Associations Live

FEBRUARY 4, 2014

50 members made the cold, snowy trek to join MSAE for our second annual Networking Group Day on January 30th, 2014. It was a great way to kick off 2014, showcase and participate in six of MSAE''s networking groups, connect with members and share ideas. Communicating to a Dual Audience: Members and the Public Sell the experience!

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Associations Now

JUNE 18, 2014

Tech tools were the talk of ASAE’s 2014 Marketing, Membership, and Communications Conference. Also: the things that marketers want most, according to a poll taken at the conference. — Sandra Giarde, CAE (@sgiarde) June 17, 2014. — Sandra Giarde, CAE (@sgiarde) June 17, 2014.

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Higher Logic

JANUARY 29, 2019

It's only been a focus for the past few decades and, unlike more traditional disciplines like marketing and finance, you can't go to school and major in it. In a recent webinar, one of our VPs, Mitch Eisen, discusses the engagement economy and how to master it. How Do You Create an Effective Member Engagement Strategy?

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Disciple Media

MAY 29, 2020

in 2014, down to 2% in 2016 and below 2% in 2018. Things haven’t improved since then either, so the picture is pretty grim if your goal is to achieve a good marketing reach or to build a thriving community by relying on Facebook groups alone. Marketing – Businesses aim to get their business seen by Facebook’s user base.

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Association Adviser

MAY 20, 2014

Sarah Rosenberger , membership, communication and marketing coordinator for the Indiana Society of Association Executives (ISAE) , agreed. ISAE’s Rosenberger predicted that the next big thing will be greater use of inbound marketing. According to Rosenberger, automated marketing software has been a big win for ISAE.

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Associations Now

MARCH 28, 2014

In her latest Nonprofit Marketing Guide post, Kivi Leroux Miller explains that board members can still make helpful communications decisions by working with front-line staff people to understand your nonprofit communications needs. — Joey Baird (@JoeyBaird) March 27, 2014.

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Potomac Core

MARCH 3, 2020

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions. Communicate Industry and Profession ROI.

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Mizz Information

SEPTEMBER 29, 2014

I gave a quick presentation about the top 5 trends impacting association social media in 2014. Content “Content marketing” is this year’s biggest buzz word just like “social media” was five years ago. However, this new focus on “content marketing” can be a challenge for associations and their silos—who “owns” content?

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Associations Now

FEBRUARY 5, 2020

Also: How to remain productive during stressful workdays. Electronics maker TCL Communications, the company that distributes BlackBerry’s current smartphones, said it will stop selling them later this year, Business Insider reports. smartphone market, with a 43 percent share. market share had fallen to 3 percent.

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Associations Now

JULY 1, 2014

A public relations bigwig speaks about how to change that. As reported by Contently’s Shane Snow , Edelman declared that “traditional marketing is broken.” — Dave Hendricks (@davehendricks) July 1, 2014. Why not apply some of the many lessons you’ve learned about content marketing?

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Communications Newsletter New York Social Media 40

Membership Marketing

SEPTEMBER 13, 2013

and one of the leading authorities on membership and I will be teaming up to present a one-day program titled, Membership Success for 2014: Developing and Executing a Powerful Strategy. Topics include how to: 1. Establish and Communicate Membership Value. Diagnose your Membership Marketing Challenges.

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Associations Now

JANUARY 7, 2016

And worldwide, economy air ticket prices dropped by 8 percent between October 2014 and October 2015. What does a nonprofit communications director look like in 2016? The latest infographic from the Nonprofit Marketing Guide reveals all.

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Association Adviser

FEBRUARY 18, 2014

As our annual Association Communication Benchmarking Report gets underway, we started checking in with our readers to see which topics and issues are most on their minds. Game Plan 2014: Seeing Around the Corners. Association Careers, Compensation, Communication. Source: Association Adviser eNews and Naylor, LLC 2014.

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Leading Learning

MAY 24, 2022

The spread of both video and social—often in tight combination—has gone hand in hand with the widespread use of smart phones and the ever-increasing speed of mobile communication networks. See e-learning stats for the course creator market here.). Facebook acquired Oculus in 2014. The Growth of Mobile. The Creator Economy.

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Reid All About it

JUNE 11, 2014

For many years now, Mitch Joel, president of marketing agency Twist Image, has been manning the lookout post for the rest of us. Mitch dedicates each podcast to a conversation with someone interesting from marketing, media or another connected world. She’s successful because she knows her community and gives them what they want.

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Association Adviser

DECEMBER 10, 2013

As social media consumes more marketing time, money and members’ attention, associations need to measure its impact and ROI more efficiently. This embrace of technology that makes association life easier should be applauded and further supported in 2014. Their main focus will be to continue to work through these issues in 2014.

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YourMembership

APRIL 17, 2014

The Xperience2014 Customer Conference, held March 31 – April 1, 2014, at the Vinoy Renaissance Resort in St. Throughout the show our guests had the opportunity to attend sessions focused on business, marketing and association management best practices. Use Data to Strengthen Yo ur Relationships. Form Strategic Alliances.

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YourMembership

FEBRUARY 27, 2014

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. These include: How to remain a relevant concern for their members and industry they serve. How to keep up with the changing demands driven by technology advances. How to help members succeed in their careers.

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SCD Group

NOVEMBER 11, 2014

But, despite these superior marketing aspects, your response rate is well below expectations. We find that if you approach content strategy, digital strategy and content marketing through the eyes of the provider you lose. If you approach content strategy, digital strategy and content marketing though the eyes of the user you win.

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Associations Now

JANUARY 13, 2020

As I wrote in 2014 , the USB Implementers Forum had managed to pull off an improbable feat over the prior two decades or so, with the technology becoming the de facto standard for plugging in just about everything. It makes it clear whether it’s the faster or fastest form of USB4,” How-To Geek ’s Ian Paul wrote last week. “We

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Associations Now

MAY 20, 2014

— Aptify Corporation (@Aptify) May 20, 2014. Mitch Joel, president of Twist Image , applied his expertise in digital marketing to the question of how to present your association to members and audiences in the internet-first communication ecosystem. — Bill Sheridan (@BillSheridan) May 20, 2014.

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Associations Now

MAY 20, 2014

— Aptify Corporation (@Aptify) May 20, 2014. Mitch Joel, president of Twist Image , applied his expertise in digital marketing to the question of how to present your association to members and audiences in the internet-first communication ecosystem. — Bill Sheridan (@BillSheridan) May 20, 2014.

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Higher Logic

SEPTEMBER 15, 2016

This incredible growth brought with it new questions for how to elevate the member experience and offer a more cohesive space for learning and expanding the field. That’s where CXPA’s journey with community began. A customer community with Higher Logic. Community goals with discussions & resources.

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Certificate Texas Resources Member Experience 120

WBT Systems

APRIL 25, 2017

Associations around the world face a common challenge — how to remain relevant and expand their footprint in their particular domain. and international institutions of higher education, corporations serving the higher education information technology market, and other related associations and organizations. Membership is open to U.S.

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Associations Now

JUNE 18, 2014

— Howie Berman (@HoCoHowie) June 18, 2014. Learn about newsletter tips and tricks, the ins and outs of social outreach, and more by keeping tabs on the #mmccon hastag throughout the day as ASAE’s 2014 Marketing, Membership, and Communications Conference continues. Other good reads.

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Associations Now

APRIL 10, 2014

A marketing executive explains how a simple wooden spoon taught him recipes for success. — Incline Marketing (@InclineMktg) April 10, 2014. ” Incline Marketing’s Marc Cousineau learned a lot from that spoon. — WebLink Int'l (@WebLink) April 10, 2014. Take a look [link] #assnchat.

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Association Adviser

JULY 10, 2014

The Canadian Anti-Spam Legislation took effect July 1, 2014. All of your organization’s emails must clearly identify the name of the sender and how to contact your organization and/or the sender directly. Those forms of communication are not covered by CASL.

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Associations Now

MARCH 6, 2014

Learn from one of the nation’s political heavyweights how to become a heavyweight in your own sphere in today’s Social Media Roundup: Bipartisan Wisdom from Clinton. 3 ways associations should communicate like Hillary Clinton [link]. — Bill Walker (@billwalker7) March 6, 2014. Do #assnchat folks agree?

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Associations Now

APRIL 17, 2014

For Brands, Facebook Is Now a #Content #Publisher — Not a Community #nonprofits #associations #assnchat [link]. — Kim Howard, CAE (@kimhowarddc) April 17, 2014. Robert Rose, chief strategist at the Content Marketing Institute , sees this as a reason to rethink the way we conceptualize Facebook. Strapped for Content?

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Associations Now

JULY 2, 2014

That’s the take of LifeHacker contributor Patrick Allan , who offers up a series of tips on how to handle it. — CMSWire.com (@cmswire) June 30, 2014. Strategic Communications Group’s Maggie McGary lays out the case. But it’s better to deal with a failure right away than to bottle it up and let it linger.

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Associations Now

JUNE 2, 2016

That event raised $1 million—a jump compared with prior summers but significantly less than 2014’s epic total. This year, ALSA may need to move beyond the challenge as a marketing strategy. . This year, ALSA may need to move beyond the challenge as a marketing strategy. ” Can it take off again? Failure stinks.

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Associations Now

MAY 22, 2014

To make your marketing communication useful for your members, start by matching their needs. Also: how to be the great facilitator. — Sandy Friedman (@CP_Sandy1) May 21, 2014. Remember that you’re not the only game in town as far as such communication goes. Otherwise, you might miss them entirely.

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Associations Now

NOVEMBER 7, 2014

Also: what nonprofit marketers should know about Google’s new Inbox platform. It requires a lot of analysis—of your membership (and what they’re comfortable with), of your market share, of what other associations are doing, of your pricing—and taking into account all of those things when making a decision.

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Association Success

NOVEMBER 19, 2019

At the time, he authored an essay for the site that detailed his approach to ending, as he called it, “a slow response rate to market and member needs.” . Peeling back the layers on how to undo that structure is what led Moss to first sharing his story with AssociationSuccess.org. This wasn’t easy-peasy. …. … .

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Associations Now

JUNE 25, 2014

” If you have a few, uh, excuses for leaving other tabs open, she has some tips on how to get even more minimalist. We’ve touched on ASAE’s 2014 Marketing, Membership, and Communications Conference (MMCC) a bunch in the past week , but sometimes it helps to hear directly from the attendees, and in their words.

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Associations Now

MARCH 4, 2014

“I was organizing marketing conferences, not gala dinners. Turn then into a helpful piece of communication,” he writes. — CMNHospitals (@CMNHospitals) March 4, 2014. — Shriners Hospitals (@shrinershosp) March 4, 2014. Hop on IHOP’s website to learn how to get your free short stack.

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Association Adviser

MAY 20, 2014

For the first time in history, four distinct generations of adults are now socializing, communicating and actively participating in the workplace. Marketers and demographers have defined these issues. Four distinct generations of adults are now socializing, communicating and actively participating in the workplace. Conclusion.

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