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The communications struggle continues

Aaron Wolowiec

even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. That goes for businesses, too.

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The communications struggle continues

Aaron Wolowiec

even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. That goes for businesses, too.

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Revenue Numbers Aren't Strategy

YourMembership

Education + Alumni. But knowing what you want to sell from a dollar/revenue standpoint is not the same thing as developing the strategy behind it. To reach your revenue goals you must also have a strategy. . Sadly, some organizations confuse communicating revenue goals with organizational ones. Education + Alumni.

Revenue 150
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Did You Know? Associations Rely on Conferences, Partnerships and Continuing Ed Programs for Revenue

Association Adviser

This month, we asked readers what their most valuable sources of non-dues revenue are. However, we were surprised to see that no one reported valuing advertising in publications as a solid source of non-dues revenue. Did we miss a significant revenue source upon which your association relies? Let us know in the comments below.

Revenue 71
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2016 Benchmarking Study Reveals Association Communication Hurdles Remain

Association Adviser

Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. 1 association communications challenge (cited by nearly 70 percent of respondents, up 16 percent from 2010).

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Membership Must Have Its Privileges

YourMembership

Education + Alumni. SCD group featured a couple of interesting posts on this – Reinventing Membership as a Revenue Tool for Associations and Five Issues Impacting the Future of Associations and Nonprofits. Education + Alumni. ©1998–2011, YourMembership.com Inc. Membership Software Association Management Software.

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Association learner: Extreme skeptic or eternal optimist?

Association Adviser

As you may know, I launched Event Garde, a professional development consultancy, in 2011. As a result, they began seriously vying for the attention of their members despite shrinking travel and professional development budgets – each hoping to secure as much coveted non-dues revenue as possible. I’m already a skilled trainer.

Class 61