Slice-Works

SEPTEMBER 4, 2014

And even though content marketing was the hot topic of 2013, with marketers scrambling to create blog posts, e-books, white papers and infographics on the topic, 2014 is revealing a new trend. Video consumption is expected to reach more than a quarter of the US population in 2014. Sometimes trends carry over from one year to the next.

Video 28

Video Content Marketing Strategy 28

Aaron Wolowiec

DECEMBER 16, 2014

I served as director of communications for an association for four years – and I loved every minute of it. I was all things communications, media relations and public relations. Eighty-eight percent think members perceive their marketing and communication efforts as sometimes to always relevant and professional. But marketing?

Marketing 100

Marketing Social Media Content Report 100

Associations Now

JANUARY 13, 2014

A new book by New York Times leadership columnist Adam Bryant shares CEOs’ lessons for success. Early 2014, for me, is overstuffed with new leadership and management challenges. What are your strategies for making sure the people you work with get heard and feel respected? Take heed: Close listening is a big deal.

Leadership 40

Leadership New York Class millennials 40

Associations Now

NOVEMBER 15, 2016

The reason the company has managed to hold on for so long has much to do with its ever-evolving data strategy. But (despite the obvious hardware element) it most certainly is designed like one, with a monthly fee for access to a wide variety of communications tools—including directions, emergency services, and vehicle diagnostics.

Strategy 40

Strategy Detroit Examples Revenue 40

Aaron Wolowiec

SEPTEMBER 2, 2014

Instead, the session was developed as a result of a conversation I overheard at last year’s conference describing the challenges associations often have implementing strategy they’ve either developed internally or in conjunction with a consultant. Communication breaks down. The Case for Execution. Is it board-driven?

Nashville 100

Nashville Analysis Review Communications 100

YourMembership

FEBRUARY 27, 2014

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. The loss of leadership vital to the health of the organization. The leadership of these organizations find it difficult to move away from the “status quo” mentality that no longer serves their member’s best interests.

Case Study 150

Case Study Arizona Social Media Revenue 150

WBT Systems

APRIL 25, 2017

EDUCAUSE implemented a digital badge program in 2014. The EDUCAUSE badge program includes the following categories of engagement: Community Service, Leadership Development, Communications, Awards and Subject Matter. How To Design a Digital Badge Strategy. Key elements of a viable badge-based learning strategy.

LMS 253

LMS Certificate Library Education 253

Association Adviser

MAY 20, 2014

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. Social media strategy is much greater than merely nudging or bribing your members to share, tweet or follow your content and calling that engagement. That’s a huge missed opportunity. percent agree).”

Social Media 60

Social Media Communications Content Strategy 60

Associations Now

NOVEMBER 20, 2013

The poster/pamphlet was one part of an effort to inform members and involve them in discussions about major changes that AIGA’s leadership envisions, says Richard Grefé, AIGA executive director. an in-person presentation to chapter and volunteer leaders at AIGA’s leadership retreat. webinars for chapter leaders.

Strategy 40

Strategy Communications Leadership Proposal 40

Ungrated

JUNE 23, 2021

We are proud to share with you that the Ungated blog is one of three CAI publications recently honored with EXCEL Awards , an annual program that recognizes excellence and leadership in nonprofit association media, publishing, and communications. important to community associations. ways to communicate effectively ?and?

Resources 52

Resources Newsletter Texas Association Management 52

Membership Marketing

JULY 29, 2015

The purpose of this study continues to be the development of meaningful benchmarks by which the leadership of associations can evaluate their own membership marketing strategies and tactics. Of the participating associations this year, 46% reported membership growth, representing a decrease from the 53% who reported growth in 2014.

Report 40

Report Marketing Social Media Leadership 40

Associations Now

JANUARY 23, 2017

In his 2014 book, The Board-Savvy CEO , Eadie writes about the multiple hats a CEO needs to wear to encourage their boards to think strategically and get out of operations mode. If their preferred method of communication is a well-crafted memo, that’s how I communicate with them. It’s too dangerous. Surprises erode that feeling.

Committee 40

Committee Communications Leadership Strategy 40

Associations Now

DECEMBER 5, 2013

Plus: event applications come 2014. It also requires leadership. Dion Hinchcliffe, chief strategy officer for the social business software and consulting firm Dachis Group, shared his vision for the future of IT—and the role CIOs will play—via his SlideShare, “The New CIO Mandate,” during his Wednesday keynote at Tech13.

Social Media 40

Social Media Washington Technology System 40

Associations Now

JUNE 1, 2015

The proximate cause of this latest thinking, Useem writes, is Steve Jobs, subject of at least three biopics , one major biography , and a general consensus that his greatness as a leader was at least partially a function of his domineering-to-bullying leadership style. Communicating is one thing. Careful, though. Exactly so.

Leadership 40

Leadership Recruiting Recruitment Communications 40

Associations Now

SEPTEMBER 6, 2016

Julie Thomson, the marketing and communications officer at the Institute of Chartered Foresters (ICF), says that building out case studies on your website, like she did earlier this year, can prove an effective strategy for selling the value of membership to the audiences you want to target. You Won’t Be There Forever.

Case Study 40

Case Study Illinois Process Strategy 40

SCD Group

OCTOBER 7, 2014

By Kerry Stackpole via Wired for Leadership Every leader faces the inherent challenge of making their mark. Why is your content strategy failing? By Maddie Grant via Social Fish There is a spectrum of factors that contribute towards making your content marketing strategy a success instead of a complete flop. And physics.

millennials 40

millennials Content Leadership Social Media 40

Beth Kanter

DECEMBER 6, 2013

With the digital communications landscape evolving at light speed we wanted to track challenges, leadership attitudes, measurement strategies and 2014 investment plans. More than 25% remain “daunted by the technical aspects” of managing digital communications across various platforms. Future Investment Plans.

Social Media 28

Social Media Survey Report Communications 28

Associations Now

FEBRUARY 19, 2014

In the Temkin Group’s “Customer Experience Expectations and Plans for 2014″ survey, about 84 percent of respondents said their firms’ executives are “fully committed to their company’s customer experience goals,” and 87 percent of companies in the study saw an uptick of positive business results from customer experience.

Team 40

Team Recruiting Recruitment Survey 40

Associations Now

MAY 6, 2015

A story from Inman News in April [paywall] brought this to light: After the National Association of Realtors instituted a set of “core standards” for its local associations in 2014, several small or rural associations decided their only choices were to dissolve or merge with another nearby local Realtor association.

Handbook 40

Handbook Strategy Survey Leadership 40

Mizz Information

MARCH 11, 2014

Of course, face to face is the best way to network and communicate, but realistically, that can''t happen every day. Online community can. Build it and they will come is a myth; you need a dedicated community manager to tie community into the rest of your association’s offerings—communication vehicles, marketing, events, etc.

Cost 40

Cost Communications Course Newsletter 40

Velvet Chainsaw

APRIL 10, 2014

Here’s what conferences organizations should really think about when designing conference education: If an organization pays for an employee to attend a conference, their leadership ultimately believes that the conference will improve the employee’s performance. Executives Expect ROI From Employees’ Conference Attendance.

Education 40

Education Conference Proposal Committee 40

SCD Group

JANUARY 13, 2014

How to Create a Mobile-First Content Marketing Strategy By Devika Girish via Content Marketing Institute A recent study by Nielsen and Google suggests that 77 percent of mobile searches are performed at work or home — areas where a PC is also likely to have been available. Additional readings of the week will depend on what is out there.

millennials 40

millennials Texas Content Marketing 40

Beth Kanter

MAY 9, 2014

We knew we needed a cross-sector perspective on the problem , so we awarded a grant to Hattaway Communications to convene stakeholders (including Beth!) from entertainment media and news, brand strategy, technology, government, nonprofits, and business. By Jay Geneske, 2014.

Report 28

Report Tools Technology Examples 28

Beth Kanter

APRIL 14, 2014

Ettore Rossetti (@EttoreRossetti) March 25, 2014. Teach Them How To Be Twitter Literate: Your organization’s brand communication strategy will complement your CEO’s use of Twitter. Does your nonprofit’s CEO use social media for leadership? Organizational Culture Professional Networking'

Social Media 28

Social Media San Antonio New Jersey Examples 28

SCD Group

AUGUST 30, 2012

Here are some examples: · American Academy on Communications in Healthcare (AACH) wanted to reach chief medical officers at major medical centers. So, the organization explored a LinkedIn marketing strategy. · Strategy | Content | Discovery. LinkedIn Promotes Association’s Leadership Positio. Newer Post.

San Francisco 40

San Francisco Columbus Ohio Tools 40

Higher Logic

DECEMBER 22, 2015

Ben Martin , CAE, Online Community Results. James Baumann , Director of Communications & Marketing, The Association of College & University Housing Officers - International (ACUHO). Matthew Coffindaffer , CAE, Manager, Volunteer Relations, ASAE: The Center for Association Leadership (ASAE). the online community).

Social Media 120

Social Media Library Resources Guidelines 120

GlowGlobally

JANUARY 31, 2014

To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. Have you ever wondered how your association’s brand is perceived specifically by the international community? GSI 2013′s Key Findings.

Member Engagement 60

Member Engagement Products America Marketing 60

Beth Kanter

APRIL 25, 2014

We had a wide ranging conversations about how to apply network mapping and visualization and debated about its use as a measurement technique vs strategy tool. Or they can be maps of networks of organizations and communities. Harold Jarche (@hjarche) April 25, 2014. The notes are here. Why Visualize Your Professional Network?

Tools 28

Tools How To Analysis Social Media 28

Beth Kanter

NOVEMBER 7, 2014

In 2013, Zoe Amar and Matt Collins, digital strategy consultants for nonprofits, started the “ Social CEOs Award ” after being inspired by LinkedIn’s top 30 social CEOs list. Mark Flannagan (@MarkFlannCEO) November 6, 2014. Listen to any feedback your communications staff have about what you tweet. Support me?

Social Media 28

Social Media Case Study Recruiting Recruitment 28