Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%.

Revenue 60

Revenue St. Louis Price Cost 60

Membership Marketing

MARCH 8, 2012

Fundraising with Social Media. In the March edition of Associations Now , Andrew Lang highlights a social media success story titled Tweeting for Dollars. Labels: Social Media. There is no doubt that social media efforts can be a challenge. Fundraising with Social Media.

Social Media 40

Social Media Marketing Price Survey 40

Vanguard Tech

JUNE 27, 2013

Then gather data from external sources through white papers and published research. Many of the vendors you work with develop white papers and webinars. She purchases publications and white papers occasionally. She likes to network via the association’s social media platform.

Marketing 70

Marketing Newsletter Social Media Content 70

Reid All About it

MAY 26, 2017

Your weekly list of free webinars and events for the association community… Earlier this week, I finally read the new white paper from Elizabeth Engel and Sherry Marts, Include Is a Verb: Moving from Talk to Action on Diversity and Inclusion. Don’t be fooled, this is not a wonky paper. More info/register. Host: Bizzabo.

Raleigh 150

Raleigh North Carolina Texas Chicago 150

Blue Sky eLearn

JUNE 19, 2017

You potentially reach out to your social media network for opinions on your short list. Hyperlink ads to a vendor white paper, infographic, or diagnostic tool. You reach out to that colleague about why they chose the laptop they just purchased. You read reviews of the models you’re considering.

Video 171

Video Content LMS Social Media 171

Membership Marketing

APRIL 12, 2012

News on Social Media and Membership Marketing. As we continue compiling the data for the 2012 Membership Marketing Benchmarking Report for our upcoming release, I thought that I would share some trends that we are seeing related to social media. Labels: 2012 Benchmarking Survey , Social Media , Social Networking.

Social Media 40

Social Media Marketing Price Survey 40

.orgCommunity

FEBRUARY 25, 2019

What are your current revenue and sales priorities? You can strengthen anecdotal information with research such as member needs surveys, white papers and case studies. Don’t forget social media. Email, social media, web and even paid advertising can be consolidated and reported on from one platform.

Marketing 68

Marketing Case Study eBook Social Media 68

MemberClicks

MARCH 15, 2024

A CRM that is well-designed and utilized will ensure you capture all lead details from all your various channels, including emails, social media, and lead magnets. It can also indicate if a potential customer or member is not a good lead based on conversion odds, which frees up any time you would waste on an unqualified lead.

Software 52

Software System Association Management Communications 52

Membership Marketing

NOVEMBER 12, 2010

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. Labels: Social Media. Using Social Media to Recruit Staff. Non-Dues Revenue. (1). Social Media. (5).

Social Media 40

Social Media Recruiting Recruitment Marketing 40

Membership Marketing

JULY 12, 2010

Practical Uses of Social Media for Association Marketing. Of course, the topic of social media came up for conversation. As I was thinking about it this week, I came across a post on the LeaderConnect blog that summed up many of my thoughts on the practical uses of social media really well. Tony Rossell.

Social Media 40

Social Media Marketing Price Survey 40

Association Adviser

AUGUST 27, 2013

maggielmcg: Really great white paper about the mission-driven volunteer by @ewengel and @peggyhoffman [link] #assnchat. Social Media Roundup: Give That Copy a Trim. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Ernie Smith. Associations Now. Features'

Directory 60

Directory Virginia Newsletter Social Media 60

Vanguard Tech

MARCH 29, 2011

For all the talk of non-dues revenue, new members, retention, and fresh designs, a commonly missed component of an association’s website strategy is content – and making sure members and audiences are going to read the content. This includes events, press releases, association news, white papers and reports. Sharing Is Huge.

Strategy 70

Strategy Press Release Social Media Content 70

Association Adviser

JULY 23, 2018

However, if your senior management wants revenue from your career center, they need to know having that placement is one of the most important ways to get it. Use RSS to constantly feed viewers fresh text such as featured jobs, upcoming career webinars and newly published white papers. Socialize your career center.

Maine 60

Maine Revenue Newsletter Content 60

Association Adviser

NOVEMBER 27, 2017

The survey’s 1,170 participants said they use a variety of digital marketing tools, such as association-sponsored social networking sites, search engine marketing, and lead generation content (white papers, downloadable eBooks, etc.) to bring in new members. It’s worth a look if you have some time.

CA 62

CA Marketing eBook Tools 62

Membership Marketing

APRIL 9, 2010

The Correlation of Social Media Usage and Membership Growth. Today I took a look at official usage of social media by associations cross tabulated with associations reporting either membership growth or decline. First of all, there has been an explosion of the use of social media in associations.

Social Media 40

Social Media Survey Report Case Study 40

Membership Marketing

DECEMBER 22, 2011

Non Dues Revenue and Affinity Programs for Members. So here is a quick list of possible non-dues revenue and affinity products that I have put together to get your thinking going. Labels: new products , Non-Dues Revenue. Non Dues Revenue and Affinity Programs for Members. Non-Dues Revenue. (1). Social Media. (5).

Revenue 40

Revenue Discount Directory Price 40

Associations Now

MAY 27, 2015

But now we live in the social media age, and things like actually getting to know people have become a bit passe. If it’s primarily to drive renewals and revenue, then keep on asking members to engage with you on your terms. There’s an old adage in journalism that says “everyone has a story to tell.”

Member Engagement 40

Member Engagement Case Study Revenue Social Media 40

Association Adviser

MARCH 31, 2017

Your annual convention is not only one of your greatest revenue generators and best networking opportunities, it’s also a fresh and unique treasure trove of content. Many exhibiting companies put in great effort to create the perfect white papers, infographics, videos and other educational offerings for attendees.

Content 60

Content Tips Video Newsletter 60

Vanguard Tech

JULY 30, 2012

I quickly realized I wouldn’t need to drown my sorrows so I put down the (unopened) bottle of Jack Daniels, gathered my composure and remembered this: I had just returned from vacation and had been off social media. Advertising Revenue = page views and time on site. white papers). OF COURSE my score went down.

Course 70

Course Analysis Content Tools 70

Membership Marketing

DECEMBER 30, 2011

Labels: Marketing Planning , White Paper. Non Dues Revenue and Affinity Programs for Members. Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). White Paper. (4). Tony Rossell. at Friday, December 30, 2011. Email This BlogThis! Share to Twitter Share to Facebook.

Tools 40

Tools Marketing Price Report 40

High Context

FEBRUARY 27, 2009

The economy is hitting meeting revenue hard in some sectors while programs such as certifications and distance learning are booming for the same organizations. Can social media be applied to your core strategies? magazine , discussed how he accidentally shot the revenues of his CoPilot service through the roof.

Strategy 40

Strategy Report Social Media Revenue 40

Membership Marketing

JULY 17, 2012

Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). White Paper. (4). Speaking Engagements. Speaking Engagements. Publications. Tuesday, July 17, 2012. Membership Recruitment. (4).

Marketing 40

Marketing Recruiting Recruitment Price 40

Associations Now

JULY 18, 2014

That’s the take of the American Bar Association , which this week suggested as much in a white paper recommending action on anti-piracy legislation. Lawsuits Don''t Work No matter what’s next for the future of the album, one place the music industry should go isn’t the courtroom. The reason?

United States 40

United States Industry America Social Media 40

Membership Marketing

NOVEMBER 1, 2010

This information typically comes in the form of a free email newsletter or a white paper on an important topic of interest to visitors. Personally I would love to write more white papers and you know I have plenty to say. Using Social Media to Recruit Staff. Non-Dues Revenue. (1). Social Media. (5).

Tools 40

Tools Marketing Recruiting Recruitment 40

Membership Marketing

APRIL 4, 2012

• 86% of associations officially use Facebook as part of their social media. News on Social Media and Membership Marketing. Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). White Paper. (4). . • 9.5% Twitter Updates. follow me on Twitter. Blog Archive.

Report 40

Report Marketing Price Survey 40

AMR Management Services

MARCH 29, 2011

Or, how can we bring in more revenue for the content were already producing? A video or a white paper? A website or social media? How much of our content should we be giving away for free? Are we picking the best medium to tell our story? Should we be publishing a print magazine or an e-newsletter?

Library 64

Library Newsletter Kentucky Content 64

Membership Marketing

JUNE 20, 2012

The total revenue for the control group came to $24,150 while the total revenue for the test group came to $39,999. So the test group produced both more revenue and more members. Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). White Paper. (4). Membership Recruitment.

Marketing 40

Marketing Price Discount Recruiting 40

Membership Marketing

JANUARY 4, 2011

Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. But what I particularly appreciate about Open Community is the clear call to purpose and focus for social media. Tony Rossell. Thanks Tony.

Marketing 40

Marketing Social Media Case Study Price 40

Membership Marketing

MARCH 9, 2012

• Life Time Value (LTV) – Understanding the long-term revenue stream a members will produce. Fundraising with Social Media. Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). White Paper. (4). Helpful Membership Marketing and Management Resour. ► 2011. (29).

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

JANUARY 19, 2010

Just now, in response to some social media dialogue comparing associations to the plight on today’s newspapers, I shared the link with my perspective. Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). White Paper. (4). Take a look and feel free to post your thoughts here.

Marketing 40

Marketing Social Media Price Survey 40

Membership Marketing

MARCH 27, 2012

Fundraising with Social Media. Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). White Paper. (4). Helpful Membership Marketing and Management Resour. Updated Membership Marketing Tracking Dashboard. ASAE Marketing, Membership & Communications Confer. ► February. (1).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MARCH 12, 2012

Fundraising with Social Media. Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). White Paper. (4). Helpful Membership Marketing and Management Resour. Updated Membership Marketing Tracking Dashboard. ASAE Marketing, Membership & Communications Confer. ► February. (1).

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

NOVEMBER 4, 2010

In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. Using Social Media to Recruit Staff. Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). White Paper. (4).

Social Media 40

Social Media System Price Survey 40

Membership Marketing

DECEMBER 12, 2011

Non Dues Revenue and Affinity Programs for Members. Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). White Paper. (4). . ► March. (4). ► February. (1). ► January. (3). ▼ 2011. (29). ▼ December. (4). Must-Have Membership Marketing Tools. ► October.

Marketing 40

Marketing Class Miami Price 40

Membership Marketing

JANUARY 19, 2012

Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). White Paper. (4). Membership Participation and Retention. (3). Membership Recruitment. (4). Membership Retention. (18). Membership structure. (4). Membership Survey. (5). new markets. (1). new products. (4). Non-Profit. (6). price testing. (5).

Marketing 40

Marketing Cost Price Survey 40

Membership Marketing

DECEMBER 8, 2009

Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). White Paper. (4). Membership Participation and Retention. (3). Membership Recruitment. (4). Membership Retention. (18). Membership structure. (4). Membership Survey. (5). new markets. (1). new products. (4). Non-Profit. (6). price testing. (5).

Marketing 40

Marketing Price Survey Analysis 40

Nimble AMS

JULY 22, 2022

Consider sharing free or ungated content on your social media platforms and within your association’s virtual community to reach the most people and build organizational awareness. . Promoting ungated content on your social media platforms is an opportunity for thought leadership within your industry. . Gated content.

Content 126

Content Marketing How To LMS 126