Three Data-Informed Strategies for Better Member Engagement
Association Analytics
APRIL 1, 2024
When looking to innovate and differentiate, IAEE took the following steps: Step 1: Segment – At IAEE, the team looked at several different membership segments that were underserved, identifying meeting and event planner members. Once the team aggregated the data and they were able to form a hypothesis, test it and confirm a need.
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