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The Role of Professional Development in Improving Membership Performance

WBT Systems

Members are the most receptive target market for your association’s education programs. Of course, non-members are perhaps an even bigger market, but members have already invested in your organization with their…

Course 397
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Membership Development Plans 101

Membersuite

By creating a membership development plan, associations will understand their growth potential and how they can achieve it. It’s important to continually evolve, grow and improve. For an association to enhance its recruitment and retention efforts, it must understand the rate at which it wants to grow.

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Association Brain Food: 4.5.24

Reid All About it

2024 membership pains. One is the difficulty of proving the value of membership to members and prospects. Diversifying Revenue Streams by Recreating the Membership Value Proposition The topic of generating new, non-dues revenue has been on the top of many association’s to do lists for years now. . 1 CAE credit.

Revenue 256
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The #1 Membership Development Mistake—and How to Avoid it

Association Success

I enjoyed the people and inquired about membership. When I didn’t get a response I did something most people wouldn’t do: I called their headquarters and found myself speaking with a membership representative. This was a real membership-killing mistake, because her approach actually pushed me away and she lost me.

How To 66
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Association Brain Food: 4.12.24

Reid All About it

Your professional development programs must adapt to their traits, values and expectations. She explains how to get in front of prospects, make an impression on them and communicate the value of membership. Quick hits Why a membership renewal notice is not an invoice. | Gen Z education. SMS marketing. Staff meetings.

Revenue 256
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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Look to create new and innovative products and services for an underserved population in your membership. When looking to innovate and differentiate, IAEE took the following steps: Step 1: Segment – At IAEE, the team looked at several different membership segments that were underserved, identifying meeting and event planner members.

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Association Brain Food: 4.19.24

Reid All About it

I loved it when local membership directors got together at our state association meetings. Gain an edge on professional development competitors by adding mentoring to your online courses and cohort programs as a free or premium service. Membership mobile app. A mobile app is a tangible reminder of membership value.