Potomac Core

MARCH 3, 2020

Associations are meeting their new mandate, by energizing their Boards to do big things, and help their members thrive in an era of uncertainty. Associations are meeting the needs of a changing marketplace through “ outside in ” strategic planning. Have conversations about value creation and market or professional growth.

DC 232

DC Arlington Virginia America 232

Reid All About it

APRIL 30, 2021

McKinley Advisors describes how environmental factors have impacted the performance and priorities of associations in their survey report, Association Viewpoint: Renewal, Reinvention and Responsibility , conducted in February 2021. I’ve heard a few friends talk about implementing more than one system this summer. Work shutdown rituals.

Education 354

Education Technology Strategy Revenue 354

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DECEMBER 1, 2023

The weekly list of free educational events and resources for the association community… Grassroots advocacy. TopClass LMS explains how education programs can help your association’s grassroots advocacy efforts. Project success stories. Good things happen when you have good relationships with technology partners. Member recruitment.

Arlington 266

Arlington Technology Strategy Los Angeles 266

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JULY 2, 2021

I’ve been hearing lots of stories about volunteer fatigue lately—a dangerous trend for associations and chapters. Don Neal of 360 Live Media shares good advice at PCMA Convene about digital and in-person events. Don Neal of 360 Live Media shares good advice at PCMA Convene about digital and in-person events. Volunteer fatigue.

Technology 370

Technology Strategy System Education 370

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APRIL 9, 2021

Who doesn’t love sitting around and talking about a situation, coming up with ideas, and riffing off each other’s contributions—then marveling at how smart and creative we are? In #3, he talks about the positive impact you can make on search traffic if you do a few simple things with on-page SEO. #4 Ideation session.

San Diego 370

San Diego Revenue Strategy Content 370

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JANUARY 8, 2021

I was going to pull out a quote from Lowell Aplebaum’s piece about the exciting possibilities for associations in building new norms in 2021, but I can’t choose. I was going to pull out a quote from Lowell Aplebaum’s piece about the exciting possibilities for associations in building new norms in 2021, but I can’t choose.

Las Vegas 370

Las Vegas Case Study Conference LMS 370

Blue Sky eLearn

SEPTEMBER 10, 2021

Think Tanks do not create policy, but they do bring new ideas and solutions to the table to enable change. Think Tanks do not create policy, but they do bring new ideas and solutions to the table to enable change. I know no greater success than being able to assist my peers in their pursuit for positive change! The answer?

North Carolina 156

North Carolina Team Maine Communications 156

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NOVEMBER 24, 2023

TopClass LMS explains how an awareness week gives your members a chance to feel good about themselves, the work they do, and their professional community, and attracts the attention of people who might want to learn more or join your industry. They also suggest topics to ask about during discussions with vendors. Threats ahead.

Arlington 261

Arlington Los Angeles Atlanta Technology 261

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JUNE 9, 2023

Change management. Gartner research says we’re much more resistant to change than we were before the pandemic. They also share change management strategies for change-fatigued association professionals. They also share change management strategies for change-fatigued association professionals. And gave over.

Revenue 205

Revenue Content Chicago Leadership 205

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JUNE 25, 2021

Casey Gale at PCMA Convene writes about two associations that tweaked their plans for a second year of digital events. The changes made by the American Society for Nutrition to their pricing model are worth noting. The weekly list of free educational events and resources for the association community…. Chapter benchmarking data.

LMS 361

LMS Revenue Tips America 361

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JULY 21, 2023

Propel explains how a culture assessment can reveal your organization’s change readiness and its place on the cultural spectrum from traditional to contemporary to futurist. The next edition will go live on Friday, August 4. Member education. It’s impossible to predict the skills we’ll rely on in ten years. Some of them don’t even exist now.

Atlanta 195

Atlanta millennials Price Technology 195

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FEBRUARY 2, 2024

Change management. I love the matrix shared in this post about the Knoster Model for Managing Complex Change by Jill Romford at AgilityPortal. I love the matrix shared in this post about the Knoster Model for Managing Complex Change by Jill Romford at AgilityPortal. Member connections. Print magazines.

Certificate 266

Certificate Denver South Carolina Project 266

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JUNE 11, 2021

She starts with four questions about data quality issues and then makes recommendations based on your responses. The weekly list of free educational events and resources for the association community…. Make time for microlearning. If members are burnt out on virtual everything, how do you convince them to make time for online education?

Certificate 322

Certificate Technology Communications Revenue 322

Associations Now

APRIL 4, 2024

For that, clarity about your organization’s role—and awareness of who’s affected by your statements—is important. Leaders are under more pressure to speak out on hot topics. The right response is a function of a good plan—and some organizational awareness. In the current moment, an action plan is essential.

Strategy 59

Strategy Review Innovation Team 59

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MAY 19, 2023

Tiffany Moule at Higher Logic explains what associations should know about ChatGPT. The weekly list of free educational events and resources for the association community… Reflection. “I I expect to pass through life but once. William Penn Chapter events. William Penn Chapter events. Leadership training. Event apps. Good stuff. Users group.

Strategy 195

Strategy Content Leadership Email Marketing 195

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MAY 26, 2023

To navigate change, companies need fear-free cultures of diverse people and mindsets led by leaders who continuously learn, incentivize and train for change and worship no sacred cows.” ― Rishad Tobaccowala Competing for members’ time. The weekly list of free educational events and resources for the association community… Reflection.

Technology 195

Technology Education Arkansas Leadership 195

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JANUARY 18, 2019

They provide an action plan to increase engagement, even if you’re not “in charge” of engagement, along with case studies of organizations that have successfully shifted their cultures. Jimmy Daly at Animalz describes three big challenges to producing great content. A classic marketing mantra (about pricing) is flawed.

DC 293

DC Washington Member Engagement Content 293

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AUGUST 7, 2020

Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. Talk about data! Lessons from the Big Tech hearing on handling tense virtual meetings. Will I see you there? Young professionals working from home. I have it easy, you may too. Take advantage!

Montana 369

Montana Conference Education Tennessee 369

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MARCH 19, 2021

Throughout March, Mary Byers, CAE, and the Loyalty Research Center are sharing stories about highly innovative organizations, their best practices, interviews with innovators, and challenge questions about innovation to ponder. The weekly list of free educational events and resources for the association community…. Chapter events.

LMS 370

LMS Nashville Strategy Video 370

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JANUARY 15, 2021

In response to the pandemic, many associations hosted new virtual events, took down their members-only content paywall, and reduced fees for virtual conferences and education—changes that affect their membership value proposition. Plus, you get Jeff Cobb and Celisa Steele’s insight on learning impact, blended learning and microlearning.

Innovation 359

Innovation Las Vegas Communications Education 359

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JUNE 18, 2021

WBT Systems offers the wisdom of Stoic philosophers like Marcus Aurelius and Seneca on topics pertaining to life inside and outside of associations, such as lifelong learning, change management, leadership, making the best of crappy situations and living in the now. Good advice never goes out of style. Chapter self-assessment.

LMS 369

LMS Certificate America Committee 369

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OCTOBER 13, 2023

The weekly list of free educational events and resources for the association community… Sponsored education. Associations usually rely on corporate marketing budgets for sponsorship revenue. AI in the workplace. She describes seven ways “the most human workplaces” will thrive in the age of AI. Association habits. Brand acquisition. Word choices.

Revenue 272

Revenue Austin Tools Education 272

Reid All About it

JANUARY 17, 2020

Here’s one you might not know much about but could find of interest: online fan fiction learning communities. He also addresses unconscious bias and privilege: “We need to see and acknowledge the costs and missed opportunities that the biases at work in our personal, professional, and societal lives impose before we can address them.”

Arlington 243

Arlington San Diego San Francisco DC 243

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OCTOBER 20, 2023

Bruce Rosenthal and Lori Zoss Kraska share five valuable hard truths about sponsorships from Bruce’s interviews with 100 corporate sponsors. Sheri Budziak at orgSource writes about the benefits of offering a live chat (with a human) tool on your website. Sponsor perspectives. You’re leaving money on the table! Member app. AI adoption.

Maryland 272

Maryland LMS Revenue Strategy 272

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OCTOBER 6, 2023

This page from SEMI about the semiconductor industry is an example of what I mean. The weekly list of free educational events and resources for the association community… Industry careers website. Once again, I’m asking for good examples of association (or association foundation) websites that feature an industry careers section.

Revenue 256

Revenue Certificate Tools Innovation 256

Reid All About it

APRIL 16, 2021

WBT Systems was inspired this week by the latest news about muons—subatomic particles influenced by unknown forces so they don’t obey the standard laws of physics. WBT speculates about the invisible forces affecting your members , causing irregular or new behavior, and disturbing the regular attraction between them and your association.

Revenue 363

Revenue Strategy Team Content 363

Reid All About it

FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. The weekly list of free educational events and resources for the association community….

Recruiting 329

Recruiting Recruitment Project Technology 329

Reid All About it

APRIL 23, 2021

Please read this Twitter thread from Irving Washington, CEO of the Online News Association, about burnout, especially if you’re a staff or volunteer leader. Much of what he and his commenters say about newsrooms also applies to associations. The weekly list of free educational events and resources for the association community….

Revenue 370

Revenue Strategy Content Education 370

Reid All About it

JULY 16, 2021

I’ve written frequently over the years about generations but now, thanks to this open letter to the Pew Research Center from Professor Philip N. Cohen, I’m going to only talk about career stages and ages. The weekly list of free educational events and resources for the association community…. Online education revenue. Hybrid advocacy.

Revenue 195

Revenue Video Strategy Industry 195

HOA Strategies

MAY 4, 2023

One of the tricks big businesses use in their board and committee meetings is the concept of “one-degree shifts.” A one-degree shift is the smallest amount of change a team can make in order to generate the greatest possible long-term difference. But it doesn’t have to be. Well, it’s true. How can I better my community ?”

Committee 52

Committee Strategy Team Examples 52

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JANUARY 22, 2021

The weekly list of free educational events and resources for the association community…. Virtual networking incubator. Together, with your cohort, you will solve the virtual event networking problem while participating firsthand in a variety of virtual networking experiences. Applications are open until January 29. Rockefeller habits. Quick hits.

Innovation 370

Innovation Communications Education Strategy 370

Reid All About it

MAY 12, 2023

Good listens I love listening to smart people having interesting conversations. Think about that when you hit “record,” boo. The weekly list of free educational events and resources for the association community… Non Dues-a-Palooza (NDP). It’s not until early September, but put NDP on your radar. Learning business. Membership tiers.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

AUGUST 11, 2023

Higher Logic reminded me why Annual and NDAP are such a big deal for many of us. Higher Logic reminded me why Annual and NDAP are such a big deal for many of us. Change management. Impexium recommends five strategies for a change management framework. But there’s no replacement for conferences. Community as a feeling.

Chicago 195

Chicago Certificate Marketing Content 195

Leading Learning

MAY 24, 2022

The learning business changes continually – and we’ve seen some big changes over the years. This is not intended to be a scientific or data-driven analysis of the changes. Now, in no particular order, here are the 15 changes. Just use the comments section at the end to share your thoughts.

Course 101

Course Video Cost Certificate 101

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JULY 31, 2020

The results will help our community better understand how associations are adapting to change and preparing for the future. The results will help our community better understand how associations are adapting to change and preparing for the future. People are power scrubbing their way to a false sense of security about the coronavirus.

Montana 362

Montana Revenue Innovation Case Study 362

Reid All About it

FEBRUARY 19, 2021

He advises framing board conversations and decisions with this “new shared point of view on board purpose, composition, structure, and work for the rest of The Turbulent Twenties.”. A quick tool for perspective shifts at work. The weekly list of free educational events and resources for the association community…. Board strategy.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

Reid All About it

JUNE 5, 2020

It feels somewhat like that week in March when the impact of COVID-19 hit us all. The weekly list of free educational events and resources for the association community… What a week. This tweet summed it up for me. It’s been hard to focus. I find myself staring blankly at whatever I’m writing while my mind is far away. But I’m troubled.

Innovation 273

Innovation Conference FAQ Industry 273