Optimist Consulting

MARCH 26, 2014

The latest MemberWise network report has just been launched. Both these figures show a slight increase on figures from last year’s report. Mobile web will deliver member engagement – last year’s report stated that 75% of respondents didn’t have a mobile-friendly website, but this figure has reduced in this year’s report to 48%.

Report 100

Report Social Media Email Marketing Maine 100

Aaron Wolowiec

MAY 24, 2016

According to most reports, email is the No. A new report by Informz may help marketers decide. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. According to the report, email volume rose nearly 12 percent from 2014. But do email campaigns work?

Marketing 140

Marketing Email Marketing Newsletter Report 140

Aaron Wolowiec

MAY 24, 2016

According to most reports, email is the No. A new report by Informz may help marketers decide. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. According to the report, email volume rose nearly 12 percent from 2014. But do email campaigns work?

Marketing 140

Marketing Email Marketing Newsletter Report 140

Associations Now

MAY 3, 2017

In a recent survey, the Nonprofit Research Collaborative found that the number of nonprofits reporting an increase in donations dipped slightly in 2016. Among those, 68 percent met their fundraising goals last year, a drop of 5 percent from both 2015 and 2014, but well above the 59 percent seen in 2013.

Report 59

Report Survey Strategy Communications 59

Associations Live

FEBRUARY 4, 2014

50 members made the cold, snowy trek to join MSAE for our second annual Networking Group Day on January 30th, 2014. It was a great way to kick off 2014, showcase and participate in six of MSAE''s networking groups, connect with members and share ideas. Communicating to a Dual Audience: Members and the Public Sell the experience!

Review 40

Review Resources Social Media Recruiting 40

Associations Now

FEBRUARY 4, 2014

A newly published survey reveals several issues, including membership growth, facing associations in 2014. It may not come as a surprise, but building membership is at the top of the pile when it comes to challenges associations plan to tackle in 2014, according to a new survey of more than 400 DC-area associations.

Survey 40

Survey DC Revenue Report 40

Membership Marketing

JULY 29, 2015

Once again, I am pleased to share the just released 2015 Membership Marketing Benchmarking Report with you. Of the participating associations this year, 46% reported membership growth, representing a decrease from the 53% who reported growth in 2014. The biggest challenges reported in growing membership. ·

Report 40

Report Marketing Social Media Leadership 40

Spark Consulting

JULY 2, 2014

MGI’s 2014 Membership Marketing Benchmark report is out. blog roundup communication conferences curation innovation leadership management marketing membership social media Aaron Wolowiec ASAE Associations Now Innovation Excellence Joe Pulizzi Kathi Rabil Kim Howard Marketing General surveys Upworthy' ” Yep.

Social Media 150

Social Media Innovation Survey Leadership 150

Higher Logic

DECEMBER 7, 2017

The natural next step was to create a secure online community to streamline communication, build new engagement, and increase participation within affinity groups. After a few years, AACSB saw how well the affinity groups used the community platform and decided to open the community to all members, without filtering by affinity group.

Analysis 252

Analysis United States Member Engagement Strategy 252

Associations Now

OCTOBER 14, 2014

Find Accounting Software has released the findings from its 2014 Fundraising Technology Trends Study , and the results are clear. “The data shows a clear positive impact based on online donation acceptance,” Bluemner reports. “Non-profits who accept funds via the web reported higher rates of past revenue growth.

Software 40

Software Revenue Social Media Tools 40

Associations Now

MAY 12, 2014

A new report from the Web Video Marketing Council takes a look at some of the latest trends in online video production, and the message is clear: Organizations are devoting more resources to engaging their audiences with a growing trove of video content. Here’s more from the report: How many online videos are being produced?

Video 40

Video Report Marketing Email Marketing 40

Aaron Wolowiec

DECEMBER 10, 2013

Your association can leverage mobile technology for advocacy, education, member communications and engagement activities. For its newest research project, r@h has designed the 2014 Mobile Readiness Survey to gauge the mobile readiness of associations. Geolocation and Near Field Communication (NFC). Mobile Payment Systems.

Social Media 100

Social Media Survey Video Technology 100

Aaron Wolowiec

MARCH 31, 2015

According to a recent report by Professionals for Nonprofits , nearly 60 percent of nonprofits increased their staff size in 2014 and 55 percent plan to add staff this year. In fact, 70 percent of the organizations reported two to 10 vacancies in their organizations. 1, with marketing and communications taking the No.

Marketing 100

Marketing Leadership Technology Report 100

Associations Now

DECEMBER 14, 2015

In its first economic report, the Internet Association says internet-based businesses contribute a significant chunk of U.S. The internet is clearly a transformative tool and has been for decades, ushering in new ways to work, communicate, and do business. And that figure keeps rising; in 2014 the sector contributed $966.2

Report 40

Report United States Products Industry 40

Potomac Core

MARCH 3, 2020

Once the process is complete, Associations regularly: Report to members on alignment with the metrics and KPIs that help them overcome uncertainty and succeed. Communicate Industry and Profession ROI. Foster and communicate solutions. Regularly and transparently communicate Industry solutions and growth opportunities.

DC 232

DC Arlington Virginia America 232

Mizz Information

SEPTEMBER 29, 2014

I gave a quick presentation about the top 5 trends impacting association social media in 2014. Each social media platform has it’s own analytics, then you''ve got Google analytics for your association''s website, then if you’re using third-party tools, that’s more data and reporting possibilities. Social = Paid?

Social Media 40

Social Media Content Marketing Report 40

Aaron Wolowiec

DECEMBER 16, 2014

I served as director of communications for an association for four years – and I loved every minute of it. I was all things communications, media relations and public relations. Key findings: Three-fourths of associations in this study report their marketing is somewhat to very effective. But marketing? Not so much.

Marketing 100

Marketing Social Media Content Report 100

MemberClicks

DECEMBER 13, 2022

Aside from the point we made above about copy being the thing that communicates with your members what you’re trying to tell them, it actually has a few other purposes. For new members especially, email communication can help build relationships. Why your email copy matters. The right words make a difference. Now don’t panic.

Tips 92

Tips eBook Email Marketing Price 92

Associations Now

JULY 1, 2014

As reported by Contently’s Shane Snow , Edelman declared that “traditional marketing is broken.” — Dave Hendricks (@davehendricks) July 1, 2014. The post Tuesday Buzz: Boost Your Membership With Effective Communication appeared first on Associations Now.' Seriously, everyone, don’t do it!

Communications 40

Communications Newsletter New York Social Media 40

Aaron Wolowiec

NOVEMBER 11, 2014

Last week, consulting firm Tagoras released Association Virtual Events 2014 , a survey of associations’ use of virtual conferences, trade shows and other events. And most associations reported they charge both members and nonmembers to participate in a virtual event. So why the boom?

Survey 100

Survey Cost Technology Revenue 100

Aaron Wolowiec

MAY 20, 2014

If something happens at your next event, do you have communication channels defined? So important it was the topic of Destination Michigan’s Michigan Meetings Expo 2014 , which was held on May 8 at the MotorCity Casino and Hotel in Detroit. It’s best to keep an eye on the forecast and cancel ahead if you can, participants reported.

Michigan 100

Michigan Detroit Communications Conference 100

Associations Now

FEBRUARY 5, 2020

Electronics maker TCL Communications, the company that distributes BlackBerry’s current smartphones, said it will stop selling them later this year, Business Insider reports. But by 2014, following poor phone sales and the rise of competing smartphones such as the iPhone, BlackBerry’s U.S. market share had fallen to 3 percent.

Social Media 81

Social Media Products Software Review 81

Associations Now

FEBRUARY 4, 2020

Whether it was a busted app or a lack of training, the Iowa caucuses ran into severe problems Monday night when the Democratic party used a mobile app for the first time to report results. Communication, pilot testing, and collection of feedback from the intended users are key steps in development.

Iowa 83

Iowa Project Report Technology 83

Beth Kanter

MAY 9, 2014

We saw a larger number of reports and publications out there on the topic, but most felt stale and too isolated to the nonprofit sector. We knew we needed a cross-sector perspective on the problem , so we awarded a grant to Hattaway Communications to convene stakeholders (including Beth!) By Jay Geneske, 2014.

Report 28

Report Tools Technology Examples 28

Association Adviser

JULY 10, 2017

This month, Association Adviser sat down with Andy Curliss, chief executive officer of the North Carolina Pork Council (NCPC), to chat about a job he was tapped for in November 2016 after 20 years of working as an investigative reporter and editor for The News & Observer (Raleigh) and as a division head for Gelia, Wells & Mohr, Inc.,

North Carolina 116

North Carolina Raleigh Content Communications 116

Associations Now

JULY 16, 2019

According to the most recent State of American Vacation report [PDF] from the U.S. day long-term average, though a slight improvement from the low point of 16 days in 2014. There’s a chance that’s less about poor planning than it is about messages you’re sending. Travel Association, the average employee took 17.2

How To 80

How To Guidelines Examples Team 80

Spark Consulting

MARCH 4, 2015

This is, of course, a hot topic for associations and has been for some time, with recent ASAE Foundation research , conference presentations, books , and other reports all published within the past year. Member Engagement: It’s Not About You, ASAE Marketing, Membership and Communications Conference, June 2015.

California 150

California Case Study Member Engagement Review 150

Higher Logic

JANUARY 29, 2019

Communication Plan & Tools. Will you use marketing automation, snail mail, online community, word of mouth, search engines, social media, or a combination of tools? How often will you communicate? If you invested in tools, utilize their analytics reports to see how much progress you’ve made toward your goals.

Member Engagement 257

Member Engagement Strategy Tools Content 257

Association Adviser

FEBRUARY 18, 2014

As our annual Association Communication Benchmarking Report gets underway, we started checking in with our readers to see which topics and issues are most on their minds. Game Plan 2014: Seeing Around the Corners. Association Careers, Compensation, Communication. Source: Association Adviser eNews and Naylor, LLC 2014.

Revenue 60

Revenue Newsletter Recruiting Recruitment 60

SCD Group

DECEMBER 29, 2013

Singer, President, Singer Communications SCD NOTE: I started my association career in association public relations. Two tremendous simultaneous changes--the 2014 newsroom and technological advances. The Internet adds even more pressure for reporters to be the first to break a story. To get reporters to the event?

Conference 40

Conference Communications Report America 40

Association Adviser

MAY 20, 2014

But suppose you received a large and unexpected bump in your annual budget for communications and technology. What they did seem more interested in was “improving the quality of their existing communication vehicles” (54 percent) and “upgrading their publishing tools, technologies and processes” (48 percent).

Tools 60

Tools Indiana Technology Analysis 60

Higher Logic

NOVEMBER 8, 2018

Creating quarterly engagement reports (which show a steady climb in member usage!). Reviewing posts, prompting responses when needed, assisting community members, and keeping threads organized. This is the first complete overhaul since their launch in 2014. Ensuring that Link is woven into the marketing calendar and strategy.

Michigan 190

Michigan Certificate Handbook Directory 190

Achieve

SEPTEMBER 11, 2014

This year, as an important resource and add-on to the 2014 Millennial Impact Report, we’ve worked with Millennial employees across the country to conduct video-recording user tests. 2014 Millennial Impact Report and data highlights. Of course, you should take a look at these clips for yourself. User Testing clips.

Video 40

Video millennials Social Media Course 40

Associations Now

JUNE 17, 2014

Steve Drake over at SCDaily knows your association has a website, despite some doubts that emerged when he came across an Associated Press report that cited a Google/Ipsos survey of small businesses that found just 55 percent have a web presence. Welcome to the 2014 @MMCconf ! — ASAE MM&C Conference (@MMCconf) June 17, 2014.

Course 40

Course Nashville DC Survey 40

Potomac Core

AUGUST 3, 2016

In the 2014 Strategic Member Engagement Survey , organizations who regularly conduct impact surveys instead of “satisfaction” surveys report stronger operating performance than those who survey less frequently: Survey Frequency. How can Organizations better communicate? Survey Annually. Survey Infrequently.

Member Engagement 100

Member Engagement Strategy United States Survey 100

Association Adviser

DECEMBER 15, 2017

According to the 2014 Economic Significance of Meetings to the U.S. Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. To whom does the content need to be communicated?

Marketing 61

Marketing Social Media Revenue Communications 61

Association Adviser

DECEMBER 15, 2017

According to the 2014 Economic Significance of Meetings to the U.S. Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. To whom does the content need to be communicated?

Marketing 60

Marketing Social Media Revenue Communications 60