With possible support from the FCC, companies like Google could change the set-top-box market, but telecommunications groups are advocating an alternative. billion in revenues annually. Cable customers can use their logins to access cable content on devices such as the Apple TV and the Roku as well as on smartphones and tablets.

Press Release 40

Press Release Content Committee Review 40

Reid All About it

FEBRUARY 10, 2023

Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. If you pre-order the book by the 13th , you can sign up for a free companion workbook. Member recruitment. Year-round attendee community. CMP credit.

Blended Learning 39

Blended Learning LMS Ohio Technology 39

Reid All About it

NOVEMBER 15, 2019

Here’s one for my marketer friends from Jodi Harris at Content Marketing Institute about how to educate management or leadership about the value of content marketing. Learn how to best capture content that will not only increase your revenue, but increase the value for your participants. Sounds geeky but it’s not.

Washington 34

Washington DC Revenue Content 34

Associations Now

JUNE 17, 2015

” (See “ A Page From the For-Profit Playbook: Auto-Renewals to Enhance Retention ” [ASAE member login required].) Last December, Mary Byers, CAE, and Amith Nagarajan penned a strong case in Associations Now Plus , calling automatic renewal “a concept whose time has come in the nonprofit world.”

Price 40

Price Case Study Cost Recruiting 40

Higher Logic

OCTOBER 10, 2016

We were a small company at the time, just 15 people, so I took on the community project for CRMUG in addition to my marketing responsibilities,” said Lowry. Anyone who creates a login is also automatically subscribed to the Daily Digest, a summary of forum posts emailed to members’ inboxes.

Team 120

Team eBook Conference Examples 120

Associations Now

MARCH 25, 2015

In my post last month about “pay what you want” business models, I briefly mentioned a commenter in ASAE’s Collaborate discussion forum [login required] who said he’d used PWYW as a limited offer to bring back lapsed members. That was Cohon. The message that we got was no. The numbers were scattered.”

Price 40

Price Course Cost Communications 40