Higher Logic

JANUARY 29, 2019

It's only been a focus for the past few decades and, unlike more traditional disciplines like marketing and finance, you can't go to school and major in it. Read this : Blog Post - 5 Steps for Evaluating and Optimizing Your Member Engagement Strategy. Despite its importance, member engagement is a fairly elusive concept.

Member Engagement 257

Member Engagement Strategy Tools Content 257

Association Adviser

DECEMBER 15, 2017

According to the 2014 Economic Significance of Meetings to the U.S. Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing. This type of marketing occurs in three distinct phases: pre-planning, implementation and post-activity. To whom does the content need to be communicated?

Marketing 61

Marketing Social Media Revenue Communications 61

Association Adviser

DECEMBER 15, 2017

According to the 2014 Economic Significance of Meetings to the U.S. Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing. This type of marketing occurs in three distinct phases: pre-planning, implementation and post-activity. To whom does the content need to be communicated?

Marketing 60

Marketing Social Media Revenue Communications 60

Associations Now

JUNE 18, 2014

Tech tools were the talk of ASAE’s 2014 Marketing, Membership, and Communications Conference. Also: the things that marketers want most, according to a poll taken at the conference. — Sandra Giarde, CAE (@sgiarde) June 17, 2014. — Sandra Giarde, CAE (@sgiarde) June 17, 2014.

Social Media 40

Social Media Newsletter Tools Conference 40

Aaron Wolowiec

DECEMBER 10, 2013

I recently attended an app swap (we public relations professionals are obsessed with new trends) and discovered a Lansing-based mom-and-pop store has joined the app market. Your association can leverage mobile technology for advocacy, education, member communications and engagement activities. Cloud Storage and the Personal Cloud.

Social Media 100

Social Media Survey Video Technology 100

Membership Marketing

JULY 29, 2015

Once again, I am pleased to share the just released 2015 Membership Marketing Benchmarking Report with you. This is the seventh consecutive year that Marketing General Incorporated (MGI) has produced this research which explores the membership marketing initiatives and outcomes of 914 participating associations.

Report 40

Report Marketing Social Media Leadership 40

Membership Marketing

APRIL 14, 2014

One of the questions that I find most interesting in our Membership Marketing Benchmarking research is, “What are your organization’s top challenges in growing membership?” These are situations like the economy, competing organizations, market perceptions, and industry consolidation. The answers fall into two broad categories.

Marketing 40

Marketing Survey Tips Strategy 40

Associations Now

FEBRUARY 5, 2020

Electronics maker TCL Communications, the company that distributes BlackBerry’s current smartphones, said it will stop selling them later this year, Business Insider reports. The future of the phone company—which at one point claimed 20 percent of the global phone market —is uncertain. smartphone market, with a 43 percent share.

Social Media 81

Social Media Products Software Review 81

Association Adviser

FEBRUARY 13, 2014

Christina Motley, On Point Marketing. In Part 1, The Emergence of the Chief Data Officer , I mentioned my belief that all marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. Even marketers often feel overwhelmed. Information provides insights.

Marketing 60

Marketing Strategy How To North Carolina 60

Associations Now

JUNE 20, 2014

Following an MMCC presentation on content marketing, an association communications pro explains why what works for for-profits may not for nonprofits. — Votenet Solutions (@votenet) June 19, 2014. The post Friday Buzz: Another Take on Association Content Marketing appeared first on Associations Now.' “Done.

Content 40

Content Marketing FAQ Communications 40

Associations Now

JANUARY 9, 2014

From email newsletters to Facebook updates, the outlets that nonprofit marketers rely on most. There are so many ways to market yourself, but what are the ones that matter the most? There are so many ways to market yourself, but what are the ones that matter the most? Finding new leads. Keeping the ones you have.

Marketing 40

Marketing Press Release Newsletter Social Media 40

Spark Consulting

MARCH 4, 2015

All kinds of exciting goodies on the horizon, which is part of the reason the blog’s been fairly quiet of late. Member Engagement: It’s Not About You, ASAE Marketing, Membership and Communications Conference, June 2015. I’ll also be reprising the marketing materials review session from last year’s event.).

California 150

California Case Study Member Engagement Review 150

Associations Now

JULY 1, 2014

As reported by Contently’s Shane Snow , Edelman declared that “traditional marketing is broken.” — Dave Hendricks (@davehendricks) July 1, 2014. Why not apply some of the many lessons you’ve learned about content marketing? Tweet of the Day. "Do Seriously, everyone, don’t do it!

Communications 40

Communications Newsletter New York Social Media 40

Aaron Wolowiec

SEPTEMBER 2, 2014

In fact, a 2013 HBR blog post suggests, “Execution is a minefield… Agendas compete. Communication breaks down. Tip for execution of strategy from @ aaronwolowiec : SPICE it up (Scan, Plan, Implement, Communicate, Evaluate) #asae14 LO3— Shelly Pfenninger (@shellypf) August 12, 2014. Communicate.

Nashville 100

Nashville Analysis Review Communications 100

Associations Now

JUNE 3, 2014

A recent saga involving the inner workings of a social marketing firm’s approach to planning offers a useful reminder: Lean too heavily on the pre-packaged stuff, and you risk missing out on the best outreach opportunities. This kind of marketing approach certainly has its role. He has a point.

Strategy 40

Strategy Marketing Social Media Process 40

Membership Marketing

SEPTEMBER 13, 2013

and one of the leading authorities on membership and I will be teaming up to present a one-day program titled, Membership Success for 2014: Developing and Executing a Powerful Strategy. Establish and Communicate Membership Value. Diagnose your Membership Marketing Challenges. Develop a Membership Marketing Action Plan.

Chicago 40

Chicago Marketing DC Washington 40

Associations Now

JUNE 18, 2014

Associations have embraced the business of content marketing, but there have been growing pains along the way. According to content marketing expert Joe Pulizzi, speaking at ASAE’s 2014 Marketing, Membership, and Communications Conference, it’s because they aren’t being strategic enough. Ask yourself “why?”

Content 40

Content Marketing Newsletter Strategy 40

Vanguard Tech

AUGUST 5, 2014

This is the fourth in a series of blog posts based on the “5 Website Improvements to Make in 5 Minutes (or Less)” that I co-presented with Maggie McGary at the ASAE Membership, Marketing and Communications Conference in June 2014.

Content 70

Content Communications Conference Marketing 70

Associations Now

OCTOBER 29, 2014

It’s probably a stunt, though; Taco Bell’s Senior Director of Digital Marketing and Platforms Tressie Lieberman suggests that the company “won’t be able to stay away for too long.” Online community success needs dialogue – make commenting easier: [link] #assnchat.

Strategy 40

Strategy Marketing Social Media Recruiting 40

Associations Now

DECEMBER 5, 2014

In one key metric, #GivingTuesday topped Black Friday and Cyber Monday in a big way, according to data from one email marketing firm. When it comes to email marketing, Black Friday has nothing on #GivingTuesday. — Uber (@Uber) December 4, 2014. Also: lessons from an Uber apology. Not bad, huh? An Uber Apology.

Email Marketing 40

Email Marketing Marketing Report Communications 40

Vanguard Tech

JULY 23, 2014

This is the third in a series of blog posts based on the “5 Website Improvements to Make in 5 Minutes (or Less)” I co-presented with Maggie McGary at the ASAE Membership, Marketing and Communications Conference in June 2014.

Communications 70

Communications Conference Marketing 70

Vanguard Tech

JULY 23, 2014

This is the third in a series of blog posts based on the “5 Website Improvements to Make in 5 Minutes (or Less)” I co-presented with Maggie McGary at the ASAE Membership, Marketing and Communications Conference in June 2014.

Communications 70

Communications Conference Marketing 70

Higher Logic

SEPTEMBER 15, 2016

Community goals with discussions & resources. CXPA and Higher Logic launched the CXPA Community on May 13, 2014. A group of members beta-tested the community, and CXPA set to launch it alongside the annual conference, Insight Exchange, in May. Top 10 community blogs received almost 8,000 views to date.

Certificate 120

Certificate Texas Resources Member Experience 120

Associations Now

DECEMBER 9, 2013

While 92 percent of respondents to a recent survey said they use content marketing, nearly three-quarters of those polled rated their efforts middling to ineffective. Content marketing is all the rage these days, and nonprofits—which are definitely not lacking in good stories—are jumping into it with both feet.

Content 40

Content Marketing Social Media Newsletter 40

Reid All About it

JUNE 11, 2014

For many years now, Mitch Joel, president of marketing agency Twist Image, has been manning the lookout post for the rest of us. His blog, Six Pixels of Separation , is a constant in my RSS feed and his podcast is a regular on my phone. She’s successful because she knows her community and gives them what they want.

Nashville 150

Nashville Oregon Social Media Press Release 150

GlowGlobally

DECEMBER 3, 2014

As we wrap up 2014, we complete our “subscriber-requested” three part China series with an indepth overview of the China healthcare market. Robbin’s healthcare experience includes EMD China Scientific Communication where he gleaned rich experience on copyrights, operations and global exchange project management.

Industry 60

Industry Project Education Marketing 60

Higher Logic

MARCH 29, 2016

This community and member growth led THE LANDING to make some new and exciting changes — it has welcomed a new, dedicated community manager through Higher Logic’s Community Management Services, and recently launched a community ambassador program to further improve the member feedback cycle and engagement.

Missouri 120

Missouri Maine Committee Member Engagement 120

Leading Learning

MAY 24, 2022

The spread of both video and social—often in tight combination—has gone hand in hand with the widespread use of smart phones and the ever-increasing speed of mobile communication networks. See e-learning stats for the course creator market here.). Facebook acquired Oculus in 2014. The Growth of Mobile. The Creator Economy.

Course 101

Course Video Cost Certificate 101

Higher Logic

APRIL 28, 2016

Online content and content marketing is so much more than just text on a page. In April 2014, former Apple executive Guy Kawasaki joined Canva as the company’s chief evangelist stating, “Canva democratizes design.” Perks includes over 38 million user-uploaded images, 30 million designs, 2,000 video tutorials and 10,000 blog posts.

Tools 120

Tools Library Software Project 120

Association Adviser

MAY 20, 2014

But suppose you received a large and unexpected bump in your annual budget for communications and technology. What they did seem more interested in was “improving the quality of their existing communication vehicles” (54 percent) and “upgrading their publishing tools, technologies and processes” (48 percent).

Tools 60

Tools Indiana Technology Analysis 60

ISAE

OCTOBER 12, 2023

This includes your mission, vision statements, values, and distinct visual elements that let people know that your website and other marketing materials belong to your organization. A consistent brand across your website communicates professionalism to your prospective members.

Tips 52

Tips Social Media Resources Directory 52

Associations Now

JUNE 17, 2014

Welcome to the 2014 @MMCconf ! — ASAE MM&C Conference (@MMCconf) June 17, 2014. For all of the latest from ASAE’s 2014 Marketing, Membership, and Communications Conference, happening today and tomorrow in Washington, DC, follow the #MMCCon hastag or stay tuned to our coverage on Twitter or on our live blog.

Course 40

Course Nashville DC Survey 40

WBT Systems

APRIL 25, 2017

and international institutions of higher education, corporations serving the higher education information technology market, and other related associations and organizations. EDUCAUSE implemented a digital badge program in 2014. Membership is open to U.S. Badging Platform: Credly. National Wood Flooring Association.

LMS 253

LMS Certificate Library Education 253

Association Adviser

JANUARY 21, 2014

This three-part series will help you use data to improve your marketing strategies and, ultimately, your bottom line. All marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. Part 1 focuses on the emergence of the Chief Data Officer. What is data anyway?

North Carolina 60

North Carolina Tools Analysis United States 60

Associations Now

AUGUST 17, 2016

. “After setting the standard with the introduction of full flat-bed seats with direct aisle access in 2008, Delta is again elevating the international business class experience,” Tim Mapes, Delta’s senior vice president and chief marketing officer, said in a news release. ” she asks in a MemberWise blog post.

Class 40

Class Strategy Content Survey 40

SCD Group

FEBRUARY 18, 2014

My question is whether “information overload” is the right topic and the right question that association professionals should ask when it comes to communicating with members and prospects. As a result, we often stop communicating way too soon. 2 Power of Repetition Repetition works and increases results.

Email Marketing 40

Email Marketing eBook Communications Video 40

Associations Now

JUNE 18, 2014

— Howie Berman (@HoCoHowie) June 18, 2014. Learn about newsletter tips and tricks, the ins and outs of social outreach, and more by keeping tabs on the #mmccon hastag throughout the day as ASAE’s 2014 Marketing, Membership, and Communications Conference continues. Other good reads.

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Newsletter Social Media Survey Tips 40