Spark Consulting

JANUARY 7, 2014

Same great format (10 tips in 20 minutes), but lots of new content and speakers! This Friday, we’ll be kicking off the 2014 Associations 101 #10in20 webinar series with a presentation by Rob Barnes on organizational culture. Register now and learn how to kickstart your organizational culture in 2014!

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Spark Consulting

DECEMBER 13, 2022

Five Tips for Success with Ad Hoc Volunteers. Original Post (2014). Explaining Marketing to a Kid . Original Post (2014). Ten Tips for Creating an Effective Marketing Piece . Original Post (2014). All in one post/place! Updated Post (2022). Why Is Membership the Only Relationship?

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Reid All About it

OCTOBER 6, 2023

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. The writing has been on the wall for a long time—follow the link in the story to the 2014 memo written by a former ED.

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Aaron Wolowiec

SEPTEMBER 30, 2014

Mariama Holman, content marketing specialist for MultiView. This month’s guest blog post is by Mariama Holman, content marketing specialist for MultiView , a digital marketing company for associations. The time is now; the fourth quarter of 2014 is filled with a myriad of seasonal events.

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Optimist Consulting

DECEMBER 11, 2013

The Content Marketing Institute and the Direct Marketing Association (DMA) have just published their annual research report Content Marketing in the UK: 2014 Benchmarks, Budgets, and Trends. Content marketing is growing in importance, so it understandable that organisations are becoming more strategic about it.

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Membership Marketing

APRIL 14, 2014

One of the questions that I find most interesting in our Membership Marketing Benchmarking research is, “What are your organization’s top challenges in growing membership?” These are situations like the economy, competing organizations, market perceptions, and industry consolidation. The answers fall into two broad categories.

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Associations Now

MAY 20, 2014

— Aptify Corporation (@Aptify) May 20, 2014. Mitch Joel, president of Twist Image , applied his expertise in digital marketing to the question of how to present your association to members and audiences in the internet-first communication ecosystem. — Bill Sheridan (@BillSheridan) May 20, 2014. digi_now @FusionProd.

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Associations Now

MAY 20, 2014

— Aptify Corporation (@Aptify) May 20, 2014. Mitch Joel, president of Twist Image , applied his expertise in digital marketing to the question of how to present your association to members and audiences in the internet-first communication ecosystem. — Bill Sheridan (@BillSheridan) May 20, 2014. digi_now @FusionProd.

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Associations Now

DECEMBER 7, 2016

And that’s leading groups like the Michigan Christmas Tree Association to double down on marketing to encourage people to buy real trees. The post Christmas Tree Safety Tips: What Associations Recommend appeared first on Associations Now. Helping matters is the U.S. Check with your local community to find a recycling program.”.

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Associations Now

APRIL 2, 2015

Nearly three-quarters of the organizations surveyed by the Nonprofit Research Collaborative met their fundraising goal in 2014, the highest number in the survey’s history. We already know that charitable giving was up in 2014—donations totaled $16.2 billion in 2014, according to Blackbaud’s Charitable Giving Report.

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Associations Now

JULY 11, 2014

Almost 60 percent of associations saw their membership grow in 2013, according to the newly released “ 2014 Member Engagement and Performance Survey ” from Advanced Solutions International (ASI). Early last month, Marketing General, Inc., released similar research findings from its 2014 “Membership Marketing Benchmarking Report.”

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Higher Logic

FEBRUARY 19, 2019

In fact, 46 percent of associations reported that increasing member retention is one of their top membership goals, according to the Membership Marketing Benchmark Report. Tip : If you're calculating your current retention rate, it might be as easy as determining how many members you currently have. src="[link].

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Recruiting Recruitment Class Maine 212

Velvet Chainsaw

JANUARY 14, 2014

No marketing investment is easy to measure. Sponsorship is the most sophisticated and emotional marketing-spend category of all and requires a strong story — one that can be shared up the ladder. Aligning their investment to their marketing objectives. Additional Tips. Developing A Strong Sponsorship Story To Share.

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WBT Systems

DECEMBER 12, 2017

According to the 2014 Employee Job Satisfaction and Engagement survey of the Society for Human Resource Management, 40 percent of employees rated job-specific training as “very important” to their satisfaction, and 36 percent rated professional development the same way. Employers with this mindset have it backwards. Do your research.

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Associations Now

NOVEMBER 24, 2019

It’s been remarkably successful: Balek says the organization attributes 11 million eye exams since 2014 to its efforts, with 300,000 people searching its database of eye doctors so far this year. Balek shared a four tips on what gets a spinoff foundation running well. But that doesn’t happen in a vacuum. Put strategy first.

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Associations Now

JUNE 18, 2014

Associations have embraced the business of content marketing, but there have been growing pains along the way. According to content marketing expert Joe Pulizzi, speaking at ASAE’s 2014 Marketing, Membership, and Communications Conference, it’s because they aren’t being strategic enough. So what seems to be the problem?

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Beth Kanter

SEPTEMBER 24, 2015

Instagram has a couple of marketing benefits. It’s a great branding tool because it can engage audiences, creative intimacy, and appeals to the emotions. Best Practices and Tips for Nonprofits. 13 Tips from the Experts – Social Media Examiner (2015). How To Convert Instagram Audience To Supporters (2014).

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YourMembership

JULY 27, 2015

During the webinar Tina shared some excellent ideas and tips on how to take those first steps to select and implement an LMS for your association. Online learning is the next frontier in professional development and if you are just now becoming aware of this incredibly fast growing market, you are already behind.

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Beth Kanter

APRIL 23, 2014

As of March, 2014 Instagram has 200 million users. Instagram has a couple of marketing benefits. It’s a great branding tool because it can engage audiences, creative instimacy, and appeals to the emotions. Nonprofits That Get Instagram (2014) by Kerri Karvesti – an excellent Pinterest board of great examples.

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Associations Now

AUGUST 14, 2014

Imagining a world where a birthday wish turns from effective marketing tool to customer irritant. ” That’s an excerpt from a message that Association Executive Management’s David M. ” But here’s another question worth asking: Do themed marketing messages threaten the sanctity of the birthday? Thoughts? (ht

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Associations Now

APRIL 24, 2014

According to the 2014 “ Study on Nonprofit Investing ” (SONI) [PDF], more than half of you (if you’re being honest) are probably answering no. Anything you can do to remove emotion and market-timing tendencies from the process is likely to add value,” he said. And that makes a difference in your bottom-line results. What To Do?

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Associations Now

JANUARY 6, 2014

Tips to nudge long-time members into renewing and prospective ones into signing up. Membership tips and more, in today’s Social Media Roundup: [Re]new year’s resolution. — Capterra Member Mgmt (@CapterraMemMgmt) January 6, 2014. Here’s a resolution to add to your 2014 list: Don’t give up!

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Associations Now

AUGUST 25, 2014

Also: more tips on ensuring good communication among your marketing and tech staffs. DMC (@HelloDMC) August 25, 2014. Marketing & Tech don't always speak the same language. Here are some tips to prevent losing an opportunity [link] #assnchat. — Jessica Levin, CMP (@JessicaLevin) August 25, 2014.

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Association Adviser

JANUARY 21, 2014

This three-part series will help you use data to improve your marketing strategies and, ultimately, your bottom line. Part 2 will share practical tips to mine your data. All marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. What is data anyway?

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North Carolina Tools Analysis United States 60

Associations Now

SEPTEMBER 23, 2016

On Friday, the company’s vice president of business and marketing partnerships, David Fischer, apologized, writing in a separate post that “while this is only one of the many metrics marketers look at, we take any mistake seriously.” The company believes the attack took place in 2014.) X0kpCGFnjV #assnchat.

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Associations Now

FEBRUARY 3, 2014

— Ben Martin, CAE (@bkmcae) February 3, 2014. The many hats of community managers can often make it tricky to place the position within one department—they could really fit anywhere, from information technology to marketing or membership—even within the communications department. Tweet Tips. link] #assnchat. ht @ bkmcae ).

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Associations Now

FEBRUARY 19, 2014

A few tips to help exhibitors working the tradeshow booth engage your attendees. Learn a few tradeshow pointers in today’s Social Media Roundup: Tips of the Trade. — Ungerboeck Software (@ungerboeck) February 19, 2014. — Wired 4 Leadership (@Wired4Ldrship) February 19, 2014. A New Dimension of Leadership?

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Associations Now

MARCH 21, 2014

Also: tips on how to inspire creativity while being a laid-back leader. Content marketing is now the blueprint for boosting appeal and building relationships with members. To avoid invading your members’ space with a barrage of tactless tweets and emails, she suggests refining your conference content-marketing strategy.

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Associations Now

NOVEMBER 7, 2014

An association-membership firm offers tips to move beyond the traditional one-size-fits-all approach. Also: what nonprofit marketers should know about Google’s new Inbox platform. Check out Silverbear’s blog for more tips. Tips from @johnhaydon on new Google Inbox app and email marketing » [link] [best one? "Create

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Associations Now

FEBRUARY 26, 2014

The dangers of poor curation—and tips to improve your own efforts. 5 Content Curation Mistakes B2B Marketers Are Making (good for associations too) via @marketing profs [link] #assnchat. — Ray van Hilst (@RvanHilst) February 26, 2014. — Ray van Hilst (@RvanHilst) February 26, 2014. ht @ RvanHilst ).

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Associations Now

APRIL 9, 2014

Your marketing campaign may appear to be full of influential facts for potential conference attendees, but sending them straight to the registration page could scare them away. — Donna Kastner (@DonnaKastner) April 9, 2014. 6 Tips for Crafting the Perfect Event Survey by guest blogger @lumiinsight : [link] #eventtech #eventprofs.

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Associations Now

JUNE 18, 2015

A couple of recent surveys on email marketing reveal some important stats and trends, including the importance of quality email content. Despite the popularity of social media, email is still going strong as a marketing tool. Given their value, what makes marketing emails effective? Open rates also increased last year by 4.25

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Associations Now

JULY 16, 2014

Why People Contribute in Private Online Communities [Engagement Tips] [link] #cmgr #socbiz. — Socious Software (@SociousSoftware) July 16, 2014. Joshua Paul, director of marketing and strategy at Socious, writes about this very topic in a blog post for the online community software provider. ht @ SociousSoftware ).

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Associations Now

FEBRUARY 25, 2014

An association marketing expert suggests that you might be imagining your members’ “information overload” concerns. Also: How not to market to your attendees. But what if you’re the one sick of the marketing messages—and they’re still on the hook? . your members already have info overload.

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Associations Now

SEPTEMBER 22, 2016

Tips for Your Next Panel. According to a 2014 survey , 63 percent of conference attendees say a normal panel discussion is “OK” or “poor or very poor.” ” With that in mind, Susan Jacobs offers 10 tips to improve the panel format at the Smart Meetings blog. 00FL8BiZiF pic.twitter.com/PIYKPAoeuz.

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Associations Now

FEBRUARY 28, 2014

Snap to attention—it’s Friday afternoon, and there’s still plenty to be done, and we’ve discovered some tips that can make the next few hours just as productive as the rest of the day. — John Segota, CAE (@JohnSegota) February 28, 2014. — Monica Bussolati (@bussolati) February 27, 2014.

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Associations Now

JUNE 18, 2014

— Howie Berman (@HoCoHowie) June 18, 2014. Learn about newsletter tips and tricks, the ins and outs of social outreach, and more by keeping tabs on the #mmccon hastag throughout the day as ASAE’s 2014 Marketing, Membership, and Communications Conference continues. Other good reads.

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