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Best of the Web: February 2014

Association Adviser

March 3-6, 2014. March 9-11, 2014. May 19-21, 2014. May 28-31, 2014. ASAE 2012 Marketing Membership & Communications Conference. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. The Great Ideas Conference. Meet with Editor Elsbeth Russell.

Georgia 60
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Integrate Your Marketing in 2014

Association Adviser

Tracy Tompkins and Alex DeBarr talk more about integrated communications. One particularly effective example of integrated marketing from AGC was an infographic that presented information from a 2012 association survey about membership composition, an intriguing topic to AGC members. How two associations are succeeding.

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Weak Second Half Slows Tradeshow Industry in 2012

Associations Now

A study by a tradeshow industry research firm shows that exhibitions slowed down significantly during the second half of 2012. The tradeshow industry started strong in 2012 but couldn’t keep it up through the entire year. Even though the first half of 2012 saw an increase in industry activity of 2.5 percent growth.

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5 Trends Impacting Association Social Media in 2014

Mizz Information

I gave a quick presentation about the top 5 trends impacting association social media in 2014. Instagram passed Twitter for daily active mobile users in 2012—an 8.5 Last Friday I had one of those chances, moderating a panel about association social media at an Association Trends Live breakfast. fold increase in 6 months.

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Do We All Have a Seat at the Table?

Association Success

.” - Sikha Singh, MHS, PMP, Manager at the Association of Public Health Laboratories, and member of the ASAE Diversity Executive Leadership Program Class of 2012-2014, and Darlene Lebron Lopez, MBA, member of the ASAE Diversity Executive Leadership Program Class of 2012-2014. Diversity strengthens your advocacy reach too.

Class 131
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Why We Love Associations: 10 Top Stories From the Associations Now Archives

Associations Now

Associations Now didn’t have a digital news presence until 2012, but we’ve covered enough of the 2010s that we have a lot of association stories to look back at in our archives. In his most popular post, from 2014, he shared some smart takeaways on engagement from the book ?The How much is a lot? iStock/Thinkstock).

Video 52
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How Do You Get to The Executive Director Position? Listen, Question and Learn

Association Adviser

I worked for the Propane Education & Research Council from 2005 to 2012 and learned much about association marketing, management and content creation. Brandon Robinson facilitates the 2014 VSAE Board Advance in Keswick, Virginia. Next, I got involved with ASAE and really enjoyed my new membership. It’s a cool space to be in.