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The ‘Duck, Duck, Goose’ Aspect of Association Communications

Association Adviser

These are just some of the questions that plague association leaders and communications experts when figuring out how to best interact with members – and encourage members to respond in kind. 1 in 2018, to be exact, according to the 2018 Association Communications Benchmarking Report. is a communication challenge.

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The Power of Delegating

Associations Now

Cultivating a feeling of autonomy in your organization is increasingly important: In the latest Harvard Business Review , author Sylvia Ann Hewlett reveals results of surveys she conducted with executives in 2012 and 2022.

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The benefits of educating about benefits

Aaron Wolowiec

But according to a rather surprising Unum survey conducted recently, most employees don’t know or understand the benefits they have. Surveying 1,521 working adults, it revealed that employee satisfaction with their workplaces and benefits is at its lowest since 2008. Communicate with your employees on a regular basis.

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Survey Looks at Top Challenges And Trends Among Meeting Planners

Associations Now

Destination Counsellors International recently surveyed meeting planners to get a better pulse on the factors influencing their decisions around choosing meeting locations. For example: Meeting planners prefer to communicate with destination marketers and CVBs via email as opposed to the phone.

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Social Media And Events Continue To Grow: 2012 Research

Velvet Chainsaw

83% of marketers surveyed by Social Media Examiner indicate that social media is important to their business. 73% of event organizers surveyed by Amiando indicate that social media is important to their conferences, events and meetings. 2012 Interesting Social Media Stats For Marketing And Events. Top Five Social Media Tools.

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Understanding Generation X: A Guide for Associations

MemberClicks

If you want them to engage with you, you must keep things simple – your meetings, your communications, your payment processes, etc. If you’re communicating with them on any type of topic – association update, event promotions, industry news, etc – be clear and concise with them.

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Why I like the Market Research Society’s (MRS) successful membership change project

Optimist Consulting

I know from working with my clients on membership change projects that there are two essential elements to any change process that affect members: Ensuring you use a long-term communications campaign that is consistent. It was multichannel – generally you cannot just communicate a change message once. Communications Membership'

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